I’ve been open for business at Sock Doggo for 11 months! And in that time, I’ve learned a thing or two about what actually gets me sales.

When I break it down, there are 2 big rocks that I can connect to more than 64% of my total sales.

That’s huge.

It means I need to re-evaluate how I spend my time and money in order to double down on the things that are working. It also means that I can dump a few activities and not feel stressed about NOT doing them.

These 11 months have not been perfect, in fact, some of it has even been ugly. When I am feeling overwhelmed, the negative voices start creeping into my head. 

You might know those voices. They’re the ones that are saying “You’re doing it wrong”, “You should be better at this”, “Everybody else is getting it, why not me?”  The ones that make you feel like it’s too hard to build a business that pays you well, and you should just quit.

Those voices can be hard to ignore. But here’s the good news. I’ve been through this before and I know how to change that mindset fast. Trust me, you can’t let negative feelings impact your decisions, because there are good things to come. Promise.

Here are the details on Sock Doggo’s big rocks:

When I look at my sales for 11 months of business, here’s what I know:

  • 22% of all sales are wholesale and resulted from a collaboration with another Shop. You can read about it here. The collab was very successful when we launched it in November of 2019, but it keeps paying off in wholesale sales from the Shop I worked with, and that’s been amazing. It tells me that I need to double down, and create more opportunities for Sock Doggo to collaborate with other Shops.

And the other big rock:

  • 43% of all my online sales have been as a result of an email. Even though it often feels like I’m talking to the wall, and I think my results should be better. It’s working better than any other activity. Plain and simple. So, do I need a beautiful Instagram Profile, or do I need to spend that energy creating better emails, finding more subscribers, and working my lists?

Discovering your big rocks and doubling down on those activities will pay off in spades. Not only will it save you money and time, it will also save you from thinking you have to do ALL OF THE THINGS!


If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:


Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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