THE ECOMMERCE ROADMAP PODCAST

subscribe now to the ECommerce Roadmap on shopify podcast!

Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your e-commerce business.

How long will it take to reach your goals? Episode 203

How long will it take to reach your goals? Episode 203

I want to introduce you to Sarah Stenzhorn, who is one of the most steady, humble, and helpful members of our Reliable Revenue program, and now an Inner Circle ecommerce coach. When Sarah speaks, I listen because she really is wise and consistent, and her business...

We’re Getting Consistent Revenue Now. Episode 202

We’re Getting Consistent Revenue Now. Episode 202

Consistent Revenue Now Last summer I spoke with Danielle Beauregard, owner of Fusion By Design Collars, about how she transformed her business last year. During the conversation she said “We’re getting consistent revenue now,” and the confidence in her voice made me...

Make your business run without you. Here’s how. Episode 201

Make your business run without you. Here’s how. Episode 201

Make Sales In Your Jammies: Meet Sam Have you ever dreamed of making money without getting out of bed? What if I told you that was absolutely possible? And I’m not even joking. In 2022, I sat down with Sam Gilhooley, owner of Magnetics, and a student of our Reliable...

Avoid the spam folder. Do this today. Episode 200

Avoid the spam folder. Do this today. Episode 200

SIX TIPS FOR STAYING OUT OF SPAM On February 1st, 2024, the world is going to change for anyone who sends regular emails to their subscribers. And so today I’m sitting down with our resident Klaviyo and Shopify expert, Claudia Howard. She’s going to explain what’s...

What happens when you put Marketing First. Episode 198

What happens when you put Marketing First. Episode 198

Transform Your Business with a 'Marketing First' Mindset I always say that “Marketing First” store owners will get more sales than store owners who don’t make their marketing a habit. A Marketing First mindset means strategically positioning marketing at the core of...

2024: How To Reach Your Big Goals This Year. Episode 197

2024: How To Reach Your Big Goals This Year. Episode 197

There’s nothing like a new year to revisit our goals, is there? If you're like many of us, this time of year sparks a sense of renewal and the chance to revisit our “why.” And so we kicked off the year the way we always do in the Inner Circle, with our annual 30-day...

Here’s what to do differently next year. Episode 195

Here’s what to do differently next year. Episode 195

OUR FAVORITE STRATEGIES FOR SUCCESS IN 2024 The ecommerce landscape is evolving, is your marketing plan still relevant? Or is it time for a refresh? Susan recently spoke to Jane Hamill of Fashion Brain Academy about what we see working NOW for their students. They...

How to reach your big goals in 2024. Episode 194

How to reach your big goals in 2024. Episode 194

6 Strategies To Get Your Sales Back on Track in 2024 2023 has been a tough year for many ecommerce store owners. If it felt like an uphill battle, you’re in good company. While it may be tempting to throw up your hands and blame the economy, there ARE things you can...

The #1 Strategy to get more sales in 2024. Episode 193

The #1 Strategy to get more sales in 2024. Episode 193

If you’ve ever felt like your store + products are invisible, this is for you! Earlier this year we released new “Brand Video” training in our Inner Circle.It’s a game changer. After implementing, hundreds of our Members have been able to grow big audiences of their...

Want more sales? You might be missing these 3 things. Episode 179

Want more sales? You might be missing these 3 things. Episode 179

Want more sales? You might be missing these 3 things. So you’ve built your products, labored over your branding and finally launched your website... but where are the SALES?! There’s nothing more depressing. I know. As e-commerce store owners, post-launch is often...

Slash your “To Do List” and get better results. Episode 168

Slash your “To Do List” and get better results. Episode 168

What if I could show you how you can slash your giant list of things to do?  I’m going to give you my process, so you could slash that list today. When you do, I promise, you’ll be more effective, you’ll make measurable progress, and you’ll feel better about how you...

Pricing to maximize profit. Episode 167

Pricing to maximize profit. Episode 167

  Pricing to Maximize Profit Today I’m sharing a pricing strategy that most store owners don’t use. Once you understand how it works, and start implementing it in your store, you’ll have the potential to be much more profitable. Most importantly, you’ll have a better...

A Lesson on fixing your cash flow. Episode 166

A Lesson on fixing your cash flow. Episode 166

Recently I recorded a podcast episode about cash flow, and how Ecommerce store owners often don’t understand why they are chronically short of cash in their businesses. After the episode was released several store owners reached out to me to share their struggles with...

How to scale your sales. Episode 165

How to scale your sales. Episode 165

What is “scaling” In ecommerce businesses, scaling happens when your sales increase sharply, but your inventory and expenses do not increase at the same rate. Generally scaling happens when you create a “scalable” offer. It can be a product, or a collection, or a...

How to have more cash in your Business. Episode 164

How to have more cash in your Business. Episode 164

It’s  the embarrassing little secret that ecommerce store owners don’t like to talk about.Why do we always feel broke? It is so frustrating, embarrassing, and it causes us so much stress. It’s important that we talk about it, because for most of us, when we get into a...

Get Sales Now. Episode 163

Get Sales Now. Episode 163

Today I’m chatting with Sylvie Roy the founder of Eclair Lips. Sylvie is sharing the story of how she used a templated event that she pulled from the “Get Sales Now” unit inside of the Inner Circle Classroom. Last month Sylvie used the “Mystery Box” event (formerly...

Build a Massive Audience with a Brand Video. Episode 162

Build a Massive Audience with a Brand Video. Episode 162

Many Ecommerce store owners are surprised when they learn that they need a massive audience to keep growing and reach their long term sales goals.  It’s not uncommon for higher volume stores to reach millions of people every month. They’re highly visible. Even when...

How to build an SEO Funnel. Episode 161

How to build an SEO Funnel. Episode 161

Have you heard of an SEO Funnel? Most of us understand the sales funnel where we've got our cold, warm, and hot audiences filtering down the funnel to the purchase goal.You can apply that same method of thinking to SEO. An SEO Funnel will bring consistent, high...

Become a Marketing First store owner. Episode 160

Become a Marketing First store owner. Episode 160

This episode is full of “aha” moments. One of the most powerful things you can do for your business is to become what I call a “Marketing First” Store Owner. It sounds fancy, but really it means that you prioritize marketing over all the other “things” that take up...

The powerful work that will get you to your goals. Episode 159

The powerful work that will get you to your goals. Episode 159

What can I work on that will really move the needle in my business. What’s the work that will get me closer to my goals, keep me on track, and lead to long term success? This is the question that swirls around in almost every store owner's head - all the time. For...

How to get control of your $. Episode 158

How to get control of your $. Episode 158

Today I’m talking with my good friend Ciara Stockeland about how store owners like us can get control of our cash, understand our financials, and finally stop sweating about our cash flow. I am a big fan of Ciara’s because she’s a long time Retailer turned Profit...

A 10 minute checkup you should do today. Episode 157

A 10 minute checkup you should do today. Episode 157

Did you know that your Returning Customer rate is like a thermometer for your business?It helps you evaluate the health of your business, and when you understand this, you’ll use it to determine what your business needs right now.Last week, I shared how I’ve noticed...

A 10 minute tip you don’t want to miss. Episode 156

A 10 minute tip you don’t want to miss. Episode 156

This week I’m sharing a little tip that will help you see what you have to do at a glance. There’s some confusion for many store owners around these two metrics. We were talking about how to make a solid plan to grow your business, and I’ve realized that I need to...

The kiss of death. Are you doing this? Episode 155

The kiss of death. Are you doing this? Episode 155

You’ll want to listen to today’s episode because it could have a big impact on your sales - so come join me and find out if you’re doing this thing that I think is the kiss of death. I’m talking about asking people to make decisions and email marketing, and how you...

A Hot tip that will make you money. Episode 154

A Hot tip that will make you money. Episode 154

I want you to meet Claudia Howard. Claudia is a Shopify and a Klaviyo Expert, and her 1:1 Coaching calls in the Inner Circle are in high demand. Last month Claudia joined us at my Mastermind Retreat in Mexico. She was there to support our Mastermind members, and she...

Move the Needle in 60 mins. Episode 153

Move the Needle in 60 mins. Episode 153

When I work with a client 1:1, there’s one question that’s almost always on my client’s list of problems to solve.“Can you help me figure out  what I need to focus on?”As business owners, we’ve all felt the stress of having enough time to get everything done.We can’t...

Growth Strategies from my Mastermind (Part 2). Episode 152

Growth Strategies from my Mastermind (Part 2). Episode 152

Meet Ann Chikahisa: Chikahisa StudioAnn is such a great example of what’s possible when you get focused and become a “Marketing First” store owner. She is a jewelry designer and sells her high end pieces to customers all over the country. When we met, Ann’s sales came...

Growth Strategies from my Mastermind (Part 1). Episode 151

Growth Strategies from my Mastermind (Part 1). Episode 151

Last week I had the luxury of escaping winter and going on a 3 day retreat with some incredibly talented, successful store owners. They’re all members of my Mastermind Accelerator program.It’s a very small group of 6 and 7 figure store owners. These women are already...

Grants can Grow your Business [Insider Secret]. Episode 150

Grants can Grow your Business [Insider Secret]. Episode 150

Today I sat down with long time Inner Circle Member Crystal Lovelle.Crystal is the Founder of https://www.littleblackboxbakedgoods.com/ Besides having an amazing website, Crystal is super smart and a strategic thinker, so when she posts in our group, I listen. A few...

How to become Memorable. Episode 149

How to become Memorable. Episode 149

My friend Bonnie is a well known Artist and Educator. She’s a (famous) Surface Pattern Designer. I can spot her work a mile away. She’s memorable. I teach people how to grow their online sales, so when I realized that Bonnie and I have several clients in common, I was...

The “aha” moment that took me 5 years to share. Episode 147

The “aha” moment that took me 5 years to share. Episode 147

Come behind the scenes with me as I share my most recent “aha” moment.It’s a simple concept, but it’s an incredibly powerful way for us to: Visually see the status of our marketing and monitor it every month Know at a glance what we need to focus on Understand how we...

Double sales without spending more? Episode 146

Double sales without spending more? Episode 146

Wouldn't it be amazing to double your sales without having to go out and spend a bunch of money on ads? Meet Michelle Smith, the founder of https://www.mamasuds.com/ Michelle has grown her business like many of us do. She started at home, and step by step she’s built...

How to get Reliable Sales every day. Episode 145

How to get Reliable Sales every day. Episode 145

We all want predictable, Reliable Revenue, right? When I ask clients what they’d like to change in their business, the answer I hear most often is that they want reliable sales - or sales they can count on every day I get it. When you don’t have reliable revenue, it’s...

3 things to do this week. Episode 143

3 things to do this week. Episode 143

This week I’m sharing 3 things to do this week. You might be relaxing this week, but here’s the good news: This 3 part exercise can be done in your pajamas AND it will make you more likely to have a successful year in 2023. Here’s what you’re going to do: You’re going...

Want to sell your Business? Here’s where to start. Episode 142

Want to sell your Business? Here’s where to start. Episode 142

Have you ever thought about selling your business? Even if you’re not ready to sell your business right now, you’ll want to listen to this episode. Today I’m sharing a conversation I had with my good friend Ciara Stockeland. Between us, we’ve sold 5 of our own...

Do this and Thank yourself next year. Episode 141

Do this and Thank yourself next year. Episode 141

When I was thinking about what I could share with you that would set you up to start the year strong, I knew that this one exercise is what changed everything for me in my business life. As you glide into the Holidays and prepare for a new year, I know that taking the...

Reset your priorities! Episode 140

Reset your priorities! Episode 140

We’re wrapping up the busiest time of the year. As I’m recording this our members are posting breakdowns of their Black Friday events - and sharing their results. And I was reminded of 2 things: It’s always a numbers game. Your results are always a product of all the...

2x Your leads from the traffic you have. Episode 139

2x Your leads from the traffic you have. Episode 139

In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic. It’s a Gated Page. It sounds fancy and technical, but it’s not really. In the...

Do this now – and every month! Episode 138.

Do this now – and every month! Episode 138.

There’s one thing I recommend you do now to get more sales, and it’s time sensitive! But the truth is that this is something you should do every month, to grow your sales, and make your business stronger. I’m talking about taking some time to focus on converting the...

Start here to kickstart your sales growth. Episode 137

Start here to kickstart your sales growth. Episode 137

It’s no secret that 2022 has been a more challenging growth year for those of us with ecommerce stores.   Many people who had established stores when the pandemic hit were well positioned to take advantage of the shift in purchase behavior and even though there...

The biggest opportunity to get more sales. Episode 136

The biggest opportunity to get more sales. Episode 136

There’s something I want you to check today. And even if you’re not feeling like sales are slow, you might not be taking advantage of this opportunity to get more sales. Most people aren’t When you feel like your sales are stagnant, there is one thing I want you to...

€600+ sales with a list of 40. Here’s how. Episode 135

€600+ sales with a list of 40. Here’s how. Episode 135

Listen till the end to hear Sile’s sales results! Do you ever talk yourself out of running an event to get sales because you have a whole list of reasons why it won’t work for you? “Susan Bradley, thank you for the amazing training” My Secret Sale kicked off at 7am...

You’re probably wasting money on this. Episode 134

You’re probably wasting money on this. Episode 134

Recently, I had an eye opening experience that flipped my thinking about being busy. About 5 minutes later, I had an “aha” moment when I connected the dots and realized how much money we waste in our business when we operate in a constant state of busyness. In this...

35 quick sales from one easy strategy. Episode 133

35 quick sales from one easy strategy. Episode 133

Need some quick sales? Listen up!  In this episode, you’ll learn about a super simple event that you can get up and running quickly. It’s easy to set up, and it’s an event you can run at any time of the year. Christal Anger is a new Inner Circle Member who joined us a...

From Etsy to your own site. Here’s how. Episode 132

From Etsy to your own site. Here’s how. Episode 132

Kelly’s website sales have far surpassed her sales from Etsy. Kelly is a Coach in our Inner Circle , and she works 1:1 with members to help them grow their website sales and become less reliant on Etsy. If you’re an Etsy Seller with your own website, you know it makes...

Skyrocket your store’s visibility. Episode 129

Skyrocket your store’s visibility. Episode 129

Wondering if all the work you do on social media is worth it? I’ll open your mind to what’s possible for you if you take control of your visibility. Using Google Analytics you can see exactly what is making an impact on your sales. To access the information:  Left...

Want better results? Do this first. Episode 128

Want better results? Do this first. Episode 128

I’ve spent 5 years teaching people how to grow their online sales. In that time I’ve seen a lot of success stories. And what I’ve learned is that there is one tactic that I see every successful entrepreneur use. It’s free to learn, and if you apply it, it can lead to...

How to get 50 Sales in your first 60 Days. Episode 127

How to get 50 Sales in your first 60 Days. Episode 127

Meet Jessica. She has a full time job, 2 kids, 2 contract jobs, and she just launched an online store. She doesn’t have time to go searching for solutions. She wanted to get results fast. Jessica launched her new business, used the training, and booked some 1:1...

Tired of wasting money? 4 next steps. Episode 126

Tired of wasting money? 4 next steps. Episode 126

Listen in as I talk to Ashley - she’s just launched her new dress label and made really big progress in 30 days 16 sales in first 30 Days Doubled her traffic Generating leads Email marketing - and getting sales Plan and clarity on her next steps See her...

8 ways to get sales now. Episode 125

8 ways to get sales now. Episode 125

I see you working hard building your audience, your list, and your traffic. I know that when you hear that cha-ching from your Shopify App it re-ignites the fire under your rear - it reminds you that it is possible to get the sales you’ve been dreaming of. And it...

10x your Audience in the Next 30 days. Episode 123

10x your Audience in the Next 30 days. Episode 123

A strategy to Supersize your Audience Building a big, warm audience is crucial for online store owners like us.In fact, it’s more important now than ever before. As the online world becomes “cookie-less” we’ll be less able to rely on traditional retargeting.It’s...

Reels That Sell with Tracy Harris. Episode 122

Reels That Sell with Tracy Harris. Episode 122

Reels are a great way to build your Audience because they reach people who are not already following you. When you provide quality content on reels, you’ll grow your followers organically. Not long ago, I spent some time with my good friend Tracy Harris. She’s an...

Organic results that will shock you. Episode 120

Organic results that will shock you. Episode 120

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here’s the back story:Tina Bar On is our Member Success Coach, AND she owns...

The best strategy for organic growth. Episode 119

The best strategy for organic growth. Episode 119

How can we grow our businesses organically, without relying on ads? This year I’m seeing more conversations asking how store owners are growing their businesses organically. I think it’s brilliant.We all know that we need to invest in advertising to grow our...

It’s the end of the Roadmap. Episode 118

It’s the end of the Roadmap. Episode 118

It’s the end of the Roadmap to $50K.A few months ago, Sock Doggo quietly crossed the $50,000 mark.  As I celebrated (in my mind) I started thinking about next steps, and how I could share the key takeaways with you in a format that would help you grow your business....

Ditch your debt for good. Episode 117

Ditch your debt for good. Episode 117

Almost every business owner has some debt they can attribute to their business. If they don’t have debt, they probably remember how they felt when they did. I still remember how I felt when one of my businesses had a lot of debt. Even though I looked successful on the...

GA-4 is here. Here’s what you need to do. Episode 116.

GA-4 is here. Here’s what you need to do. Episode 116.

GA-4 is here. Every day, we’re getting questions from store owners asking what they need to do. It’s a big deal, so today I’m bringing in our Inner Circle Google Expert, Leona Griffin to give us the facts, and share the steps you need to take to get ready for this big...

A genius Brand Content strategy. Episode 115

A genius Brand Content strategy. Episode 115

A few months ago Blue Cobalt shared their genius Branded content strategy in the Inner circle, and when I saw what he had done, I knew it was so good that everyone should have the chance to try this. A bit of a back story. I met Blue earlier this year when we reviewed...

Stop spinning and get more done! Episode 114

Stop spinning and get more done! Episode 114

If you’re working hard every day and yet you still feel like you never get to the bottom of your “to-do” list, this episode is for you! I’m talking to my productivity and mindset coach, Krista Williamson about my transformation from swirling in overwhelm to feeling on...

Feeling like your store is invisible? Try this. Episode 113

Feeling like your store is invisible? Try this. Episode 113

Feeling like your shop is invisible? Do you continue to post on Social Media even though you feel like you’re talking to the wall? It’s frustrating and exhausting. I recorded this episode with our Member Success Coach, Tina, shortly after she’d been at an in person...

The $500/hour job you’re not doing. Episode 110

The $500/hour job you’re not doing. Episode 110

What? There’s a job in my business that’s worth $500/hour?Yes, there really is, and in this episode I’m talking about that mega high value work.My Inner Circle Members talk often about how they are stuck doing the $15/hour work, but what about the high value work?The...

How to STOP the overwhelm and get on the right track Episode 109

How to STOP the overwhelm and get on the right track Episode 109

A few weeks ago I was working with a small group of smart, successful clients and something happened that literally stopped me in my tracks. It was one of those moments where a lightbulb goes on and you see the piece of the puzzle you have been missing. Duh. We were...

Simple SEO you can do today! Episode 108

Simple SEO you can do today! Episode 108

Does the thought of working on your SEO make your head hurt? Even though you’re worried about missing an opportunity, or worse, doing something completely wrong, you’re not ready to hire an Expert. Sound about right? If this is how you’re feeling right now, I want you...

How Connor saved his Business using SEO. Episode 107

How Connor saved his Business using SEO. Episode 107

Today I’m talking to Connor Meakin, the Founder of Bluebird Provisions. Bluebird Provisions sells bone broth. Pre Covid, Bluebird’s sales were exclusively to brick and mortar grocery stores. The Company was growing and Connor’s days were busy managing and growing the...

The TikTok strategy that exploded Sylvie’s sales. Episode 106

The TikTok strategy that exploded Sylvie’s sales. Episode 106

If you’ve been wondering if TikTok is worth all the “work” you’ll put into it, this episode is for you! Listen in, and meet Sylvie Roy, the owner of eclairlips.com. Sylvie’s traffic has exploded in just 3 months. All because she started an account on TikTok. The most...

What’s working in 2022: Part 3. Episode 105

What’s working in 2022: Part 3. Episode 105

I get to see behind the scenes of a lot of successful eCommerce stores. And almost every one of them uses a pop-up and an automated email flow to generate reliable sales every day of the year. Contact marketing is working right now, in 2022! What’s the most valuable...

What’s working in 2022: Part 2. Episode 104

What’s working in 2022: Part 2. Episode 104

When you’re looking to get sales now, there are 3 things you need to do to give yourself the best chance of success. I’m going to share it all on the inside, come listen. We’re all working hard to get sales.I think most are working hard, and often what I see is that...

What’s working in 2022: Part 1. Episode 103

What’s working in 2022: Part 1. Episode 103

As eCommerce store owners, most of us have been in a position to grow by leaps and bounds over the last two years. We all need to take stock and be grateful. I think every one of us needs to take stock and look at the number of new customers we’ve gained since March...

3 Things I’m doing to grow wholesale sales. Episode 102

3 Things I’m doing to grow wholesale sales. Episode 102

Do you sell wholesale? Late last year, my Assistant Becca, set up a wholesale account for Sock Doggo on Faire. We imported our products from Shopify, added in the shop information, and then waited. Over the 4th quarter of 2021 and Q1 of 2022, we’ve managed to get 17...

The fear that will keep you stuck. Episode 100

The fear that will keep you stuck. Episode 100

Today I’m sharing a story about my business that I never thought I would share. It’s kind of embarrassing.For many years I thought that most people who have a successful business or are working towards a successful business would think a lot less of me if they knew...

3 Things before you scale your sales. Episode 97

3 Things before you scale your sales. Episode 97

Recently I hosted a Weekend Retreat for some of our higher volume Members. We spent some time talking about scaling our sales and talked about some of the best ways to scale your sales and grow your profit at the same time. It’s exciting to think about what's...

A video strategy you must try this year. Episode 95

A video strategy you must try this year. Episode 95

Listen in and learn a powerful video strategy that has had a huge ROI for Nicole at her shop I love Nicole’s common sense approach to Social Media as a whole, but in this episode, we focused on the big results she’s getting from video ads she’s created from customers’...

Make your website a lead generating machine. Episode 94

Make your website a lead generating machine. Episode 94

We all know that the biggest opportunity for us to grow our sales is to get more leads. People who come to your site from an email or a text message are at least 7x more likely to buy vs cold traffic that’s visiting your site for the first time. But how to get more...

3 Crucial strategies for 2022. Episode 93

3 Crucial strategies for 2022. Episode 93

Hello 2022! You all know that I am an eCommerce store owner, like you. But you might not know that one of the best parts of my job is that once a month I work with private clients on strategies that will help them reach their goals. Aside from getting to know some...

A Simple $10 Ad Strategy. Episode 92

A Simple $10 Ad Strategy. Episode 92

I see far too many eCommerce store owners spending hours every week on social media posts and ads. Often they are frustrated, worn down, and wondering if there’s a better way to get the traffic they need. The short answer is that Social Media is still a very good...

Start 2022 on the right track. Episode 90

Start 2022 on the right track. Episode 90

Start 2022 on the Right Track Many of us start thinking about goals at this time of year. It’s the perfect time to reflect on what’s happened in the past, and what’s possible for us in the coming year. In this episode, Ashley Alderson, founder of...

Still selling on Etsy? This is a game changer. Episode 89

Still selling on Etsy? This is a game changer. Episode 89

Running an eCommerce website and an Etsy shop? If you’re running an Etsy shop along with your eCommerce store, you’ll love this episode. I’m chatting with Etsy expert Lauren Keplinger and what she's sharing is gold! Listen in and learn how: You can stop feeling like...

Strategies for a “winning” in-person event. Episode 88

Strategies for a “winning” in-person event. Episode 88

Often I’ll see a question in one of our groups asking what a shop owner should do to have a successful in-person event. And the thing is, there’s so much you can do to set yourself up for success at the event, and beyond, but there’s no handbook! When I heard how...

How to use referrals to supersize your results. Episode 87

How to use referrals to supersize your results. Episode 87

How to use referrals to supersize your results (and so much more) If you have been longing for a way to grow your sales that doesn’t include paid traffic, I want you to listen closely to this episode with Inner Circle Member Kesha Griffin. Kesha is a new member who is...

Facebook groups that grow your business. Episode 86

Facebook groups that grow your business. Episode 86

Have you ever wondered if a Facebook Group would help you grow your business?Or maybe you already have a Facebook Group, and you’re struggling to make it work for you. This week I’m bringing you into my Inner Circle so you can learn how you can use a Facebook Group to...

The 10 minute task that will grow your sales. Episode 85

The 10 minute task that will grow your sales. Episode 85

When I work with a client on a Strategy call, my job is to help them identify what’s really working to get sales now, and identify opportunities for them to grow their sales without growing their ad costs. Once we have the facts, we make a solid plan that’s easy to...

3 Promotions to use when you need sales fast. Episode 84

3 Promotions to use when you need sales fast. Episode 84

It’s not unusual for a member of our Inner Circle to ask for ideas in our Member’s Group. It goes like this: “I’m close to my goal this month, but I need to do something to make it all the way. Can you give me some ideas for an easy promotion I could run?” And this...

The 4 big mistakes on your website. Episode 83

The 4 big mistakes on your website. Episode 83

Are you making these “mistakes”? Check your site today. We have a group on Facebook called The Roadmap to 50K on Shopify. It’s free to join, and inside you’ll find lots of store owners like us, working hard on their Businesses. We share tips and strategies, and the...

A Profit First Expert shares how to manage inventory. Episode 82

A Profit First Expert shares how to manage inventory. Episode 82

Today I want you to meet my friend Ciara Stokeland. She is a Profit First Expert, AND she’s built and sold a successful Product based business, so she “gets” us. We’re talking about how Product Based Business owners like us, can really struggle with managing our...

How to overcome iOS14 and get traffic you can afford. Episode 79

How to overcome iOS14 and get traffic you can afford. Episode 79

Almost every eCommerce store owner needs to pay for some traffic so that they can get the sales that they want. But this year, our costs have grown as our results have been shrinking. A few months ago, it became clear to me that what we were doing to get affordable...

3 Tips to create a million-dollar brand. Episode 78

3 Tips to create a million-dollar brand. Episode 78

Do you see others hitting that magic Million Dollar mark and wonder how they did it? If you do, or even if you’re not there yet, I want you to listen to this convo I had with D’Shawn Russell, the Founder of Southern Elegance Candle Co. As you listen, I want you to...

Grow up your business + get more profit. Episode 77

Grow up your business + get more profit. Episode 77

Most of us start our Businesses because we love we’ve learned we can make money doing something we love. We turn a hobby or a passion into a business, and it’s fun. We can’t wait to get to work each day and we see opportunities everywhere! It’s all fun and games until...

The fastest way to get the results you want. Episode 76

The fastest way to get the results you want. Episode 76

If you’ve ever found yourself trying “all the things” in an effort to get the results you want, you’re in good company. I think it happens to all of us at one time or another. When this happens, most of us jump into action and we try a bunch of things to see if we can...

Reasons to add SMS Marketing today. Episode 75

Reasons to add SMS Marketing today. Episode 75

If you’re on the fence about including SMS (text) into your Marketing Plan, I’ve got 3 reasons that will make you see why you can’t wait. Join me and Navin Jain of Klaviyo, as we spill the beans on what’s possible for your store if you get started now. Listen in and...

What you CAN do when nothing is working. Episode 74

What you CAN do when nothing is working. Episode 74

You know how you feel when nothing is working, even though you’re doing “all the things”? If you’ve ever felt like you aren’t getting any traction, you’re spinning your wheels and you don’t know what to do next, this episode is for you! Listen in, and I’ll tell you...

Grow your sales and slash your inventory? Yes, you can! Episode 73

Grow your sales and slash your inventory? Yes, you can! Episode 73

If you’ve been afraid to simplify your product selection and slash your inventory costs, you’re not alone. But before you rule it out, listen to what can happen when you rip off the bandaid and slash your inventory. In 2020 Alexandra had her best sales month ever and...

3 Genius strategies to increase your AOV. Episode 72

3 Genius strategies to increase your AOV. Episode 72

Did you know that if you can increase your AOV, that you’ll grow your sales? And, you’ll do it without having to do a whole bunch of extra things. Today I’m giving you 3 genius strategies that you can use to grow your Average Order Value so that you can get more...

Increase your conversion today with these 3 things. Episode 71

Increase your conversion today with these 3 things. Episode 71

Want to increase your conversion rate and get more sales from the traffic you have? Listen in, I’m going to share 3 things that have a direct effect on your conversion rate. Here’s the part that’s shocking. These things are critical and have a huge impact on...

How to solve your sales problem. Episode 70

How to solve your sales problem. Episode 70

How to solve your sales problem If you’re not getting the sales you want - or if you’re not getting any sales, this episode is for you. We’re going to talk about why, and how you can fix it. Listen in, and I’ll explain what “normal'' results look like, how you’ll know...

Is it time to Pivot? Here’s how you know. Episode 69

Is it time to Pivot? Here’s how you know. Episode 69

Have you ever had that uncomfortable feeling? You know the one where you are really starting to question if your business is viable? Will it ever pay you well if something doesn’t change? You might even be feeling a little trapped. Listen in as I chat with Shannon....

Outsourcing Social Media and measuring results. Episode 68

Outsourcing Social Media and measuring results. Episode 68

The other day I was talking Strategy with our Marketing Coach, Tania. She has a fast-growing store, and she had a list of things she wanted to discuss. Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition...

How I’m finding the best targets for Ads. Episode 67

How I’m finding the best targets for Ads. Episode 67

Struggling to get good results from your ads on Facebook and Instagram? If so, this is for you! In our recent Traffic Bootcamp Live week, I built some brand new audiences that won’t be affected by the recent iOS changes. Last week, I tested these audiences as targets...

The secret to a winning Influencer promotion. Episode 66

The secret to a winning Influencer promotion. Episode 66

Today we’re going to unlock the secret to running a successful promotion with an Influencer. Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she’s the founder of The Pet Influencer Society, a membership for Dog...

Makers and designers: formula for growth. Episode 65

Makers and designers: formula for growth. Episode 65

Makers, and Designers, this is for you! Today you’ll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale. Joanne is a Fashion Designer and CoFounder of her label Steel Pony. Like most...

How Kelly increased her conversion rate. Episode 64

How Kelly increased her conversion rate. Episode 64

Listen in and you’ll walk away feeling like you have the power to control the results in your business. You’ll meet my guest, Kelly Barth, and you will be inspired by what she shares with you. And as a bonus, she’ll walk you through the steps she took to increase her...

Drop your tape gun and transition to 3PL. Episode 63

Drop your tape gun and transition to 3PL. Episode 63

Do you spend far too much time shipping? Wondering when it’s time to move to a 3rd Party Logistics Company? If you’re having trouble making the decision to finally move your products out of your house, and let the experts do the packing and shipping, this episode is...

Massive Growth Organically? Yes, you can! Episode 62

Massive Growth Organically? Yes, you can! Episode 62

In this episode you’ll meet Laurel Thompson. She’s Inner Circle Famous, and after you meet her on this episode, you’ll understand why. Today Laurel is sharing how she finally hit the wall (in frustration) stopped trying to grow her business using Ads, and decided to...

Want to work with me for a week? Episode 61

Want to work with me for a week? Episode 61

Thank you for joining me on this journey. Your support, encouragement, and reviews of the Podcast make me want to do more to help you grow the business you’ve been dreaming of! In this episode, I’m inviting you to join me for a week of coaching in Traffic Bootcamp...

The best training we’ve ever offered. Episode 60

The best training we’ve ever offered. Episode 60

Need more traffic, but you can’t spend a fortune on Ads? Or maybe you’re overwhelmed and stressed out every time you open your Ads Manager? If so, you'll love this episode. Join me, and our Inner Circle Traffic Coach, Melanie, and we’ll share how you can get more...

How to get Traffic without spending a fortune on Ads. Episode 59

How to get Traffic without spending a fortune on Ads. Episode 59

6 weeks to control her Traffic. An Insider’s look! Get ready for a raw and real conversation with Karen Hartman. You’ll hear how she’s finally clear and feeling confident that she can drive enough traffic to her site without breaking the bank. How she used tests to...

My secret recipe for a solid foundation. Episode 58

My secret recipe for a solid foundation. Episode 58

Why do some people struggle to get their store off the ground when other people seem to grow their sales effortlessly. In all the years I’ve been teaching store owners how to win at eCommerce, I can tell you it boils down to one thing. And even though this one thing...

How to smash your goals! Episode 57

How to smash your goals! Episode 57

A few weeks ago I saw a post in our Group that stopped me in my tracks. Our Member, Alana Rivera shared an amazing story about how she was able to crush her sales goal for the month. Her tone was confident, and I could tell that she was excited about exceeding her...

This is important for every business model. Episode 55

This is important for every business model. Episode 55

I firmly believe that every single business owner should consider adding in a recurring revenue stream. Even us product-based businesses. And the reason why? Income security. Stop Guessing what your sales will be. Listen in, as I talk to my Mentor, Stu McLaren about...

A must have (secret) strategy to increase conversions. Episode 54

A must have (secret) strategy to increase conversions. Episode 54

What if I told you there is a strategy you can use that will dramatically increase your chances of getting sales? Sound Good? It’s an eye-opener - if you’ve been selling for a while, or even if you’re kind of new. A few years ago, in an effort to increase my own...

The secret to getting sales without relying on ads. Episode 53

The secret to getting sales without relying on ads. Episode 53

I don’t want you to grow your business by relying on ads to get sales. It’s risky. More often than not, you’ll end up upside down financially, but there’s another reason. You might spend a lot of time tinkering in your ad account, and lose your focus on what will...

Do these 3 things and sleep better. Episode 52

Do these 3 things and sleep better. Episode 52

Last week I was answering Member’s questions in our Inner Circle, and when I came across this question, I stopped in my tracks. “What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?” And if...

Crowdfunding? 3 Things you need to know. Episode 51

Crowdfunding? 3 Things you need to know. Episode 51

If you’ve ever thought about crowdfunding on Kickstarter, Indiegogo, or even on your own site, you’ll love this conversation with Brianna. Listen in as Brianna brings us behind the scenes of her recent Kickstarter Campaign. She’ll tell you how it rolled out, what’s...

Do you have the wrong traffic? A quick way to tell. Episode 50

Do you have the wrong traffic? A quick way to tell. Episode 50

After a conversation with our Inner Circle Conversion Coach, I knew I had to share this little training with you. If you’ve ever asked yourself if you’re sending the right traffic to your site, this episode is FOR you. Listen in and learn How you can tell if you’ve...

How to get big things done: My little secret. Episode 49

How to get big things done: My little secret. Episode 49

How to get big things done. You might think that I have a great system that I’ve been using to get all the things done. After all, I’ve been running 2 businesses for years, and I’ve been successful. But I have a secret. Ask me, and I’ll tell you I’m disorganized, a...

How to Really get Reliable Revenue. Episode 48

How to Really get Reliable Revenue. Episode 48

Wouldn’t it be amazing if you could look into the future and see what your business looks like a few years down the road? What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and...

My Strategy for Reliable Revenue. Episode 47

My Strategy for Reliable Revenue. Episode 47

Every store owner ever wants sales they can rely on. Every day, every week, every month, all year long. In this episode, I’m bringing you behind the scenes of our Reliable Revenue Experience. Listen in, and I’ll tell you exactly what it is, and why it works so...

Grow the Business of Your Dreams. Faster. Episode 46

Grow the Business of Your Dreams. Faster. Episode 46

You’re building the business you’ve been dreaming about, but you wish you could step on the gas and get there a little faster. Sound familiar? Listen in, and you’ll meet four Shop Owners who supersized their businesses last year. They’ll tell you about their business...

An Insider’s look at how to reach big goals. Episode 41

An Insider’s look at how to reach big goals. Episode 41

If you’ve got some big goals, but you’re wondering how you can reach them, this episode is for you!Today I’m joined by 6 of our Inner Circle members who have reached big milestones in their businesses. I love this episode, because they’re not just sharing the...

Get sales with Marketing Momentum. Episode 40

Get sales with Marketing Momentum. Episode 40

In this episode, join me and our Inner Circle Marketing Coach, Tania, as we share our secret weapon, Marketing Momentum. You’ll learn what Marketing Momentum is, why it works so well, and how our Members get results fast. It’s the unit in the Inner Circle Classroom...

How to increase sales by 25 percent. Episode 39

How to increase sales by 25 percent. Episode 39

If you want to set yourself up for significant sales growth in 2021, then this episode is for you! I’m sharing the “One Thing” you’ll want to focus on, because without it, you risk not reaching your goal.Before we talk about the “One Thing”, I’ll give you the back...

5 quick wins you don’t want to miss. Episode 38

5 quick wins you don’t want to miss. Episode 38

What would you say if I told you about 5 quick wins that could be the foundation for your future success? In my final podcast of 2020, I've put together a list of quick wins to help you reach your goals faster. After you listen, create a plan, and break it into action...

The leap to $100K. Here’s how—broken down. Episode 37

The leap to $100K. Here’s how—broken down. Episode 37

What would you say if I told you that there are just a few things you need to implement in order to transform your $30K a year store into a $100K a year store?Today I’m talking to Michele Foerst, the Founder of GreeneryGal.com She’s also a member of Inner Circle...

4 things YOU can do to make $50K possible. Episode 36

4 things YOU can do to make $50K possible. Episode 36

Wes is a popular guy in the Inner Circle!About a year ago, he joined us and started his own journey to $50K. Listen in and hear the 4 things he has focused on that have brought him to a place where he can: Get a pay check. Work full time on growing his business. Stop...

A mistake that increased my Conversion Rate. Episode 35

A mistake that increased my Conversion Rate. Episode 35

This 10 minute episode will make you rethink how you are communicating Offers to your audience.I’ll share this mistake I made that resulted in a 92% increase in my Conversion Rate.And then, I’m going to leave you with a list of things you can do to maximize your sales...

The secret behind Ilse’s Secret Sale Event. Episode 34

The secret behind Ilse’s Secret Sale Event. Episode 34

In this episode, you’ll meet a successful Inner Circle Member who has created an event that she uses three times a year to give her sales a big boost. It’s an event that she can simply rinse and repeat, so it’s stress free and her audience knows exactly what it is,...

The simple offer that exploded Brooke’s sales. Episode 33

The simple offer that exploded Brooke’s sales. Episode 33

Brooke McCallum has a great story to share.  Listen in and learn how she and her business partner Jodie are blazing an e-commerce trail across western Australia. There are two big takeaways that I want you to listen for and think about: How they have exploded their...

The most valuable subject line you’ll ever use. Episode 32

The most valuable subject line you’ll ever use. Episode 32

In the episode, I’m sharing the one email subject line that has earned me more sales than any other email I’ve sent. Listen in and I’ll share the actual subject line, I’ll give you context by sharing when to use it, and how you can get the best open rates, click...

This is the game changer. Have you done this? Episode 31

This is the game changer. Have you done this? Episode 31

It’s officially been 12 months since the cart opened at Sock Doggo. In this episode, I’m sharing my results, but what you’ll really want to hear is this: There’s one thing that we all must do because it will change everything. Don’t miss the opportunity. We’ll talk...

The story of a profitable Makers collaboration – Episode 30

The story of a profitable Makers collaboration – Episode 30

If you’re a Maker, you’ll love this story. Meet Juliana Avelar, the inventor of the Jewel Loom. Juliana is a Maker—creator of beautiful beaded jewelry and more!The Jewel Loom is the custom product she designed for others to make their own creations. Listen in to hear...

November marketing plan in 3 simple steps – Episode 29

November marketing plan in 3 simple steps – Episode 29

If you’re looking to maximize your sales this holiday season and reduce stress and overwhelm, this episode is for you. I made a simple, 3 step plan for Sock Doggo that you could easily use for your store. It’s focused, clear, and strategic, and there’s no tech bells...

How to make the most progress in 90 days – Episode 22

How to make the most progress in 90 days – Episode 22

Wondering what “work” will get you the best result? If that sounds familiar, this episode IS for you! We just welcomed new members into our Inner Circle program, and it’s my job to make sure they know what they start feeling successful fast. In this episode, I have a...

How you can create a simple marketing plan – Episode 21

How you can create a simple marketing plan – Episode 21

This week I’m sharing my marketing plan for October. You might find some inspiration there, or you might be more interested in how you can create a simple Marketing plan that won’t send you into a tailspin from overwhelm. Here’s the thing: If you only do one thing,...

A simple plan to double Kesia’s sales – Episode 20

A simple plan to double Kesia’s sales – Episode 20

You’ll love this story. Four months ago Kesia Steele knew she wanted a business that had recurring revenue, but she had no idea what that business would look like or what she would sell. Then it hit her. As news of the Black Lives Matter Movement was exploding all...

How to sell $1000 more in the next 4 Days – Episode 19

How to sell $1000 more in the next 4 Days – Episode 19

One of the Inner Circle Members posted this in our Member’s Only Facebook group: "I am $1000 away from my first five-figure month ever on my website ? I want to try to make another $1000 in sales by the end of the month, so I have 4 days. What would you do in this...

How to use collaborations to get traffic and sales – Episode 18

How to use collaborations to get traffic and sales – Episode 18

I’m not a fan of collaborations just for Likes and Followers. In this episode, I’m sharing seven different collaborations you can use right now to get traffic to your site, grow your email list, and even get sales. I’ll walk you through the list, tell you the most...

Our Conversion Coach shares her best secrets – Episode 16

Our Conversion Coach shares her best secrets – Episode 16

Our Conversion Coach, Tina Bar-On has seen the back end of a lot of Shopify stores, and she’s a Google Analytics wizard. Today, she spills the beans on the common mistake she sees store owners make when it comes to conversion. She’ll share with you what happens on a...

Not getting sales? How to figure out what’s wrong – Episode 15

Not getting sales? How to figure out what’s wrong – Episode 15

In this 10 minute episode, I’m sharing the sales at Sock Doggo in the first 10 months. I’m going to tell you about my Key Metrics, what’s “normal”, and which metric I’ll focus on to get more sales in the next few months. And, I’m sharing the one thing I would do if I...

Twelve email ideas you can implement and recycle – Episode 12

Twelve email ideas you can implement and recycle – Episode 12

We recently got the results of a Poll from our Roadmap to $50K Group on Facebook. We asked our members if they send an email every week, and if not, why? The overwhelming majority said: 1) I don't know what to say or, 2) I don’t want to bother people. I know that most...

A 10 Minute Growth Strategy – Episode 11

A 10 Minute Growth Strategy – Episode 11

Want to feel better about your progress? There’s one simple thing you can do that will make you: * understand what activities will get you lasting results* feel better about your progress* know what your “right” next steps should be Once you put it in practice, you’ll...

A simple content plan that will get you traffic – Episode 10

A simple content plan that will get you traffic – Episode 10

This week the amazing Jane Hamill is sharing her easy peasy content strategy. The good news: It will get you free traffic. The better news: You’re probably already doing MOST of it - a few tweaks will get you there. The best news: Listen in as Jane walks me through a...

A 10 Minute Email Strategy – Episode 9

A 10 Minute Email Strategy – Episode 9

Are your emotions affected by your email open rate? Today I’m sharing my dead simple email send strategy designed to build subscriber engagement and keep you focused on what’s important when it comes to email. Listen and you’ll instantly feel better in less than 10...

Control your sales with this one strategy – Episode 7

Control your sales with this one strategy – Episode 7

This week I’m sharing a foundational strategy that e-commerce store owners can use, regardless of their stage of business.It’s incredibly important, because time and time again, I’ve seen it in successful stores.It’s the #1 indicator of long term success and...

How to unstuck yourself – Episode 6

How to unstuck yourself – Episode 6

Are you stuck? Are you reaching your goals? In this episode, I’ll bring you up to speed on what’s happening at Sock Doggo, and my next steps.But I really want to get you thinking about outcomes. I’m clear on what I want to happen in my business this year, and let’s...

How Camila Prada finally gets paid for her art – Episode 5

How Camila Prada finally gets paid for her art – Episode 5

This episode is for Artists and Makers Today we’re talking to a long time Inner Circle Member who made a pivot in her business that transformed her life. At the end of 2019, she was an overworked artist, stressed to the max. Even though she sold hundreds of pieces...

25% of my sales from this one strategy – Episode 4

25% of my sales from this one strategy – Episode 4

Update on the Roadmap:In this episode, I’ll walk you through the one strategy that I’ve used to generate more than 25% of my total sales. Here’s why it’s important to share this with you: It’s a strategy that anyone can use, no matter what their stage of business It’s...

The one thing I got wrong and how I will fix it – Episode 3

The one thing I got wrong and how I will fix it – Episode 3

Even though we got a lot right when I was building my new store on Shopify, there was one thing I got really wrong. Today, I’m going to share that with you and tell you why it’s important. Because you might be doing it too. And you want to fix that, friend. Check out...

How to have a business that pays you well – Episode 2

How to have a business that pays you well – Episode 2

Are you able to take a paycheck from your business? If you are, is it enough to make you feel like you’ve arrived? In this episode, I’m going to bring you up to speed with where we’re at in my new business, Sock Doggo, and I’ll walk you through what has to happen...

Why you’re not getting results – Episode 1

Why you’re not getting results – Episode 1

Welcome e-commerce store owners! Come behind the scenes with me as I show you how I’m building my next store from an idea all the way to my first $50k of sales. You’ll see what I’m doing to get sales, hear from some store owners that have overcome challenges, and on...