What do you do when things don’t go as planned?

What do you do when things don’t go as planned?

I’m probably not much different than you. My first thought when I accidentally derailed our launch this fall was to take a few weeks and come up with another grand plan to re-launch.
I thought I had to do something big.

And then I realized that what I was really doing was finding a way to procrastinate.

And really, I’m committed to showing you how things really happen. And the reality is that most people don’t have a crazy good launch.

Like me, many of you will just stumble into business, and make it up as you go.

And so, I just started.

I think it’s important to share this, because it’s at this stage that many people get stuck, and start to feel a bit lost.

But here’s what you can do when you feel a bit lost:

You can set a few goals, and then create activities that will get you closer to your goal.

Here’s my 30-Day Goals:

1) Get a min of 3000 web visitors without spending a fortune
2) Grow my email list
3) Get some sales and figure out what’s working for us

You can see what we did, what it cost, and take a look at my Shopify dashboard here:

Here’s the short version:

1) Traffic of 3000 web visitors

→ Total Visitors 3706
→ Free Traffic 1690
→ Paid Traffic = 2016
→ Cost per ULC = .59
→ Attribution Sales = 14
→ Value of Sales = $451

2) Build our email list

→ Total email list 2700
→ Launched The Perfect Giveaway (Inner Circle training)
→ Spent $222.95
→ Paid Leads 587 Cost per lead = .37
→ Sales 9 (this list converted at 1.5%)
→ Value of Sales = $264

3) Get some sales

→ Run a simple email only Black Friday event
→ Spent = $140 on lead generation
→ Leads = 113 cost per lead = $1.24
→ Sales = 7 (this tiny list converted at 6.1%)
→ Value = $163
→ Total BF/CM was 14 orders = $482

Summary:

Our total sales: $1289
Our total spend was : $1184

So, we basically spent as much as we sold.
We also had wholesale sales of $1944, so we actually made it through the month with a profit.

But here’s what I know… we are setting ourselves up for success.
When I look at the data, I see a number of clues that tell me I’m on the right track.

Next week I’m going to show you what’s working in this business.
I’ll show you how I find the clues in my business, so you can look for them in yours.

Then, we’ll analyze our results and make some good decisions about next steps!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Do this One Thing and get sales in December

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Last week we had a great little Planning Session in the Inner Circle.

After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas.

There are still weeks of selling to do before you close for the holidays.

And you need a strategy that will produce the very best sales without a ton of extra effort.

Our ,embers have spent the last few months building their audiences and building their lists.

And here’s what I know:

The biggest opportunity you have is this…

Double down on RETURNING VISITORS.

Focus all your efforts on bringing people back to your site, because they are the people most likely to buy.

Do this by:

→ shifting your ad budget to warm audiences
→ double down on your email marketing with one clear call to action

We created a simple plan for our members that they could use to get sales in December.

A plan that gets sales, even though you don’t have to spend much time and money.

Want to see it action?

Our Inner Circle member, Tania Bisaz joined us live on the Planning session, and within 24 hours, she had implemented the plan.

And the payoff? More than $600 in sales.

Is 2020 the year that you get a plan and make big progress? If you’re ready, we’re ready!

We’ll be opening the doors to the Inner Circle on January 8th. If you’d like an invitation to join us, sign up here and we’ll make sure you are on the waitlist.

I’m planning a special live Workshop that will only be available to people on the waitlist and our Inner Circle Members.

In the workshop, I’ll show you the practical, step by step process I’ve used to grow my businesses from scratch. You’ll be able to identify where you are right now, and understand what’s important for you to work on right now.

I’ll be there to answer your questions, and you’ll get to see what it’s really like to be a member of the Inner Circle.

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December 2019 Inner Circle Schedule

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December 4th at 1:00 pm EDT – Planning Session with Susan and Jasmine

Join Susan and Jasmine to learn how to bring in more December sales!
 

December 11th at 5:00 pm EST – Walk-In Clinic Q&A

Do you need a little extra help? This is your chance to get all of your questions answered. Join us live in the Inner Circle Facebook Group so that we can get you the help you need. If you can’t join us live, post your questions in the Inner Circle Facebook Group using hashtag #walkinclinic, or send us an email. We’ll make sure you get your answer.
 

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December 2019 Inner Circle Schedule

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October 21st at 5:00 pm EDT – Walk-In Clinic Q&A Do you need a little extra help? This is your chance to get all of your questions answered. Join us live in the Inner Circle Facebook Group so that we can get you the help you need. If you can’t join us live, post...

December 2019 Reliable Revenue Schedule

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December 1st – Submit your worksheets

Make sure you submit your worksheets so that you can schedule your private planning session with Susan.

December 4th at 1:00 pm EST – Planning Session with Susan and Jasmine

Join Susan and Jasmine to learn how to bring in more December sales!

December 10th at 7:00 – 8:30 pm EST – Office Hours with Claudia

Do you need tech help? Book your time with Claudia for questions about Klaviyo, JustUno, MailChimp, and much more!

December 11th at 5:00 pm EDT – Live Walk-In Clinic Q&A

Do you need a little extra help? This is your chance to get all of your questions answered. Join us live in the Inner Circle Facebook Group so that we can get you the help you need. If you can’t join us live, post your questions in the Inner Circle Facebook Group using hashtag #walkinclinic, or send us an email. We’ll make sure you get your answer.

December 12th at 12 pm EST – Reliable Revenue Accountability Meeting

We will discuss actions for the month and you will have an opportunity to collaborate and brainstorm with each other.

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December 4th at 1:00 pm EDT – Planning Session with Susan and Jasmine Join Susan and Jasmine to learn how to bring in more December sales!   December 11th at 5:00 pm EST – Walk-In Clinic Q&A Do you need a little extra help? This is your chance to get all of your...

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An accident that derailed my launch at Sock Doggo

An accident that derailed my launch at Sock Doggo

When I started this Journey on the Roadmap to $50K, I envisioned this perfect path I would follow.
I even broke it down into a success path so that people could see the progress we made at each stage.

It goes like this:

I think we did a great job with the foundation Blueprint. We walked you through the early stages

  • How to choose a product that will support a profitable business
  • Product sourcing (importing)
  • Samples
  • Building a Social Media Following

All of this leads up to our Proof of Concept Event, and a wrap up of our Foundation Blueprint.

I was ready to tell you all about the wrap up and talk about my next steps, and then; one little mistake.

A mistake that put an end to my launch plan.

Here’s what happened:

We made one product live to test the cart. We placed an order, and then we set the product back to “not available”

We did not use the test mode. And that was the little mistake that derailed my launch.

You see, we had set up the Klaviyo Back in stock flows on our products.

And I’d been driving traffic to the products, all through the month, as we worked through Traffic Bootcamp in the Inner Circle.

And, because I was sending the right traffic (yay, Traffic Bootcamp) people were signing up to be notified as soon as the product was in stock.

So, when we made that one product live, for just a few minutes, we inadvertently triggered a bunch of emails to people in the Back in Stock flow.

And before you know it, we were getting messages from people who were trying to buy.

Even though I question my sanity all the time, I’m not crazy enough to turn down sales.

So I made the decision to pull the plug on the launch plan, and go live.

And, the good news is, some people got out their credit cards, and bought some socks.

Even though it wasn’t the launch I had envisioned, we got sales.

You would have died laughing if you had seen my face the first time my Shopify app made that cash register “ding”. You might have thought I won the Lotto.

Thank you Madison R xoxo

So here’s the genius lesson:

Even though I talk about building a list of people who are waiting for your products ALL THE TIME, I actually never thought about using the Back in Stock flow for this.

—> If you don’t have Klaviyo, you can get an app that does the same thing as Klaviyo Back in Stock Flows.

And that got me thinking. Could I do this again?

Could I do it with products I’m just thinking about creating?

Of course, I could! So I am. Stay tuned. I think this is a genius way of hedging our bets, and getting the information we need to make good decisions about products, PLUS, we can get some sales.

What’s up next?

Look out for a report on my first month in business. What I did, the sales we got, and what it cost me.

Not in the Inner Circle? Get on the list to be the first to know when we open the doors on January 8th, 2020! Click here.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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