How to fast track and get the business you want sooner.

How to fast track and get the business you want sooner.

I know you need to hear this today, because I see you showing up and working hard.

You really can grow the business of your dreams, and it doesn’t have to take forever.

So how do you get the business of your dreams on the fast track?

It starts with accepting the reality that there’s no guru, magic solution, or one thing you’ve been missing, that’s going to propel you to success.

When you realize that you have the power to “make rain” in your business, you’ll stop looking for outside experts to fix it for you. Instead, you’ll put your head down, and get to work.

All you really need is a plan that you can work consistently.

Because when you do this, you’ll start getting some results. Some good, and some not so good.

And that’s ok, because once you have results, you have data. And when you have data, you can use it to make good decisions.

Do it consistently, and before you even realize it, you will become the expert in your own business. You’ll stop guessing, because you’ll have proof, and confidence that you are on the right track.

I’m sharing this with you because I’ve seen it happen many times over with my Reliable Revenue students.

They join me and our Coaches for an 8 week experience. We implement a proven plan, one week at time, and we get results.

This month we’re getting ready to host the 2021 Reliable Revenue experience. We only do it once a year.

Join the waitlist here, and we’ll send you an invitation.

If you join us, you’ll come to us committed to follow the plan. We’ll walk through it with you.

When you’re done, you’ll no longer be wondering what to do to get sales. Your plan will be set up, and you’ll know exactly what you have to do each week.

No more guessing. No more searching for solutions. You’ll already be on your way to becoming the Expert in your business.

Wondering if it will really work for you?

Meet Sabine and Eric. In February 2016 they joined my first ever Reliable Revenue experience.

They had zero online sales, no social media following, no web traffic, no email list.

They worked the Reliable Revenue program and never stopped.

And not even 3 full years later, Sabine sent me this message:

It’s the best story. You can get all the details here:


I want you to ask yourself if you’re ready to stop searching for the magic bullet and finally get a plan that will put you in charge of your results.

Join the Reliable Revenue waitlist here!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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5 strategies to stop cash flow stress for good

5 strategies to stop cash flow stress for good

So, this popped up in our Inner Circle Group the other day.

“I’m tired of waking up anxious thinking of my financial situation. Makes me feel like I must be doing something wrong.” 

Sound Familiar?

I know that feeling. And I also know it was probably hard to write that post.

Even though your sales are growing, you never have as much cash as you need, or as much cash as you think you should have.

So I reached out to Chantal (our lovely member) and told her I could help.

Because, even though cash flow stress is very common for us e-commerce people, very few people talk about it, and even fewer provide solutions.

I know how to fix this, because I’ve done it.

Stay with me, and I’ll share 5 strategies that you can use to stop cash flow stress for good.

But let’s start with why it happens. It’s simple, really.

We sell products, and we have to invest in the inventory before we make a sale. In many cases, we have to invest months before we make a sale.

I was talking to one of my Reliable Revenue Members yesterday, and I’ll use her situation as a perfect example.

Let’s assume inventory cost is 40%.

  • In January 2020, her sales were $6K   (inventory cost would be $2,400)
  • This year, her January sales are $40K  (inventory cost is $16,000)

And let’s say you need 90 days between when you buy the inventory and when you sell it.

So last year, her inventory investment to support her sales was $7,200.

And this year, her inventory investment to support her growing sales is $48,000.

And if she didn’t put in a plan to create the cash in her business to pay for that growth, she would have huge cash flow stress. The good news is that she does have a plan!

Click to watch as we walk through the strategies you can use to get more cash in your business fast. Or read on.

Here’s the short list of strategies. (more details in the video)

1.Narrow your product selection. Focus on the top 50% of your inventory. Create a Plan to retire the items that are the bottom 50% of your selection. When you do that, you’ll have more free cash to invest in the items you are actually selling.

2. Review your list of top sellers, and raise the price. Raising the price of the items you are selling most will have more impact on your cash flow than raising prices on your slower selling items. (Remember, “you should retire” slow selling items)

3. Get ahead of the selling cycle. When you place a large order for inventory, make it part of your marketing plan to create excitement and anticipation. Inner Circle Members can use the Launch Plan training in Marketing Momentum Module to do this. Create a plan to sell 50% of your order in the first 30-45 days of receipt.

4. Add a Digital product to your mix. (watch the video for ideas)

5. Add in some recurring revenue. Monthly subscriptions will even out your cash flow, help finance your growth, and build high value customers that will keep coming back.

I highly recommend you start with #1 and #2, and then move into #3.

When you do this, you’re simply rearranging what you already have to create more cash in your business.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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4 strategies that are basically all my sales

4 strategies that are basically all my sales

I’m sharing my 2020 results at Sock Doggo, but what’s more important, I’ll tell you what I did to get them.

It’s interesting, because when I break it down, it boils down to 4 things, and I’ll give you the details, so you can take away what might apply to your business.

Sales as of December 31st are $25,661.

Here’s how it breaks down:

 

1) Email 32% of sales  

19% of my sales were from weekly campaigns. In full disclosure, I was not consistent, and did not send emails every week. I know this is an activity that I need to make a part of my routine every single week. 

13% of my sales were from automated flows. I have a New Lead and Welcome flow, a Browse Abandonment flow, a Back in Stock flow, and an Abandoned Cart flow. I actually did not have my flows turned on all year, and I believe there is an opportunity to grow these sales.

The Gold:

My New Lead and Welcome flow contributed 8.5% of my sales. This is important because it’s automated, so you set it up, and it works in the background.

So if you only do one thing, set up your New Lead and Welcome flow.

Inner Circle Members, find full instructions in Conversion School

 

2) People on my list from Giveaways placed 18% of all orders.

I’ve collected a total of 9000 names, and approximately 7000 are still active profiles.

6,963 of these names came from Giveaways.

1.1% is the conversion rate of this list. 112 orders have come from people who entered a Giveaway, and the leads are affordable.

Check out this podcast, to see how Sacha used the Perfect Giveaway to get 691 leads for $68.

The Gold:

When I took a closer look, the real winner was my Giveaway website popup. We ran this for about 6 weeks in Jan/Feb of 2020 and got 173 names. Over the year, 19 of these people actually placed an order. That’s a 10.9% conversion rate.

So, if you sell a higher priced product, or you’re struggling to get leads, try a giveaway popup connected to your welcome funnel.

 

3) Wholesale sales from Collaborations: 28% of total sales

The big benefit to collaborating with other businesses is that I was able to get  my products in front of the perfect audience without spending cash.

So, if this sounds like a plan, start building relationships with other shop owners, and consider doing a Partnered Giveaway.
Members: find the training to execute this perfectly in the Inner Circle Classroom.

 

4) Sales of $8K are attributed to ads over 2 gift buying campaigns. 

I’ve done a lot of advertising for traffic and I like to think about it like rent. It’s the cost of getting people to visit my shop, but it doesn’t get me a lot of sales

And my feeling is that there are 2 times you should advertise for sales:

→  When you’ve done all the things and you already have traffic sales, and an audience, or;
→  If there’s a season for you products when demand is much higher than throughout the rest of the year.

My product is proving to be a gift. So, I advertised for a sale on Facebook, Instagram, and Google Shopping

I spent $4,676 from October through December 2020. It’s important to realize that the sales that are attributed to the ads may also have been as a result of other activity, like email. While I think that these results are “ok”, I think it’s the strategy that is least likely to scale, and the risk of losing money is high.

The Gold:

By far my best result was Google Shopping in the month of December. I spent $483 and had sales of $1,252.

Watch here to get all the details and see the one ad image and copy that performed best. It’s a shocker.

 

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Unsure where you should focus? Figure it out in just 4 steps.

Unsure where you should focus? Figure it out in just 4 steps.

Our Inner Circle Member Jen had a sales increase 950% last year.

That’s great.

And, she started paying herself.

I love this because she’s set herself up for financial success as she grows.

But even though she’s had all this success, this week, she posted in our member’s Group, and it started with this:

“I’m feeling a bit lost — I have SO many ideas and I’m unsure where to focus my energy this year.”

And even though it might seem like everyone else has it all figured out, here’s what I know.

Pretty much any one of us could have written this at one time or another.

So, how do we know what to focus on? We can’t do everything.

Because this is a common issue, I thought it would be really helpful to demonstrate how you can break it all down, organize it, and then get clear on what you should focus on to get the growth you want.

And then you can make your plan.

And I thought it would be fun, just to grab Jen and jump on a live, so you can see how it will work for a real business!

Watch here to see the 4 steps you can take to untangle all your thoughts and get clear on your next steps.

Here are the 4 steps:

Step 1:

Identify what got you this far. What was the work you did that got you here?

When you take the time to do this, it forces you to use data.

And when you know what really worked to get you sales, you’ll find clues, and identify the important work in your business.

Example: Jen’s 2020 Sales breakdown by source

  • 34% of sales – Zipper pouch collaborations with artists 
  • 26% of sales – Masks 
  • 23% of sales – Limited Edition / One of a Kind Bags
  • 8% of sales – Wholesale

 

Step 2:

Identify the Marketing you did to get you sales.

Take the time to make a list of all the activities you did that you can directly connect to sales. In Jen’s case, she did very little advertising. Her growth was organic.

She promised herself to send an email campaign every week in 2020, and she followed through. A big chunk of her sales growth came from email.

She also committed to sharing new products with her audience before they launched. She focused on “newness” and focussed her social media posts and email campaigns each time she introduced a new product.

Example: Jen’s activity that directly resulted in sales

  • Limited /one of a kind bag releases and treating each one like an event
  • New artist collaborations, treating each like a launch
  • Weekly Email campaigns, (especially related to a launch/event)

 

Step 3:

Make a clear list of ideas you’re thinking about.

Get these “ideas” out of your head, and on paper. 

Review the list, and make a note of the time and money you’d need to invest if you decided to run with any of them.


Example: 4 ideas Jen is thinking about for this year:

  • Make myself one of the artists and release a limited edition zipper pouch monthly that features my own art
  • Add more artists for zipper pouch collaborations (ones that have an audience of buyers)
  • Sell zipper pouches wholesale to artists (with their artwork on it) for them to sell in their own shops
  • Focus on creating limited edition collection – release a new limited style monthly


Step 4:

Refine the List. 

Your goal is to identify the “ideas” that are aligned with what’s already working in your business.

Eliminate any ideas that either require more time or more money than you can commit or ones that are not scalable.

Ask yourself:

  • How do I double down on what’s already working?
  • How to do I find my best opportunity for growth, based on clues from what’s already working

In Jen’s case, she identified that her #1 source of revenue is her zipper pouches. And her #1 marketing activity is releasing new pouches and treating it like an event.

When we reviewed Jen’s ideas, it was clear. 

Selling zipper pouches at wholesale to other Artists would take a big investment of time because it’s not something she’s already doing.

Creating a new Limited Edition bag every month is not scalable, because even if she outsourced the sewing, Jen would have to design a new bag, and spend time creating a new pattern each month. 

Jen’s best bet is to continue launching new zipper pouches each month, and use her own art for the designs on the zipper pouches. This idea is scalable, aligned with what’s already working, and she has already perfected the marketing for this approach.

As her audience grows, she doesn’t have to reinvent the wheel, she can simply print more pouches with each release.

If Jen implements this one idea (instead of many) and she focuses on growing her audience and email lists, she’ll be able to reach her goals without having to work longer hours or invest in new marketing strategies.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Do less, and maximize your sales. Here’s how to start.

Do less, and maximize your sales. Here’s how to start.

You know about the 80/20 rule, right?

Our marketing version of the Pareto Principle might go something like this:

  • 80% of your sales comes from 20% of your work.

I think it’s true. In many cases.

But how do you identify that 20%?

A few days ago I sat down and helped Wes figure that out.

Watch as we go through the process.

Wes wants to scale up to sales $100k in 2021, and we’re going to take a look at where he is right now, and identify one or two things for him to focus on.

This is important, because if he makes progress on these things, he’ll automatically reach his sales goal.

He won’t have to do a bunch of “new” things, or work harder to get to $100K.

The great news is that Wes has set up a good foundation since he joined the Inner Circle a year ago. As a Maker, it’s the best thing he can do to make sure he grows a profitable business that pays him very well.

Here’s what Wes did over the last year to build a solid foundation:

  1. Set up for success by paying himself – profitable before he scales.
  2. Outsourced the manufacturing.
  3. He identified what’s working in his business.
  4. He created a habit of marketing activities that get him sales.

But now he needs to double sales to reach his goal.

We took a look at Wes’ Key Metrics for the last 90 Days:

  • Traffic: 14608 web visitors
  • Conversion rate:  .75%
  • Average order value:   $71.33

Wes needs to improve his Conversion Rate, and he should do it before he does anything else.

Here’s why:

  • 14608 web visits at a Conversion Rate of .75% = Sales of $10,956.
  • 14608 web visits at a Conversion Rate of 1.5% = Sales of $21,912.

Wes doesn’t need to change his Marketing strategies, he needs to change his Conversion Rate.

We did some digging in Google Analytics, and we found that Wes gets his highest Conversion Rate when he sends traffic to his site from email. It’s more than 3%.

And that’s a great clue. Wes needs to grow his list, so he can send more traffic to his site from email or text.

We chatted about how he’s growing his list now, and then made a list of things for him to do to grow his list faster.

We also took a look at his Mobile Conversion, which is important, because 80% of his traffic is on Mobile, and his mobile Conversion Rate is only .6%

Next, we came up with some strategies to improve his Mobile performance.

The result was that Wes simply needs to grow his lists. Currently, he has 1000 subscribers.

I challenged Wes to set a new goal:

  • Grow your list by 500 subscribers every single month in 2021.

Wake up every morning thinking about how you can grow your lists.

If Wes just does that, and stays consistent with the marketing he does now, he’ll give himself the best chance of reaching his goal of $100K.

Without adding in One. More. Thing.


What’s your “wake up every morning thing”?

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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The Secret to Growing your Sales by 25%

The Secret to Growing your Sales by 25%

This month, I’ve been working with our Inner Circle members to create a plan for 2021, a plan to get them to their goals.

The plan starts with just four things.

First, identify your starting point:

Where are you starting from?

What does your business look like right now? What has it looked like all year, month by month?

This is important, but because it forces you to set your goals based on data, not dreams.

It also allows you to set realistic goals that are achievable. This will help you grow your momentum, instill a sense of success, and set you up for more success in the future.

And that brings me to the second thing:

Get back to the basics.

 Remember, there are three stages of e-commerce.

  • Traffic
    • You need at least 3000 web visits/month to get one sale a day
  • Conversion
    • Is your add to cart rate 4% or higher?
  • Reliable Revenue
    • Are you in control of your marketing? Having a marketing plan in place is the best place to be.

Now for the third thing, it’s simple, but few people do it:

Find what works and do more of that.

Find the clues, use your data, repeat, re-invent, and double down on what is already working in your business. Take the time now to reflect and make notes on what has brought you success this year and, do more of that.

Start by looking through your email campaigns and going over your Google Analytics. Make a list of what campaigns had the most success and then before you consider new strategies, maximize the ones that have worked well in the past.

You should even start to plan how you can slot them into your calendar and how you can make small tweaks to make it look different to your customer.

And lastly, and this is something that we could all do more of:

Focus on Traffic.

If you really want to grow your sales by 25% next year, focus on traffic every single week. Track and measure it. Set your traffic goal 25% higher for Q1 and then make it happen.

Remember to look at where your traffic comes from, see how those people behave, and put your effort into getting people back for 2nd, 3rd, 4th, 5th time!

Because 3000 web visitors is just a starting point.

Let me leave you with this, what would it take to increase your traffic by 25% in Q1?

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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