Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....
If you’ve been following my progress as I lurch towards $50K in my new store, you might remember that in June, I had my best month of sales. We sold more than $2K in June, with basically one product, a $37 box of socks for people who love wiener dogs.
After what felt like a big win, I hunkered down and did some serious work in July.
I’m in the process of manufacturing several new styles, and developing an audience as I prepare to launch them.
All July I kept my head down, and because I was so focused on my new project, I missed one really important thing.
And because of that my conversion rate dropped from 2% to .64%.
I bet you’ve done this too.
Watch this episode to see what marketing work I did, and how I fooled myself into thinking I was making progress.
You’ll see how I could have avoided this disaster simply by tracking a few key metrics.
The short version is that I got so busy doing “all the things”, I took my eye off the ball, and missed the important things. The things that actually get me sales.
The work I did was all good, but I didn’t do any sales focused work.
And because I wasn’t tracking my metrics, by the time I realized what was happening, the month was almost over.
What metrics should I be tracking?
- Returning Visitors
- Average Order Value
- Conversion Rate
Are you tracking these key metrics? If not, you need to start today.
If you have questions, comment below and ask me!
So, here’s what I need you to do next.
First, sign up to get updates in your inbox:
Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!
That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!
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