I even broke it down into a success path so that people could see the progress we made at each stage.
It goes like this:
- How to choose a product that will support a profitable business
- Product sourcing (importing)
- Building a Social Media Following
All of this leads up to our Proof of Concept Event, and a wrap up of our Foundation Blueprint.
I was ready to tell you all about the wrap up and talk about my next steps, and then; one little mistake.
A mistake that put an end to my launch plan.
Here’s what happened:
We made one product live to test the cart. We placed an order, and then we set the product back to “not available”
We did not use the test mode. And that was the little mistake that derailed my launch.
You see, we had set up the Klaviyo Back in stock flows on our products.
And I’d been driving traffic to the products, all through the month, as we worked through Traffic Bootcamp in the Inner Circle.
And, because I was sending the right traffic (yay, Traffic Bootcamp) people were signing up to be notified as soon as the product was in stock.
So, when we made that one product live, for just a few minutes, we inadvertently triggered a bunch of emails to people in the Back in Stock flow.
And before you know it, we were getting messages from people who were trying to buy.
Even though I question my sanity all the time, I’m not crazy enough to turn down sales.
So I made the decision to pull the plug on the launch plan, and go live.
And, the good news is, some people got out their credit cards, and bought some socks.
Even though it wasn’t the launch I had envisioned, we got sales.
You would have died laughing if you had seen my face the first time my Shopify app made that cash register “ding”. You might have thought I won the Lotto.
Thank you Madison R xoxo
Even though I talk about building a list of people who are waiting for your products ALL THE TIME, I actually never thought about using the Back in Stock flow for this.
—> If you don’t have Klaviyo, you can get an app that does the same thing as Klaviyo Back in Stock Flows.
And that got me thinking. Could I do this again?
Could I do it with products I’m just thinking about creating?
Of course, I could! So I am. Stay tuned. I think this is a genius way of hedging our bets, and getting the information we need to make good decisions about products, PLUS, we can get some sales.
What’s up next?
Look out for a report on my first month in business. What I did, the sales we got, and what it cost me.
Not in the Inner Circle? Get on the list to be the first to know when we open the doors on January 8th, 2020! Click here.
If you have questions, comment below and ask me!
So, here’s what I need you to do next.
First, sign up to get updates in your inbox:
Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!
That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!
I’m probably not much different than you. My first thought when I accidentally derailed our launch this fall was to take a few weeks and come up with another grand plan to re-launch.I thought I had to do something big. And then I realized that what I was really doing...
Last week I shared the results of our first ever Event at Sock Doggo. If you missed it, find it here. We partnered with AmericanDoxie.com to run a fun event that built our email list and got sales. You might remember that I wanted to establish Proof of Concept. I...
What is Proof of Concept? Ordered a small quantity of product and created an event to test the viability of the product. The goal is to get in front of an audience of people who should be interested, and to get their response in a bankable way - so we’re looking for...