You’re excited about the potential of your business. You feel like you’re on the brink of getting everything you want—financial independence, flexibility, and freedom.
And yet, you’re probably worried. You’re afraid of failing and all you really want is an expert to tell you that you’re doing it right.
If you just had the step-by-step instructions, you’d be able to take control of your business and finally have success on Shopify.
I understand because I’ve been exactly where you are. I’ve now grown and sold two companies, paid myself well, and never missed a class trip.
I’m an accidental entrepreneur and had to grow into my entrepreneurial shoes. Once upon a time, I had a great job. But when I reached a crossroads in life, I took a leap of faith, and never looked back.
When my job was eliminated, I borrowed $12K from family and started on my entrepreneurial journey.
As a wife and mom of three, building a business on my terms was born out of a desire for meaningful work that helped support our family and to be available for my kids. And sure, I’ve had some amazing wins and a couple of epic fails. And it’s all totally worth it.
Twenty years later, I sold my first business, and I was looking for my next project.
Fast forward a few years, and I bought one of my favorite companies, Wee Squeak.
I knew and loved the product, so when I had a chance to buy the company, I didn’t think twice – I was all in.
But it wasn’t perfect.
After nine straight years of double-digit growth, and despite having more than 800 wholesale accounts, the company was struggling for the first time ever—sales were down significantly, and it was losing money.
I was on a mission to rebuild the company in a profitable way, paid me well, provided a good income for others, and allowed me to work from anywhere.
Over the next year, we phased out $1M of wholesale revenue and focused on selling online using Shopify, growing our audience, and building a solid foundation, step-by-step.
As we carved out a new path—often taking baby steps, I created a Facebook group for Shopify store owners as a place to share our progress as we built sales back up.
When I connected with other online store owners, I realized that even though there was no shortage of slick sales training, nobody was teaching the basics. No one was outlining the precise steps to take for building an unshakeable foundation.
Where were all the lessons on mastering the skills to help bring in predictable and reliable sales every day of the year?
If you don’t understand how to get traffic to your site and get web visitors to click the “buy” button, and you don’t have a marketing plan, your business is on shaky ground.
And even the best, most complicated sales funnel won’t work if you can’t drive traffic.
I set out to change that, and our super popular, Traffic Bootcamp was born.
Today, Inner Circle Members build businesses that give them the flexibility they crave and the paychecks they deserve.
Look, I’m a straight shooter. And I’m here to tell you there’s no magic bullet—no fancy funnel, no miracle training. Our members know that by simply putting their heads down, and doing the work, one deliberate step at a time, they’ll reach online sales success.
I’ve always loved the flexibility of this work. For many years, I’ve had the luxury of earning an income and creating the life I choose.
And I want that for you too.
I have a soft spot for helping all parents who want to get away from the 9-to-5 and be available for their families—All while having a career that lights them up.
I’m grateful to have built a sustainable business.
When I’m not working, I’m working (no really), I’m connecting with Inner Circle members and cheering shop owners on along their entrepreneurial journies. Now that our children are grown up, I have the freedom to work at the beach several months each winter.
And if you’re still wondering if you really can do this…
The short answer is YES!
From the outside, it might seem like I’ve got it all figured out. And you might feel like you’re never going to get the results you want in your business.
Dial it back a few years and I was where you are today.
Here’s me in 2010:
- Sharing a cell phone with one of my teenagers (so basically no cell phone). Not knowing how to text, and wondering why anybody would want to anyway.
- I signed up for a Facebook account to see my daughter’s adventures at school. She was on an exchange program in Europe. I needed to see those pics!
- And my Facebook profile picture was a squirrel—yes, an actual picture of a squirrel because I loaded it by mistake and couldn’t figure out how to change it.
- I was shamed into getting my first iPhone and spent the next two years learning how to use it.
- Oh, and please don’t leave me a voicemail because I still don’t use it.
The bigger issue was that the landscape was changing, and what had become a comfortable way of doing business was suddenly not working for us.
Our business at Wee Squeak was 90% wholesale in 2012.
It was clear to me that we had to make a big change, and take our business online. We had to meet the consumer where she was.
We opened our Shopify site six years ago.
- How to use Facebook
- How to get traffic to our site
- What it took to get conversions
- How to build an email list
- How to build an audience, keep them warm, and get them to buy from us
And because I learned how to do this, I know you can too.
And sure, I changed that squirrel profile picture too.
And if you’d love a backstage pass to watch a brand new business take off on Shopify…
Here’s what our members are saying