Our Sales at Sock Doggo: The First 6 Months

Our Sales at Sock Doggo: The First 6 Months

Phew, I’m happy to report that Sock Doggo has graduated to the next stage of business!

If you’re a member of our Inner Circle, you know that there are three stages of an e-commerce business.

And it’s our job to master each stage. It takes time, testing, and consistent work on a few activities that will result in progress. Progress to reach the goals in your current stage, and progress that gets you solidly into the next stage.

I’m happy to report that we’ve cracked the Traffic Stage, and we are solidly into the Conversion Stage. Whoop whoop!

It’s a big milestone as I build this business on a part-time basis, without spending a fortune on ads.

Here’s what it means to me:

Since the day we made our site live, my primary focus has been to reach my goal of building traffic to a minimum of 3000 monthly users.

That’s been the goal. It’s my win.

Even though it would be amazing to get a lot of sales, the reality is that I can’t expect sales without traffic. Traffic has to come first.

My goal of 3000 monthly users (without spending a fortune) gives me a chance at one sale a day, based on a conversion rate of 1%.

I’ll walk you through, step by step in the video here:

Or, here’s a snapshot of where we’re at today:

Total Site Traffic: 25,000 users

April Traffic: 4040 users

March Traffic: 3990 users

We’re there. We’ve easily cracked 3000 2 months in a row.

Total Site Sales: $7727.00

Number of Orders: 193

Average Order Value: $40.71

My next steps?

It’s time to work on Conversion. The fun part. This is where I turn my attention to activities that turn my visitors into customers.

I need 1038 more orders to hit the $50K.

Stay tuned.

Over the next few weeks, I’ll share my plan to get these sales, and I’ll tell you how I finally got the traffic I need!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Anna works one day a month to earn a week’s worth of profit

Anna works one day a month to earn a week’s worth of profit

​Anna Aliza makes beautiful hair clips for kids. She has a thriving business.

For a while, she had a subscription box, where she sent out clips to her members every month.

But there’s a problem.

No matter how hard she works, her income will always be limited because she’s a maker.

And, there’s a limit to how much she can charge for her time. She’s never getting a raise.

That means that it’s almost impossible for her to make more money.

Anna Aliza joined me in Tribe last year. Her goal was to get recurring revenue without taking up hours of her time.

And that’s how Hair Clipology was born. It’s a Project of the Month strategy.

One day each month, Anna sends a package of raw materials to her members. She records a tutorial and uploads it to a gated area of her website.

The members get the perfect amount of materials they need, and they log in to watch the video to learn how to create their clips.

Anna spends one day a month serving her members and makes a week’s worth of profit.

She’s got a strategy to get paid for her time and her talent, and it’s a strategy she can scale!

Check out this convo we had recently:

​I bet you’re thinking now!

If you’d like to learn more about recurring revenue for your product-based business, check out my free guide:
5 Ways to Recurring Revenue for Online Stores.

Are you interested in getting weekly traffic and sales tips in your inbox?

 

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How Julie can manage cash flow and grow her product line.

How Julie can manage cash flow and grow her product line.

In this episode of 15 Minute Feedback, I’m chatting with our Inner Circle member Julie Drake.

Julie owns www.mimigowns.com
Here’s how she describes her business:

“I sell fancy, comfy nightgowns to millennial women. We launched in June 2019 with 3 nightgown styles (all designed and manufactured by me). We also offer some robes/cardigans to go over the nightgowns that I purchased wholesale and resell on my website.”

Julie is feeling a little stuck even though she’s ready to take her business to the next level.

“Things have been going ok, but I need help figuring out what to do next. I feel like it’s time to start developing nightgown styles for the next collection, but we don’t yet have the cash to fund production of a new collection. Would love to discuss this with Susan and get some feedback!“

Once I got some more information, we found out that there are three big clues about Julie’s next steps. That’s the good news.

The bigger issue is that she needs to bring in more new product and she doesn’t have the cashflow to do it. It’s a common problem for us store owners, so we talked about:

  1. How she can raise some quick cash to get her started
  2. The event she can create next month to keep sales coming
  3. Two options for a long term growth strategy, so she can stop worrying about cash flow and spend more time on marketing her business

Watch below to get all the details:

Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.

Interested in learning more about the Inner Circle? Click here.

Are you interested in getting weekly traffic and sales tips in your inbox?

 

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February on the Roadmap: An expensive mistake and a big clue about what’s really working.

February on the Roadmap: An expensive mistake and a big clue about what’s really working.

Plus: The 3 things I’ll implement this week.

→ Watch and you’ll see what I did that cost too much money, and why. Gah!
→ What I tried that did not work in February
→ What DID work in February
→ One big clue that dictates my next steps

I’ll walk you through, step by step in the video here:

Or, you can see the highlights here:

February Traffic: 2289 users
February Sales: $695
What didn’t work: Facebook ads experiment with purchase conversion (details in the video)

What did work?
I changed the lead magnet on my popup, and it is performing well.
Email was responsible for 50% of my sales in the month of February.

My one big clue:
I’ve got an ROI of $1.26 for each email subscriber that receives my welcome email.

Next steps:
I’m going to test an Exit Intent popup to see if I can get more people into my welcome funnel.
I’m going to test a different offer on my abandoned cart funnel.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Do this One Thing and get sales in December

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Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....

These three results tell me I’m on the right track even though I don’t have a ton of sales.

These three results tell me I’m on the right track even though I don’t have a ton of sales.

My advice to our Inner Circle Members is always to be really consistent with just a few things. If you do that, you’ll make progress.

But often, it’s almost impossible to see that progress so it’s very tempting to change course and spend time looking for new strategies.

And here’s the thing…

Progress comes in baby steps, so it’s hard to see.

That’s why I always focus on strategies that I can track and measure, so that I can check my progress. That way, even if it’s not visible at first glance I just need to check my numbers and I’ll know.

At Sock Doggo, I’m working on the very same strategies we teach in the Inner Circle.

So even though I don’t have a ton of sales, I have three ways to check my progress.

You can see my results and how I get clarity here:

If you’d rather read, I’ve got you covered.

Reason #1

Returning Visitors buy twice as often as New Visitors.

You can see, in my first 90 days of sales, I got 28% of my sales from 12% of my visitors, and they spend almost 3x as long on my site.

Here’s the clue: I am driving some quality traffic, I just need more.

Next Steps: Focus on getting more Returning Visitors
I’ll do this by being more consistent with my email, posting more on Social, and spending more of my ad budget on warm audiences.

Reason #2

My Conversion Funnel is working.

I look for a conversion rate of at least 25% of my number of Added to Cart.
To me, that’s a sign of a healthy funnel.

For the first 90 days of sales my funnel is converting at 33%.
(99 completed purchases / 299 add to cart)

Here’s the Clue: My checkout process is good, I just need more people to Add to Cart so I can sell more.

Next Steps: Focus on more Returning Visitors because they are more likely to Add to Cart.

Reason #3

My email marketing is working, (even though it feels like it’s not.)

I’ve sent out many campaigns that have 0 sales attributed to them. And when I look at my email flows, I don’t think they’re converting very well.

Here’s the Clue: When I look at the big picture, I see that in the past 90 Days, 34% of my sales are attributed to email. That’s a big number, and one that I can track and measure to improve on.
Right now, I know that for every email I send, I’m getting .03 back.
A tiny amount for sure, but one I can build on.

Next Steps: Focus on growing my email list.

I can do this by driving more returning visitors to my site, and by running Events like The Perfect Giveaway, that bring more new people onto my list.

There you have it!
Even though it feels like things aren’t happening, and I’m tempted to try all the things, one look at my data tells me to stay the course, focus on driving traffic to my site, getting people back for a second and third visit, and using the tools I have to grow my email list.

If I do that, my sales will grow.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....