THE ROADMAP TO $50K ON SHOPIFY: THE $50K PLAN

Reporting 10 months of Sales at my new store

Reporting 10 months of Sales at my new store

At the end of August, we completed our first 10 months of sales at Sock Doggo. To be honest, when I look back at where we were and where we are now, it’s easy for me to feel disappointed about my progress. I think that for many people, that’s common. In the Inner...

The cost of my new socks and other details

The cost of my new socks and other details

At Sock Doggo, I’m about to receive more than 6000 pairs of socks. And in all honesty, it couldn’t happen soon enough.  I’ve been selling the same product for 10 months, and it’s been a tough go since our best month in June. In the next week or so, I should have brand...

A tiny ad spend now that pays off later

A tiny ad spend now that pays off later

In the next month I’ll be receiving more than 6000 pairs of socks. Now I need a plan to sell them. I have an amazing collab lined up with a major shop, and I feel confident that I’ll sell lots of our new dachshund inspired socks. More on that in the upcoming weeks....

How to do an Ads Manager Treasure Hunt

How to do an Ads Manager Treasure Hunt

This month I’m working through Conversion Bootcamp with our Inner Circle Members. The goal is to get sales by turning more of our web visitors into customers. This past week, in Conversion Bootcamp, we did an Ads Manager Treasure Hunt. It’s a super simple exercise,...

Don’t let this happen to you

Don’t let this happen to you

If you’ve been following my progress as I lurch towards $50K in my new store, you might remember that in June, I had my best month of sales. We sold more than $2K in June, with basically one product, a $37 box of socks for people who love wiener dogs. After what felt...

What’s next? Next steps to $50K

What’s next? Next steps to $50K

I really want to reach $50K in sales by the end of this year. And I know that there are 2 things I need to do to reach that goal.  One is exciting and lights me up. The other, well…. I’m afraid to do the other thing. Really afraid. But, here’s the deal. That one thing...

Our best sales month: 4 things that mattered

Our best sales month: 4 things that mattered

Sock Doggo just had our best month on record! It’s an exciting achievement and I can’t wait to share how we did it. I am going to walk you through the 4 things we did that contributed most to our sales. It’s important, because these are things that every one of you...

Here’s how I’m getting a sale every day.

Here’s how I’m getting a sale every day.

Sock Doggo has officially completed the Traffic Stage. There are three stages we go through as we build our stores. Stage #1 is Traffic. When you’re in the Traffic Stage, your goal is to get 3000 web visitors to your store every month. 100 a day. At a 1% conversion...

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