I think you might love this.
Last week I ran a sponsored email collaboration with Pink Poster.
We both agreed to create discount codes for each other’s audiences.
I really wanted to make it easy for the Pink Poster audience to get their discount.
So without thinking it through, I created an automatic discount – duh!
Everyone who added an item to the cart got a discount. My mistake.
But as it turns out, I learned something super valuable.
Of course, I started getting more conversions. But in truth, I’ve offered deals that are way more attractive than the 25% I was offering this time around.
Even so, my overall conversion rate jumped by 92%.
And my mobile conversion rate went up a whopping 123%.
And that’s when I realized the mistake I’ve been making.
You might be making it too. Watch the video to hear what happened.
Here are the details:
I’ve been expecting my customers to do too much. I have a newish, not so engaged audience.
And so I need to make it dead easy. Copying and pasting a code on a phone can be tricky.
At my stage, clarity is more important than the offer.
→ I need to tell my audience what I’m offering, in multiple places, not just in an email.
And, user experience is also more important than the offer.
→ I need to meet my visitors where they are, and not make them jump through hoops.
→ I need to ensure that both the offer and the process to claim the offer is crystal clear.
→ Going forward, I’ll make it super easy to claim the offer and shop my site.
Here are a few actions you can take to implement a more user-friendly experience.
Eliminate the need for codes whenever you can
→ Use an automatic discount or simply reduce the price.
→ Use a sticky banner with an offer. (I just added tutorial for Inner Circle Members in the classroom)
→ Create hero images that clearly show the offer.
→ Use Social Media posts to share the offer.
If you have questions, comment below and ask me!
So, here’s what I need you to do next.
First, sign up to get updates in your inbox:
Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!
That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!
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