Brooke McCallum has a great story to share. 

Listen in and learn how she and her business partner Jodie are blazing an e-commerce trail across western Australia.

There are two big takeaways that I want you to listen for and think about:

  1. How they have exploded their sales by targeting a very specific person and then creating a simple, clear offer just for her.
  2. How they used questions about their product and service to vastly improve their conversion rate.

Listen in, and then go think about how you might use these strategies to create some big growth!

Check out Brooke and Jodie’s shop here.

 

AT WHAT STAGE IS YOUR BUSINESS?

Outsourcing Social Media and measuring results. Episode 68

Outsourcing Social Media and measuring results. Episode 68

The other day I was talking Strategy with our Marketing Coach, Tania. She has a fast-growing store, and she had a list of things she wanted to discuss. Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition...

How I’m finding the best targets for Ads. Episode 67

How I’m finding the best targets for Ads. Episode 67

Struggling to get good results from your ads on Facebook and Instagram? If so, this is for you! In our recent Traffic Bootcamp Live week, I built some brand new audiences that won’t be affected by the recent iOS changes. Last week, I tested these audiences as targets...

The secret to a winning Influencer promotion. Episode 66

The secret to a winning Influencer promotion. Episode 66

Today we’re going to unlock the secret to running a successful promotion with an Influencer. Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she’s the founder of The Pet Influencer Society, a membership for Dog...