How to add recurring revenue to your business Way back in late 2016 I thought it would be a great idea to start a membership. I called it the Inner Circle, and it was for people like me. Ecommerce store owners who were trying to grow their sales. I opened the...

That Time I Did Something Desperate The road to ecommerce success is lonely. I know there are probably days when you feel like you’re never going to reach your goals, and you don’t have anyone nearby who understands what you’re going through, or who can give you words...

Today I’m so excited to introduce you to our newest Foundations Coach in the Inner Circle, Chontelle Fossey. Like all of our ecommerce coaches, Chontelle was once an Inner Circle member. It really warms my heart that our coaches first came to the group to solve the...

Seven Habits Of High-Performing Store Owners As I sit down to write this, I’m about to embark on an 8 week journey with a group of fellow ecommerce entrepreneurs on our annual Reliable Revenue course. It’s a unique journey compared to our ongoing Inner Circle...

A Winning Pricing Strategy For Your Ecommerce Store There’s one thing that every store owner should do right now, early in the year. I’ve talked about this before - but right now is the very best time to set yourself up for more profit this year. In this post, we're...

I want to introduce you to Sarah Stenzhorn, who is one of the most steady, humble, and helpful members of our Reliable Revenue program, and now an Inner Circle ecommerce coach. When Sarah speaks, I listen because she really is wise and consistent, and her business...

Consistent Revenue Now Last summer I spoke with Danielle Beauregard, owner of Fusion By Design Collars, about how she transformed her business last year. During the conversation she said “We’re getting consistent revenue now,” and the confidence in her voice made me...

Make Sales In Your Jammies: Meet Sam Have you ever dreamed of making money without getting out of bed? What if I told you that was absolutely possible? And I’m not even joking. In 2022, I sat down with Sam Gilhooley, owner of Magnetics, and a student of our Reliable...

SIX TIPS FOR STAYING OUT OF SPAM On February 1st, 2024, the world is going to change for anyone who sends regular emails to their subscribers. And so today I’m sitting down with our resident Klaviyo and Shopify expert, Claudia Howard. She’s going to explain what’s...

In this episode of the eCommerce Roadmap I sat down with our Member Success Coach, Tina Barron. She’s a fellow ecommerce store owner, and she’s an amazing resource. As Tina leads our team of specialized coaches, her focus is to ensure that every member has what they...

Transform Your Business with a 'Marketing First' Mindset I always say that “Marketing First” store owners will get more sales than store owners who don’t make their marketing a habit. A Marketing First mindset means strategically positioning marketing at the core of...

There’s nothing like a new year to revisit our goals, is there? If you're like many of us, this time of year sparks a sense of renewal and the chance to revisit our “why.” And so we kicked off the year the way we always do in the Inner Circle, with our annual 30-day...

OUR FAVORITE STRATEGIES FOR SUCCESS IN 2024 The ecommerce landscape is evolving, is your marketing plan still relevant? Or is it time for a refresh? Susan recently spoke to Jane Hamill of Fashion Brain Academy about what we see working NOW for their students. They...

6 Strategies To Get Your Sales Back on Track in 2024 2023 has been a tough year for many ecommerce store owners. If it felt like an uphill battle, you’re in good company. While it may be tempting to throw up your hands and blame the economy, there ARE things you can...

If you’ve ever felt like your store + products are invisible, this is for you! Earlier this year we released new “Brand Video” training in our Inner Circle.It’s a game changer. After implementing, hundreds of our Members have been able to grow big audiences of their...

Mastering Your E-commerce Apps: A Guide to Auditing, Updating, and Profiting In this post we're diving into the world of Shopify and e-commerce apps, and I've brought in our resident expert, Claudia Howard. She's a Klaviyo pro and the best email strategist I know....

Unlocking Growth By Reducing Customer Acquisition Cost Let’s dive into a success story that might just change the game for your e-commerce business. Imagine putting an extra $21,856 in your pocket over the last year. Intrigued? Let's break it down. In our last post...

Revolutionize Your E-Commerce Game: Melissa Davies' Journey to Marketing Success Have you ever found yourself staring at your bank account, wondering where all your hard-earned money went? We've all been there, scratching our heads and questioning if all that ad spend...

So, you've embarked on your e-commerce journey. You've put in the hours, made the sacrifices, and maybe even taken a few risks. But…what if you're ready to move on? What if you want to sell your e-commerce business and start a new adventure? It's a big decision,...

Supercharge Your E-Commerce Business: A Friendly Guide to Boosting Profits So, you've got your shiny new e-commerce store up and running. You're selling products you're passionate about, and customers are starting to trickle in. But, there's this nagging feeling in...

The Customer Acquisition Game Let's cut through the jargon and dive straight into something crucial for your business: customer acquisition cost (or CAC.) Yes, it sounds funny, but it's actually a pretty big deal. Let’s break it down. The Basics of CAC If you're...

Simplify Decision-Making and Unlock Success in Your E-Commerce Business Picture this: you're facing a tough day in your e-commerce business, and the weight of numerous decisions is pressing down on you like a heavy burden. We've all been there. Maybe you've even...

The Secret to Unlocking Growth for High AOV Stores If you sell a higher price-point product, you may feel like you're on a never-ending quest to boost your conversion rates. We talk about this a lot in the Inner Circle. So many of our members who sell higher priced...

Why do some people make big progress fast while the rest of us take longer to find our path to success? When Chontelle Fossey joined the Inner Circle, I kept my eye on her. Chontelle owns The Lily Pot, a fast growing business in New Zealand where she sells and ships...

Unlocking Your Business Potential: Rethinking ROI for E-commerce Success If you've ever felt like your business is a rollercoaster of expenses, frustration, and unmet potential, you're not alone. But what if I told you there's a way to flip the script, maximize your...

As we head into the 4th quarter, you might be feeling underwhelmed by your results. It’s normal. Progress comes in baby steps. Sometimes we get stuck in our feelings as business owners. It’s easy to feel like we’re not doing enough- not enough sales, for too much time...

Power-Up your traffic with Google’s Performance Max Ads Have you dipped a toe into Google’s new Performance Max Ads yet? Heard of “PMax” but had no idea what it was? In this episode, we're diving deep into the world of Google advertising and Performance Max Ads with...

For more than a year, I’ve only posted on Social Media when I thought of something important that I should share, or when I simply wanted to connect with our Inner Circle members, or the people who are in my free Facebook Group, The Ecommerce Roadmap. It’s been a huge...

Want more sales? You might be missing these 3 things. So you’ve built your products, labored over your branding and finally launched your website... but where are the SALES?! There’s nothing more depressing. I know. As e-commerce store owners, post-launch is often...

FOCUS ON THIS ONE THING AND GET PROFITABLE, LONG TERM GROWTH As Ecommerce store owners, we have a lot in common. We share a lot of the same tools, and the tasks that fill our days are similar. Put a few Ecommerce store owners together and a room and they have a lot to...

​How to get more organic traffic. A lesson on Keyword researchReady for a lesson on easy SEO for Ecommerce?Recently I asked our Inner Circle Ecommerce Coach,  Sarah, to show us how you can start getting more organic traffic when you implement her simple keyword...

Have you built your Sales Funnel yet? If not, read on to see why every Ecommerce store owner should do this work. What follows is an in depth look at the Sales Funnel of a 6 figure store. It’s a great opportunity to see what’s possible for you when you build your...

When I started our Podcast, the Ecommerce Roadmap, three years ago. I had no idea what I was doing, or if anyone would listen. At the time, I was listening to podcasts myself, and I loved the episodes that left me with something that I could take action on. Even if it...

The one thing even smart business owners continue to get wrong A few weeks ago, I was in one of the small groups of clients I'm working with right now, and something happened that stopped me in my tracks. When it happened, I knew I had to share it, because it’s...

Is keeping up with Social Media a constant source of stress for you? Do you feel like you should have a plan, but don’t know what that even looks like? Are you wondering if all your effort on Social Media is worth it?  The truth is that most store owners can’t afford...

Are you leaving money on the table? Most store owners know that they should have an abandoned cart email. In fact, it’s so important that Shopify has made it easy by creating an automated email that gets sent out when someone doesn’t complete their purchase. Many...

If you’re a store owner, using Shopify, this is for you.Recently I was talking with our Inner Circle Ecommerce Coach and Email Marketing Expert, Claudia Howard who was sharing some abandoned cart strategies to make more money, and during our conversation she said...

  GA4: 5 knowledge bombs to calm your nerves as you make the transition Big changes have arrived at Google, and they impact every business owner who uses Google Analytics. As of July 2023, Google has retired Universal Analytics. You’ll still be able to collect your...

Last week on the podcast I shared a strategy that will slash your “To Do List”, and show you how to be more effective by focusing on what your Business really needs now. Today, you can be a fly on the wall as I walk an Inner Circle member through the process of...

What if I could show you how you can slash your giant list of things to do?  I’m going to give you my process, so you could slash that list today. When you do, I promise, you’ll be more effective, you’ll make measurable progress, and you’ll feel better about how you...

  Pricing to Maximize Profit Today I’m sharing a pricing strategy that most store owners don’t use. Once you understand how it works, and start implementing it in your store, you’ll have the potential to be much more profitable. Most importantly, you’ll have a better...

Recently I recorded a podcast episode about cash flow, and how Ecommerce store owners often don’t understand why they are chronically short of cash in their businesses. After the episode was released several store owners reached out to me to share their struggles with...

What is “scaling” In ecommerce businesses, scaling happens when your sales increase sharply, but your inventory and expenses do not increase at the same rate. Generally scaling happens when you create a “scalable” offer. It can be a product, or a collection, or a...

It’s  the embarrassing little secret that ecommerce store owners don’t like to talk about.Why do we always feel broke? It is so frustrating, embarrassing, and it causes us so much stress. It’s important that we talk about it, because for most of us, when we get into a...

Today I’m chatting with Sylvie Roy the founder of Eclair Lips. Sylvie is sharing the story of how she used a templated event that she pulled from the “Get Sales Now” unit inside of the Inner Circle Classroom. Last month Sylvie used the “Mystery Box” event (formerly...

Many Ecommerce store owners are surprised when they learn that they need a massive audience to keep growing and reach their long term sales goals.  It’s not uncommon for higher volume stores to reach millions of people every month. They’re highly visible. Even when...

Have you heard of an SEO Funnel? Most of us understand the sales funnel where we've got our cold, warm, and hot audiences filtering down the funnel to the purchase goal.You can apply that same method of thinking to SEO. An SEO Funnel will bring consistent, high...

This episode is full of “aha” moments. One of the most powerful things you can do for your business is to become what I call a “Marketing First” Store Owner. It sounds fancy, but really it means that you prioritize marketing over all the other “things” that take up...

What can I work on that will really move the needle in my business. What’s the work that will get me closer to my goals, keep me on track, and lead to long term success? This is the question that swirls around in almost every store owner's head - all the time. For...

Today I’m talking with my good friend Ciara Stockeland about how store owners like us can get control of our cash, understand our financials, and finally stop sweating about our cash flow. I am a big fan of Ciara’s because she’s a long time Retailer turned Profit...

Did you know that your Returning Customer rate is like a thermometer for your business?It helps you evaluate the health of your business, and when you understand this, you’ll use it to determine what your business needs right now.Last week, I shared how I’ve noticed...

This week I’m sharing a little tip that will help you see what you have to do at a glance. There’s some confusion for many store owners around these two metrics. We were talking about how to make a solid plan to grow your business, and I’ve realized that I need to...

You’ll want to listen to today’s episode because it could have a big impact on your sales - so come join me and find out if you’re doing this thing that I think is the kiss of death. I’m talking about asking people to make decisions and email marketing, and how you...

I want you to meet Claudia Howard. Claudia is a Shopify and a Klaviyo Expert, and her 1:1 Coaching calls in the Inner Circle are in high demand. Last month Claudia joined us at my Mastermind Retreat in Mexico. She was there to support our Mastermind members, and she...

When I work with a client 1:1, there’s one question that’s almost always on my client’s list of problems to solve.“Can you help me figure out  what I need to focus on?”As business owners, we’ve all felt the stress of having enough time to get everything done.We can’t...

Meet Ann Chikahisa: Chikahisa StudioAnn is such a great example of what’s possible when you get focused and become a “Marketing First” store owner. She is a jewelry designer and sells her high end pieces to customers all over the country. When we met, Ann’s sales came...

Last week I had the luxury of escaping winter and going on a 3 day retreat with some incredibly talented, successful store owners. They’re all members of my Mastermind Accelerator program.It’s a very small group of 6 and 7 figure store owners. These women are already...

Today I sat down with long time Inner Circle Member Crystal Lovelle.Crystal is the Founder of https://www.littleblackboxbakedgoods.com/ Besides having an amazing website, Crystal is super smart and a strategic thinker, so when she posts in our group, I listen. A few...

My friend Bonnie is a well known Artist and Educator. She’s a (famous) Surface Pattern Designer. I can spot her work a mile away. She’s memorable. I teach people how to grow their online sales, so when I realized that Bonnie and I have several clients in common, I was...

Come behind the scenes with me as I share my most recent “aha” moment.It’s a simple concept, but it’s an incredibly powerful way for us to: Visually see the status of our marketing and monitor it every month Know at a glance what we need to focus on Understand how we...

Wouldn't it be amazing to double your sales without having to go out and spend a bunch of money on ads? Meet Michelle Smith, the founder of https://www.mamasuds.com/ Michelle has grown her business like many of us do. She started at home, and step by step she’s built...

We all want predictable, Reliable Revenue, right? When I ask clients what they’d like to change in their business, the answer I hear most often is that they want reliable sales - or sales they can count on every day I get it. When you don’t have reliable revenue, it’s...

2022 brought some big changes for us Ecommerce store owners, and I think it makes sense to start this year off by sharing what’s been working to grow sales, what’s NOT working, and what’s super exciting for Ecommerce store owners in 2023. I’ve been working in...

This week I’m sharing 3 things to do this week. You might be relaxing this week, but here’s the good news: This 3 part exercise can be done in your pajamas AND it will make you more likely to have a successful year in 2023. Here’s what you’re going to do: You’re going...

Have you ever thought about selling your business? Even if you’re not ready to sell your business right now, you’ll want to listen to this episode. Today I’m sharing a conversation I had with my good friend Ciara Stockeland. Between us, we’ve sold 5 of our own...

When I was thinking about what I could share with you that would set you up to start the year strong, I knew that this one exercise is what changed everything for me in my business life. As you glide into the Holidays and prepare for a new year, I know that taking the...

We’re wrapping up the busiest time of the year. As I’m recording this our members are posting breakdowns of their Black Friday events - and sharing their results. And I was reminded of 2 things: It’s always a numbers game. Your results are always a product of all the...

In this episode Claudia Howard is walking us through a sneaky little tactic that will 2x the number of emails you collect on your site. And you can do it without driving any more traffic. It’s a Gated Page. It sounds fancy and technical, but it’s not really. In the...

There’s one thing I recommend you do now to get more sales, and it’s time sensitive! But the truth is that this is something you should do every month, to grow your sales, and make your business stronger. I’m talking about taking some time to focus on converting the...

It’s no secret that 2022 has been a more challenging growth year for those of us with ecommerce stores.   Many people who had established stores when the pandemic hit were well positioned to take advantage of the shift in purchase behavior and even though there...

There’s something I want you to check today. And even if you’re not feeling like sales are slow, you might not be taking advantage of this opportunity to get more sales. Most people aren’t When you feel like your sales are stagnant, there is one thing I want you to...

Listen till the end to hear Sile’s sales results! Do you ever talk yourself out of running an event to get sales because you have a whole list of reasons why it won’t work for you? “Susan Bradley, thank you for the amazing training” My Secret Sale kicked off at 7am...

Recently, I had an eye opening experience that flipped my thinking about being busy. About 5 minutes later, I had an “aha” moment when I connected the dots and realized how much money we waste in our business when we operate in a constant state of busyness. In this...

Need some quick sales? Listen up!  In this episode, you’ll learn about a super simple event that you can get up and running quickly. It’s easy to set up, and it’s an event you can run at any time of the year. Christal Anger is a new Inner Circle Member who joined us a...

Kelly’s website sales have far surpassed her sales from Etsy. Kelly is a Coach in our Inner Circle , and she works 1:1 with members to help them grow their website sales and become less reliant on Etsy. If you’re an Etsy Seller with your own website, you know it makes...

Wondering how you can have your best Holiday sales ever? Did you know that if you do a little planning in the next month, you can transform your results from “meh” to “amazing”. There are 3 steps every store owner should plan to take now. Do it, and you’ll set...

Do you ever wish you could get an Expert's eyes on your business? Pavlina's an Inner Circle Member who needed a significant increase in sales. She decided to book regular 1:1 Coaching calls to get extra support and make sure she was on the right track. Together, they...

Wondering if all the work you do on social media is worth it? I’ll open your mind to what’s possible for you if you take control of your visibility. Using Google Analytics you can see exactly what is making an impact on your sales. To access the information:  Left...

I’ve spent 5 years teaching people how to grow their online sales. In that time I’ve seen a lot of success stories. And what I’ve learned is that there is one tactic that I see every successful entrepreneur use. It’s free to learn, and if you apply it, it can lead to...

Meet Jessica. She has a full time job, 2 kids, 2 contract jobs, and she just launched an online store. She doesn’t have time to go searching for solutions. She wanted to get results fast. Jessica launched her new business, used the training, and booked some 1:1...

Listen in as I talk to Ashley - she’s just launched her new dress label and made really big progress in 30 days 16 sales in first 30 Days Doubled her traffic Generating leads Email marketing - and getting sales Plan and clarity on her next steps See her...

I see you working hard building your audience, your list, and your traffic. I know that when you hear that cha-ching from your Shopify App it re-ignites the fire under your rear - it reminds you that it is possible to get the sales you’ve been dreaming of. And it...

A few months ago Chontelle Fossey joined my Ads Made Easy Coaching week, and then she joined the Inner Circle. Chontelle lives in New Zealand and she sells live plants. And she has a full-time job.She sells a perishable product in a small market and she has a limited...

A strategy to Supersize your Audience Building a big, warm audience is crucial for online store owners like us.In fact, it’s more important now than ever before. As the online world becomes “cookie-less” we’ll be less able to rely on traditional retargeting.It’s...

Reels are a great way to build your Audience because they reach people who are not already following you. When you provide quality content on reels, you’ll grow your followers organically. Not long ago, I spent some time with my good friend Tracy Harris. She’s an...

Nicoletta spent $60K working with an Ad Agency last year. Nicoletta has a bereavement jewelry business in Australia.Last year she spent more than $60K with an ad agency in an effort to grow her business. Her results were dismal, and the ad agency blamed her poor...

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven’t tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here’s the back story:Tina Bar On is our Member Success Coach, AND she owns...

How can we grow our businesses organically, without relying on ads? This year I’m seeing more conversations asking how store owners are growing their businesses organically. I think it’s brilliant.We all know that we need to invest in advertising to grow our...

It’s the end of the Roadmap to $50K.A few months ago, Sock Doggo quietly crossed the $50,000 mark.  As I celebrated (in my mind) I started thinking about next steps, and how I could share the key takeaways with you in a format that would help you grow your business....

Almost every business owner has some debt they can attribute to their business. If they don’t have debt, they probably remember how they felt when they did. I still remember how I felt when one of my businesses had a lot of debt. Even though I looked successful on the...

GA-4 is here. Every day, we’re getting questions from store owners asking what they need to do. It’s a big deal, so today I’m bringing in our Inner Circle Google Expert, Leona Griffin to give us the facts, and share the steps you need to take to get ready for this big...

A few months ago Blue Cobalt shared their genius Branded content strategy in the Inner circle, and when I saw what he had done, I knew it was so good that everyone should have the chance to try this. A bit of a back story. I met Blue earlier this year when we reviewed...

If you’re working hard every day and yet you still feel like you never get to the bottom of your “to-do” list, this episode is for you! I’m talking to my productivity and mindset coach, Krista Williamson about my transformation from swirling in overwhelm to feeling on...

Why do we always complicate things? Most of the time, simple really is better. And today I’m talking to Pam Rodgers, the founder of https://www.stellachroma.com about her easy peasy, super simple monthly subscription that her customers find irresistible. The best part...

I’m a huge fan of investing my time in activities that I can repeat. If the strategy works, I can template it, and run it over and over. The results become predictable, and as my audience grows, so do my results. It’s exactly what we teach in our programs. A few years...

What? There’s a job in my business that’s worth $500/hour?Yes, there really is, and in this episode I’m talking about that mega high value work.My Inner Circle Members talk often about how they are stuck doing the $15/hour work, but what about the high value work?The...

A few weeks ago I was working with a small group of smart, successful clients and something happened that literally stopped me in my tracks. It was one of those moments where a lightbulb goes on and you see the piece of the puzzle you have been missing. Duh. We were...

Does the thought of working on your SEO make your head hurt? Even though you’re worried about missing an opportunity, or worse, doing something completely wrong, you’re not ready to hire an Expert. Sound about right? If this is how you’re feeling right now, I want you...

If you’ve been wondering if TikTok is worth all the “work” you’ll put into it, this episode is for you! Listen in, and meet Sylvie Roy, the owner of eclairlips.com. Sylvie’s traffic has exploded in just 3 months. All because she started an account on TikTok. The most...

I get to see behind the scenes of a lot of successful eCommerce stores. And almost every one of them uses a pop-up and an automated email flow to generate reliable sales every day of the year. Contact marketing is working right now, in 2022! What’s the most valuable...

When you’re looking to get sales now, there are 3 things you need to do to give yourself the best chance of success. I’m going to share it all on the inside, come listen. We’re all working hard to get sales.I think most are working hard, and often what I see is that...

As eCommerce store owners, most of us have been in a position to grow by leaps and bounds over the last two years. We all need to take stock and be grateful. I think every one of us needs to take stock and look at the number of new customers we’ve gained since March...

Do you sell wholesale? Late last year, my Assistant Becca, set up a wholesale account for Sock Doggo on Faire. We imported our products from Shopify, added in the shop information, and then waited. Over the 4th quarter of 2021 and Q1 of 2022, we’ve managed to get 17...

This year I’m all in on collaborations. Here’s why:I want to grow my business, but I don’t think only using ads is a sustainable solutionI know that a lead by referral is worth way more than a paid leadI actually like meeting others and working together towards a...

Today I’m sharing a story about my business that I never thought I would share. It’s kind of embarrassing.For many years I thought that most people who have a successful business or are working towards a successful business would think a lot less of me if they knew...

What would happen to your business if you suddenly weren’t able to work? Would it survive? In June of 2019, Sam was suddenly incapacitated by a mysterious illness that kept her bedridden for 17 months. Scary, right? But here’s the good news. Before she got sick, Sam...

If you’ve had some success on Etsy and you’re trying to figure out what you need to do to find big success on your own website, this episode is FOR you. Today, my Reliable Revenue client Mary Wood, (founder of ModernMerrigold.com) is going to share with you how she...

Recently I hosted a Weekend Retreat for some of our higher volume Members. We spent some time talking about scaling our sales and talked about some of the best ways to scale your sales and grow your profit at the same time. It’s exciting to think about what's...

Recently I shared a house with one of my Business besties, Sarah Williams, the Founder of Launch your Box. We’ve been friends for years, we both have a product based business background, and we serve a similar customer in our service businesses. Sarah teaches people...

Listen in and learn a powerful video strategy that has had a huge ROI for Nicole at her shop I love Nicole’s common sense approach to Social Media as a whole, but in this episode, we focused on the big results she’s getting from video ads she’s created from customers’...

We all know that the biggest opportunity for us to grow our sales is to get more leads. People who come to your site from an email or a text message are at least 7x more likely to buy vs cold traffic that’s visiting your site for the first time. But how to get more...

Hello 2022! You all know that I am an eCommerce store owner, like you. But you might not know that one of the best parts of my job is that once a month I work with private clients on strategies that will help them reach their goals. Aside from getting to know some...

I see far too many eCommerce store owners spending hours every week on social media posts and ads. Often they are frustrated, worn down, and wondering if there’s a better way to get the traffic they need. The short answer is that Social Media is still a very good...

You won’t want to miss this episode because today I’m sharing a new program that we’re hosting. First, I want to share that it’s completely free and available to our entire audience.I’m thrilled to be in a place where we can offer a little bit of qualified advice to...

Start 2022 on the Right Track Many of us start thinking about goals at this time of year. It’s the perfect time to reflect on what’s happened in the past, and what’s possible for us in the coming year. In this episode, Ashley Alderson, founder of...

Running an eCommerce website and an Etsy shop? If you’re running an Etsy shop along with your eCommerce store, you’ll love this episode. I’m chatting with Etsy expert Lauren Keplinger and what she's sharing is gold! Listen in and learn how: You can stop feeling like...

Often I’ll see a question in one of our groups asking what a shop owner should do to have a successful in-person event. And the thing is, there’s so much you can do to set yourself up for success at the event, and beyond, but there’s no handbook! When I heard how...

How to use referrals to supersize your results (and so much more) If you have been longing for a way to grow your sales that doesn’t include paid traffic, I want you to listen closely to this episode with Inner Circle Member Kesha Griffin. Kesha is a new member who is...

Have you ever wondered if a Facebook Group would help you grow your business?Or maybe you already have a Facebook Group, and you’re struggling to make it work for you. This week I’m bringing you into my Inner Circle so you can learn how you can use a Facebook Group to...

When I work with a client on a Strategy call, my job is to help them identify what’s really working to get sales now, and identify opportunities for them to grow their sales without growing their ad costs. Once we have the facts, we make a solid plan that’s easy to...

It’s not unusual for a member of our Inner Circle to ask for ideas in our Member’s Group. It goes like this: “I’m close to my goal this month, but I need to do something to make it all the way. Can you give me some ideas for an easy promotion I could run?” And this...

Are you making these “mistakes”? Check your site today. We have a group on Facebook called The Roadmap to 50K on Shopify. It’s free to join, and inside you’ll find lots of store owners like us, working hard on their Businesses. We share tips and strategies, and the...

Today I want you to meet my friend Ciara Stokeland. She is a Profit First Expert, AND she’s built and sold a successful Product based business, so she “gets” us. We’re talking about how Product Based Business owners like us, can really struggle with managing our...

A start-up strategy to hit the ground running Today I’m talking with Kate and Ann Marie, the Founders of rowdykind.com Rowdy Kind is on a mission to make bath time plastic-free. It’s a super cool product, and I know you’ll want to learn more, but the real reason I...

If you’re a Mom growing a business that’s not quite ready to pay you, this episode will open your eyes to just what’s possible for you. If you design things to sell, this episode will make you feel like a kid in a candy shop. I’m chatting with Sara Curtis, of...

Almost every eCommerce store owner needs to pay for some traffic so that they can get the sales that they want. But this year, our costs have grown as our results have been shrinking. A few months ago, it became clear to me that what we were doing to get affordable...

Do you see others hitting that magic Million Dollar mark and wonder how they did it? If you do, or even if you’re not there yet, I want you to listen to this convo I had with D’Shawn Russell, the Founder of Southern Elegance Candle Co. As you listen, I want you to...

Most of us start our Businesses because we love we’ve learned we can make money doing something we love. We turn a hobby or a passion into a business, and it’s fun. We can’t wait to get to work each day and we see opportunities everywhere! It’s all fun and games until...

If you’ve ever found yourself trying “all the things” in an effort to get the results you want, you’re in good company. I think it happens to all of us at one time or another. When this happens, most of us jump into action and we try a bunch of things to see if we can...

If you’re on the fence about including SMS (text) into your Marketing Plan, I’ve got 3 reasons that will make you see why you can’t wait. Join me and Navin Jain of Klaviyo, as we spill the beans on what’s possible for your store if you get started now. Listen in and...

You know how you feel when nothing is working, even though you’re doing “all the things”? If you’ve ever felt like you aren’t getting any traction, you’re spinning your wheels and you don’t know what to do next, this episode is for you! Listen in, and I’ll tell you...

If you’ve been afraid to simplify your product selection and slash your inventory costs, you’re not alone. But before you rule it out, listen to what can happen when you rip off the bandaid and slash your inventory. In 2020 Alexandra had her best sales month ever and...

Did you know that if you can increase your AOV, that you’ll grow your sales? And, you’ll do it without having to do a whole bunch of extra things. Today I’m giving you 3 genius strategies that you can use to grow your Average Order Value so that you can get more...

Want to increase your conversion rate and get more sales from the traffic you have? Listen in, I’m going to share 3 things that have a direct effect on your conversion rate. Here’s the part that’s shocking. These things are critical and have a huge impact on...

How to solve your sales problem If you’re not getting the sales you want - or if you’re not getting any sales, this episode is for you. We’re going to talk about why, and how you can fix it. Listen in, and I’ll explain what “normal'' results look like, how you’ll know...

Have you ever had that uncomfortable feeling? You know the one where you are really starting to question if your business is viable? Will it ever pay you well if something doesn’t change? You might even be feeling a little trapped. Listen in as I chat with Shannon....

The other day I was talking Strategy with our Marketing Coach, Tania. She has a fast-growing store, and she had a list of things she wanted to discuss. Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition...

Struggling to get good results from your ads on Facebook and Instagram? If so, this is for you! In our recent Traffic Bootcamp Live week, I built some brand new audiences that won’t be affected by the recent iOS changes. Last week, I tested these audiences as targets...

Today we’re going to unlock the secret to running a successful promotion with an Influencer. Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she’s the founder of The Pet Influencer Society, a membership for Dog...

Makers, and Designers, this is for you! Today you’ll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale. Joanne is a Fashion Designer and CoFounder of her label Steel Pony. Like most...

Listen in and you’ll walk away feeling like you have the power to control the results in your business. You’ll meet my guest, Kelly Barth, and you will be inspired by what she shares with you. And as a bonus, she’ll walk you through the steps she took to increase her...

Do you spend far too much time shipping? Wondering when it’s time to move to a 3rd Party Logistics Company? If you’re having trouble making the decision to finally move your products out of your house, and let the experts do the packing and shipping, this episode is...

Thank you for joining me on this journey. Your support, encouragement, and reviews of the Podcast make me want to do more to help you grow the business you’ve been dreaming of! In this episode, I’m inviting you to join me for a week of coaching in Traffic Bootcamp...

Need more traffic, but you can’t spend a fortune on Ads? Or maybe you’re overwhelmed and stressed out every time you open your Ads Manager? If so, you'll love this episode. Join me, and our Inner Circle Traffic Coach, Melanie, and we’ll share how you can get more...

6 weeks to control her Traffic. An Insider’s look! Get ready for a raw and real conversation with Karen Hartman. You’ll hear how she’s finally clear and feeling confident that she can drive enough traffic to her site without breaking the bank. How she used tests to...

Why do some people struggle to get their store off the ground when other people seem to grow their sales effortlessly. In all the years I’ve been teaching store owners how to win at eCommerce, I can tell you it boils down to one thing. And even though this one thing...

A few weeks ago I saw a post in our Group that stopped me in my tracks. Our Member, Alana Rivera shared an amazing story about how she was able to crush her sales goal for the month. Her tone was confident, and I could tell that she was excited about exceeding her...

This week I spoke with our Inner Circle Coach Teara about her solution to replace apps with custom code! It’s an amazing perk for any Shop Owner who wants to cut down on costs AND increase their site speed. You can watch the whole live broadcast, complete with Q&A...

I firmly believe that every single business owner should consider adding in a recurring revenue stream. Even us product-based businesses. And the reason why? Income security. Stop Guessing what your sales will be. Listen in, as I talk to my Mentor, Stu McLaren about...

What if I told you there is a strategy you can use that will dramatically increase your chances of getting sales? Sound Good? It’s an eye-opener - if you’ve been selling for a while, or even if you’re kind of new. A few years ago, in an effort to increase my own...

I don’t want you to grow your business by relying on ads to get sales. It’s risky. More often than not, you’ll end up upside down financially, but there’s another reason. You might spend a lot of time tinkering in your ad account, and lose your focus on what will...

Last week I was answering Member’s questions in our Inner Circle, and when I came across this question, I stopped in my tracks. “What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?” And if...

If you’ve ever thought about crowdfunding on Kickstarter, Indiegogo, or even on your own site, you’ll love this conversation with Brianna. Listen in as Brianna brings us behind the scenes of her recent Kickstarter Campaign. She’ll tell you how it rolled out, what’s...

How to get big things done. You might think that I have a great system that I’ve been using to get all the things done. After all, I’ve been running 2 businesses for years, and I’ve been successful. But I have a secret. Ask me, and I’ll tell you I’m disorganized, a...

Wouldn’t it be amazing if you could look into the future and see what your business looks like a few years down the road? What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and...

Every store owner ever wants sales they can rely on. Every day, every week, every month, all year long. In this episode, I’m bringing you behind the scenes of our Reliable Revenue Experience. Listen in, and I’ll tell you exactly what it is, and why it works so...

You’re building the business you’ve been dreaming about, but you wish you could step on the gas and get there a little faster. Sound familiar? Listen in, and you’ll meet four Shop Owners who supersized their businesses last year. They’ll tell you about their business...

Lesley is on track to grow a million-dollar business in just a few short years. In this episode, she shares how it all happened. What she did that produced the biggest results, and what she wished she’d known at the beginning of her journey. It’s so valuable for you...

When it comes time for me to update you on my sales at Sock Doggo, I always sweat a bit. My sales should be better, and I should be growing faster. I wonder if you feel that way about your business too? Anyway, I know we’re all juggling a lot, and none of us have as...

When I had a chance to do a deep dive with our Inner Circle Member Nicole Di Rocco, I knew that I wanted to talk about how Makers and Designers can scale their businesses and still be profitable! In 2003, Nicolita launched Nicolita Swimwear, a no pinch-fit line of...

When was your last whopping win? A few weeks ago, Sacha Whitehead reported a big win in our Inner Circle members group. She was able to generate 691 good leads for only $68. And of course, everyone wanted to know what she did to get that whopping win. Even me. So I...

If you’ve got some big goals, but you’re wondering how you can reach them, this episode is for you!Today I’m joined by 6 of our Inner Circle members who have reached big milestones in their businesses. I love this episode, because they’re not just sharing the...

In this episode, join me and our Inner Circle Marketing Coach, Tania, as we share our secret weapon, Marketing Momentum. You’ll learn what Marketing Momentum is, why it works so well, and how our Members get results fast. It’s the unit in the Inner Circle Classroom...

If you want to set yourself up for significant sales growth in 2021, then this episode is for you! I’m sharing the “One Thing” you’ll want to focus on, because without it, you risk not reaching your goal.Before we talk about the “One Thing”, I’ll give you the back...

What would you say if I told you about 5 quick wins that could be the foundation for your future success? In my final podcast of 2020, I've put together a list of quick wins to help you reach your goals faster. After you listen, create a plan, and break it into action...

What would you say if I told you that there are just a few things you need to implement in order to transform your $30K a year store into a $100K a year store?Today I’m talking to Michele Foerst, the Founder of GreeneryGal.com She’s also a member of Inner Circle...

Wes is a popular guy in the Inner Circle!About a year ago, he joined us and started his own journey to $50K. Listen in and hear the 4 things he has focused on that have brought him to a place where he can: Get a pay check. Work full time on growing his business. Stop...

This 10 minute episode will make you rethink how you are communicating Offers to your audience.I’ll share this mistake I made that resulted in a 92% increase in my Conversion Rate.And then, I’m going to leave you with a list of things you can do to maximize your sales...

In this episode, you’ll meet a successful Inner Circle Member who has created an event that she uses three times a year to give her sales a big boost. It’s an event that she can simply rinse and repeat, so it’s stress free and her audience knows exactly what it is,...

Brooke McCallum has a great story to share.  Listen in and learn how she and her business partner Jodie are blazing an e-commerce trail across western Australia. There are two big takeaways that I want you to listen for and think about: How they have exploded their...

In the episode, I’m sharing the one email subject line that has earned me more sales than any other email I’ve sent. Listen in and I’ll share the actual subject line, I’ll give you context by sharing when to use it, and how you can get the best open rates, click...

It’s officially been 12 months since the cart opened at Sock Doggo. In this episode, I’m sharing my results, but what you’ll really want to hear is this: There’s one thing that we all must do because it will change everything. Don’t miss the opportunity. We’ll talk...

If you’re a Maker, you’ll love this story. Meet Juliana Avelar, the inventor of the Jewel Loom. Juliana is a Maker—creator of beautiful beaded jewelry and more!The Jewel Loom is the custom product she designed for others to make their own creations. Listen in to hear...

If you’re looking to maximize your sales this holiday season and reduce stress and overwhelm, this episode is for you. I made a simple, 3 step plan for Sock Doggo that you could easily use for your store. It’s focused, clear, and strategic, and there’s no tech bells...

If you’ve ever dreamed of turning your side hustle into your full-time thing, this episode is for you. I want you to meet Madeline. Earlier this year, she got notice that her job as a Project Manager was ending. Even though she had always dreamed of turning her side...

Stop what you’re doing and check your pop-up! Actually, listen to this episode first. It’s short, clear, and it could change everything for you. Here’s what you’ll learn: Three reasons why you need to check your pop-up now. How to tell if your results are normal, and...

When you’re a Maker, there’s a constant struggle. If you spend your time making your products, you’re not growing your sales like you could. If you spend your time, selling, you’ll fall behind in production and end up burning the midnight oil to catch up and get your...

Have you ever thought about starting a Subscription Box? This week, my business bestie, Sarah Williams is holding an exclusive Coaching week for anyone who thinks they might be interested in starting a Subscription Box for their business. You’ll get the full week of...

A year ago, Kelly made herself a promise. She would give herself one more year to get her business to the stage where she could pay herself, or she would quit. No gray areas. She drew a line in the sand. That was September 2019. Shortly after, she was scrolling...

Phew! 11 months of Sales at Sock Doggo have shown me a lot. Join me for this ten minute debrief. I’m sharing my results, but really I’m sharing how I figured out what’s really working and how you can do the same! When we know what’s working, we can both make a plan to...

Wondering what “work” will get you the best result? If that sounds familiar, this episode IS for you! We just welcomed new members into our Inner Circle program, and it’s my job to make sure they know what they start feeling successful fast. In this episode, I have a...

This week I’m sharing my marketing plan for October. You might find some inspiration there, or you might be more interested in how you can create a simple Marketing plan that won’t send you into a tailspin from overwhelm. Here’s the thing: If you only do one thing,...

You’ll love this story. Four months ago Kesia Steele knew she wanted a business that had recurring revenue, but she had no idea what that business would look like or what she would sell. Then it hit her. As news of the Black Lives Matter Movement was exploding all...

One of the Inner Circle Members posted this in our Member’s Only Facebook group: "I am $1000 away from my first five-figure month ever on my website ? I want to try to make another $1000 in sales by the end of the month, so I have 4 days. What would you do in this...

I’m not a fan of collaborations just for Likes and Followers. In this episode, I’m sharing seven different collaborations you can use right now to get traffic to your site, grow your email list, and even get sales. I’ll walk you through the list, tell you the most...

The goal was to grow my list by 2000 leads. A big, fat goal for the month of September! I’ve been selling the same box of socks for 10 months now. We’re finally receiving socks for people who have 4 new breeds. I’m getting ready for the 4th quarter by building a list...

Our Conversion Coach, Tina Bar-On has seen the back end of a lot of Shopify stores, and she’s a Google Analytics wizard. Today, she spills the beans on the common mistake she sees store owners make when it comes to conversion. She’ll share with you what happens on a...

In this 10 minute episode, I’m sharing the sales at Sock Doggo in the first 10 months. I’m going to tell you about my Key Metrics, what’s “normal”, and which metric I’ll focus on to get more sales in the next few months. And, I’m sharing the one thing I would do if I...

Today the amazing Sarah Williams is sharing the details about how she transformed her small local business into a booming 7 figure online store. Sarah's an Inner Circle member and great friend of mine. She has found a way to replicate her customers' experience in her...

One of the questions I’m asked most often is about production. Here’s the story behind our recent order for 6000 pairs. I’ll share: How much it cost How many I had to order - minimums How long it took But really, that’s only part of the story. I promise it will make...

We recently got the results of a Poll from our Roadmap to $50K Group on Facebook. We asked our members if they send an email every week, and if not, why? The overwhelming majority said: 1) I don't know what to say or, 2) I don’t want to bother people. I know that most...

Want to feel better about your progress? There’s one simple thing you can do that will make you: * understand what activities will get you lasting results* feel better about your progress* know what your “right” next steps should be Once you put it in practice, you’ll...

Are your emotions affected by your email open rate? Today I’m sharing my dead simple email send strategy designed to build subscriber engagement and keep you focused on what’s important when it comes to email. Listen and you’ll instantly feel better in less than 10...

This week I’m chatting with my friend Krista about how we put together a plan for her to sell her business. She’s also a long time Inner Circle member.She’s been thinking about selling for a couple of years, but there always seemed to be something more important....

This week I’m sharing a foundational strategy that e-commerce store owners can use, regardless of their stage of business.It’s incredibly important, because time and time again, I’ve seen it in successful stores.It’s the #1 indicator of long term success and...

Are you stuck? Are you reaching your goals? In this episode, I’ll bring you up to speed on what’s happening at Sock Doggo, and my next steps.But I really want to get you thinking about outcomes. I’m clear on what I want to happen in my business this year, and let’s...

This episode is for Artists and Makers Today we’re talking to a long time Inner Circle Member who made a pivot in her business that transformed her life. At the end of 2019, she was an overworked artist, stressed to the max. Even though she sold hundreds of pieces...

Update on the Roadmap:In this episode, I’ll walk you through the one strategy that I’ve used to generate more than 25% of my total sales. Here’s why it’s important to share this with you: It’s a strategy that anyone can use, no matter what their stage of business It’s...

Even though we got a lot right when I was building my new store on Shopify, there was one thing I got really wrong. Today, I’m going to share that with you and tell you why it’s important. Because you might be doing it too. And you want to fix that, friend. Check out...

Are you able to take a paycheck from your business? If you are, is it enough to make you feel like you’ve arrived? In this episode, I’m going to bring you up to speed with where we’re at in my new business, Sock Doggo, and I’ll walk you through what has to happen...

Welcome e-commerce store owners! Come behind the scenes with me as I show you how I’m building my next store from an idea all the way to my first $50k of sales. You’ll see what I’m doing to get sales, hear from some store owners that have overcome challenges, and on...