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Each week, we’ll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your e-commerce business.

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Outsourcing Social Media and measuring results. Episode 68

Outsourcing Social Media and measuring results. Episode 68

The other day I was talking Strategy with our Marketing Coach, Tania. She has a fast-growing store, and she had a list of things she wanted to discuss. Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition...

How I’m finding the best targets for Ads. Episode 67

How I’m finding the best targets for Ads. Episode 67

Struggling to get good results from your ads on Facebook and Instagram? If so, this is for you! In our recent Traffic Bootcamp Live week, I built some brand new audiences that won’t be affected by the recent iOS changes. Last week, I tested these audiences as targets...

The secret to a winning Influencer promotion. Episode 66

The secret to a winning Influencer promotion. Episode 66

Today we’re going to unlock the secret to running a successful promotion with an Influencer. Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she’s the founder of The Pet Influencer Society, a membership for Dog...

Makers and designers: formula for growth. Episode 65

Makers and designers: formula for growth. Episode 65

Makers, and Designers, this is for you! Today you’ll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale. Joanne is a Fashion Designer and CoFounder of her label Steel Pony. Like most...

How Kelly increased her conversion rate. Episode 64

How Kelly increased her conversion rate. Episode 64

Listen in and you’ll walk away feeling like you have the power to control the results in your business. You’ll meet my guest, Kelly Barth, and you will be inspired by what she shares with you. And as a bonus, she’ll walk you through the steps she took to increase her...

Drop your tape gun and transition to 3PL. Episode 63

Drop your tape gun and transition to 3PL. Episode 63

Do you spend far too much time shipping? Wondering when it’s time to move to a 3rd Party Logistics Company? If you’re having trouble making the decision to finally move your products out of your house, and let the experts do the packing and shipping, this episode is...

Massive Growth Organically? Yes, you can! Episode 62

Massive Growth Organically? Yes, you can! Episode 62

In this episode you’ll meet Laurel Thompson. She’s Inner Circle Famous, and after you meet her on this episode, you’ll understand why. Today Laurel is sharing how she finally hit the wall (in frustration) stopped trying to grow her business using Ads, and decided to...

Want to work with me for a week? Episode 61

Want to work with me for a week? Episode 61

Thank you for joining me on this journey. Your support, encouragement, and reviews of the Podcast make me want to do more to help you grow the business you’ve been dreaming of! In this episode, I’m inviting you to join me for a week of coaching in Traffic Bootcamp...

The best training we’ve ever offered. Episode 60

The best training we’ve ever offered. Episode 60

Need more traffic, but you can’t spend a fortune on Ads? Or maybe you’re overwhelmed and stressed out every time you open your Ads Manager? If so, you'll love this episode. Join me, and our Inner Circle Traffic Coach, Melanie, and we’ll share how you can get more...

How to get Traffic without spending a fortune on Ads. Episode 59

How to get Traffic without spending a fortune on Ads. Episode 59

6 weeks to control her Traffic. An Insider’s look! Get ready for a raw and real conversation with Karen Hartman. You’ll hear how she’s finally clear and feeling confident that she can drive enough traffic to her site without breaking the bank. How she used tests to...

My secret recipe for a solid foundation. Episode 58

My secret recipe for a solid foundation. Episode 58

Why do some people struggle to get their store off the ground when other people seem to grow their sales effortlessly. In all the years I’ve been teaching store owners how to win at eCommerce, I can tell you it boils down to one thing. And even though this one thing...

How to smash your goals! Episode 57

How to smash your goals! Episode 57

A few weeks ago I saw a post in our Group that stopped me in my tracks. Our Member, Alana Rivera shared an amazing story about how she was able to crush her sales goal for the month. Her tone was confident, and I could tell that she was excited about exceeding her...

This is important for every business model. Episode 55

This is important for every business model. Episode 55

I firmly believe that every single business owner should consider adding in a recurring revenue stream. Even us product-based businesses. And the reason why? Income security. Stop Guessing what your sales will be. Listen in, as I talk to my Mentor, Stu McLaren about...

A must have (secret) strategy to increase conversions. Episode 54

A must have (secret) strategy to increase conversions. Episode 54

What if I told you there is a strategy you can use that will dramatically increase your chances of getting sales? Sound Good? It’s an eye-opener - if you’ve been selling for a while, or even if you’re kind of new. A few years ago, in an effort to increase my own...

Do these 3 things and sleep better. Episode 52

Do these 3 things and sleep better. Episode 52

Last week I was answering Member’s questions in our Inner Circle, and when I came across this question, I stopped in my tracks. “What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?” And if...

Crowdfunding? 3 Things you need to know. Episode 51

Crowdfunding? 3 Things you need to know. Episode 51

If you’ve ever thought about crowdfunding on Kickstarter, Indiegogo, or even on your own site, you’ll love this conversation with Brianna. Listen in as Brianna brings us behind the scenes of her recent Kickstarter Campaign. She’ll tell you how it rolled out, what’s...

Do you have the wrong traffic? A quick way to tell. Episode 50

Do you have the wrong traffic? A quick way to tell. Episode 50

After a conversation with our Inner Circle Conversion Coach, I knew I had to share this little training with you. If you’ve ever asked yourself if you’re sending the right traffic to your site, this episode is FOR you. Listen in and learn How you can tell if you’ve...

How to get big things done: My little secret. Episode 49

How to get big things done: My little secret. Episode 49

How to get big things done. You might think that I have a great system that I’ve been using to get all the things done. After all, I’ve been running 2 businesses for years, and I’ve been successful. But I have a secret. Ask me, and I’ll tell you I’m disorganized, a...

How to Really get Reliable Revenue. Episode 48

How to Really get Reliable Revenue. Episode 48

Wouldn’t it be amazing if you could look into the future and see what your business looks like a few years down the road? What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and...

My Strategy for Reliable Revenue. Episode 47

My Strategy for Reliable Revenue. Episode 47

Every store owner ever wants sales they can rely on. Every day, every week, every month, all year long. In this episode, I’m bringing you behind the scenes of our Reliable Revenue Experience. Listen in, and I’ll tell you exactly what it is, and why it works so...

Grow the Business of Your Dreams. Faster. Episode 46

Grow the Business of Your Dreams. Faster. Episode 46

You’re building the business you’ve been dreaming about, but you wish you could step on the gas and get there a little faster. Sound familiar? Listen in, and you’ll meet four Shop Owners who supersized their businesses last year. They’ll tell you about their business...

An Insider’s look at how to reach big goals. Episode 41

An Insider’s look at how to reach big goals. Episode 41

If you’ve got some big goals, but you’re wondering how you can reach them, this episode is for you!Today I’m joined by 6 of our Inner Circle members who have reached big milestones in their businesses. I love this episode, because they’re not just sharing the...

Get sales with Marketing Momentum. Episode 40

Get sales with Marketing Momentum. Episode 40

In this episode, join me and our Inner Circle Marketing Coach, Tania, as we share our secret weapon, Marketing Momentum. You’ll learn what Marketing Momentum is, why it works so well, and how our Members get results fast. It’s the unit in the Inner Circle Classroom...

How to increase sales by 25 percent. Episode 39

How to increase sales by 25 percent. Episode 39

If you want to set yourself up for significant sales growth in 2021, then this episode is for you! I’m sharing the “One Thing” you’ll want to focus on, because without it, you risk not reaching your goal.Before we talk about the “One Thing”, I’ll give you the back...

5 quick wins you don’t want to miss. Episode 38

5 quick wins you don’t want to miss. Episode 38

What would you say if I told you about 5 quick wins that could be the foundation for your future success? In my final podcast of 2020, I've put together a list of quick wins to help you reach your goals faster. After you listen, create a plan, and break it into action...

The leap to $100K. Here’s how—broken down. Episode 37

The leap to $100K. Here’s how—broken down. Episode 37

What would you say if I told you that there are just a few things you need to implement in order to transform your $30K a year store into a $100K a year store?Today I’m talking to Michele Foerst, the Founder of GreeneryGal.com She’s also a member of Inner Circle...

4 things YOU can do to make $50K possible. Episode 36

4 things YOU can do to make $50K possible. Episode 36

Wes is a popular guy in the Inner Circle!About a year ago, he joined us and started his own journey to $50K. Listen in and hear the 4 things he has focused on that have brought him to a place where he can: Get a pay check. Work full time on growing his business. Stop...

A mistake that increased my Conversion Rate. Episode 35

A mistake that increased my Conversion Rate. Episode 35

This 10 minute episode will make you rethink how you are communicating Offers to your audience.I’ll share this mistake I made that resulted in a 92% increase in my Conversion Rate.And then, I’m going to leave you with a list of things you can do to maximize your sales...

The secret behind Ilse’s Secret Sale Event. Episode 34

The secret behind Ilse’s Secret Sale Event. Episode 34

In this episode, you’ll meet a successful Inner Circle Member who has created an event that she uses three times a year to give her sales a big boost. It’s an event that she can simply rinse and repeat, so it’s stress free and her audience knows exactly what it is,...

The simple offer that exploded Brooke’s sales. Episode 33

The simple offer that exploded Brooke’s sales. Episode 33

Brooke McCallum has a great story to share.  Listen in and learn how she and her business partner Jodie are blazing an e-commerce trail across western Australia. There are two big takeaways that I want you to listen for and think about: How they have exploded their...

The most valuable subject line you’ll ever use. Episode 32

The most valuable subject line you’ll ever use. Episode 32

In the episode, I’m sharing the one email subject line that has earned me more sales than any other email I’ve sent. Listen in and I’ll share the actual subject line, I’ll give you context by sharing when to use it, and how you can get the best open rates, click...

This is the game changer. Have you done this? Episode 31

This is the game changer. Have you done this? Episode 31

It’s officially been 12 months since the cart opened at Sock Doggo. In this episode, I’m sharing my results, but what you’ll really want to hear is this: There’s one thing that we all must do because it will change everything. Don’t miss the opportunity. We’ll talk...

The story of a profitable Makers collaboration – Episode 30

The story of a profitable Makers collaboration – Episode 30

If you’re a Maker, you’ll love this story. Meet Juliana Avelar, the inventor of the Jewel Loom. Juliana is a Maker—creator of beautiful beaded jewelry and more!The Jewel Loom is the custom product she designed for others to make their own creations. Listen in to hear...

November marketing plan in 3 simple steps – Episode 29

November marketing plan in 3 simple steps – Episode 29

If you’re looking to maximize your sales this holiday season and reduce stress and overwhelm, this episode is for you. I made a simple, 3 step plan for Sock Doggo that you could easily use for your store. It’s focused, clear, and strategic, and there’s no tech bells...

Three Reasons To Check Your Pop-Up Today – Episode 27

Three Reasons To Check Your Pop-Up Today – Episode 27

Stop what you’re doing and check your pop-up! Actually, listen to this episode first. It’s short, clear, and it could change everything for you. Here’s what you’ll learn: Three reasons why you need to check your pop-up now. How to tell if your results are normal, and...

How to make the most progress in 90 days – Episode 22

How to make the most progress in 90 days – Episode 22

Wondering what “work” will get you the best result? If that sounds familiar, this episode IS for you! We just welcomed new members into our Inner Circle program, and it’s my job to make sure they know what they start feeling successful fast. In this episode, I have a...

How you can create a simple marketing plan – Episode 21

How you can create a simple marketing plan – Episode 21

This week I’m sharing my marketing plan for October. You might find some inspiration there, or you might be more interested in how you can create a simple Marketing plan that won’t send you into a tailspin from overwhelm. Here’s the thing: If you only do one thing,...

A simple plan to double Kesia’s sales – Episode 20

A simple plan to double Kesia’s sales – Episode 20

You’ll love this story. Four months ago Kesia Steele knew she wanted a business that had recurring revenue, but she had no idea what that business would look like or what she would sell. Then it hit her. As news of the Black Lives Matter Movement was exploding all...

How to sell $1000 more in the next 4 Days – Episode 19

How to sell $1000 more in the next 4 Days – Episode 19

One of the Inner Circle Members posted this in our Member’s Only Facebook group: "I am $1000 away from my first five-figure month ever on my website ? I want to try to make another $1000 in sales by the end of the month, so I have 4 days. What would you do in this...

How to use collaborations to get traffic and sales – Episode 18

How to use collaborations to get traffic and sales – Episode 18

I’m not a fan of collaborations just for Likes and Followers. In this episode, I’m sharing seven different collaborations you can use right now to get traffic to your site, grow your email list, and even get sales. I’ll walk you through the list, tell you the most...

How I grew my list by 2000 – Episode 17

How I grew my list by 2000 – Episode 17

The goal was to grow my list by 2000 leads. A big, fat goal for the month of September! I’ve been selling the same box of socks for 10 months now. We’re finally receiving socks for people who have 4 new breeds. I’m getting ready for the 4th quarter by building a list...

Our Conversion Coach shares her best secrets – Episode 16

Our Conversion Coach shares her best secrets – Episode 16

Our Conversion Coach, Tina Bar-On has seen the back end of a lot of Shopify stores, and she’s a Google Analytics wizard. Today, she spills the beans on the common mistake she sees store owners make when it comes to conversion. She’ll share with you what happens on a...

Ten months of sales at my new store – Episode 15

Ten months of sales at my new store – Episode 15

In this 10 minute episode, I’m sharing the sales at Sock Doggo in the first 10 months. I’m going to tell you about my Key Metrics, what’s “normal”, and which metric I’ll focus on to get more sales in the next few months. And, I’m sharing the one thing I would do if I...

Twelve email ideas you can implement and recycle – Episode 12

Twelve email ideas you can implement and recycle – Episode 12

We recently got the results of a Poll from our Roadmap to $50K Group on Facebook. We asked our members if they send an email every week, and if not, why? The overwhelming majority said: 1) I don't know what to say or, 2) I don’t want to bother people. I know that most...

A 10 Minute Growth Strategy – Episode 11

A 10 Minute Growth Strategy – Episode 11

Want to feel better about your progress? There’s one simple thing you can do that will make you: * understand what activities will get you lasting results* feel better about your progress* know what your “right” next steps should be Once you put it in practice, you’ll...

A simple content plan that will get you traffic – Episode 10

A simple content plan that will get you traffic – Episode 10

This week the amazing Jane Hamill is sharing her easy peasy content strategy. The good news: It will get you free traffic. The better news: You’re probably already doing MOST of it - a few tweaks will get you there. The best news: Listen in as Jane walks me through a...

A 10 Minute Email Strategy – Episode 9

A 10 Minute Email Strategy – Episode 9

Are your emotions affected by your email open rate? Today I’m sharing my dead simple email send strategy designed to build subscriber engagement and keep you focused on what’s important when it comes to email. Listen and you’ll instantly feel better in less than 10...

Control your sales with this one strategy – Episode 7

Control your sales with this one strategy – Episode 7

This week I’m sharing a foundational strategy that e-commerce store owners can use, regardless of their stage of business.It’s incredibly important, because time and time again, I’ve seen it in successful stores.It’s the #1 indicator of long term success and...

How to unstuck yourself – Episode 6

How to unstuck yourself – Episode 6

Are you stuck? Are you reaching your goals? In this episode, I’ll bring you up to speed on what’s happening at Sock Doggo, and my next steps.But I really want to get you thinking about outcomes. I’m clear on what I want to happen in my business this year, and let’s...

How Camila Prada finally gets paid for her art – Episode 5

How Camila Prada finally gets paid for her art – Episode 5

This episode is for Artists and Makers Today we’re talking to a long time Inner Circle Member who made a pivot in her business that transformed her life. At the end of 2019, she was an overworked artist, stressed to the max. Even though she sold hundreds of pieces...

25% of my sales from this one strategy – Episode 4

25% of my sales from this one strategy – Episode 4

Update on the Roadmap:In this episode, I’ll walk you through the one strategy that I’ve used to generate more than 25% of my total sales. Here’s why it’s important to share this with you: It’s a strategy that anyone can use, no matter what their stage of business It’s...

The one thing I got wrong and how I will fix it – Episode 3

The one thing I got wrong and how I will fix it – Episode 3

Even though we got a lot right when I was building my new store on Shopify, there was one thing I got really wrong. Today, I’m going to share that with you and tell you why it’s important. Because you might be doing it too. And you want to fix that, friend. Check out...

How to have a business that pays you well – Episode 2

How to have a business that pays you well – Episode 2

Are you able to take a paycheck from your business? If you are, is it enough to make you feel like you’ve arrived? In this episode, I’m going to bring you up to speed with where we’re at in my new business, Sock Doggo, and I’ll walk you through what has to happen...

Why you’re not getting results – Episode 1

Why you’re not getting results – Episode 1

Welcome e-commerce store owners! Come behind the scenes with me as I show you how I’m building my next store from an idea all the way to my first $50k of sales. You’ll see what I’m doing to get sales, hear from some store owners that have overcome challenges, and on...

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