Meet Rebecca, our Inner Circle Member from Australia. She’s this month’s 15-minute Feedback celebrity guest!

Rebecca applied for 15-minute Feedback because she’s been driving traffic to her site, Traffic Bootcamp style, for a few months. And she feels a little stuck. Despite running really solid tests, her cost per click is still hovering around $1.00.

How can she get cheaper traffic?

We took a deep dive into her business, and came up with a strategy that should get her more clicks for her money!

But we didn’t stop there.

Watch and learn:

• How Rebecca can find the “right” people and lower her cost per web visit.
• How to know what’s causing your low conversion rate.
• Her very best source of sales. You can find yours too.

Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.

Interested in learning more about the Inner Circle? Click here.

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Our Inner Circle Member, Kelly, has a cool little Shopify store called ShopRollick.com

She’s doing a lot of things right. Her site looks great, she knows her numbers, and she has a small but mighty base of loyal customers.

But here’s the thing: Her sales are about $2,000 – $3,000 a month, and while that pays the bills, it doesn’t pay her well.

And her dream is to give up her day job and work her business full time!

In this episode of 15-Minute Feedback, Kelly and I make a plan for her to start getting more sales now.

Watch and see how she’s going to:

• Implement one strategy that will get her more sales right away! (you can do this too)
• Focus on this One Thing that will set her up for long term success ( I gave her a challenge)
• Implement a plan that will double her monthly traffic

Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.

Interested in learning more about the Inner Circle? Click here.

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Sometimes as shop owners, we get too close to our product and forget what we’re selling.

We get lost in the weeds and start highlighting product features that are obvious or insignificant to the consumer. It usually becomes something that doesn’t stand out or fails to grab their attention.

This is where many people struggle in their ad copy and it needs to be simplified. We need to remember that what we’re selling is not a product, but we’re actually selling a message, a benefit, and a result!

In the video below, watch as we take a look at one of our Inner Circle member’s ad copy, and how we helped her significantly reduce her cost per clicks and drive more effective traffic to her site with visible results in under a week!

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Today we’re here with one of our Inner Circle members who’s in the hot seat for a 15 Minute Feedback. This is where one of our members gets chosen to ask one burning question and we’ll tell them what we think.

Joanne has a women’s fashion business, Steel Pony, with a retail brick and mortar presence in Philadelphia in addition to her e-commerce store.

This also helps members get passed obstacles that may be a thorn in their side.

Online is really where she’d like to flourish. She’s facing some challenges with Facebook ads in regards to generating sales.

One thing we stress is that our goal from ads is not necessarily to chase immediate sales, which is very risky, but drive quality traffic to our website the first time and put them on the path to conversion.

I see it a lot where people are getting low-cost clicks, but not getting sales as a result. My first question is asking if the messaging is right, and is it for the right people.

In the video below, we take a lot at Joanne’s Facebook Ad results using a custom report we use for our testing methodology called “Traffic Bootcamp”. We also dig into her Google Analytics to read what the traffic data is telling us about the visitors from her Facebook ads.

Exploring the details of her typical customer, we try to figure out who she should narrow her focus on. We also identify some of her best moving products that stand out from the rest. With these piece of information, we want to combine that demographic with that winning product to retest new audiences and drive the right traffic to her site.

Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.

Interested in learning more about the Inner Circle? Click here.

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