Today we’re here with one of our Inner Circle members who’s in the hot seat for a 15 Minute Feedback. This is where one of our members gets chosen to ask one burning question and we’ll tell them what we think.
Joanne has a women’s fashion business, Steel Pony, with a retail brick and mortar presence in Philadelphia in addition to her e-commerce store.
This also helps members get passed obstacles that may be a thorn in their side.
Online is really where she’d like to flourish. She’s facing some challenges with Facebook ads in regards to generating sales.
One thing we stress is that our goal from ads is not necessarily to chase immediate sales, which is very risky, but drive quality traffic to our website the first time and put them on the path to conversion.
I see it a lot where people are getting low-cost clicks, but not getting sales as a result. My first question is asking if the messaging is right, and is it for the right people.
In the video below, we take a lot at Joanne’s Facebook Ad results using a custom report we use for our testing methodology called “Traffic Bootcamp”. We also dig into her Google Analytics to read what the traffic data is telling us about the visitors from her Facebook ads.
Exploring the details of her typical customer, we try to figure out who she should narrow her focus on. We also identify some of her best moving products that stand out from the rest. With these piece of information, we want to combine that demographic with that winning product to retest new audiences and drive the right traffic to her site.
Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.
Interested in learning more about the Inner Circle? Click here.
Traffic Bootcamp will make you feel like you can control your sales. Even If you’re a new store owner, you’ll learn how to find the right people and get them to visit your website for a price you can afford. Even if you’re a seasoned store owner, you’ll learn how to...
A few months ago, Edwin and I recorded an episode of 15 minute feedback. Edwin and his brother Joel, recently pivoted from selling coffee-themed apparel to actually selling their own branded coffee. 2019 has a been a wild ride, and when I asked Edwin how I could help,...
Our Inner Circle Member Jenn was frustrated because: She’s struggling to get engagement in a popular niche (she makes dog carriers) She’s posting 2 times a day and feels lucky if she gets a couple of “likes” on the post. And, she’s been trying to build her custom...