Byron Francis is an amazing guy with a mission.

He’s the founder of WorldSmartApparel.com, a non profit that helps under represented teens have a study abroad experience.

World Smart relies on grants to fund their projects. Recently, Byron started a Print-on-Demand T-Shirt shop to bring more income into World Smart, so that they can help more kids.

Byron volunteered for 15-Minute Feedback because he hasn’t been able to find a good target for his Facebook ads.

Once we got talking, we realized that targeting isn’t really the problem. Byron hasn’t sold many T Shirts, because he hasn’t been able to find his ideal customer.

Listen in to our conversation and see:

  • Why I think Byron should Pivot now.
  • How he can find his ideal client by changing his messaging
  • The 3 things he can do to get the ball rolling

Lastly, see why I think this project is so important that I’m putting my money where my mouth is and will support it financially.


Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.

Interested in learning more about the Inner Circle? Click here.