It is the most effective path to conversion.
I thought you all might like a peek at how we’re upping our email marketing game.
At Wee Squeak, between 40% and 50%of our revenue can be attributed to our email program.
Our plan has always used a combination of email funnels, which bring us reliable sales every day, and events, where we’ll use social media activities and email campaigns to give us the sales spikes that help us meet our goals.
This is our Reliable Revenue method, and we will be offering the program this year for those of you that want to set this up in your business. (promise)
But, I attended a Klaviyo (affiliate link) workshop in NYC a few months ago. It really helped me see that we could do even more to mine sales from our list.
So, for the last 60 days, I’ve been experimenting and the results are promising.
What I’ve been doing:
I’ve been pulling small segments from our list and sending them emails.
For example, today I pulled this audience:
People who have made a purchase from our “Shop Girls” Collection over all time.
AND these people have not purchased one particular sandal in the previous 120 Days.
Then we sent a super simple email about the sandal. No discounted offer, just the sandal.
I’ve added a screenshot of our results so far today. We’re not setting the world on fire, but we’re getting results.
And here’s the big deal:
I’ve done this same thing 8 times in the last 8 weeks.
Total free traffic to our site: 2132 (clicks)
Total extra sales from 8 campaigns: $3755.
That’s an average of an extra $469 each week.
If we did it every week, we could potentially get an extra $24k in a year.
How could you start?
Maybe you could simply take a list of people who’ve purchased anything from you in the past year and send them an email about one product for 4 weeks in a row.
Make it super simple – I’ve posted an example of our email above.
I’d love to hear how you’re using email. Comment below.
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