Do this to max your sales this month and beyond.

Do this to max your sales this month and beyond.

With Black Friday and Cyber Monday sales behind us, it’s now time to turn our focus to finishing the year strong.

Believe it or not, there is a way to get solid sales in December without a massive effort. All while keeping your sanity. 

Here’s the trick. Get people back to your site, and do it quickly, while they’re still looking for gifts. 

I’m talking about Returning Visitors. Returning Visitors are twice as valuable as New Visitors. 

Think of it this way, New Visitors are the lifeblood of our business for growth.

Returning Visitors are the lifeblood of our business for conversion (sales!).

You can see by my results below. Compare the Conversion Rate for New Visitors, to the Conversion rate for Returning Visitors

And so, when December rolls around, and people are already buying, this is the time to double down on your efforts to get more Returning Visitors.

Let’s talk about how you do it, check out this video:

Here’s a snapshot of the playbook:

1.To attract your Returning Visitors, use urgency as your hook. It’s your friend. What’s the last day you are shipping for a pre-Christmas delivery. Start talking about it everywhere, on Social Media, in Email, and in Text campaigns.

 

2. I want you to focus only on a few best selling items. This is not the time to be talking about all the things. Because people need clarity. Repetition brings clarity.

 

3. If you spend money on ads, shift a bigger portion of your budget to your warmest audiences:

  • Website Visitors
  • Email list
  • Engaged on FB
  • Engaged on IG


I want to caution you, recency is a big factor in conversion. So a 30 day audience is perfect. That said, if you have small warm audiences, you’ll need to use up to 180 days.

If you’ve had success with Google Shopping in the past, this is a great time to make sure you’ve got it running, and maybe even up the budget. Google Shopping is search based, and includes retargeting.

 

4. Use Email and SMS Marketing. Decide how many products you can feature. Give each product at least five days. For example, if you send a single product email, make sure you use a large and clean image of the product. Then use the ‘just in time for Christmas’ delivery hook, highlighting the last day to ship. Adding in a testimonial to demonstrate product benefit is also extremely valuable.

Example of a subject lines:

  • 10 days left. Grab the socks that they’ll celebrate all year round. (our shipping deadline is Dec 15th)
  • Ditch the stress, we’ll deliver the perfect gift for you  (get your order in this week)


    Send Day 1 – to your list.
    Send Day 2-  different subject line, but to non-openers
    Send Day 5 – people who opened, but did not buy.
    Then start again with Day 1.

 

5. Social media posting with links or shopping enabled is free!

 

Last thing:

Don’t stop, just change the conversation. There are still lots of shoppers in December, use your strategy all the way through.

Implement all of this, and you will see your Returning Visitor climb and you’ll feel confident that you’re spending your time and money wisely.

Great strategy to use year round!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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My Conversion Rate is up 92%. Here’s what happened.

My Conversion Rate is up 92%. Here’s what happened.

I think you might love this.

Last week I ran a sponsored email collaboration with Pink Poster.

We both agreed to create discount codes for each other’s audiences.

I really wanted to make it easy for the Pink Poster audience to get their discount.

So without thinking it through, I created an automatic discount – duh! 

Everyone who added an item to the cart got a discount. My mistake.

But as it turns out, I learned something super valuable.

Of course, I started getting more conversions. But in truth, I’ve offered deals that are way more attractive than the 25% I was offering this time around.

Even so, my overall conversion rate jumped by 92%.

And my mobile conversion rate went up a whopping 123%.

And that’s when I realized the mistake I’ve been making.

You might be making it too. Watch the video to hear what happened.

Here are the details:

I’ve been expecting my customers to do too much. I have a newish, not so engaged audience.

And so I need to make it dead easy. Copying and pasting a code on a phone can be tricky.

At my stage, clarity is more important than the offer.

→ I need to tell my audience what I’m offering, in multiple places, not just in an email.

And, user experience is also more important than the offer.

→ I need to meet my visitors where they are, and not make them jump through hoops.

→ I need to ensure that both the offer and the process to claim the offer is crystal clear.

→ Going forward, I’ll make it super easy to claim the offer and shop my site.

Here are a few actions you can take to implement a more user-friendly experience.

Eliminate the need for codes whenever you can

→ Use an automatic discount or simply reduce the price.

→ Use a sticky banner with an offer. (I just added tutorial for Inner Circle Members in the classroom)

→ Create hero images that clearly show the offer.

→ Use Social Media posts to share the offer.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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The story of how this tiny shop quadrupled sales by changing one thing

The story of how this tiny shop quadrupled sales by changing one thing

We’re working away on our Roadmap to 50K journey, but last week we switched it up, to share an inspirational story that I think some of you need to hear right now. 

In fact, it might be the most valuable lesson you’ll ever learn.

The story starts with our very own Inner Circle Member, Ilse Kopper. Ilse has such an interesting story and has been on her very own Roadmap journey.

And it’s paid off! This year, Ilse has quadrupled her monthly sales from an average of $3K a month to an average of $12K every single month.

She has been in business for 6 years, and for the first time this year, she’s passed $100K in sales and is on track to do $200K in 2021.

How did she do it? 

First, she made a really great decision and joined the Inner Circle last January (click here to get on the waitlist for January 2021).

Second, and this is where it gets even better, she created huge momentum one baby step at a time.

I highly recommend that you hear it straight from Ilse. 

There are a couple of gems that she shared that are huge: 

  1. A mindset shift that I think will resonate with many of you. It certainly did for me!
  2. The details of her best ever promotion.

Watch the video and hear directly from Ilse on how she took her first step, then second, and finally how she figured out what would work for her business for the long term.

Hint: She found an amazing and simple way to connect to her audience every day.

And the part I love the best is her confidence in what the future holds for her.

Because I know that you can also feel that confident about your sales.

Watch our chat. It will not only show you how Ilse has created this huge momentum in her business, but it will also inspire you to take that first step.

Feeling inspired? I suggest you take a few minutes and decide how you can start connecting with your audience.

It’s hands down, the work you can do that will have the best ROI.

And your future self, the self that has quadrupled their sales? That person will thank you for being brave.

PS. Here’s some inspiration and tips on how you can just start- listen here on Apple Podcast or here on Spotify.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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The most valuable subject line you’ll ever use

The most valuable subject line you’ll ever use

Want to see the most valuable subject line you’ll ever use?

I’m going to tell you the subject line, but I want you to stay with me here, because you’ll want context.

When and how to use it, so you can make this part of your big picture strategy

So here’s the subject line: You have early Access NOW

That’s it. Simple, clear, and short.

This is an event strategy that’s perfect for Black Friday, but you can also use it throughout the year.

What you’ll do:
You’ll be creating a list of people who have self-identified that you have an offer that they’re interested in getting, and it’s important enough to them, that they’ll take action and get on your list.

Why it works so well
: You’ll use a hook to get them on the list. Hooks like Scarcity, Urgency, and Exclusivity. These hooks give people a reason to get on the list, because they know “what’s in it for them”.

When people make the decision to get on your list, they make a mental note that they want your offer and because they are on a list, and expect to receive emails from you, you can keep getting your offer in front of them enough times that they buy.

The beauty of it is that they have given you permission to make this offer. It’s a super warm audience.

Want more? Watch the video for step by step instructions so you can implement this now.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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Your November marketing plan in 3 simple steps

Your November marketing plan in 3 simple steps

We all know that November brings our best opportunity to really maximize our sales.

If you’re like me, it’s easy to get lost thinking about all the things you could do to make it your best month yet.

This year, I’ve decided to keep it simple. I want to get sales AND simplify the process, so I’m not stressed or overwhelmed by an involved plan with a lot of moving parts.

If this sounds good to you, read on. It’s a plan anyone can use.

I’m focusing on 3 things this month, and that’s it.

This simple, stress free plan is not only easy to implement, it will also save you time.

Check it out below:

To keep it simple, the plan is centered around one message. 

More than half of our sales at Sock Doggo are to gift buyers. I know this from a survey we did earlier this year, but also by watching the sales pour in for Father’s Day.

So, this year, all my messaging is going to be around gifting socks. Socks are the perfect gift. They always fit, and it’s a gift people use all year round.

I’ll create copy that I can use for social media, and in emails, as well as images that will present the products as gifts.

Here’s my 3 step plan:

1. Traffic: 

I’ve got a “new” traffic goal. I’m going to use my budget differently, based on what I know works for my business.

My new traffic goal is 5000 web visitors for November. I’ll do this by adding in a Google Shopping Campaign and using Facebook and Instagram ads to supplement our traffic.

My New Visitor Conversion rate is .62% and returning Visitor Conversion rate is 1.34%

I need to add in more returning Visitors to my traffic mix, so 40% of my ad budget will be spent on retargeting.

See my Google Analytics report here:

2. Email:

We’ll be sending one Campaign each week. Each email will be a listicle of gifts for dog lovers and our product will be featured along with others on each list.

This is where we will be strategic, and select products from businesses that we might want to collaborate with in the future. We’ll reach out to the businesses that we feature and hopefully they will promote the list too.

We’ll use our proven sending strategy, featured on my Podcast Episode 9 – A 10 Minute Email Strategy. You can listen to it here on Apple Podcast or here on Spotify.

3. Black Friday:

Our promotion will start on November 23rd and run through November 30th. We’re still fine tuning the details and I can’t wait to share it with you in a future post.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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3 reasons to check your pop-up today

3 reasons to check your pop-up today

Do you know how many leads you get from your pop-up each month?

If you’re not focused on what’s happening with your pop-up, you might be leaving money on the table.

And if you don’t have a pop-up, you’re definitely leaving money on the table.

At my new store, Sock Doggo, emails collected from my pop-up are responsible for more than 20% of my sales.

And it’s all automated. I don’t have to do anything beyond checking in on it now and then.

So it makes sense for you to spend a little time on this.

Watch the video to see the recent change I made to my pop-up that has improved my conversion rate by 2%.

Here are the 3 reasons you’ll want to run and check your pop-up today:

Reason #1 Email converts better than any source of traffic. Period.

In almost every case, traffic that comes from an email converts better than traffic from any other source. Once you know that, it becomes clear that you owe it to yourself to make sure you grow your list every single day.

Reason #2  Getting a pop-up in place, and making sure it’s converting well is perfectly aligned with the work you do every week. 

Here’s what I mean:

You’re working on getting traffic to your site every day. When you have a pop-up on your site, you’ll automatically collect email addresses when people engage with your pop-up. Want more emails? Send more traffic.

Reason #3  It is automated. 

This is about as close to passive revenue as you’ll get. The key is to get a pop-up set up and add in a short welcome series as an automated funnel. Even if people don’t buy when they sign up, you’ll have an email series in place, warming them up until they’re ready to convert.

The big question most people have is:

What’s a good conversion rate for my pop-up?

Industry stats say that people have to see your pop-up an average of 3 times before they sign up.

Engagement (Opt in) rates average 3% across all e-commerce.

But that’s not good enough for us. We’re in a different category. We’re specialists, and we are focused on driving the best quality traffic to our sites.

We need to shoot for engagement rates of 5% – 9%.

And the 4 mistakes I want you to avoid?

1) Make sure your offer has top billing and is scan-able.

2) Avoid multiple pop-ups and if you use an Exit Intent pop-pup, check your mobile view. They tend to pop up many times during a session. Make sure your pop-ups don’t appear as soon as the visitor lands on your site.

3) Deliver the reward on a success message while the visitor is still on your site. Don’t make them leave to get their discount by email. Deliver it by email as well as on the success message.

4) Make sure your pop-up is easy to close. Have others test it. Don’t risk bounces because someone can’t close your pop-up!


Want to learn more about how you can maximize your pop-up?  Check out this podcast episode- Three Reasons You Should Check Your Pop-Up Today. You can listen here on Apple Podcast or here on Spotify.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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