Every year I talk about the Tribe Experience and what it’s done for my business. But, what I bet you don’t know is that 4 years ago, before Tribe, I was making plans to shut down the Social Sales Girls. My Shopify store was growing nicely, I was paying myself well,...

We’ve reached the 4th quarter (yay!) and now it’s time to really focus on maximizing the last few months of the year.  This week I’m sharing my Marketing Plan for October at Sock Doggo. You might find some inspiration there, or, you might be more interested in how you...

At Sock Doggo, I’m about to receive more than 6000 pairs of socks. And in all honesty, it couldn’t happen soon enough.  I’ve been selling the same product for 10 months, and it’s been a tough go since our best month in June. In the next week or so, I should have brand...

This month I’m working through Conversion Bootcamp with our Inner Circle Members. The goal is to get sales by turning more of our web visitors into customers. This past week, in Conversion Bootcamp, we did an Ads Manager Treasure Hunt. It’s a super simple exercise,...

This week, I’m taking you behind the scenes and sharing the details of my next collaboration at Sock Doggo. Here’s why that’s important for you: It doesn’t cost you anything upfront. The ROI is usually much better than any paid marketing you will ever do. AND every...

Sock Doggo just had our best month on record! It’s an exciting achievement and I can’t wait to share how we did it. I am going to walk you through the 4 things we did that contributed most to our sales. It’s important, because these are things that every one of you...

If you’ve been following the Roadmap to $50K, you know that I’m about to receive socks for people who love four new breeds of doggos.It’s about $70K at retail, which will go a long way to get me to my first $50K. If I can sell it.The first thing I need to do is find...

If you’ve been following my progress as I lurch towards $50K in my new store, you might remember that in June, I had my best month of sales. We sold more than $2K in June, with basically one product, a $37 box of socks for people who love wiener dogs. After what felt...

You really can build an audience of buyers for free. And more than that, you can get genuine feedback on your products. Feedback from the people that matter.I want to share this with you because it’s not hard or expensive. The back story: We’re about to order socks...

Sock Doggo has officially completed the Traffic Stage. There are three stages we go through as we build our stores. Stage #1 is Traffic. When you’re in the Traffic Stage, your goal is to get 3000 web visitors to your store every month. 100 a day. At a 1% conversion...

Last week I was answering member’s questions in our Inner Circle, and when I came across this question, I stopped in my tracks.“What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?” And if...

So, this popped up in our Inner Circle Group the other day. “I'm tired of waking up anxious thinking of my financial situation. Makes me feel like I must be doing something wrong."  Sound Familiar? I know that feeling. And I also know it was probably hard to write...

You know about the 80/20 rule, right? Our marketing version of the Pareto Principle might go something like this: 80% of your sales comes from 20% of your work. I think it’s true. In many cases. But how do you identify that 20%? A few days ago I sat down and helped...

At the end of August, we completed our first 10 months of sales at Sock Doggo. To be honest, when I look back at where we were and where we are now, it’s easy for me to feel disappointed about my progress. I think that for many people, that’s common. In the Inner...

In the next month I’ll be receiving more than 6000 pairs of socks. Now I need a plan to sell them. I have an amazing collab lined up with a major shop, and I feel confident that I’ll sell lots of our new dachshund inspired socks. More on that in the upcoming weeks....

I read an article last week that says online shopping is up 110% since COVID hit in March. That got me thinking about what’s going to happen this holiday season and the opportunity for us as online store owners. And it’s huge.  Because I’m willing to bet that there...

I really want to reach $50K in sales by the end of this year. And I know that there are 2 things I need to do to reach that goal.  One is exciting and lights me up. The other, well…. I’m afraid to do the other thing. Really afraid. But, here’s the deal. That one thing...