At Sock Doggo, I’m about to receive more than 6000 pairs of socks.

And in all honesty, it couldn’t happen soon enough. 

I’ve been selling the same product for 10 months, and it’s been a tough go since our best month in June.

In the next week or so, I should have brand new socks for 4 new breeds of dogs.

The good news is that it’s enough inventory to potentially reach $50K.

The bad news is that I need to build audiences for these new breeds.

Last week I shared how I’m doing that, and as of now, I’m a little more than halfway to my goal of 2000 new email subscribers (you can see how I’m doing it here).

But this week, some fun.

Check out this chat with Izabela Ersahin, the founder of Sector 7, in Istanbul, Turkey. Sector 7 is a Social Enterprise. They employ women who have no opportunity to get traditional employment.

Watch and see how I’m manufacturing our socks, and how you might be able to produce your products in a cost effective way that also does good in the world.

How much did our socks cost? 

Our socks cost $1.01 per pair. That included our packaging, but not costs related to shipping. In total the process took about 12 weeks, which was longer than I had planned. It was definitely a learning experience, but I took away a few valuable lessons.

Here are my top 3 takeaways and tips:

1) Give yourself twice as much time as you think you need, the process is not always smooth.

2) Have “feet on the ground “ when your product is being made. Not only does it ensure that you actually get a quality product, but you also get the opportunity to have behind the scenes images and videos to use on social media and email.

3) Manage your expectations. The process is never perfect. Understand that there will be bumps in the road. Treat your manufacturing partner well, and work on a long term relationship that will benefit you over the years.

The delivery of this product will be a major milestone for Sock Doggo and on my journey to 50K. I am excited to share with you our next steps and show you how we’re going to reach our goal!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:


Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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