Do less, and maximize your sales. Here’s how to start.

Do less, and maximize your sales. Here’s how to start.

You know about the 80/20 rule, right?

Our marketing version of the Pareto Principle might go something like this:

  • 80% of your sales comes from 20% of your work.

I think it’s true. In many cases.

But how do you identify that 20%?

A few days ago I sat down and helped Wes figure that out.

Watch as we go through the process.

Wes wants to scale up to sales $100k in 2021, and we’re going to take a look at where he is right now, and identify one or two things for him to focus on.

This is important, because if he makes progress on these things, he’ll automatically reach his sales goal.

He won’t have to do a bunch of “new” things, or work harder to get to $100K.

The great news is that Wes has set up a good foundation since he joined the Inner Circle a year ago. As a Maker, it’s the best thing he can do to make sure he grows a profitable business that pays him very well.

Here’s what Wes did over the last year to build a solid foundation:

  1. Set up for success by paying himself – profitable before he scales.
  2. Outsourced the manufacturing.
  3. He identified what’s working in his business.
  4. He created a habit of marketing activities that get him sales.

But now he needs to double sales to reach his goal.

We took a look at Wes’ Key Metrics for the last 90 Days:

  • Traffic: 14608 web visitors
  • Conversion rate:  .75%
  • Average order value:   $71.33

Wes needs to improve his Conversion Rate, and he should do it before he does anything else.

Here’s why:

  • 14608 web visits at a Conversion Rate of .75% = Sales of $10,956.
  • 14608 web visits at a Conversion Rate of 1.5% = Sales of $21,912.

Wes doesn’t need to change his Marketing strategies, he needs to change his Conversion Rate.

We did some digging in Google Analytics, and we found that Wes gets his highest Conversion Rate when he sends traffic to his site from email. It’s more than 3%.

And that’s a great clue. Wes needs to grow his list, so he can send more traffic to his site from email or text.

We chatted about how he’s growing his list now, and then made a list of things for him to do to grow his list faster.

We also took a look at his Mobile Conversion, which is important, because 80% of his traffic is on Mobile, and his mobile Conversion Rate is only .6%

Next, we came up with some strategies to improve his Mobile performance.

The result was that Wes simply needs to grow his lists. Currently, he has 1000 subscribers.

I challenged Wes to set a new goal:

  • Grow your list by 500 subscribers every single month in 2021.

Wake up every morning thinking about how you can grow your lists.

If Wes just does that, and stays consistent with the marketing he does now, he’ll give himself the best chance of reaching his goal of $100K.

Without adding in One. More. Thing.


What’s your “wake up every morning thing”?

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....

The Secret to Growing your Sales by 25%

The Secret to Growing your Sales by 25%

This month, I’ve been working with our Inner Circle members to create a plan for 2021, a plan to get them to their goals.

The plan starts with just four things.

First, identify your starting point:

Where are you starting from?

What does your business look like right now? What has it looked like all year, month by month?

This is important, but because it forces you to set your goals based on data, not dreams.

It also allows you to set realistic goals that are achievable. This will help you grow your momentum, instill a sense of success, and set you up for more success in the future.

And that brings me to the second thing:

Get back to the basics.

 Remember, there are three stages of e-commerce.

  • Traffic
    • You need at least 3000 web visits/month to get one sale a day
  • Conversion
    • Is your add to cart rate 4% or higher?
  • Reliable Revenue
    • Are you in control of your marketing? Having a marketing plan in place is the best place to be.

Now for the third thing, it’s simple, but few people do it:

Find what works and do more of that.

Find the clues, use your data, repeat, re-invent, and double down on what is already working in your business. Take the time now to reflect and make notes on what has brought you success this year and, do more of that.

Start by looking through your email campaigns and going over your Google Analytics. Make a list of what campaigns had the most success and then before you consider new strategies, maximize the ones that have worked well in the past.

You should even start to plan how you can slot them into your calendar and how you can make small tweaks to make it look different to your customer.

And lastly, and this is something that we could all do more of:

Focus on Traffic.

If you really want to grow your sales by 25% next year, focus on traffic every single week. Track and measure it. Set your traffic goal 25% higher for Q1 and then make it happen.

Remember to look at where your traffic comes from, see how those people behave, and put your effort into getting people back for 2nd, 3rd, 4th, 5th time!

Because 3000 web visitors is just a starting point.

Let me leave you with this, what would it take to increase your traffic by 25% in Q1?

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....

Do this to max your sales this month and beyond.

Do this to max your sales this month and beyond.

With Black Friday and Cyber Monday sales behind us, it’s now time to turn our focus to finishing the year strong.

Believe it or not, there is a way to get solid sales in December without a massive effort. All while keeping your sanity. 

Here’s the trick. Get people back to your site, and do it quickly, while they’re still looking for gifts. 

I’m talking about Returning Visitors. Returning Visitors are twice as valuable as New Visitors. 

Think of it this way, New Visitors are the lifeblood of our business for growth.

Returning Visitors are the lifeblood of our business for conversion (sales!).

You can see by my results below. Compare the Conversion Rate for New Visitors, to the Conversion rate for Returning Visitors

And so, when December rolls around, and people are already buying, this is the time to double down on your efforts to get more Returning Visitors.

Let’s talk about how you do it, check out this video:

Here’s a snapshot of the playbook:

1.To attract your Returning Visitors, use urgency as your hook. It’s your friend. What’s the last day you are shipping for a pre-Christmas delivery. Start talking about it everywhere, on Social Media, in Email, and in Text campaigns.

 

2. I want you to focus only on a few best selling items. This is not the time to be talking about all the things. Because people need clarity. Repetition brings clarity.

 

3. If you spend money on ads, shift a bigger portion of your budget to your warmest audiences:

  • Website Visitors
  • Email list
  • Engaged on FB
  • Engaged on IG


I want to caution you, recency is a big factor in conversion. So a 30 day audience is perfect. That said, if you have small warm audiences, you’ll need to use up to 180 days.

If you’ve had success with Google Shopping in the past, this is a great time to make sure you’ve got it running, and maybe even up the budget. Google Shopping is search based, and includes retargeting.

 

4. Use Email and SMS Marketing. Decide how many products you can feature. Give each product at least five days. For example, if you send a single product email, make sure you use a large and clean image of the product. Then use the ‘just in time for Christmas’ delivery hook, highlighting the last day to ship. Adding in a testimonial to demonstrate product benefit is also extremely valuable.

Example of a subject lines:

  • 10 days left. Grab the socks that they’ll celebrate all year round. (our shipping deadline is Dec 15th)
  • Ditch the stress, we’ll deliver the perfect gift for you  (get your order in this week)


    Send Day 1 – to your list.
    Send Day 2-  different subject line, but to non-openers
    Send Day 5 – people who opened, but did not buy.
    Then start again with Day 1.

 

5. Social media posting with links or shopping enabled is free!

 

Last thing:

Don’t stop, just change the conversation. There are still lots of shoppers in December, use your strategy all the way through.

Implement all of this, and you will see your Returning Visitor climb and you’ll feel confident that you’re spending your time and money wisely.

Great strategy to use year round!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....

My Conversion Rate is up 92%. Here’s what happened.

My Conversion Rate is up 92%. Here’s what happened.

I think you might love this.

Last week I ran a sponsored email collaboration with Pink Poster.

We both agreed to create discount codes for each other’s audiences.

I really wanted to make it easy for the Pink Poster audience to get their discount.

So without thinking it through, I created an automatic discount – duh! 

Everyone who added an item to the cart got a discount. My mistake.

But as it turns out, I learned something super valuable.

Of course, I started getting more conversions. But in truth, I’ve offered deals that are way more attractive than the 25% I was offering this time around.

Even so, my overall conversion rate jumped by 92%.

And my mobile conversion rate went up a whopping 123%.

And that’s when I realized the mistake I’ve been making.

You might be making it too. Watch the video to hear what happened.

Here are the details:

I’ve been expecting my customers to do too much. I have a newish, not so engaged audience.

And so I need to make it dead easy. Copying and pasting a code on a phone can be tricky.

At my stage, clarity is more important than the offer.

→ I need to tell my audience what I’m offering, in multiple places, not just in an email.

And, user experience is also more important than the offer.

→ I need to meet my visitors where they are, and not make them jump through hoops.

→ I need to ensure that both the offer and the process to claim the offer is crystal clear.

→ Going forward, I’ll make it super easy to claim the offer and shop my site.

Here are a few actions you can take to implement a more user-friendly experience.

Eliminate the need for codes whenever you can

→ Use an automatic discount or simply reduce the price.

→ Use a sticky banner with an offer. (I just added tutorial for Inner Circle Members in the classroom)

→ Create hero images that clearly show the offer.

→ Use Social Media posts to share the offer.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....

The story of how this tiny shop quadrupled sales by changing one thing

The story of how this tiny shop quadrupled sales by changing one thing

We’re working away on our Roadmap to 50K journey, but last week we switched it up, to share an inspirational story that I think some of you need to hear right now. 

In fact, it might be the most valuable lesson you’ll ever learn.

The story starts with our very own Inner Circle Member, Ilse Kopper. Ilse has such an interesting story and has been on her very own Roadmap journey.

And it’s paid off! This year, Ilse has quadrupled her monthly sales from an average of $3K a month to an average of $12K every single month.

She has been in business for 6 years, and for the first time this year, she’s passed $100K in sales and is on track to do $200K in 2021.

How did she do it? 

First, she made a really great decision and joined the Inner Circle last January (click here to get on the waitlist for January 2021).

Second, and this is where it gets even better, she created huge momentum one baby step at a time.

I highly recommend that you hear it straight from Ilse. 

There are a couple of gems that she shared that are huge: 

  1. A mindset shift that I think will resonate with many of you. It certainly did for me!
  2. The details of her best ever promotion.

Watch the video and hear directly from Ilse on how she took her first step, then second, and finally how she figured out what would work for her business for the long term.

Hint: She found an amazing and simple way to connect to her audience every day.

And the part I love the best is her confidence in what the future holds for her.

Because I know that you can also feel that confident about your sales.

Watch our chat. It will not only show you how Ilse has created this huge momentum in her business, but it will also inspire you to take that first step.

Feeling inspired? I suggest you take a few minutes and decide how you can start connecting with your audience.

It’s hands down, the work you can do that will have the best ROI.

And your future self, the self that has quadrupled their sales? That person will thank you for being brave.

PS. Here’s some inspiration and tips on how you can just start- listen here on Apple Podcast or here on Spotify.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

Related Posts

Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....

The most valuable subject line you’ll ever use

The most valuable subject line you’ll ever use

Want to see the most valuable subject line you’ll ever use?

I’m going to tell you the subject line, but I want you to stay with me here, because you’ll want context.

When and how to use it, so you can make this part of your big picture strategy

So here’s the subject line: You have early Access NOW

That’s it. Simple, clear, and short.

This is an event strategy that’s perfect for Black Friday, but you can also use it throughout the year.

What you’ll do:
You’ll be creating a list of people who have self-identified that you have an offer that they’re interested in getting, and it’s important enough to them, that they’ll take action and get on your list.

Why it works so well
: You’ll use a hook to get them on the list. Hooks like Scarcity, Urgency, and Exclusivity. These hooks give people a reason to get on the list, because they know “what’s in it for them”.

When people make the decision to get on your list, they make a mental note that they want your offer and because they are on a list, and expect to receive emails from you, you can keep getting your offer in front of them enough times that they buy.

The beauty of it is that they have given you permission to make this offer. It’s a super warm audience.

Want more? Watch the video for step by step instructions so you can implement this now.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

Related Posts

Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....