How Lola went from Crickets to Crushing her Goals

How Lola went from Crickets to Crushing her Goals

Last week, Lola posted this in our Members only Group:

“I crushed my March sales goal finishing with a 69% increase in sales from the previous year in March! An even bigger win? I’m seeing the potential for an additional career path if I don’t want to work in the chair all day as a side gig until I reach my sales goal.”

And when I saw her post, I knew I had to get her to share, because I know that a few short months ago she was ready to pack it in.

Turns out, Lola had a breakthrough after a Planning Session a few months back where we did a deep dive into the new “Plan your Year” lesson in Conversion School.

If you’re a Member of the Inner Circle, you can find it here.

Lola tells me the lesson completely shifted her mindset, and the way she was thinking.

Instead of thinking:

“What am I doing wrong?”

She started tracking her numbers and asking herself:

“What work should I do to change this number?”

Fast forward a few months, and Lola’s no longer worried about sales. Instead, she’s Crushing her Goals.

Watch the full interview here to hear what Lola focused on, and how she created a no fail plan.

 

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

Related Posts

Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....

Do these 3 things and sleep better

Do these 3 things and sleep better

Last week I was answering member’s questions in our Inner Circle, and when I came across this question, I stopped in my tracks.

“What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?”

And if you know me at all, you know that this is my thing.

I’ve grown and sold 2 businesses, and my plan is to do it again.

But when I created my response, I realized that my advice is good for everyone.

It’s not just for people who might sell one day. Nope

It’s for every single one of us. And there’s one good reason to do these 3 things.

It will help you sleep better at night for sure. But really, it could save your bacon if disaster strikes.

Listen in and get started today.

If you prefer to read, here’s the short version:

1) Show the Buyer how they’ll make money

Demonstrate that your business provides you a paycheque and profit.

These are two different things. As small business owners, we often treat them as one thing.

A paycheque is for the person who takes on your role. It could be the buyer, or it could be someone they hire.

A profit is how the buyer will see that they can make a return on their investment.

The way you do this is by cleaning up your accounting now.

→ remove any ‘questionable expenses (think cellphones, entertainment, car payments).

→ instead, give yourself a raise to cover the cost of these items, and submit an expense claim for mileage and any other business expenses you’ve paid personally.

The reason you’ll do this is for you to show the true income you receive from the business, and the real cost of running the business. You’ll be able to see the profit, and your buyer will too.

Do this, and you’ll do a lot less explaining!

 

2) Demonstrate the value in a clear and simple way

Start tracking your metrics today.

Use a simple spreadsheet, and at the end of each week, record your sales, your conversion rate, and your average order value.

Make a note about the marketing activity you did, so anyone who looks at your sheet will see your growth over time, and will have an idea of how you’re marketing the business.

 

3) Get it out of your head and onto a Doc

Start documenting all the things you do that someone else will need to know in order to do your job.

Organize documents in folders:

  • Product
  • Processes
  • People

Over time, you’ll develop a habit of recording information that will allow you to hand over the reins to an employee or a potential buyer, and you’ll both feel confident that the business will thrive. 

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

Related Posts

Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....

Getting the right Traffic? Here’s how you can check.

Getting the right Traffic? Here’s how you can check.

This popped up in our Inner Circle Group the other day.

“My gut is telling me I’m not getting the right traffic.”

I hear this all the time.

And guess what, there is a way you can find out for sure.

And if you aren’t getting the right traffic, there are steps you can take to course correct.

So, how do you tell if you’re driving the right traffic to your site?

I sat down with our Inner Circle Conversion Coach, Tina Bar-On, and we discussed just that. Check out this video for full instructions, or scroll down for the highlights.

Check your data!

Go to Google Analytics → Audience → Overview

Filter for the time period that you’re worried about (a few weeks is best).

Check:

Average time on Site. Does it make sense? Look at the example below from my site. 

I have a small site, with just a few products. Click here to check it out.

Now let’s take a look at how you can find out for sure if your traffic is quality and if not, what you should do next!

Think about where your visitors are landing. If you’re sending them to a landing page, for a giveaway, expect that the time they spend on your site will be low.

In my case, even though 1:15 seems like a short visit, it’s actually long enough for a visitor to look around a bit. 

The time on site indicates that the people who land on my site are interested in my socks.

When do you worry? I would be concerned about time on site that averages less than 20 seconds. 

Average number of Pages viewed.

How many pages are your visitors looking at.

Again, the size of your site will be a factor in what you see as “good” or “poor” results.

In the example, my visitors are looking at almost 3 pages. That’s also a good indication that they are interested in my products.

When do you worry? I would be concerned about a result that is less than 1.5 pages on average, unless you are driving traffic to a landing page for a giveaway.

If your average time on site is low, and your average number of pages viewed is less than 2, my advice is to implement some strategies to send more quality traffic to your site.

Watch the video linked above where our Conversion coach Tina Bar-On shares her top tips for sending the best traffic to your site, so that you can get more sales, without spending more money on ads.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

Related Posts

Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....

How to fast track and get the business you want sooner.

How to fast track and get the business you want sooner.

I know you need to hear this today, because I see you showing up and working hard.

You really can grow the business of your dreams, and it doesn’t have to take forever.

So how do you get the business of your dreams on the fast track?

It starts with accepting the reality that there’s no guru, magic solution, or one thing you’ve been missing, that’s going to propel you to success.

When you realize that you have the power to “make rain” in your business, you’ll stop looking for outside experts to fix it for you. Instead, you’ll put your head down, and get to work.

All you really need is a plan that you can work consistently.

Because when you do this, you’ll start getting some results. Some good, and some not so good.

And that’s ok, because once you have results, you have data. And when you have data, you can use it to make good decisions.

Do it consistently, and before you even realize it, you will become the expert in your own business. You’ll stop guessing, because you’ll have proof, and confidence that you are on the right track.

I’m sharing this with you because I’ve seen it happen many times over with my Reliable Revenue students.

They join me and our Coaches for an 8 week experience. We implement a proven plan, one week at time, and we get results.

This month we’re getting ready to host the 2021 Reliable Revenue experience. We only do it once a year.

Join the waitlist here, and we’ll send you an invitation.

If you join us, you’ll come to us committed to follow the plan. We’ll walk through it with you.

When you’re done, you’ll no longer be wondering what to do to get sales. Your plan will be set up, and you’ll know exactly what you have to do each week.

No more guessing. No more searching for solutions. You’ll already be on your way to becoming the Expert in your business.

Wondering if it will really work for you?

Meet Sabine and Eric. In February 2016 they joined my first ever Reliable Revenue experience.

They had zero online sales, no social media following, no web traffic, no email list.

They worked the Reliable Revenue program and never stopped.

And not even 3 full years later, Sabine sent me this message:

It’s the best story. You can get all the details here:


I want you to ask yourself if you’re ready to stop searching for the magic bullet and finally get a plan that will put you in charge of your results.

Join the Reliable Revenue waitlist here!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

Related Posts

Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....

5 strategies to stop cash flow stress for good

5 strategies to stop cash flow stress for good

So, this popped up in our Inner Circle Group the other day.

“I’m tired of waking up anxious thinking of my financial situation. Makes me feel like I must be doing something wrong.” 

Sound Familiar?

I know that feeling. And I also know it was probably hard to write that post.

Even though your sales are growing, you never have as much cash as you need, or as much cash as you think you should have.

So I reached out to Chantal (our lovely member) and told her I could help.

Because, even though cash flow stress is very common for us e-commerce people, very few people talk about it, and even fewer provide solutions.

I know how to fix this, because I’ve done it.

Stay with me, and I’ll share 5 strategies that you can use to stop cash flow stress for good.

But let’s start with why it happens. It’s simple, really.

We sell products, and we have to invest in the inventory before we make a sale. In many cases, we have to invest months before we make a sale.

I was talking to one of my Reliable Revenue Members yesterday, and I’ll use her situation as a perfect example.

Let’s assume inventory cost is 40%.

  • In January 2020, her sales were $6K   (inventory cost would be $2,400)
  • This year, her January sales are $40K  (inventory cost is $16,000)

And let’s say you need 90 days between when you buy the inventory and when you sell it.

So last year, her inventory investment to support her sales was $7,200.

And this year, her inventory investment to support her growing sales is $48,000.

And if she didn’t put in a plan to create the cash in her business to pay for that growth, she would have huge cash flow stress. The good news is that she does have a plan!

Click to watch as we walk through the strategies you can use to get more cash in your business fast. Or read on.

Here’s the short list of strategies. (more details in the video)

1.Narrow your product selection. Focus on the top 50% of your inventory. Create a Plan to retire the items that are the bottom 50% of your selection. When you do that, you’ll have more free cash to invest in the items you are actually selling.

2. Review your list of top sellers, and raise the price. Raising the price of the items you are selling most will have more impact on your cash flow than raising prices on your slower selling items. (Remember, “you should retire” slow selling items)

3. Get ahead of the selling cycle. When you place a large order for inventory, make it part of your marketing plan to create excitement and anticipation. Inner Circle Members can use the Launch Plan training in Marketing Momentum Module to do this. Create a plan to sell 50% of your order in the first 30-45 days of receipt.

4. Add a Digital product to your mix. (watch the video for ideas)

5. Add in some recurring revenue. Monthly subscriptions will even out your cash flow, help finance your growth, and build high value customers that will keep coming back.

I highly recommend you start with #1 and #2, and then move into #3.

When you do this, you’re simply rearranging what you already have to create more cash in your business.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

Related Posts

Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....

4 strategies that are basically all my sales

4 strategies that are basically all my sales

I’m sharing my 2020 results at Sock Doggo, but what’s more important, I’ll tell you what I did to get them.

It’s interesting, because when I break it down, it boils down to 4 things, and I’ll give you the details, so you can take away what might apply to your business.

Sales as of December 31st are $25,661.

Here’s how it breaks down:

 

1) Email 32% of sales  

19% of my sales were from weekly campaigns. In full disclosure, I was not consistent, and did not send emails every week. I know this is an activity that I need to make a part of my routine every single week. 

13% of my sales were from automated flows. I have a New Lead and Welcome flow, a Browse Abandonment flow, a Back in Stock flow, and an Abandoned Cart flow. I actually did not have my flows turned on all year, and I believe there is an opportunity to grow these sales.

The Gold:

My New Lead and Welcome flow contributed 8.5% of my sales. This is important because it’s automated, so you set it up, and it works in the background.

So if you only do one thing, set up your New Lead and Welcome flow.

Inner Circle Members, find full instructions in Conversion School

 

2) People on my list from Giveaways placed 18% of all orders.

I’ve collected a total of 9000 names, and approximately 7000 are still active profiles.

6,963 of these names came from Giveaways.

1.1% is the conversion rate of this list. 112 orders have come from people who entered a Giveaway, and the leads are affordable.

Check out this podcast, to see how Sacha used the Perfect Giveaway to get 691 leads for $68.

The Gold:

When I took a closer look, the real winner was my Giveaway website popup. We ran this for about 6 weeks in Jan/Feb of 2020 and got 173 names. Over the year, 19 of these people actually placed an order. That’s a 10.9% conversion rate.

So, if you sell a higher priced product, or you’re struggling to get leads, try a giveaway popup connected to your welcome funnel.

 

3) Wholesale sales from Collaborations: 28% of total sales

The big benefit to collaborating with other businesses is that I was able to get  my products in front of the perfect audience without spending cash.

So, if this sounds like a plan, start building relationships with other shop owners, and consider doing a Partnered Giveaway.
Members: find the training to execute this perfectly in the Inner Circle Classroom.

 

4) Sales of $8K are attributed to ads over 2 gift buying campaigns. 

I’ve done a lot of advertising for traffic and I like to think about it like rent. It’s the cost of getting people to visit my shop, but it doesn’t get me a lot of sales

And my feeling is that there are 2 times you should advertise for sales:

→  When you’ve done all the things and you already have traffic sales, and an audience, or;
→  If there’s a season for you products when demand is much higher than throughout the rest of the year.

My product is proving to be a gift. So, I advertised for a sale on Facebook, Instagram, and Google Shopping

I spent $4,676 from October through December 2020. It’s important to realize that the sales that are attributed to the ads may also have been as a result of other activity, like email. While I think that these results are “ok”, I think it’s the strategy that is least likely to scale, and the risk of losing money is high.

The Gold:

By far my best result was Google Shopping in the month of December. I spent $483 and had sales of $1,252.

Watch here to get all the details and see the one ad image and copy that performed best. It’s a shocker.

 

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

Related Posts

Do this One Thing and get sales in December

Do this One Thing and get sales in December

Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....