Struggling to find ideas for email marketing? Take a look.

Struggling to find ideas for email marketing? Take a look.

If you are struggling to find ideas for email marketing, take a look, and JUST START.

It is the most effective path to conversion.

I thought you all might like a peek at how we upped our email marketing game at Wee Squeak.

At Wee Squeak, between 40% and 50% of our revenue was attributed to our email program.

Our plan had always used a combination of email funnels, which brought us reliable sales every day, and events, where we used social media activities and email campaigns to give us the sales spikes that help us meet our goals.

This is our Reliable Revenue method, and we will be offering the program again later this year for those of you that want to set this up in your business.

But, I attended a Klaviyo (*Affiliate Link*) workshop in NYC a last year. It really helped me see that we could do even more to mine sales from our list.

So, for the next 60 days, I experimented and the results were impressive.

What I did:

I pulled small segments from our list and sent them emails.

For example, I pulled this audience:

People who have made a purchase from our “Shop Girls” Collection over all time.

AND

These people have not purchased one particular sandal in the previous 120 Days.

Then we sent a super simple email about the sandal. No discounted offer, just the sandal.

I’ve added a screenshot of our results on Day One. We didn’t set the world on fire, but we got results.

And here’s the big deal:

I did this same thing 8 times in 8 consecutive weeks.

Total free traffic to our site: 2132 (clicks)
Total extra sales from 8 campaigns: $3755.

That’s an average of an extra $469 each week.

If we did it every week, we could potentially get an extra $24k in a year.

How could you start?

Maybe you could simply take a list of people who’ve purchased anything from you in the past year and send them an email about one product for 4 weeks in a row.

Make it super simple – I’ve posted an example of the email above.

I’d love to hear how you’re using email. Comment below.

If you’re eager to learn more, sign up for Traffic Fast Pass. You’ll get four actionable videos that will teach you how to get real results in only two weeks!

Turning an email promo flop into a win.

Turning an email promo flop into a win.

One of our Inner Circle members had a disappointing result from an email campaign. She got a few sales, but nobody took advantage of her promotion.

It reminded me that while we’re head’s down, building our Brands, and trying to establish our reputations., our audience is mostly interested in products that fill their needs. And they want to buy when it works for them, with as few barriers as possible.

So while it can be deflating to be ignored, it can actually be a good thing sometimes.

Watch and see why I know this, and how you can turn it to your advantage and make the best choices for your business.

A little trick to get traffic and sales when you have NO time

A little trick to get traffic and sales when you have NO time

What if I told you that you already have everything you need to get some sales today?

Sometimes one little change is enough to keep your audience excited and ready to buy.

See how I did it in this week’s Monday Morning Traffic Report.

I had zero time for an event – so I made one little change and used what I had.

A few days later, we had more than 1000 free web visits, and more than $2k in extra sales!

The one thing you can do to get sales today.

The one thing you can do to get sales today.

What if I told you the one thing you should do in your business that will get you better results than almost any other task?

Even if you have no time.

Seriously, there’s one thing that will get you better results than almost any other thing. 🙂

How do I know this? I know because I neglected this one thing last week, and the result was an epic fail. So – you can bet I’ll be doubling down on this one thing this week, and I’m giving you 3 examples of how you can do it too.

While I don’t love to fail, this big one proves my point  – take a look. You’ll see what I mean.