When I work with a client on a Strategy call, my job is to help them identify what’s really working to get sales now, and identify opportunities for them to grow their sales without growing their ad costs.
Once we have the facts, we make a solid plan that’s easy to follow and will grow their sales.
I almost always start by looking at this one report in Google Analytics, because it’s the most reliable source of data that connects actions to sales, so you stop guessing and know for sure when something you do is working.
And actually, it only takes about 10 minutes to build and analyze this report, so it’s super easy.
Listen in, plan on spending 10 minutes a week on this one task, and watch your sales grow.
I know Google Analytics can make people sweat, so we made you a simple 7 click guide to building and understanding your report. I think you’ll love it.
Grab yours, download or print it, and you’ll feel like a pro in 7 clicks!
Are your Apps giving you an ROI, here’s how to do a quick app audit. Episode 192
Mastering Your E-commerce Apps: A Guide to Auditing, Updating, and Profiting In this post we're diving into the world of Shopify and e-commerce apps, and I've brought in our resident expert, Claudia Howard. She's a Klaviyo pro and the best email strategist I know....
How Melissa reduced her cost of acquiring a customer by 44%. Episode 191
Unlocking Growth By Reducing Customer Acquisition Cost Let’s dive into a success story that might just change the game for your e-commerce business. Imagine putting an extra $21,856 in your pocket over the last year. Intrigued? Let's break it down. In our last post...
The stress free content plan that built a huge audience. Episode 190
Revolutionize Your E-Commerce Game: Melissa Davies' Journey to Marketing Success Have you ever found yourself staring at your bank account, wondering where all your hard-earned money went? We've all been there, scratching our heads and questioning if all that ad spend...