THE ROADMAP TO $50k ON SHOPIFY

Want to come behind the scenes with me as I build my next business on Shopify?

Shortly after I sold my last store, I decided to do it all over again.
Come with me on my journey and see how I source, launch, and grow my next product!

When I start a project, I try and break it into steps and create a path that I can follow.

Just a series of natural next steps. A Success Path that we can all follow:

My Conversion Rate is up 92%. Here’s what happened.

My Conversion Rate is up 92%. Here’s what happened.

I think you might love this.Last week I ran a sponsored email collaboration with Pink Poster.We both agreed to create discount codes for each other's audiences.I really wanted to make it easy for the Pink Poster audience to get their discount.So without thinking it...

The most valuable subject line you’ll ever use

The most valuable subject line you’ll ever use

Want to see the most valuable subject line you’ll ever use? I’m going to tell you the subject line, but I want you to stay with me here, because you’ll want context. When and how to use it, so you can make this part of your big picture strategy So here’s the subject...

Your November marketing plan in 3 simple steps

Your November marketing plan in 3 simple steps

We all know that November brings our best opportunity to really maximize our sales. If you’re like me, it’s easy to get lost thinking about all the things you could do to make it your best month yet.This year, I’ve decided to keep it simple. I want to get sales AND...

3 reasons to check your pop-up today

3 reasons to check your pop-up today

Do you know how many leads you get from your pop-up each month?If you’re not focused on what’s happening with your pop-up, you might be leaving money on the table.And if you don’t have a pop-up, you’re definitely leaving money on the table.At my new store, Sock Doggo,...

What you can learn from my 11 months of sales

What you can learn from my 11 months of sales

I’ve been open for business at Sock Doggo for 11 months! And in that time, I've learned a thing or two about what actually gets me sales. When I break it down, there are 2 big rocks that I can connect to more than 64% of my total sales. That’s huge. It means I need to...

How you can make a simple Marketing Plan

How you can make a simple Marketing Plan

We’ve reached the 4th quarter (yay!) and now it’s time to really focus on maximizing the last few months of the year.  This week I’m sharing my Marketing Plan for October at Sock Doggo. You might find some inspiration there, or, you might be more interested in how you...

What it cost  to generate 2000 email leads

What it cost to generate 2000 email leads

At Sock Doggo we have been hyper focused on Leads. I even made it my ‘big’ goal for the month.My goal was to generate 2000 leads in September.We’ve been selling the same box of socks for 10 months, and we’re finally receiving socks for 4 new dog breeds.I decided the...

Reporting 10 months of Sales at my new store

Reporting 10 months of Sales at my new store

At the end of August, we completed our first 10 months of sales at Sock Doggo. To be honest, when I look back at where we were and where we are now, it’s easy for me to feel disappointed about my progress. I think that for many people, that’s common. In the Inner...

The cost of my new socks and other details

The cost of my new socks and other details

At Sock Doggo, I’m about to receive more than 6000 pairs of socks. And in all honesty, it couldn’t happen soon enough.  I’ve been selling the same product for 10 months, and it’s been a tough go since our best month in June. In the next week or so, I should have brand...

A tiny ad spend now that pays off later

A tiny ad spend now that pays off later

In the next month I’ll be receiving more than 6000 pairs of socks. Now I need a plan to sell them. I have an amazing collab lined up with a major shop, and I feel confident that I’ll sell lots of our new dachshund inspired socks. More on that in the upcoming weeks....

How to do an Ads Manager Treasure Hunt

How to do an Ads Manager Treasure Hunt

This month I’m working through Conversion Bootcamp with our Inner Circle Members. The goal is to get sales by turning more of our web visitors into customers. This past week, in Conversion Bootcamp, we did an Ads Manager Treasure Hunt. It’s a super simple exercise,...

Don’t let this happen to you

Don’t let this happen to you

If you’ve been following my progress as I lurch towards $50K in my new store, you might remember that in June, I had my best month of sales. We sold more than $2K in June, with basically one product, a $37 box of socks for people who love wiener dogs. After what felt...

What’s next? Next steps to $50K

What’s next? Next steps to $50K

I really want to reach $50K in sales by the end of this year. And I know that there are 2 things I need to do to reach that goal.  One is exciting and lights me up. The other, well…. I’m afraid to do the other thing. Really afraid. But, here’s the deal. That one thing...

Our best sales month: 4 things that mattered

Our best sales month: 4 things that mattered

Sock Doggo just had our best month on record! It’s an exciting achievement and I can’t wait to share how we did it. I am going to walk you through the 4 things we did that contributed most to our sales. It’s important, because these are things that every one of you...

Here’s how I’m getting a sale every day.

Here’s how I’m getting a sale every day.

Sock Doggo has officially completed the Traffic Stage. There are three stages we go through as we build our stores. Stage #1 is Traffic. When you’re in the Traffic Stage, your goal is to get 3000 web visitors to your store every month. 100 a day. At a 1% conversion...

How I’m using Influencer Marketing for Sock Doggo

How I’m using Influencer Marketing for Sock Doggo

I’m hyper-focused on an Influencer strategy for SockDoggo as part of my plan to reach $50K by the end of 2020.And since I don’t want to spend a fortune on advertising, and I only work Sock Doggo on a very part-time basis, I have to be smart about how I approach it.At...

Our Sales at Sock Doggo: The First 6 Months

Our Sales at Sock Doggo: The First 6 Months

Phew, I’m happy to report that Sock Doggo has graduated to the next stage of business! If you’re a member of our Inner Circle, you know that there are three stages of an e-commerce business. And it’s our job to master each stage. It takes time, testing, and consistent...

An accident that derailed my launch at Sock Doggo

An accident that derailed my launch at Sock Doggo

When I started this Journey on the Roadmap to $50K, I envisioned this perfect path I would follow. I even broke it down into a success path so that people could see the progress we made at each stage. It goes like this: I think we did a great job with the foundation...

This Week’s Dilemma

This Week’s Dilemma

Do you ever feel like your business takes two steps forward and one step back? That’s me, with our new sock business on Shopify. This week, two steps forward - samples are approved. Whoop!! And then a step back - ugh. A new dilemma. Watch and you’ll see how we...

The Secret to Getting Paid

The Secret to Getting Paid

There's no better feeling than hearing the cash register chime from your phone when you first start running your business. It's fun and exciting! But as you continue to run your business and you find yourself struggling to write yourself a paycheck, the fun seems to...

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