This month, I’ve been working with our Inner Circle members to create a plan for 2021, a plan to get them to their goals.

The plan starts with just four things.

First, identify your starting point:

Where are you starting from?

What does your business look like right now? What has it looked like all year, month by month?

This is important, but because it forces you to set your goals based on data, not dreams.

It also allows you to set realistic goals that are achievable. This will help you grow your momentum, instill a sense of success, and set you up for more success in the future.

And that brings me to the second thing:

Get back to the basics.

 Remember, there are three stages of e-commerce.

  • Traffic
    • You need at least 3000 web visits/month to get one sale a day
  • Conversion
    • Is your add to cart rate 4% or higher?
  • Reliable Revenue
    • Are you in control of your marketing? Having a marketing plan in place is the best place to be.

Now for the third thing, it’s simple, but few people do it:

Find what works and do more of that.

Find the clues, use your data, repeat, re-invent, and double down on what is already working in your business. Take the time now to reflect and make notes on what has brought you success this year and, do more of that.

Start by looking through your email campaigns and going over your Google Analytics. Make a list of what campaigns had the most success and then before you consider new strategies, maximize the ones that have worked well in the past.

You should even start to plan how you can slot them into your calendar and how you can make small tweaks to make it look different to your customer.

And lastly, and this is something that we could all do more of:

Focus on Traffic.

If you really want to grow your sales by 25% next year, focus on traffic every single week. Track and measure it. Set your traffic goal 25% higher for Q1 and then make it happen.

Remember to look at where your traffic comes from, see how those people behave, and put your effort into getting people back for 2nd, 3rd, 4th, 5th time!

Because 3000 web visitors is just a starting point.

Let me leave you with this, what would it take to increase your traffic by 25% in Q1?

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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