This popped up in our Inner Circle Group the other day.
“My gut is telling me I’m not getting the right traffic.”
I hear this all the time.
And guess what, there is a way you can find out for sure.
And if you aren’t getting the right traffic, there are steps you can take to course correct.
So, how do you tell if you’re driving the right traffic to your site?
I sat down with our Inner Circle Conversion Coach, Tina Bar-On, and we discussed just that. Check out this video for full instructions, or scroll down for the highlights.
Check your data!
Go to Google Analytics → Audience → Overview
Filter for the time period that you’re worried about (a few weeks is best).
Average time on Site. Does it make sense? Look at the example below from my site.
I have a small site, with just a few products. Click here to check it out.
Now let’s take a look at how you can find out for sure if your traffic is quality and if not, what you should do next!
Think about where your visitors are landing. If you’re sending them to a landing page, for a giveaway, expect that the time they spend on your site will be low.
In my case, even though 1:15 seems like a short visit, it’s actually long enough for a visitor to look around a bit.
The time on site indicates that the people who land on my site are interested in my socks.
When do you worry? I would be concerned about time on site that averages less than 20 seconds.
Average number of Pages viewed.
How many pages are your visitors looking at.
Again, the size of your site will be a factor in what you see as “good” or “poor” results.
In the example, my visitors are looking at almost 3 pages. That’s also a good indication that they are interested in my products.
When do you worry? I would be concerned about a result that is less than 1.5 pages on average, unless you are driving traffic to a landing page for a giveaway.
If your average time on site is low, and your average number of pages viewed is less than 2, my advice is to implement some strategies to send more quality traffic to your site.
Watch the video linked above where our Conversion coach Tina Bar-On shares her top tips for sending the best traffic to your site, so that you can get more sales, without spending more money on ads.
If you have questions, comment below and ask me!
So, here’s what I need you to do next.
First, sign up to get updates in your inbox:
Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!
That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!
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