I have good news and bad news.

The good news first. We have product. I’m in business.

The bad news?

I’m afraid to launch. Can I really sell 2400 pairs of socks?

Hard to believe, right? I have years of experience growing successful businesses, and yet, I’m having trouble pulling the trigger.

What’s holding me back?

I know everything isn’t perfect, so I’m waiting until it is.

I’m sure I’ve forgotten something, and I just need a few more weeks to remember all the things.

I’m afraid that nobody will buy our socks, and then what?

I’m afraid to fail.

You know that voice in your head? The one that stops you from moving forward? The one that gives you permission to make excuses?

That voice has been loud for the last few weeks. I’m sharing this with you because I bet you know how I feel. It happens to most of us.

And I’ve decided a little fear is a good thing. It keeps us in check. But, even if all the bad things happen, we’ll just create a new plan. That’s the best part about e-commerce. We can switch it up, and try again.

Nobody’s really watching.

And if we keep trying and learning, we’ll make progress. We don’t have to be stuck. And we don’t have to be afraid to try new things.

So, if you feel a little stuck today, or a little lost. I get it. But I promise you, for almost every business I’ve seen, there is a path to success.

It’s highly likely that it will take a few tries to find it. And that’s ok. Most people quit too soon. Or just never really start.

So, I’m just going to start.

This week, we’re running an event for “Proof of Concept”. I’ve partnered with an Influencer for this one. Let’s see what happens when we make an offer to a curated audience.

Stay tuned and I’ll tell you what we did and how many socks we sell.

After that, no more excuses. I’ve got to sell some socks!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:


Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

Related Posts

What you can learn from my 11 months of sales

What you can learn from my 11 months of sales

I’ve been open for business at Sock Doggo for 11 months! And in that time, I've learned a thing or two about what actually gets me sales. When I break it down, there are 2 big rocks that I can connect to more than 64% of my total sales. That’s huge. It means I need to...

How you can make a simple Marketing Plan

How you can make a simple Marketing Plan

We’ve reached the 4th quarter (yay!) and now it’s time to really focus on maximizing the last few months of the year.  This week I’m sharing my Marketing Plan for October at Sock Doggo. You might find some inspiration there, or, you might be more interested in how you...

What it cost  to generate 2000 email leads

What it cost to generate 2000 email leads

At Sock Doggo we have been hyper focused on Leads. I even made it my ‘big’ goal for the month.My goal was to generate 2000 leads in September.We’ve been selling the same box of socks for 10 months, and we’re finally receiving socks for 4 new dog breeds.I decided the...