Sometimes as shop owners, we get too close to our product and forget what we’re selling.
We get lost in the weeds and start highlighting product features that are obvious or insignificant to the consumer. It usually becomes something that doesn’t stand out or fails to grab their attention.
This is where many people struggle in their ad copy and it needs to be simplified. We need to remember that what we’re selling is not a product, but we’re actually selling a message, a benefit, and a result!
In the video below, watch as we take a look at one of our Inner Circle member’s ad copy, and how we helped her significantly reduce her cost per clicks and drive more effective traffic to her site with visible results in under a week!
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Try this to create a winning ad!
Last week, our Inner Circle Mentor, Cathy Hayhurst shared a “new” ad strategy that generated an amazing result.In fact, she was able to use a Traffic Bootcamp style ad. A Conversion ad, with a “View Content” pixel event.If you’ve done Traffic Bootcamp, you know we...
A winning Strategy for Lead generation
Last week, one of our “newish” Inner Circle Members posted this, and it made me smile: "Just had a lady in another FB group tell me that giveaways would never work. I told her I was planning to do one as we speak. She said, 'Don't be scared to post your failed...
Get ready for IOS14 changes in 3 short steps
At the Social Sales Girls, we're working hard to make sure everyone in our Community has the information they need to continue to get results from ads. Here's what you need to do: Connect the new Facebook app to Shopify. Verify your domain in Facebook Business...