You really can build an audience of buyers for free. And more than that, you can get genuine feedback on your products. Feedback from the people that matter.

I want to share this with you because it’s not hard or expensive.

The back story:

We’re about to order socks for four new breeds.

We don’t have an audience for these products, and I want to make sure we’re designing socks people will buy.

Plus, I’d love to build an audience of people who are waiting to buy them when they arrive.

Here’s the outcome I want:

  1. I want feedback from my ideal client before I finalize my new designs.
  2. I want to create awareness for my products and start building an audience of people that will want to buy them.
  3. And, I want to do this without spending a fortune.

The good news is, with this strategy, we achieved all three!

Want to learn how we did it? You need to watch this video now!

Here is a glance at the steps we took:

Step # 1

Find the Facebook Groups with your target audience. In this case we sought out dog lovers of the 4 new breeds we’re featuring at Sock Doggo.

We used a spreadsheet to track these!

Step # 2

Reach out to the Admins of these groups to get permission to post.

We used this simple script:

Step # 3

Post a clear question that is simple to answer. We used a makeshift poll to engage our dog lovers.

See our post below:

Step # 4

Capitalize on the feedback and use it to refine your designs or product.

You can see that we got more than 900 comments! We learned that 40% liked the blue sock, 30% liked the yellow, and 29% liked the green.

Once we had the feedback, we made some adjustments to the designs.

Step # 5

We created a separate post and asked the Group for feedback on what we should call the socks.

*PRO TIP: Watch the video to see how we can retarget these people and get them on our email list using ads!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:


Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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