THE ECOMMERCE ROADMAP PODCAST

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How to Create Profit Goals. Episode 209

How to Create Profit Goals. Episode 209

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsGet the details on this week's episode: The magic of transforming debt into...

Pricing to maximize profit. Episode 167

Pricing to maximize profit. Episode 167

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlights  Pricing to Maximize Profit Today I’m sharing a pricing strategy that most...

How to scale your sales. Episode 165

How to scale your sales. Episode 165

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsWhat is “scaling” In ecommerce businesses, scaling happens when your sales...

Get Sales Now. Episode 163

Get Sales Now. Episode 163

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsToday I’m chatting with Sylvie Roy the founder of Eclair Lips. Sylvie is sharing...

How to build an SEO Funnel. Episode 161

How to build an SEO Funnel. Episode 161

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsHave you heard of an SEO Funnel? Most of us understand the sales funnel where...

How to get control of your $. Episode 158

How to get control of your $. Episode 158

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsToday I’m talking with my good friend Ciara Stockeland about how store owners...

Move the Needle in 60 mins. Episode 153

Move the Needle in 60 mins. Episode 153

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsWhen I work with a client 1:1, there’s one question that’s almost always on my...

How to become Memorable. Episode 149

How to become Memorable. Episode 149

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsMy friend Bonnie is a well known Artist and Educator. She’s a (famous) Surface...

3 things to do this week. Episode 143

3 things to do this week. Episode 143

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsThis week I’m sharing 3 things to do this week. You might be relaxing this week,...

Reset your priorities! Episode 140

Reset your priorities! Episode 140

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsWe’re wrapping up the busiest time of the year. As I’m recording this our...

8 ways to get sales now. Episode 125

8 ways to get sales now. Episode 125

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsI see you working hard building your audience, your list, and your traffic. I...

It’s the end of the Roadmap. Episode 118

It’s the end of the Roadmap. Episode 118

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsIt’s the end of the Roadmap to $50K.A few months ago, Sock Doggo quietly crossed...

Ditch your debt for good. Episode 117

Ditch your debt for good. Episode 117

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsAlmost every business owner has some debt they can attribute to their business....

A genius Brand Content strategy. Episode 115

A genius Brand Content strategy. Episode 115

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsA few months ago Blue Cobalt shared their genius Branded content strategy in the...

Stop spinning and get more done! Episode 114

Stop spinning and get more done! Episode 114

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsIf you’re working hard every day and yet you still feel like you never get to...

Simple SEO you can do today! Episode 108

Simple SEO you can do today! Episode 108

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsDoes the thought of working on your SEO make your head hurt? Even though you’re...

3 Crucial strategies for 2022. Episode 93

3 Crucial strategies for 2022. Episode 93

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsHello 2022! You all know that I am an eCommerce store owner, like you. But you...

A Simple $10 Ad Strategy. Episode 92

A Simple $10 Ad Strategy. Episode 92

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsI see far too many eCommerce store owners spending hours every week on social...

Start 2022 on the right track. Episode 90

Start 2022 on the right track. Episode 90

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsStart 2022 on the Right Track Many of us start thinking about goals at this time...

How to smash your goals! Episode 57

How to smash your goals! Episode 57

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsA few weeks ago I saw a post in our Group that stopped me in my tracks. Our...

Get sales with Marketing Momentum. Episode 40

Get sales with Marketing Momentum. Episode 40

In this episode, join me and our Inner Circle Marketing Coach, Tania, as we share our secret weapon, Marketing Momentum. You’ll learn what Marketing Momentum is, why it works so well, and how our Members get results fast. It’s the unit in the Inner Circle Classroom...

How to increase sales by 25 percent. Episode 39

How to increase sales by 25 percent. Episode 39

If you want to set yourself up for significant sales growth in 2021, then this episode is for you! I’m sharing the “One Thing” you’ll want to focus on, because without it, you risk not reaching your goal.Before we talk about the “One Thing”, I’ll give you the back...

5 quick wins you don’t want to miss. Episode 38

5 quick wins you don’t want to miss. Episode 38

What would you say if I told you about 5 quick wins that could be the foundation for your future success? In my final podcast of 2020, I've put together a list of quick wins to help you reach your goals faster. After you listen, create a plan, and break it into action...

The leap to $100K. Here’s how—broken down. Episode 37

The leap to $100K. Here’s how—broken down. Episode 37

What would you say if I told you that there are just a few things you need to implement in order to transform your $30K a year store into a $100K a year store?Today I’m talking to Michele Foerst, the Founder of GreeneryGal.com She’s also a member of Inner Circle...

4 things YOU can do to make $50K possible. Episode 36

4 things YOU can do to make $50K possible. Episode 36

Wes is a popular guy in the Inner Circle!About a year ago, he joined us and started his own journey to $50K. Listen in and hear the 4 things he has focused on that have brought him to a place where he can: Get a pay check. Work full time on growing his business. Stop...

A mistake that increased my Conversion Rate. Episode 35

A mistake that increased my Conversion Rate. Episode 35

This 10 minute episode will make you rethink how you are communicating Offers to your audience.I’ll share this mistake I made that resulted in a 92% increase in my Conversion Rate.And then, I’m going to leave you with a list of things you can do to maximize your sales...

The secret behind Ilse’s Secret Sale Event. Episode 34

The secret behind Ilse’s Secret Sale Event. Episode 34

In this episode, you’ll meet a successful Inner Circle Member who has created an event that she uses three times a year to give her sales a big boost. It’s an event that she can simply rinse and repeat, so it’s stress free and her audience knows exactly what it is,...

The simple offer that exploded Brooke’s sales. Episode 33

The simple offer that exploded Brooke’s sales. Episode 33

Brooke McCallum has a great story to share.  Listen in and learn how she and her business partner Jodie are blazing an e-commerce trail across western Australia. There are two big takeaways that I want you to listen for and think about: How they have exploded their...

The most valuable subject line you’ll ever use. Episode 32

The most valuable subject line you’ll ever use. Episode 32

In the episode, I’m sharing the one email subject line that has earned me more sales than any other email I’ve sent. Listen in and I’ll share the actual subject line, I’ll give you context by sharing when to use it, and how you can get the best open rates, click...

This is the game changer. Have you done this? Episode 31

This is the game changer. Have you done this? Episode 31

It’s officially been 12 months since the cart opened at Sock Doggo. In this episode, I’m sharing my results, but what you’ll really want to hear is this: There’s one thing that we all must do because it will change everything. Don’t miss the opportunity. We’ll talk...

The story of a profitable Makers collaboration – Episode 30

The story of a profitable Makers collaboration – Episode 30

If you’re a Maker, you’ll love this story. Meet Juliana Avelar, the inventor of the Jewel Loom. Juliana is a Maker—creator of beautiful beaded jewelry and more!The Jewel Loom is the custom product she designed for others to make their own creations. Listen in to hear...

November marketing plan in 3 simple steps – Episode 29

November marketing plan in 3 simple steps – Episode 29

If you’re looking to maximize your sales this holiday season and reduce stress and overwhelm, this episode is for you. I made a simple, 3 step plan for Sock Doggo that you could easily use for your store. It’s focused, clear, and strategic, and there’s no tech bells...

How to make the most progress in 90 days – Episode 22

How to make the most progress in 90 days – Episode 22

Wondering what “work” will get you the best result? If that sounds familiar, this episode IS for you! We just welcomed new members into our Inner Circle program, and it’s my job to make sure they know what they start feeling successful fast. In this episode, I have a...

How you can create a simple marketing plan – Episode 21

How you can create a simple marketing plan – Episode 21

This week I’m sharing my marketing plan for October. You might find some inspiration there, or you might be more interested in how you can create a simple Marketing plan that won’t send you into a tailspin from overwhelm. Here’s the thing: If you only do one thing,...

A simple plan to double Kesia’s sales – Episode 20

A simple plan to double Kesia’s sales – Episode 20

You’ll love this story. Four months ago Kesia Steele knew she wanted a business that had recurring revenue, but she had no idea what that business would look like or what she would sell. Then it hit her. As news of the Black Lives Matter Movement was exploding all...

How to sell $1000 more in the next 4 Days – Episode 19

How to sell $1000 more in the next 4 Days – Episode 19

One of the Inner Circle Members posted this in our Member’s Only Facebook group: "I am $1000 away from my first five-figure month ever on my website ? I want to try to make another $1000 in sales by the end of the month, so I have 4 days. What would you do in this...

Our Conversion Coach shares her best secrets – Episode 16

Our Conversion Coach shares her best secrets – Episode 16

Our Conversion Coach, Tina Bar-On has seen the back end of a lot of Shopify stores, and she’s a Google Analytics wizard. Today, she spills the beans on the common mistake she sees store owners make when it comes to conversion. She’ll share with you what happens on a...

Not getting sales? How to figure out what’s wrong – Episode 15

Not getting sales? How to figure out what’s wrong – Episode 15

In this 10 minute episode, I’m sharing the sales at Sock Doggo in the first 10 months. I’m going to tell you about my Key Metrics, what’s “normal”, and which metric I’ll focus on to get more sales in the next few months. And, I’m sharing the one thing I would do if I...

Twelve email ideas you can implement and recycle – Episode 12

Twelve email ideas you can implement and recycle – Episode 12

We recently got the results of a Poll from our Roadmap to $50K Group on Facebook. We asked our members if they send an email every week, and if not, why? The overwhelming majority said: 1) I don't know what to say or, 2) I don’t want to bother people. I know that most...

A 10 Minute Growth Strategy – Episode 11

A 10 Minute Growth Strategy – Episode 11

Want to feel better about your progress? There’s one simple thing you can do that will make you: * understand what activities will get you lasting results* feel better about your progress* know what your “right” next steps should be Once you put it in practice, you’ll...

A 10 Minute Email Strategy – Episode 9

A 10 Minute Email Strategy – Episode 9

Are your emotions affected by your email open rate? Today I’m sharing my dead simple email send strategy designed to build subscriber engagement and keep you focused on what’s important when it comes to email. Listen and you’ll instantly feel better in less than 10...

Control your sales with this one strategy – Episode 7

Control your sales with this one strategy – Episode 7

This week I’m sharing a foundational strategy that e-commerce store owners can use, regardless of their stage of business.It’s incredibly important, because time and time again, I’ve seen it in successful stores.It’s the #1 indicator of long term success and...

How to unstuck yourself – Episode 6

How to unstuck yourself – Episode 6

Are you stuck? Are you reaching your goals? In this episode, I’ll bring you up to speed on what’s happening at Sock Doggo, and my next steps.But I really want to get you thinking about outcomes. I’m clear on what I want to happen in my business this year, and let’s...

How Camila Prada finally gets paid for her art – Episode 5

How Camila Prada finally gets paid for her art – Episode 5

This episode is for Artists and Makers Today we’re talking to a long time Inner Circle Member who made a pivot in her business that transformed her life. At the end of 2019, she was an overworked artist, stressed to the max. Even though she sold hundreds of pieces...

25% of my sales from this one strategy – Episode 4

25% of my sales from this one strategy – Episode 4

Update on the Roadmap:In this episode, I’ll walk you through the one strategy that I’ve used to generate more than 25% of my total sales. Here’s why it’s important to share this with you: It’s a strategy that anyone can use, no matter what their stage of business It’s...

The one thing I got wrong and how I will fix it – Episode 3

The one thing I got wrong and how I will fix it – Episode 3

Even though we got a lot right when I was building my new store on Shopify, there was one thing I got really wrong. Today, I’m going to share that with you and tell you why it’s important. Because you might be doing it too. And you want to fix that, friend. Check out...

How to have a business that pays you well – Episode 2

How to have a business that pays you well – Episode 2

Are you able to take a paycheck from your business? If you are, is it enough to make you feel like you’ve arrived? In this episode, I’m going to bring you up to speed with where we’re at in my new business, Sock Doggo, and I’ll walk you through what has to happen...

Why you’re not getting results – Episode 1

Why you’re not getting results – Episode 1

Welcome e-commerce store owners! Come behind the scenes with me as I show you how I’m building my next store from an idea all the way to my first $50k of sales. You’ll see what I’m doing to get sales, hear from some store owners that have overcome challenges, and on...