I have good news and bad news.

The good news first. We have product. I’m in business.

The bad news?

I’m afraid to launch. Can I really sell 2400 pairs of socks?

Hard to believe, right? I have years of experience growing successful businesses, and yet, I’m having trouble pulling the trigger.

What’s holding me back?

I know everything isn’t perfect, so I’m waiting until it is.

I’m sure I’ve forgotten something, and I just need a few more weeks to remember all the things.

I’m afraid that nobody will buy our socks, and then what?

I’m afraid to fail.

You know that voice in your head? The one that stops you from moving forward? The one that gives you permission to make excuses?

That voice has been loud for the last few weeks. I’m sharing this with you because I bet you know how I feel. It happens to most of us.

And I’ve decided a little fear is a good thing. It keeps us in check. But, even if all the bad things happen, we’ll just create a new plan. That’s the best part about e-commerce. We can switch it up, and try again.

Nobody’s really watching.

And if we keep trying and learning, we’ll make progress. We don’t have to be stuck. And we don’t have to be afraid to try new things.

So, if you feel a little stuck today, or a little lost. I get it. But I promise you, for almost every business I’ve seen, there is a path to success.

It’s highly likely that it will take a few tries to find it. And that’s ok. Most people quit too soon. Or just never really start.

So, I’m just going to start.

This week, we’re running an event for “Proof of Concept”. I’ve partnered with an Influencer for this one. Let’s see what happens when we make an offer to a curated audience.

Stay tuned and I’ll tell you what we did and how many socks we sell.

After that, no more excuses. I’ve got to sell some socks!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

 

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

Related Posts

Do less, and maximize your sales. Here’s how to start.

Do less, and maximize your sales. Here’s how to start.

You know about the 80/20 rule, right? Our marketing version of the Pareto Principle might go something like this: 80% of your sales comes from 20% of your work. I think it’s true. In many cases. But how do you identify that 20%? A few days ago I sat down and helped...

The Secret to Growing your Sales by 25%

The Secret to Growing your Sales by 25%

This month, I’ve been working with our Inner Circle members to create a plan for 2021, a plan to get them to their goals. The plan starts with just four things. First, identify your starting point: Where are you starting from? What does your business look like right...

Do this to max your sales this month and beyond.

Do this to max your sales this month and beyond.

With Black Friday and Cyber Monday sales behind us, it’s now time to turn our focus to finishing the year strong. Believe it or not, there is a way to get solid sales in December without a massive effort. All while keeping your sanity.  Here’s the trick. Get people...