Did you know that your Returning Customer rate is like a thermometer for your business?
It helps you evaluate the health of your business, and when you understand this, you’ll use it to determine what your business needs right now.

Last week, I shared how I’ve noticed that store owners often are unclear about two metrics that kind of sound like the same thing, but they’re not

 Returning Visitors vs Returning Customers

On last week’s episode of the podcast, I shared that by focusing on your Returning Visitor metric, you can significantly increase your conversion rate. If you haven’t listened – you’ll want to go back and listen to episode 156.

This week, I’m sharing how you can use your Returning Customer rate to understand what you need to focus on in order to grow your sales in a significant way.

You can get the ideal benchmarks for Returning Customers, and some work to do.

To help you understand why your Returning Customer rate is a big deal, I’ve boiled it down to these 3 points:

  1. Attrition. Eventually, even the best customers stop buying, and your pool of buyers will shrink.
  2. New customer acquisition. Are you bringing enough new customers into your business to [at minimum] replace the customers you lose each month?
  3. Are you bringing in enough new customers to create significant growth?

Go listen to the episode – it’s super short, and you’ll walk away with knowledge that will give you the power to get unstuck and grow your sales

Get a Plan to Grow Your Sales Every Month

Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you.

How to scale your sales. Episode 165

How to scale your sales. Episode 165

What is “scaling” In ecommerce businesses, scaling happens when your sales increase sharply, but your inventory and expenses do not increase at the same rate. Generally scaling happens when you create a “scalable” offer. It can be a product, or a collection, or a...

How to have more cash in your Business. Episode 164

How to have more cash in your Business. Episode 164

It’s  the embarrassing little secret that ecommerce store owners don’t like to talk about.Why do we always feel broke? It is so frustrating, embarrassing, and it causes us so much stress. It’s important that we talk about it, because for most of us, when we get into a...

Get Sales Now. Episode 163

Get Sales Now. Episode 163

Today I’m chatting with Sylvie Roy the founder of Eclair Lips. Sylvie is sharing the story of how she used a templated event that she pulled from the “Get Sales Now” unit inside of the Inner Circle Classroom. Last month Sylvie used the “Mystery Box” event (formerly...