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6 Hot Tips for a Simple, Profitable Black Friday Promotion

Black Friday can make even seasoned store owners break into a cold sweat. The pressure to do something big is real — but here’s the truth: you don’t need fireworks, fancy graphics, or a 17-part funnel to win this weekend.

In fact, the stores that see the best results are the ones that keep it simple, stay focused, and show up consistently.

In this episode of the podcast, Inner Circle coach Melissa and I are sharing six hot tips for running a calm, effective, and wildly profitable Black Friday promotion — without burning yourself out or confusing your customers.

1. It Doesn’t Have to Happen on Black Friday

Once upon a time, Black Friday literally meant “the day retailers went from red to black” — when sales finally tipped them into profit for the year. But ecommerce has changed the game. Black Friday is no longer a day; it’s a season.

So here’s the permission slip you didn’t know you needed: you can run your sale whenever it works best for you.

You don’t have to compete with 47,000 other brands shouting for attention the day after Thanksgiving. You can hold your promotion earlier in November, when your audience is fresh, calm, and still has room on their credit card.

If you have long production times or strict shipping deadlines, an early November event is actually better. Your customers can shop without stress, and you can fulfill orders without pulling all-nighters surrounded by tape guns and caffeine.

Whether you call it “Better Than Black Friday,” “Holiday Kickoff,” or “Customer Appreciation Week,” the goal is the same: meet your audience where you can deliver your best experience.

2. One Clear Offer Beats Ten Clever Ones

Let’s be honest — every year, someone tries to outsmart Black Friday with a new twist. One offer for Friday, another for Small Business Saturday, a third for Cyber Monday… and by the end of the weekend, everyone’s inbox looks like a clearance aisle.

But when everyone is shouting, no one stands out.

Here’s what actually works: one clear offer, repeated everywhere, all weekend long.

Your job isn’t to entertain your audience — it’s to make sure they remember your message. The most successful stores choose a single, memorable offer and hammer that message home: same discount, same graphics, same line, everywhere.

Repetition is your friend. It’s not boring — it’s effective.

“If you hit ten nails once, none of them go in. But if you hit one nail ten times, you see progress.”

So choose your nail, grab your hammer, and stick with it.

3. Build an Early Access List

This one is a game-changer.

An early access list is a small but mighty segment of people who can’t wait to shop your sale. They’re your warmest leads, your most loyal buyers, and they’re the ones who will convert first — and often at the highest rate.

Here’s how it works: a few weeks before your sale, send an email or post that says something like,

“Want to shop our Black Friday event 24 hours early? Join the VIP list.”

That’s it. Anyone who clicks to join gets tagged as your early access group. These subscribers have already raised their hand to say, “Yes, I want this.” When the sale opens, they’re primed to buy.

It’s simple psychology: 

Anticipation builds excitement. By inviting your most engaged customers in first, you give them a feeling of exclusivity — and you get a wave of early conversions that sets your weekend up for success.

You can even run a small, inexpensive Facebook or Instagram ad to collect new sign-ups. Those leads will often cost you less than half of what you’d pay for cold traffic later in the season.

4. Craft a Smart Offer

This is where most people overthink.

A smart offer isn’t necessarily the biggest discount — it’s the one that feels irresistible to your customers while still protecting your profit.

Start by thinking about perception.
What feels valuable to your customer but doesn’t cost you much to deliver?

• A “Spend $100, Get $20” coupon works better than “20% off.”
  
• A free gift feels exciting and tangible — even if it costs you just a few dollars.
  
• A “Buy One, Get One 70% Off” offer still maintains your margins on the first item.

And here’s a tip that’s pure gold:

• If your average product price is under $100, percentages work best (“15% off”).
  
• If it’s over $100, go with a dollar amount (“Save $35”). It feels bigger and more concrete.

Whatever you choose, make it easy to redeem. Automatic discounts beat coupon codes every time — especially during busy shopping weekends. Your goal is to remove friction, not add it.

And remember: clear always beats clever.

The most effective Black Friday campaigns are the ones your customers can understand in one glance.

5. Email More Than You Think

This one might make you cringe — but you need to hear it: you’re not emailing enough.

Your customers are being hit with hundreds of promotions every day. If you only send one or two emails, you’ll disappear in the noise.

So yes, email every day of your sale — and on the final day, email multiple times. Morning, mid-day, and evening.

“But won’t people unsubscribe?” Maybe. But that’s okay. Those people weren’t going to buy anyway. Meanwhile, the people who are interested need reminders. Life gets busy, inboxes overflow, and your email might be the one that helps them actually check something off their gift list.

If you feel nervous, reframe it: 

You’re not being pushy — you’re being helpful. You’re reminding your customers of something they already said they wanted.

And just to be clear? Every big brand you know and shop with is doing this. You’re not being “too much.” You’re being strategic.

6. Don’t Reinvent the Wheel

If you find yourself starting from scratch every year, stop.

One of the best-kept secrets among successful store owners is documentation. After each big sale, jot down what worked, what didn’t, and what you’ll do differently next time. Save your emails, your graphics, your social posts, your ad copy — all of it.

Next year, when Black Friday rolls around, you’ll thank yourself.

Melissa does this for every major promotion: she has a single Google Doc with all her assets, timelines, and send schedules in one place. When November comes, she opens it up, tweaks a few details, and she’s ready to go.

It’s not about being lazy — it’s about being efficient. The goal is to build a repeatable framework so you can scale your results without reinventing the wheel every year.

Consistency compounds. The more you reuse what works, the more data you have to refine your future campaigns.

The Takeaway

Black Friday doesn’t have to be overwhelming.
You don’t need to compete with the chaos.

You just need to create a clear offer, deliver it consistently, and document what works so you can repeat it next year.

Simple wins every time.

If you’re an Inner Circle member, the updated Black Friday Training and Planning Session are now in your Classroom — complete with templates, email examples, and a step-by-step checklist to walk you through each of these six tips.

RELATED LINKS:

The Most Valuable Subject Line You’ll Ever Use
https://thesocialsalesgirls.com/the-most-valuable-subject-line-youll-ever-use/

Your November Marketing Plan In 3 Simple Steps
https://thesocialsalesgirls.com/your-november-marketing-plan-in-3-simple-steps/

A $14K Pop-Up Shop Promo
https://thesocialsalesgirls.com/a-14k-pop-up-shop-promo-using-pod-episode-269/

Have You Done The Planning To Have Your Best November On Record?
https://thesocialsalesgirls.com/have-you-done-the-planning-you-need-to-do-to-have-your-best-november-on-record/

or scroll down to get the highlights

When It Feels Like Your Sales Are Down: What to Do Next

Sales are slow. You’re checking your dashboard, wondering what’s going on.
Your first instinct? Go looking for reassurance.

That’s exactly what Melissa noticed when she stumbled across a thread in the e-commerce subreddit. The original poster asked:

“How’s everyone’s sales going right now? I know there’s a lot of uncertainty… I’m suspicious that mine are down because of what’s going on in the world.”

You may have even read a post like that and felt a wave of relief (because finally someone else gets it).

But here’s the thing: comfort won’t fix your sales. Data will.

Let’s walk through what to do instead when it feels like things are off—and how to figure out exactly what to fix.

Step One: Start With the Facts

First, pull your numbers. You’re looking for three things:

• Your total traffic
  
• Your conversion rate
  
• Your average order value (AOV)

One of these numbers will always be the culprit.
If you’re feeling like “everything’s down” isn’t helpful—this will show you what’s actually happening.

Step Two: Get the Right Context

Comparing August to July won’t tell you anything. You need to compare this month to the same month last year.

Seasonality is real. So is your evolving marketing strategy. Look back and ask:

• Did I send fewer emails?
  
• Did I spend less on ads?
  
• Am I out of a bestseller?
  
• Did I launch something new?
  
• Are my flows underperforming?

If one of your three numbers is down—and you can connect it to one of these activities—that’s your action plan.

Step Three: Figure Out What Needs Fixing

Let’s say your conversion rate is fine. Your AOV is stable. But traffic is down.

That tells you where to focus.

“If I had that traffic, my sales would be at least the same,” Susan explains. “So I have a leaky bucket when it comes to traffic. What do I have to do to get more people to my site?”

You’re not guessing anymore. You’re diagnosing.

Step Four: Create a Tracking Habit

This doesn’t need to be fancy. Just open a Google Sheet once a week and write down:

• Weekly traffic
  
• Conversion rate
  
• AOV
  
• Notes (launches, promos, ads, etc.)

Over time, you’ll start to see what’s working—and what’s not. You’ll stop reacting emotionally and start responding strategically.

Step Five: Ask Better Questions

Melissa put it best:

“Sometimes I feel bad for people who post things like, ‘My sales are slow, what should I do?’ because it’s so vague.”

Instead of asking the internet to solve your mystery, give people the data they need to actually help you.

Try:

• “My traffic is down 20% from last year. Any ideas for organic growth?”
  
• “My AOV has stalled. Has anyone bundled products successfully?”
  
• “My popup submit rate dropped—what’s your favorite incentive lately?”

When you ask better questions, you get better answers.

Step Six: Zoom Out

Every year, there’s a “reason” why sales are down:

• The economy
  
• The algorithm
  
• Ad costs
  
• Mercury in retrograde

But here’s the truth:

“You have more control over your outcome than any of the outside factors you think are impacting your sales,” Susan says.

You’re not powerless. You just need a plan—and a habit of checking in with your numbers.

TL;DR: Stop Spiraling, Start Tracking

Sales feel down? Here’s your action plan:

1. Pull your traffic, conversion rate, and AOV for the last 30–60 days.
   
2. Compare to the same period last year.
   
3. Identify what changed—ad spend, email activity, product availability, etc.
   
4. Make a plan to fix the gap.
   
5. Track those 3 numbers weekly, so you can catch issues early next time.

No spiraling. No self-doubt. Just clarity.

Want help figuring out what to track—and how to fix what’s not working?
Join us in the Inner Circle. We do this with our members every week.

RELATED LINKS:

Want more sales? You might be missing these 3 things.

https://thesocialsalesgirls.com/want-more-sales-you-might-be-missing-these-3-things-episode-179/

The biggest opportunity to get more sales

https://thesocialsalesgirls.com/the-biggest-opportunity-to-get-more-sales-episode-136/

How to Stay on Track in Uncertain Times

https://thesocialsalesgirls.com/how-to-stay-on-track-in-uncertain-times-episode-265/

or scroll down to get the highlights

Ever wish you could just pick one thing and do it really well?

Post on Instagram. Run an ad. Grow your email list. Send your emails. Learn SEO. The list of marketing tactics is endless—and exhausting.

So when someone in our Inner Circle asked, “Which marketing activity contributes most to your business growth?”—it struck a nerve.

What if the honest answer is… all of them?

In this episode of the podcast, Inner Circle coach Melissa Davies of Bike Pretty joins me to unpack what your Shopify data is actually telling you—and why most sales don’t come from just one channel. They come from a sequence of small moments: a scroll, a click, a Google search, a follow, a forgotten cart, an email.

The Reality of Buying Behavior

We all do it. You see a dress in a Facebook ad, do a Google Lens search for similar styles, maybe add it to your cart, follow the brand on Instagram, sign up for an email—all before actually buying the dress.

That’s normal. That’s how people shop.

So if you (as a store owner) stop showing up—whether it’s through email, organic posts, or ads—you’re giving up the chance to stay top-of-mind when your customer is finally ready.

Sales Are a Journey, Not a Click

Melissa shared real data from her store’s Shopify conversions:

• One customer clicked a Facebook ad, Googled the brand later, and then converted from an email
  
• Another visited her site 11 times over 21 days before they bought
  
• One went direct, clicked around five more times, and then finally purchased through email
  

“If you only focused on email marketing, you’d miss that customer entirely. They found you because of Google. Or Instagram. Or a Facebook ad. You need multiple touchpoints to actually convert someone.”

So if you’re looking at your marketing and thinking, “This isn’t working,”—the real issue might be that you’re only measuring the last click and missing the journey that came before it.

It’s Not a Tactic Problem. It’s a Consistency Problem.

We all want one strategy to fix everything. But here’s the truth: most of us aren’t consistent enough on any platform to let it work.

Melissa teaches the 30 Day Audience Builder inside the Inner Circle. She shows ecommerce store owners how to stop guessing and just repeat what’s working.

You don’t need clever content. You need clarity, consistency, and repetition.

• Post your best-performing organic content again.
  
• Watch which posts bring new people into your list.
  
• Don’t assume email’s broken—check if traffic dropped first.

What To Do When It Feels Like Nothing’s Working

At one point, Melissa noticed her automated email flow wasn’t producing as many sales. But instead of scrapping it, she checked her Facebook reach.

Turns out she hadn’t reposted two high-performing organic posts that normally brought in warm leads. 

“Most of us…would’ve said ‘my email stopped working’ and moved on to something totally new, like TikTok or Pinterest ads. But that’s not the answer.”

Instead, Melissa just doubled down on what worked. The moment she reshared those two posts? Email sales bounced back.

Keep Showing Up (Even When It’s Quiet)

Every piece of content you create might not go viral—but that doesn’t mean it’s not working.

Even one Facebook post, when tracked through your Shopify data, might influence six different purchases across multiple sessions.

“Don’t assume something isn’t working just because it’s not flashy. Keep going. Look at your numbers. And remember—you’re not a content creator. You’re a business owner who’s showing up consistently to grow sales.”

So no, you can’t pick just one marketing channel. But the good news?

You don’t have to do everything, all the time, everywhere.
You just have to show up often enough for people to remember you when they’re ready to buy.

RELATED LINKS:

Get your Shopify Analytics Lesson

https://learn.thesocialsalesgirls.com/shopify-analytics-lesson/

Should You Hire Someone to Make Your Reels?

https://thesocialsalesgirls.com/should-you-hire-someone-to-make-your-reels-episode-277/

The ‘Marketing First’ Strategy That Grew This Business to 4.6M Views

https://thesocialsalesgirls.com/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257/

What happens when you put Marketing First

https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/

The Stress Free Content Plan That Built A Huge Audience:

https://thesocialsalesgirls.com/the-stress-free-content-plan-that-built-a-huge-audience-episode-190/

or scroll down to get the highlights

How Raquel Generated 900 Leads a Week—And What She Discovered When She Finally Tracked Them

When email works, list-building becomes the strategy. But what if your cheapest leads never buy?

Raquel Rose didn’t set out to build a 7-figure brand. What started as handmade Catholic toys to keep her toddler busy in church quickly evolved into The Little Rose Shop, a thriving online business with modern Catholic gifts for moms, babies, and families.

After realizing just how well email marketing was converting her audience into buyers, Raquel made it her mission to grow her list with purpose. She went all in on lead generation—spending up to $70/day on Meta ads that offered free seasonal downloads. And it worked. At one point, she was pulling in 900 new leads a week.

But when she started digging into her data, the results were not what she expected.

Her Email Marketing Was Working—So She Focused on Filling the Funnel

Raquel had already done what so many ecommerce store owners struggle with—she made email work. Her flows were built, her campaigns were going out consistently, and her Klaviyo dashboard showed that 30–40% of her revenue was coming from email. It was proof that when she showed up in people’s inboxes, they bought.

“I really trust my email strategy… Because I have the structure in place, I have the campaigns going, I have the flows going. Now I just need to put people into that system.”

So instead of scrambling to create more product drops or launch new sales, Raquel decided to lean in. If email was working this well, the logical next step was to get more qualified people into her funnel.

She focused on three core strategies:

• Running Meta lead generation ads that offered free, seasonal downloads like coloring pages and printable calendars
  
• Promoting a gated “Freebie Vault” on her site, packed with high-value, on-brand printables
  
• Featuring pop-ups tied to seasonal interest (like Lent or Advent) with new freebies as the hook

Each tactic served a clear purpose: grow the list with people who matched her target customer, then let her welcome flow and campaign calendar turn them into buyers.

This was Raquel’s scaling plan—and by all appearances, it was working. Until she dug deeper.

The Data Deep Dive That Changed Everything

With thousands of leads coming in each month, Raquel assumed she was on track. But after a conversation at a mastermind retreat, she realized she had no way to track which sources were actually bringing in new customers.

So she rebuilt her welcome flow to tag subscribers based on how they joined the list. She also created a custom report to isolate new buyers only—those who had never purchased from her before.

What she discovered surprised her.

• Her Freebie Vault collected 657 emails and converted 4.4% into new customers.
• Her Seasonal Pop-Up collected 344 emails and converted 9.6%.
• But her Lead Gen Ads? Despite bringing in 2,536 leads… only 9 of them became customers, a 0.03% conversion rate.

Not All Leads Are Created Equal

The low conversion rate from paid leads was disappointing—but not entirely surprising. While her ads were effective at getting people to sign up, those new subscribers didn’t always stick around to buy. They might have been interested in a freebie, but not committed to the brand.

In contrast, the leads that came from her own website—especially those who saw her purchase conversion ads first—converted 10–20x higher.

That’s when Raquel realized: lead quality is everything.

“I found out that some of my lead gen actually wasn’t converting… And it was a bummer, but I’m grateful because now…I’m going to problem-solve it and figure out what’s the better lead gen to get the new customers that are eventually going to buy from me.”

Now She’s Problem-Solving (Not Quitting)

Instead of shutting down her lead ads, Raquel is refining them. She’s:

• Testing new audiences (like lookalikes based on purchasers instead of leads)
• Updating her thank-you pages to include clear offers and product bundles
• Considering UTM tracking and adjusting attribution to better measure delayed conversions

She’s also keeping a close eye on her cost to acquire a customer—which, for paid leads, was hovering around $194. Ouch.

By contrast, organic traffic and purchase-intent traffic brought in much higher-quality leads—and those customers didn’t need as many touchpoints to convert.

“I do wanna explore how I can just build up my purchase conversion ads more. And just getting that high-intent traffic and then capturing ’em with my freebie vault gated page and my popups.”

What You Can Learn From Raquel

If your email list is growing but your sales aren’t, this episode is a must-listen. Raquel’s story is a great example of what happens when a founder takes the time to build the backend and track what’s actually working.

Here’s the takeaway:
Getting 900 new leads a week sounds impressive. But if they don’t buy, it’s just a vanity metric.

Better data = better decisions. And Raquel is building a smarter, more profitable funnel because of it.

RELATED LINKS:

The Little Rose Shop

Learn with Raquel Rose

Do This If You Aren’t Reaching Your Goals:

https://thesocialsalesgirls.com/do-this-if-you-arent-reaching-your-goals-episode-260/

Do you even know what it costs to get a new customer?
https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

The strategy that will generate the sales you want:

https://thesocialsalesgirls.com/the-strategy-that-will-generate-the-sales-you-want-episode-250/

or scroll down to get the highlights

2 Simple Steps to a Better Conversion Rate—And the Fatal Mistake Most Store Owners Miss

Before you spend another cent (or second) driving traffic,  fix this first.

Most ecommerce store owners suspect their conversion rate could be better.

They know they’re getting traffic. People are visiting. Some are even adding to cart. But the sales just aren’t where they should be—and no one can quite figure out why.

If that sounds familiar, this post is for you.

Today, I’m sharing two super simple steps you can take right now to improve your conversion rate—without touching your product catalog or running a single ad.

But I’m also going to share something far more important:

The one fatal mistake we see on almost every store homepage we review—even for six- and seven-figure businesses.

Fixing that one thing? It changes everything.

Let’s start with two quick wins.

Tip 1: Add a Pop-Up That Gives People a Reason to Buy Now—Then Make It Easy to Find Again

You probably already have a pop-up on your site. That’s great. But the real question is—what happens after your visitor closes it?

Most people close the pop-up and keep browsing. Maybe they weren’t ready to buy. Maybe they didn’t love the timing. But then they click around, fall in love with your product, and realize—“Wait… wasn’t there a discount or something?”

They can’t find it again. So they don’t buy.

Here’s how to fix it:

• Make sure your pop-up includes a real incentive (10% off, free gift, $10 to spend)
• Add a Teaser—a little clickable tab that stays visible while they browse

“Most stores are missing an opportunity to double or triple their pop-up submission rate—just because they’re not using a teaser.”

Adding a teaser is low-effort, high-reward. When your offer is always accessible, more visitors take action—and more buyers convert.

Inner Circle members who use teasers often see 4–9% submission rates, compared to the typical 2–3%.

Tip 2: Use an Exit Intent Pop-Up in the Cart

Adding to cart is a strong buying signal. But for a lot of store owners, that’s where things fall apart.

People abandon carts all the time. It’s normal. But here’s the good news: it’s also preventable.

Use an exit intent pop-up that appears when someone is about to leave the cart page. Offer the same discount or incentive they saw earlier. Catch them at the hottest moment—just before they bounce.

“Cart exit pop-ups convert 5% better than pop-ups shown elsewhere on your site.”

Even if they don’t buy right away, that pop-up can get them to start checkout—and once they do, you can capture their email and trigger your abandoned cart flow (which converts at 3–4%, by the way).

This is one of the easiest ways to recover sales you were already close to getting.

What If Your Homepage Is The Problem?

Pop-ups help. Exit intents help. But the biggest conversion killer we see on ecommerce sites?

It’s the homepage.

Time and time again—whether it’s a brand-new store or one doing $500K a year—we land on the homepage and… nothing’s clear.

• We can’t tell what you sell
• We don’t know who it’s for
• We have no idea why we should shop with you

You’ve got maybe five seconds to make a first impression. If your homepage doesn’t communicate the basics, people bounce. Fast.

“You spend time and money getting people to your site—you owe it to yourself to help them stick around.”

Here’s the stat: ecommerce bounce rates can hit 45%. That means almost half of your visitors are seeing one page and leaving.

That’s not a traffic problem.
That’s a conversion problem.

And the homepage is the most common—and most damaging—place where things break down.

The Good News: You Can Fix This Fast

If you’re nodding along right now and thinking, “Okay… I definitely need to work on my homepage,” we’ve got something for you.

It’s called Browsers to Buyers Bootcamp—a week-long workshop designed to help you fix your homepage and optimize your site for conversions.

Inside the bootcamp, you’ll:

• Learn what a high-converting homepage actually needs
• Get live feedback from our coaches
• Watch short, focused lessons you can keep forever
• Ask your questions in a private FB group
• See examples of real store improvements that drove real results

The bootcamp is just $15, and you’ll walk away with a homepage that turns those casual lookie-loos into happy customers.

Don’t Let This Mistake Cost You Another Sale

If your store is getting traffic, but not sales, don’t assume you need to hustle harder or discount more.

You might just need to fix your homepage.

Start with your pop-up.
Add the cart exit intent.
And then join us for Bootcamp so you can fix the real problem—the one almost every store has but no one talks about.

👉 Join the Bootcamp now for $15

 Let’s turn your browsers into buyers—for real this time.

RELATED LINKS:

Join Browsers To Buyers Bootcamp now for $15, CLICK HERE!

4 Steps To High-Converting Product Pages

https://thesocialsalesgirls.com/4-steps-to-high-converting-product-pages-episode-232/

The Thing Everyone Forgets About Conversion

https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/

One sneaky little mistake can be a conversion killer

https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171

or scroll down to get the highlights

I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak.

For a long time, I was frustrated because I just couldn’t figure out what I was missing — what it was that was stopping me from getting the sales I wanted.

I just wrapped up some live sessions with new students on zoom. And listening to them describe their situation brings me right back to when I felt that I was missing something.

Find the piece of the puzzle you have been missing in Conversion School, my free, 4 part video series, that you can watch Netflix Style. Spend an hour with me, and walk away confident that you know how to reach your sales goals.

Grab Conversion School Here

Two Crucial Things You Need to Know About Growing Your Sales

Today, I want to share two things about growing your sales that are absolutely essential to remember. They’re simple but game-changing if you truly understand and apply them. Plus, I’ve got a little gift for you, so be sure and read to the end.

You Already Have a Saleable Product—Here’s What to Do Next

First things first, let’s talk about proof of concept. If you’ve had even one person (who isn’t your mom, sister, or best friend) pay you for your product, guess what? You have a salable product. That means someone out there, probably a stranger, saw what you were offering and said, “Yes, I’ll buy that!” That’s proof of concept right there.

So many business owners second-guess themselves once sales slow down.

You start thinking, “Maybe it’s my product. Maybe the price is wrong. Maybe people just don’t want it.” Stop. If you’ve already made sales, you know people want your product. Now it’s about getting it in front of more of the right people.

Here’s what I want you to remember: You have a saleable product if you can get it in front of the right people. Write it down. Stick it on your computer. Don’t let those voices in your head tell you otherwise.

Stop Blaming Your Website: Why Finding Your Audience Matters More

I hear this a lot: “It must be my website. If I just had a fancier site or better photos, the sales would roll in.” Listen, I’m not saying your website doesn’t matter. But here’s the truth: it’s probably not the reason your sales aren’t where you want them to be.

Some of the ugliest websites I’ve ever seen make millions of dollars in sales. Why? Because they get their products in front of the right audience. Think about a craft fair. You’ve probably seen booths with terrible displays, but they’re still selling because they’re in the right place with the right customers.

Here’s what’s really happening:

We tend to default to the work we enjoy the most—like tweaking our website or obsessing over photos. But that’s not the work that will move the needle in your business. The real work, the hard work, is marketing. It’s getting your product in front of new eyeballs and building an audience that actually wants what you’re selling.

Do the Math: The Simple Formula That Drives Sales

Now, let’s talk about the sales formula. It’s not rocket science, but it’s something a lot of us forget to actually apply. Here it is:

Traffic x Conversion Rate x Average Order Value = Sales

Pretty simple, right? But here’s the kicker: most of us don’t do the math. We set big sales goals without figuring out how much traffic or how many conversions we need to make that goal happen.

For example, if you did $3,000 in sales last Black Friday and this year you’re aiming for $5,000, you need to ask yourself: How much traffic will I need to hit that goal? Let’s say your conversion rate is 1% and your average order value is $50. To hit $5,000 in sales, you’ll need 10,000 sessions on your website during Black Friday weekend.

That’s why it’s so important to sit down and do the math before you set your sales goal. Otherwise, you’re setting yourself up for frustration, even if you’re working super hard.

Set Yourself Up for Success: How to Create Achievable Sales Goals

Here’s where most of us slip up. We set sales goals based on feelings rather than math. It’s easy to say, “I want to do $5,000 this Black Friday!” But if you’re not taking the time to figure out how much traffic and conversions you need, you’re shooting in the dark.

This is where things can get tricky because setting a realistic goal requires planning and focus. You have to actively work on boosting traffic, improving your conversion rate, or increasing your average order value if you want to see growth.

The good news is, once you know how much traffic you need, you can create a plan to drive those visitors to your site. Maybe it’s running ads, sending out more emails, or working on your SEO. Whatever it is, you can’t just hope for more traffic—you need to plan for it.

Want to Hit Your Sales Goals? Here’s a Free Tool to Help You

Alright, I’ve got something that’s going to make this whole process a lot easier: a free calculator to help you set your sales goals. You just plug in your goal, your conversion rate, and your average order value, and it’ll spit out exactly how much traffic you need.

This tool is super helpful whether you’re setting monthly sales goals, preparing for Black Friday, or launching a new product. It takes the guesswork out of the process and helps you plan based on real numbers.

You can grab the calculator by signing up here:

SIGN UP HERE

Take Control of Your Sales Today with These Simple Strategies

So, let’s recap:

1. You already have a saleable product—your job is to get it in front of more people.
2. Stop blaming your website and start focusing on finding the right audience.
3. Do the math. Traffic, conversion rate, and average order value drive your sales.
4. Use the calculator to set realistic goals and create a plan to reach them.

It’s all about being intentional with your time and effort. Stop wasting energy on things that won’t move the needle, and start focusing on the strategies that will.

Ready to take control of your sales? Grab the free calculator to help set your goals and make sure you’re on track. And if you want to dive even deeper, check out the free workshop I’ve linked below. It’ll help you get clear on what’s really going to move the needle in your business.

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