If you’ve been following the Roadmap to $50K, you know that I’m about to receive socks for people who love four new breeds of doggos.

It’s about $70K at retail, which will go a long way to get me to my first $50K.

If I can sell it.

The first thing I need to do is find an audience of people who are the “right” people.

Then I need to get them on my email list, so I can reach them without spending more money on ads.

As I write this, more than 25% of my sales have come from people we found using our Perfect Giveaway strategy.

That’s a big clue about what works to get sales at Sock Doggo, so I’m doubling down and starting with that. 

Here is the plan.

1. The one thing I’m doing to get the most leads:

I’m testing two different images against each other to find out which ones will get more leads for my money. I’m using the same budget for each image, and targeting the same audience

When I have a clear winner, I’ll put all my $ on the winning ad.

2. The reason I always start with a post on my Page:

When I turn a post into an ad, I get lots of new eyeballs on my post because I’m spending money to get it out into the newsfeed. When people interact with that post, Facebook sees it as an engaging post, and so it also shows my post (from my Page) to more people organically – for free!

3. The number of leads I’ve collected

I created my first posts 3 days ago. And on the 2nd day,  I turned them into ads. The result, in just 3 days? Well, I now have 239 leads. I’ve had 197 that are directly from the ad, and 42 that came free, from that extra organic reach!

Watch the video to see:

  • The kind of ad I use to generate leads (it will surprise you)
  • The Giveaway Landing Page that is converting at 71% (yipee)
  • The one thing I would change (If I could go back and start again)

Did you know that you can get step by step lesson for these strategies in our Inner Circle Members Program?

You won’t want to miss it. Get on our waitlist here.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:


Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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