THE ECOMMERCE ROADMAP BLOG
3 Things you can do today that can lead to more sales
Because I’m an eCommerce store owner like you, I don’t have to guess how you feel when you’re just not getting the sales you want. Some days it makes you feel like you’re doing something wrong. Some days, you wonder why you’re doing it all. Some days, you scour the...
Try this to create a winning ad!
Last week, our Inner Circle Mentor, Cathy Hayhurst shared a “new” ad strategy that generated an amazing result.In fact, she was able to use a Traffic Bootcamp style ad. A Conversion ad, with a “View Content” pixel event.If you’ve done Traffic Bootcamp, you know we...
A winning Strategy for Lead generation
Last week, one of our “newish” Inner Circle Members posted this, and it made me smile: "Just had a lady in another FB group tell me that giveaways would never work. I told her I was planning to do one as we speak. She said, 'Don't be scared to post your failed...
Get ready for IOS14 changes in 3 short steps
At the Social Sales Girls, we're working hard to make sure everyone in our Community has the information they need to continue to get results from ads. Here's what you need to do: Connect the new Facebook app to Shopify. Verify your domain in Facebook Business...
Have you tried this to generate leads?
The Perfect Giveaway is my favorite way to generate a lot of leads and begin the process of warming them up to become buyers.I like to run this even before prime buying times. This time, I’m running the event before Mother’s day and Father’s Day so that I can have a...
How Lola went from Crickets to Crushing her Goals
Last week, Lola posted this in our Members only Group: "I crushed my March sales goal finishing with a 69% increase in sales from the previous year in March! An even bigger win? I'm seeing the potential for an additional career path if I don't want to work in the...
How to fast track and get the business you want sooner.
I know you need to hear this today, because I see you showing up and working hard.You really can grow the business of your dreams, and it doesn't have to take forever. So how do you get the business of your dreams on the fast track?It starts with accepting the reality...
4 strategies that are basically all my sales
I’m sharing my 2020 results at Sock Doggo, but what’s more important, I’ll tell you what I did to get them. It’s interesting, because when I break it down, it boils down to 4 things, and I’ll give you the details, so you can take away what might apply to your...
The Secret to Growing your Sales by 25%
This month, I’ve been working with our Inner Circle members to create a plan for 2021, a plan to get them to their goals. The plan starts with just four things. First, identify your starting point: Where are you starting from? What does your business look like right...
Do this to max your sales this month and beyond.
With Black Friday and Cyber Monday sales behind us, it’s now time to turn our focus to finishing the year strong. Believe it or not, there is a way to get solid sales in December without a massive effort. All while keeping your sanity. Here’s the trick. Get people...
My Conversion Rate is up 92%. Here’s what happened.
I think you might love this.Last week I ran a sponsored email collaboration with Pink Poster.We both agreed to create discount codes for each other's audiences.I really wanted to make it easy for the Pink Poster audience to get their discount.So without thinking it...
The story of how this tiny shop quadrupled sales by changing one thing
We’re working away on our Roadmap to 50K journey, but last week we switched it up, to share an inspirational story that I think some of you need to hear right now. In fact, it might be the most valuable lesson you’ll ever learn.The story starts with our very own...
The most valuable subject line you’ll ever use
Want to see the most valuable subject line you’ll ever use? I’m going to tell you the subject line, but I want you to stay with me here, because you’ll want context. When and how to use it, so you can make this part of your big picture strategy So here’s the subject...
Your November marketing plan in 3 simple steps
We all know that November brings our best opportunity to really maximize our sales. If you’re like me, it’s easy to get lost thinking about all the things you could do to make it your best month yet.This year, I’ve decided to keep it simple. I want to get sales AND...
3 reasons to check your pop-up today
Do you know how many leads you get from your pop-up each month?If you’re not focused on what’s happening with your pop-up, you might be leaving money on the table.And if you don’t have a pop-up, you’re definitely leaving money on the table.At my new store, Sock Doggo,...
How Madeline changed everything without spending a fortune on ads
I want you to meet someone special, because I think you’ll get huge value from her story.Madeline’s business, Colorful Cute, has been very much a side hustle since she opened her shop in 2017.Like so many of us, she was busy with her day job, 3 kids, and all the...
What you can learn from my 11 months of sales
I’ve been open for business at Sock Doggo for 11 months! And in that time, I've learned a thing or two about what actually gets me sales. When I break it down, there are 2 big rocks that I can connect to more than 64% of my total sales. That’s huge. It means I need to...
What it cost to generate 2000 email leads
At Sock Doggo we have been hyper focused on Leads. I even made it my ‘big’ goal for the month.My goal was to generate 2000 leads in September.We’ve been selling the same box of socks for 10 months, and we’re finally receiving socks for 4 new dog breeds.I decided the...
One thing that will get your conversion rate up fast!
Ilse’s doing a lot right and she has the results to prove it.Since she joined the Inner Circle in January, her sales have more than quadrupled!Her traffic is strong, at more than 10K monthly web visitors, a great average order value of about $55, and a solid repeat...
Buried in work? 3 things you can do to fix it fast.
In this episode of 15 Minute Feedback, I’m chatting with our Inner Circle member Abigail Stout Abigail Stout owns: www.sprouteddreams.com She creates the most magical realms with her sweet miniature fairy gardens. Abigail is literally buried in work, and it’s giving...
Texting for sales: How Shatreka makes it fast and easy!
Our Inner Circle member Shatreka is a busy mom of two young boys. And she has a full-time job. And she has an online shop where she sells beautiful clothes for women who love to look great but don’t have much time to shop. Every now and then, Shatreka pops a big win...
Anna works one day a month to earn a week’s worth of profit
Anna Aliza makes beautiful hair clips for kids. She has a thriving business. For a while, she had a subscription box, where she sent out clips to her members every month. But there’s a problem. No matter how hard she works, her income will always be limited because...
How Julie can manage cash flow and grow her product line.
In this episode of 15 Minute Feedback, I’m chatting with our Inner Circle member Julie Drake. Julie owns www.mimigowns.comHere’s how she describes her business: “I sell fancy, comfy nightgowns to millennial women. We launched in June 2019 with 3 nightgown styles (all...
Your Pop-Up: Three metrics to check today.
Even though so many of us love to hate pop-ups, the fact remains that they are the single best way to collect a lot of great quality leads. The quality of the leads from a pop-up is superior to most other points of entry because they are already pre qualified. They’ve...
Do this One Thing and get sales in December
Last week we had a great little Planning Session in the Inner Circle. After giving it our ALL for the craziness of Black Friday, Cyber Monday week, many of us are out of steam and out of ideas. There are still weeks of selling to do before you close for the holidays....
Have you done the planning you need to do to have your best November on record?
When I owned Wee Squeak, I learned that I was in control of my sales.That I didn’t have to just take what came my way.That really, I was in charge of what happened and that if I showed up consistently and had a plan, the results were mine. Black Friday, and every year...
Unstuck yourself. Traffic Bootcamp will change everything.
Traffic Bootcamp will make you feel like you can control your sales. Even If you’re a new store owner, you’ll learn how to find the right people and get them to visit your website for a price you can afford. Even if you’re a seasoned store owner, you’ll learn how to...
Here’s how we set Edwin up to get consistent sales every month
A few months ago, Edwin and I recorded an episode of 15 minute feedback. Edwin and his brother Joel, recently pivoted from selling coffee-themed apparel to actually selling their own branded coffee. 2019 has a been a wild ride, and when I asked Edwin how I could help,...
Feel like engagement is dead? Jenn did too.
Our Inner Circle Member Jenn was frustrated because: She’s struggling to get engagement in a popular niche (she makes dog carriers) She’s posting 2 times a day and feels lucky if she gets a couple of “likes” on the post. And, she’s been trying to build her custom...
Fix your Conversion funnel in 10 minutes
Our Inner Circle member Camilla was concerned about her conversion rate of only 0.79%. She’s a smart cookie - and she knew she should look at her Conversion Funnel. Add to cart Reached checkout Sessions converted Camilla had a serious drop off in her funnel. That’s...
A strategy for Alison to double her paycheck.
When I started to chat with Alison about her business, she told me that she’d love to be able to take a much bigger paycheck. Maybe you can relate? I think it’s important for all of us to feel like we’re well compensated for all our risk and hard work. With that one...
Struggling to find ideas for email marketing? Take a look.
If you are struggling to find ideas for email marketing, take a look, and JUST START. It is the most effective path to conversion. I thought you all might like a peek at how we upped our email marketing game at Wee Squeak.At Wee Squeak, between 40% and 50% of our...
Here’s what to do when you feel like nothing is working
Our Inner Circle member Therese is super frustrated because she’s worked hard to get her site set up and ready for customers. And she has it all going on. Take a look:https://www.couturebridalaccessories.co.ukShe has beautiful, compelling images, she’s good at copy,...
A tip you can implement to get more sales today
Last week our super smart Inner Circle member Allie, posted about her success with a little sales event. It was so easy, so un-fussy, and so smart, I had to share it with you. Watch this 3 minute video and you’ll see how you can use this strategy to: ---> Growing...
Here’s how you can sell your products, even if you hate Facebook.
Are you one of those people who actually wouldn’t be on social media if it wasn’t for business? If so, this is for you. Or, are you one of those people who have no idea what to say on social media that doesn’t make you feel all slimy, or worse? If so, then this is for...
Edwin’s secret to getting consistent sales
When Edwin launched his coffee business a few years ago, in his words, he was “showing up and hoping for sales”. And all the showing up got him about one sale a month. Pretty soon, what had started as a fun hobby, was not very fun, and he started looking for a way to...
Andrea’s business was “stuck”. Here’s how she fixed it.
Maybe you can relate. Andrea is a Maker. She makes beautiful Worship Flags. But that’s not all she does. She’s also the Strategist and the Marketing Manager in her business. Before I met Andrea, she’d done a great job of setting up her business, and she was ready to...
How to turn engagement into sales
Last week our Inner Circle member, Naomi, had a post on Facebook that was shared more than 800 times. And it had a ton of “likes” and comments. Naomi asked me how she could take advantage of the great feedback she got from the post, so I made a quick video. We often...
How Sina got $1100 in extra sales last week
Have you met Sina? She’s a new-ish member of the Inner Circle. She’s working through the lessons in Conversion School, and she came across a lesson about getting some sales fast. Ninja Style. She watched the Inner Circle lesson, and then put it into action. 24 hours...
How Rebecca found her best source of sales (you can do this too)
Meet Rebecca, our Inner Circle Member from Australia. She’s this month’s 15-minute Feedback celebrity guest! Rebecca applied for 15-minute Feedback because she’s been driving traffic to her site, Traffic Bootcamp style, for a few months. And she feels a little stuck....
Jessica wants to pay herself $2,000/mo. Here’s how it can be done!
One of our Inner Circle members, Jessica Ays, owns the shop www.DoubleTheStitches.com. She has the goal to start paying herself $2,000/mo and draw a regular income for all her work. While she feels that she’s making an hourly rate for her time spent knitting, she’s...
Want to Double Your Web Traffic?
Our Inner Circle Member, Kelly, has a cool little Shopify store called ShopRollick.com She’s doing a lot of things right. Her site looks great, she knows her numbers, and she has a small but mighty base of loyal customers. But here’s the thing: Her sales are about...
How Renee got 5x more clicks with some easy changes
Sometimes as shop owners, we get too close to our product and forget what we're selling. We get lost in the weeds and start highlighting product features that are obvious or insignificant to the consumer. It usually becomes something that doesn't stand out or...
How to Edit Ad Copy the Easy Way
Have you ever had an Ad that had great social proof? Meaning, it was getting lots of comments, likes, shares, and clicks from users. Social proof is a great way to gain credibility and trust and is usually very high for winning Ads. For example, an Ad with thousands...
Turning an email promo flop into a win.
One of our Inner Circle members had a disappointing result from an email campaign. She got a few sales, but nobody took advantage of her promotion. It reminded me that while we’re head’s down, building our Brands, and trying to establish our reputations., our audience...
Is it time for your business to pivot? A 15 minute feedback session.
Byron Francis is an amazing guy with a mission. He’s the founder of WorldSmartApparel.com, a non profit that helps under represented teens have a study abroad experience. World Smart relies on grants to fund their projects. Recently, Byron started a Print-on-Demand...
The Fastest Way to increase your Average Order Value
In our Reliable Revenue program, we focus on improving the metrics we can control, and average order value (AOV) is a big one. Think about it for a minute. Say your average order value is $40. And you get 500 orders each month. If you can increase your average order...
The Secret to Conversion in Less than 10 Minutes
What if I told you that you could unlock some key information about your website visitors from Google Analytics in just 7 Clicks? Information so critical that you could use it to ramp up your sales without spending more money on ads. This Google Analytics report is...
Is Google Analytics a Mystery to you?
Have you ever opened up Google Analytics and have been completely overwhelmed by the data? There's so much information on the Dashboard, you might not even know where to begin. But how about we skip all the complicated data and just pull up useful information we need...
Tired of gambling on paid traffic?
As a new store owner, what do you think one of your biggest challenges is? Sales, right? Well, that’s oversimplified. But if you dig a little deeper, the root of your sales problem stems from a lack of quality traffic. Without getting the right people in the door...
Cheap clicks but no sales?
Today we're here with one of our Inner Circle members who's in the hot seat for a 15 Minute Feedback. This is where one of our members gets chosen to ask one burning question and we'll tell them what we think.Joanne has a women's fashion business, Steel Pony, with a...
Here’s how one thing can change EVERYTHING
Milissa is super active and a great cheerleader in our Inner Circle group. So when it was time to ask a member to help me with 15 minute feedback, she was top on my list. You see, Milissa has lots of success selling her products in person at events like the Pittsburgh...
Running ads? Here’s one thing you’ll want to do.
Last week a member of our Inner Circle posted a great question. It’s a nasty little thing that happens to all of us who run ads, and most of us don’t even know it’s happening. It’s kind of like when you have something stuck in your teeth and nobody tells you. Wonder...
Recover abandoned carts. Simple changes you can implement today.
How to recover more abandoned carts? (get the case study here) It’s a hot topic for the members of our Inner Circle. So we took a look at what we were doing at Wee Squeak, and came up with some strategies that everyone could easily implement – like in an afternoon...
From 20 orders a month to 150 orders a month. Tania’s year in the Inner Circle
Want advice from an Inner Circle member that increased her business by more than 80% using the strategies from her lessons in the Inner Circle? Meet Tania, one of our annual members who found huge success online and closed her successful brick and mortar boutique. See...
Nicholas’s strategy to fund his launch with pre-orders will make you watch twice!
What if I told you that we have a member in our Inner Circle that only had an idea for a business when he joined us 5 months ago? And then what would you say if I told you that within 2 months of joining the Inner Circle, he put together and executed a launch plan...
She gets a paycheck. How Anna Aliza turned her hobby into a real business.
Are you itching to get a real paycheck from your business? Maybe you work full time, and you’d love to give up your day job, and have the time you need to create the business of your dreams. Well, 2 years ago, That was exactly where Anna-Aliza was. In fact, she gave...
15 Minute Feedback Featuring: Haha No Yume
Majorie sells adorable kimonos for babies and toddlers. She has some of the very best lifestyle images I’ve ever seen. In fact, I’d say that her images scream “buy me”. A quick look at Majorie’s stats in Google Analytics tells us that the user experience on her site...
We have a Facebook ad with a 44 x return on ad spend – take a look!
It's the Monday Morning Traffic Report! And this week, I’m going to show you the Facebook ad that has an Return on Investment of 44 times ad spend - for the year! I have to admit that my jaw dropped when I saw the numbers. I’ll bet that you’ll have a hard time...
A little trick to get traffic and sales when you have NO time
What if I told you that you already have everything you need to get some sales today? Sometimes one little change is enough to keep your audience excited and ready to buy. See how I did it in this week's Monday Morning Traffic Report. I had zero time for an event - so...
The secret to getting more sales without paying for more traffic
Wouldn't you love to have a simple way of getting more sales from the traffic you already have? In this week's Monday Morning Traffic Report, I'm going to show you a little trick we use that get's us more sales without spending money on more traffic. It's simple, and...
The one thing you can do to get sales today.
What if I told you the one thing you should do in your business that will get you better results than almost any other task? Even if you have no time. Seriously, there’s one thing that will get you better results than almost any other thing. 🙂 How do I know this? I...
The tip that will get you free traffic – every time.
In this week's Monday Morning Traffic Report, I'll show you a little trick we use to get a big win. And it doesn't include spending money on ads. I'll show you what we did to get 6848 web visits last week (5381 were free) and finish the last week of the month with a...
15 Minute Feedback Featuring: Catch the Fire
Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic. Interested in learning more about the Inner Circle? Click here. This 15 Minute Feedback reviews Catch The Fire...
How a 2 min video resulted in 937 web visits
This week, we finally had a big win, and an even bigger win. It's something everyone of us can do - even if you have a tiny audience. Watch and find out: How we made a video that sent people running to our site What we did that got a sales increase of 114% How you can...
Find out how to sell more without ads
What if I told you you could grow your sales significantly without growing your ad spend? In this Monday Morning Traffic Report, I'll show you what we did that brought in the same sales as we got from a $335 Facebook ad spend. And guess what? We didn't spend a dime....
Did we finally get 5000 unique visitors last week? Details inside.
Are you wondering if we finally got 5000 unique visitors for Wee Squeak last week? Watch the video, and you'll find out: Did we finally get the 5000 unique visits I've been chasing? What we did that doubled our sales from Facebook ads this week. My best advice on how...
15 Minute Feedback Featuring: The Up Filer
This 15 Minute Feedback reviews The Up Filer www.theupfiler.comMembers of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic. Interested in learning more about the Inner...
What’s the ONE thing we did to bring in 26 sales last week?
Here's a look at what we did to drive traffic and sales at Wee Squeak last week. If you remember, our goal was to reach 5,000 unique visitors. Watch the video, and you'll see: The ONE thing we did to bring in 338 visitors and 4 sales. The ONE email campaign we used to...
It’s our first ever Monday Traffic Report.
Come with me behind the scenes at my company, Wee Squeak. (update: sold in 2019) It's our first ever Monday Traffic Report. I've decided to do one every Monday as a result of my recent Epic Fail. Things have been going well this year, but in the past few weeks, our...