THE ROADMAP TO $50K ON SHOPIFY: THE $50K PLAN

A winning Strategy for Lead generation

A winning Strategy for Lead generation

Last week, one of our “newish” Inner Circle Members posted this, and it made me smile: "Just had a lady in another FB group tell me that giveaways would never work. I told her I was planning to do one as we speak. She said, 'Don't be scared to post your failed...

Have you tried this to generate leads?

Have you tried this to generate leads?

The Perfect Giveaway is my favorite way to generate a lot of leads and begin the process of warming them up to become buyers.I like to run this even before prime buying times. This time, I’m running the event before Mother’s day and Father’s Day so that I can have a...

Why I almost Closed The Social Sales Girls

Why I almost Closed The Social Sales Girls

Every year I talk about the Tribe Experience and what it’s done for my business. But, what I bet you don’t know is that 4 years ago, before Tribe, I was making plans to shut down the Social Sales Girls. My Shopify store was growing nicely, I was paying myself well,...

Do these 3 things and sleep better

Do these 3 things and sleep better

Last week I was answering member’s questions in our Inner Circle, and when I came across this question, I stopped in my tracks.“What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?” And if...

5 strategies to stop cash flow stress for good

5 strategies to stop cash flow stress for good

So, this popped up in our Inner Circle Group the other day. “I'm tired of waking up anxious thinking of my financial situation. Makes me feel like I must be doing something wrong."  Sound Familiar? I know that feeling. And I also know it was probably hard to write...

Do less, and maximize your sales. Here’s how to start.

Do less, and maximize your sales. Here’s how to start.

You know about the 80/20 rule, right? Our marketing version of the Pareto Principle might go something like this: 80% of your sales comes from 20% of your work. I think it’s true. In many cases. But how do you identify that 20%? A few days ago I sat down and helped...

3 reasons to check your pop-up today

3 reasons to check your pop-up today

Do you know how many leads you get from your pop-up each month?If you’re not focused on what’s happening with your pop-up, you might be leaving money on the table.And if you don’t have a pop-up, you’re definitely leaving money on the table.At my new store, Sock Doggo,...

How you can make a simple Marketing Plan

How you can make a simple Marketing Plan

We’ve reached the 4th quarter (yay!) and now it’s time to really focus on maximizing the last few months of the year.  This week I’m sharing my Marketing Plan for October at Sock Doggo. You might find some inspiration there, or, you might be more interested in how you...

What it cost  to generate 2000 email leads

What it cost to generate 2000 email leads

At Sock Doggo we have been hyper focused on Leads. I even made it my ‘big’ goal for the month.My goal was to generate 2000 leads in September.We’ve been selling the same box of socks for 10 months, and we’re finally receiving socks for 4 new dog breeds.I decided the...

Reporting 10 months of Sales at my new store

Reporting 10 months of Sales at my new store

At the end of August, we completed our first 10 months of sales at Sock Doggo. To be honest, when I look back at where we were and where we are now, it’s easy for me to feel disappointed about my progress. I think that for many people, that’s common. In the Inner...

The cost of my new socks and other details

The cost of my new socks and other details

At Sock Doggo, I’m about to receive more than 6000 pairs of socks. And in all honesty, it couldn’t happen soon enough.  I’ve been selling the same product for 10 months, and it’s been a tough go since our best month in June. In the next week or so, I should have brand...

A tiny ad spend now that pays off later

A tiny ad spend now that pays off later

In the next month I’ll be receiving more than 6000 pairs of socks. Now I need a plan to sell them. I have an amazing collab lined up with a major shop, and I feel confident that I’ll sell lots of our new dachshund inspired socks. More on that in the upcoming weeks....

How to do an Ads Manager Treasure Hunt

How to do an Ads Manager Treasure Hunt

This month I’m working through Conversion Bootcamp with our Inner Circle Members. The goal is to get sales by turning more of our web visitors into customers. This past week, in Conversion Bootcamp, we did an Ads Manager Treasure Hunt. It’s a super simple exercise,...

Don’t let this happen to you

Don’t let this happen to you

If you’ve been following my progress as I lurch towards $50K in my new store, you might remember that in June, I had my best month of sales. We sold more than $2K in June, with basically one product, a $37 box of socks for people who love wiener dogs. After what felt...

What’s next? Next steps to $50K

What’s next? Next steps to $50K

I really want to reach $50K in sales by the end of this year. And I know that there are 2 things I need to do to reach that goal.  One is exciting and lights me up. The other, well…. I’m afraid to do the other thing. Really afraid. But, here’s the deal. That one thing...

Our best sales month: 4 things that mattered

Our best sales month: 4 things that mattered

Sock Doggo just had our best month on record! It’s an exciting achievement and I can’t wait to share how we did it. I am going to walk you through the 4 things we did that contributed most to our sales. It’s important, because these are things that every one of you...

Here’s how I’m getting a sale every day.

Here’s how I’m getting a sale every day.

Sock Doggo has officially completed the Traffic Stage. There are three stages we go through as we build our stores. Stage #1 is Traffic. When you’re in the Traffic Stage, your goal is to get 3000 web visitors to your store every month. 100 a day. At a 1% conversion...

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