I think you might love this.

Last week I ran a sponsored email collaboration with Pink Poster.

We both agreed to create discount codes for each other’s audiences.

I really wanted to make it easy for the Pink Poster audience to get their discount.

So without thinking it through, I created an automatic discount – duh! 

Everyone who added an item to the cart got a discount. My mistake.

But as it turns out, I learned something super valuable.

Of course, I started getting more conversions. But in truth, I’ve offered deals that are way more attractive than the 25% I was offering this time around.

Even so, my overall conversion rate jumped by 92%.

And my mobile conversion rate went up a whopping 123%.

And that’s when I realized the mistake I’ve been making.

You might be making it too. Watch the video to hear what happened.

Here are the details:

I’ve been expecting my customers to do too much. I have a newish, not so engaged audience.

And so I need to make it dead easy. Copying and pasting a code on a phone can be tricky.

At my stage, clarity is more important than the offer.

→ I need to tell my audience what I’m offering, in multiple places, not just in an email.

And, user experience is also more important than the offer.

→ I need to meet my visitors where they are, and not make them jump through hoops.

→ I need to ensure that both the offer and the process to claim the offer is crystal clear.

→ Going forward, I’ll make it super easy to claim the offer and shop my site.

Here are a few actions you can take to implement a more user-friendly experience.

Eliminate the need for codes whenever you can

→ Use an automatic discount or simply reduce the price.

→ Use a sticky banner with an offer. (I just added tutorial for Inner Circle Members in the classroom)

→ Create hero images that clearly show the offer.

→ Use Social Media posts to share the offer.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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