How Madeline changed everything without spending a fortune on ads

How Madeline changed everything without spending a fortune on ads

I want you to meet someone special, because I think you’ll get huge value from her story.

Madeline’s business, Colorful Cute,  has been very much a side hustle since she opened her shop in 2017.

Like so many of us, she was busy with her day job, 3 kids, and all the things.

And really, her results weren’t great. Last September, she only had sales of $152.

But earlier this year, she made 3 changes that made all the difference.

This past September, her sales were $3,569.

She’s on track to do even more this month.

Here’s why you’ll find Madeline’s strategy so compelling:

It won’t cost a thing. Just your time.

Here’s what Madeline changed:

First, she decided to hold herself to a higher standard (this is the brilliant part).

She realized that the standard of work, the consistency, the follow up, and the strategy she was using in her own business would never cut it for her employer.

She made a decision to show up at her own business, and perform like a manager should, even though she wasn’t able to work full time hours, she was able to schedule her time, and give her best effort.

Once she changed her mindset, and decided to show up as a manager, she gave herself permission to stop doing all the things. Instead, she took a good look at what was working for Colorful Cute, and decided to double down on only that, and leave the rest.

Lastly, she did a deep dive and did the legwork to understand exactly who her customer is, where they hang out, what they talk about, even the words they use, and then she put together a plan to engage with them consistently on Instagram.

Once she had the plan, Madeline got super focused, and consistent on just those few things. 

And now, instead of struggling to get a few orders a week, she feels like she’s just scratched the surface, and the potential for her success is huge!

Watch here to get all the details of Madeleine’s plan.

 

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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When you’re a Maker, there’s a constant struggle. If you spend your time making your products, you’re not growing your sales like you could.

If you spend your time, selling, you’ll fall behind in production and end up burning the midnight oil to catch up and get your orders out the door.

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You’ll hear how she started, how she made the job a perfect fit for the women she employs, and how she’s totally transformed her business and her Mission in the process.

Visit Izabela’s shop at bebemoss.com

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This week, my business bestie, Sarah Williams is holding an exclusive Coaching week for anyone who thinks they might be interested in starting a Subscription Box for their business.

You’ll get the full week of coaching for only $10
Click here for the link to join.  

Listen in as Sarah walks us through what happens in the Coaching week, and how the training will be delivered.

At the end of the week, you’ll walk away with a plan and a clear vision of how you can get your box launched.

Sounds amazing, right?

AT WHAT STAGE IS YOUR BUSINESS?

What you can learn from my 11 months of sales

What you can learn from my 11 months of sales

I’ve been open for business at Sock Doggo for 11 months! And in that time, I’ve learned a thing or two about what actually gets me sales.

When I break it down, there are 2 big rocks that I can connect to more than 64% of my total sales.

That’s huge.

It means I need to re-evaluate how I spend my time and money in order to double down on the things that are working. It also means that I can dump a few activities and not feel stressed about NOT doing them.

These 11 months have not been perfect, in fact, some of it has even been ugly. When I am feeling overwhelmed, the negative voices start creeping into my head. 

You might know those voices. They’re the ones that are saying “You’re doing it wrong”, “You should be better at this”, “Everybody else is getting it, why not me?”  The ones that make you feel like it’s too hard to build a business that pays you well, and you should just quit.

Those voices can be hard to ignore. But here’s the good news. I’ve been through this before and I know how to change that mindset fast. Trust me, you can’t let negative feelings impact your decisions, because there are good things to come. Promise.

Here are the details on Sock Doggo’s big rocks:

When I look at my sales for 11 months of business, here’s what I know:

  • 22% of all sales are wholesale and resulted from a collaboration with another Shop. You can read about it here. The collab was very successful when we launched it in November of 2019, but it keeps paying off in wholesale sales from the Shop I worked with, and that’s been amazing. It tells me that I need to double down, and create more opportunities for Sock Doggo to collaborate with other Shops.

And the other big rock:

  • 43% of all my online sales have been as a result of an email. Even though it often feels like I’m talking to the wall, and I think my results should be better. It’s working better than any other activity. Plain and simple. So, do I need a beautiful Instagram Profile, or do I need to spend that energy creating better emails, finding more subscribers, and working my lists?

Discovering your big rocks and doubling down on those activities will pay off in spades. Not only will it save you money and time, it will also save you from thinking you have to do ALL OF THE THINGS!

 

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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She would give herself one more year to get her business to the stage where she could pay herself, or she would quit. No gray areas. She drew a line in the sand.

That was September 2019. Shortly after, she was scrolling Facebook under a sleeping baby and she came across an ad for the Inner Circle.

She bought an annual membership. Her deadline was a year, right?

The rest is history. Not only does she pay herself, but she’s had a raise!

Listen in as Kelly shares how she made it happen. It will turn your thinking upside down.

Click here to check out Kelly’s business—Cabooties.

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