or scroll down to get the highlights

The Secret to Selling Out Fast

Wouldn’t it be a dream come true if you could  launch a new product or collection, and have it sell out immediately? What if you could place a new inventory order with 100% confidence that your audience will buy it?

Inner Circle member Morgan Lane Tanner, owner of Foterra jewelry, has a strategy for that. Morgan is a long time eCommerce store owner who sells jewelry made from landscape photographs. Over the years, she’s perfected a method that gets her audience involved in her product launches. The result is that when it comes time to start selling, Morgan sells out. Fast.

Foterra Jewelry’s Scenic Route

Morgan’s journey began in Hawaii. Foterra Jewelry’s core customers are women who love the outdoors and feel a strong connection to nature. These are the people who find joy in carrying a piece of their favorite landscape with them wherever they go. 

The business initially thrived in Hawaii, attracting both tourists and locals who cherished their favorite spots. Now based in the Pacific Northwest, Foterra Jewelry continues to resonate with those who love hiking and have a deep connection to their local mountains and spending time in nature.

Morgan’s pieces allow her customers to take their “happy places” with them, and because of the originality and ingenuity of her concept, Morgan and her husband have built a successful business that supports them.

Blueprint for a Perfect Product Launch

Morgan is an artist, so her business has to balance her creative vision with what her customers will love. In order to avoid alienating her buyers, she has developed a clever strategy to both gauge their interest, and get them excited about new product offerings, before she launches something new.

Morgan often uses this technique when she’s stuck or unsure about how a new design will be received. Whereas with in-person selling, an artist can get valuable feedback from passersby, with online sales you often feel that you’re creating in vacuum. Morgan developed this strategy as a way to get online feedback before investing in creating or buying the product.

The pre-launch strategy starts with engaging the audience to gather their opinions.

The first time she did this, Morgan had been approached by a local nonprofit to design a piece for an Earth Day fundraiser. She wanted to do something special and unique, but was stuck on the design. After some research, she found two charms she loved – one with a wave design and one with a mountain design.

She created two graphics, each showcasing one of the charms, and posted them on Facebook and Instagram, asking followers to vote in the comments. Results were split evenly down the middle.

So she expanded the informal poll to her email list. She sent out a campaign saying, “Something’s coming, and I need your help. Choose which one.” Using a technique from an Inner Circle training, she used buttons to let customers vote. She included graphics of both charm designs, and subscribers could click on their favorite.

The email gathered valuable input but also had an unexpected benefit – it identified who was potentially interested in purchasing. 

Like with the social media poll, the votes in email were evenly split, so Morgan decided to go ahead with both designs. She created a couple of designs using the charms and moved forward with both options.

Next, she guessed that her customers would be delighted to find out if the design they voted for won, so she created a “reveal” Reel to showcase the winning designs. She then sent a similar email to her list, revealing the final charms.

Because people love to give their opinions, all of these organic posts and campaigns had great engagement (likes, comments, votes, etc), and customers appreciate being let in on the creative process. This was great for Morgan, because she reached a lot of her followers without spending a dime on ads.

The Launch Week Hustle

Morgan kept these activities up for a full week, starting on a Thursday and ending the following Wednesday, with the big reveal the day before the official launch. She could have posted even more and spent money on ads, but she chose to keep it organic.

On that Thursday, she teased the collection by showing a bit of the sample-making process through videos and reels. This got people excited as they saw the teasers two or three times before the launch.

When launch day arrived, Morgan sent out emails to her audience and posted on Instagram and Facebook, providing direct links to the new products. She followed her usual launch method, sending emails on the first day and a few days later to her engaged audience. She spent that week talking about the collection nonstop on social media, and contrary to what she might have thought, no one seemed to get tired of it.

By the end of the first two days, Thursday and Friday, she sold about $1,000 worth of the collection. By the middle of the next week, one of the styles was completely sold out.

She quickly ordered more charms to keep up with the demand. The collection was limited edition and lasted for about a week and a half, leaving only about five pieces of one style by the end.

Throughout this period, Morgan continuously posted and emailed her audience, and everyone remained excited. She made sales every day, and the constant communication made her customers feel a sense of ownership and excitement about the collection. 

One Focus, Big Results

Even though Morgan spent a good part of half the month focusing on this one launch, the impact on her sales was significant. If she had spread her efforts over multiple products, promoting different items each week, the results wouldn’t have been the same. She estimated that the focused campaign probably resulted in about a 50% increase in sales compared to a normal week. Selling that many of just one collection was more effective and easier, too, as she didn’t have to constantly switch gears and think about new things to promote.

Morgan found that having a clear focus made it simpler to come up with clever ways to talk about the product. She realized that she could have added more touches, like sending an email a couple of days before the launch, offering a sneak peek 24 hours early, which could have heightened anticipation even more.

Morgan’s biggest takeaway was recognizing the value of her audience’s feedback. Initially, she was nervous about bothering people, but she discovered that customers love being involved and offering their opinions. This interaction created a sense of fun and connection.

Morgan points out that none of her promotional content included her face. Despite this, her customers still felt very connected. She did one face-to-camera story during the launch, announcing that they were almost sold out, which added a personal touch without being overwhelming.

Morgan is now a true believer that engaging with your audience doesn’t have to be intimidating. Simple graphics created in Canva or straightforward posts can be just as effective.

You don’t need to dance on TikTok or share every aspect of your life; maintaining a genuine connection through simple, consistent communication is key.

Beyond New Products

What’s great about this strategy is that it isn’t just limited to new products. In fact Morgan is currently working on a spring sale and is in the pre-launch phase. She’s getting customers to comment to join the pre-launch list, allowing them to shop early. This technique involves getting people on an early bird list. This time, she’s incorporating the ManyChat app to collect emails as well. Without spending any money, she has so far received about 55 comments on one post (which translates to 55 organic emails in just three days).

Morgan says you can even use this launch technique to pull things out of the vault, such as past products, and relaunch them with a new pre-launch strategy. The core principle is building your audience, generating awareness, getting people to click through and engage with your site, and ultimately driving sales. She emphasizes that a pre-launch is essential for any kind of launch. It builds excitement and ensures that people are aware and engaged before the official announcement. She has even found that even those who miss the pre-launch still benefit from the overall buzz and engagement it creates. 

Making It Happen: Engage, Launch, Repeat

Morgan’s success confirms that customer interaction during the pre-launch phase is crucial for achieving sales success. While it’s a bit more work up front, once you see what resonates with your audience, it becomes much easier to create new content. Plus, you can always recycle the posts that performed well. So, it starts with a bit of work, but it becomes a lot easier over time, reducing the mental load as you go.

You can connect with Morgan and see her work at foterrajewelry.com or follow her on Instagram and Facebook @foterrajewelry

RELATED LINKS:

Check out Morgan’s website: www.foterra.com

Nicholas’s strategy to fund his launch with pre-orders will make you watch twice!

https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/

What Happens When You Put Marketing First

https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/

Become A Marketing-First Store Owner

https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Boost Your Bottom Line: 3 Clever Ecommerce Strategies to Supercharge Your Profits

We ecommerce sellers all jumped into business with one big goal: to make money. Right? But once the thrill of the first sale wears off, the reality is that selling online isn’t the same as selling face-to-face. It’s a whole different ball game that requires mastering new skills. And it’s easy to lose sight of why we started in the first place.

This month I’ve had some great conversations with our Inner Circle members about money. Specifically cashflow and profit. It’s clear to me that every single store owner needs to put some strategies in place that will make them more profitable.

So, I’ve put together this post to unpack three strategies aimed at boosting your bottom line. These are actionable tips you can start applying right away to see a real difference in your profits. 

I’m here to remind you that while it’s normal to face some unprofitable days, especially in the early stages, waiting too long to focus on profit can lead you into a crisis. 

You can avoid that by getting proactive about our profits now. Let’s dive into these strategies and make sure our businesses are not just surviving, but thriving.

First: 6 Questions Your Need To Ask Yourself

Here’s what you should be asking yourself before we get into the strategies::

1) Is the profit from my current sales covering my overhead? If not, when will it? For instance, if you double your sales, will that cover your overhead? It’s crucial to evaluate where you stand with this.

2) How much profit is left each month after covering overhead? Knowing what’s left after all expenses gives you a clear picture of your actual profitability.

3) Am I reinvesting the surplus profit back into the business, like into inventory? Even if you’re turning a profit, think about where that money is going. Is it going into growing your inventory, or is it just covering additional expenses?

4) Am I okay with how I’m using that profit? This is about aligning your financial decisions with your personal and business goals. It’s all about awareness and deciding if and when to change your reinvestment strategy.

5) When do I want to start paying myself? If you aren’t already, remember, there’s no perfect time to start. It’s tempting to wait until you hit a certain earning threshold, but goals can always shift. Consider starting small, perhaps with a modest percentage of your sales.

6) How can I keep my finances on track and boost my profit? I’ll give you a tip right now: schedule a monthly “date” with your finances. Review your profit and loss statement regularly. If you don’t have one, it’s time to get one set up.

Running a business can either be a fulfilling venture that supports the lifestyle you desire, or it can be a constant struggle with little to no financial reward. I’ve experienced both, and trust me, the first option is way more fun. So, if there’s anything I can urge you to do, it’s to take control of your profits sooner rather than later. Let’s make sure you’re not just working hard, but also making money that rewards your efforts.

Strategy 1: Optimize Your Pricing

It’s mission critical to nail your pricing. When done right, this strategy can turbocharge your profits without scaring away your customers. Here’s what you’ll do: take a look at your top 10 most frequently sold products and bump up their prices by just a dollar or two.

These are your most frequently sold items, not necessarily your biggest overall sellers. Because they sell often, even a small price increase can significantly boost your profit—more cash in your pocket, more often.

A quick word of caution:

When you start seeing that extra profit, it might be tempting to put it toward things that might feel right but will slowly drain your resources over time. Offering free shipping, for example, might sound easy and appealing, but it can be a real money sink if not managed carefully.

I got caught in a nasty cash flow crunch with my second business, Weesqueak. When I sat down to look at my numbers, I could see that I had spent $14k more on shipping than I had collected, due to a free shipping threshold I had implemented on my site. My intention had been to get people to buy more than one product, but in reality it was just shaving dollars off my bottom line little by little.

So don’t be afraid to crank up the prices a bit on your hottest items for more frequent profits that really impact your bottom line. And make sure you keep an eye on where that extra money goes. Keep it working for you, not against you.

Strategy 2: Add A “Front Of The Line Shipping” Option

Here’s a little trick that’s a win for you and your customers: introduce a “Front of the Line” shipping option. Create a rush shipping offer like within 24 hours, the next business day, or even within five business days. The timeframe doesn’t really matter as long as it’s clear and offers a perceivable advantage to your customers.

Once you’ve chosen the offer, add it as a shipping option that’s a few dollars higher than your standard shipping rate at checkout. There are always customers willing to pay a premium for faster service. 

What’s great about offering a premium shipping option like this is that it doesn’t involve any physical products or additional costs of goods sold. That means all that extra revenue from the upgraded shipping can flow straight to your bottom line. If you’re not offering this yet, you’re definitely leaving money on the table. So, figure out what quick shipping promise you can make, set it up, and watch as some customers choose to pay more for that speed and convenience. 

Strategy 3: Cash-Smart Inventory Spending

This last one isn’t so much a quick profit tactic as it is a smart, strategic move to keep your business on solid ground. This idea is inspired by the Profit First approach of accounting. What you need to do is set up a separate bank account specifically for your Cost of Goods. Here’s how it works:

Every week, after you tally up your sales, move the amount it cost to produce the products you sold into this new account. This is the money you’ll use to buy inventory. Doing this does a couple of brilliant things. First, it keeps this money out of your operating expenses, which means you won’t accidentally spend it on the next shiny object that catches your eye.

But more importantly it  helps you avoid overbuying inventory. When you see just how much cash you have in that account, you’re forced to make more mindful decisions. For example, say there’s a product you don’t sell often, and the supplier’s minimum order is way more than you need—you’ll think twice. Conversely, if there’s an item flying off the shelves that you’re constantly restocking, it’s clear where your money should go. This account makes your inventory decisions almost foolproof.

As your sales increase, the funds available for inventory will naturally increase too, preventing you from overspending or misallocating funds. It’s kind of genius, right?

Now, if you’re not sure what your cost of goods sold (COGS) is, check your profit and loss statement (P&L). But if you need to calculate it yourself, here’s the formula:

For a given period, here’s the formula for COGS

Beginning Inventory + Purchases
Minus
Ending Inventory
=
Cost of Goods Sold

This is crucial because eventually, you might want someone else to take over production, and if your pricing doesn’t account for labor costs, that transition could hit your wallet hard. Best case scenario? You start paying yourself now. That’s the dream, right?

Remember, the money in your Cost of Goods account is only for inventory purchases. This setup is a game-changer for making savvy decisions that keep your business healthy and thriving.

And there you have it—three solid gold strategies to ramp up your profits and keep your business thriving. Whether it’s tweaking your pricing, adding a speedy shipping option, or managing your inventory funds like a pro, each of these steps is designed to boost your bottom line and make your business operations smoother. Remember, it’s all about being intentional with your resources and making decisions that align with your long-term goals. So go ahead, implement these changes, and watch your ecommerce store go from surviving to flourishing.

RELATED LINKS:

Block some time this week to listen to this episode, and fine tune your pricing strategy:

https://thesocialsalesgirls.com/pricing-to-maximize-profit-episode-167/

A Profit First Expert Shares How To Manage Inventory

A Profit First Expert shares how to manage inventory. Episode 82 – The Social Sales Girls

Do This Now And Be More Profitable

Do This Now And Be More Profitable. Episode 204 – The Social Sales Girls

A Lesson On Fixing Your Cash Flow

https://thesocialsalesgirls.com/a-lesson-on-fixing-your-cash-flow-episode-166/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

The Monthly Marketing Task That Skyrocketed ToyCycle’s Results

I sat down recently to speak to Rhonda Collins, founder of ToyCycle, a resale marketplace that offers a sustainable shopping solution to parents of young children by selling new and gently used toys and baby gear. As a mom of twins, Rhonda knew firsthand how chaotic and overwhelming keeping small children is, and she founded ToyCycle to take some of the stress and overwhelm out of shopping for toys that were both entertaining and sustainable.

Rhonda has been in the Inner Circle for over a year, but she was mostly flying under the radar, quietly doing the work. Then one day she showed up in our Facebook group with some Year-Over-Year results that completely blew my mind. Sales up 138%. Traffic up 71%. Average Order Value up 36%. And the list goes on.

So I knew I needed to get her on the podcast to find out how she did it.

The One Thing That Changed Everything

If you’re like most of our members, you hear the term “Sales Funnel” and your eyes glaze over, or you envision a bro marketer in front of a whiteboard talking gibberish. Maybe you thought it didn’t apply to your ecommerce store, or maybe you suspected it did but had no idea what it meant. Rhonda felt the same way.

But when she first began the Inner Circle program, the “Big Picture” training (that’s our way of saying sales funnel) completely blew her mind.

“The sales funnel is perhaps the most important thing that I’ve taken from the program at this point. You look at the data, you put all of this together in a picture, you see the funnel, and you can understand what’s missing and where you need to work. ”

After watching the training and looking at her numbers, Rhonda was crystal clear on where her focus should be and what she needed to do next. She says that every single month without exception she takes the time to look at her sales funnel numbers, compare them to where she’s been and where she wants to be, and creates goals accordingly.

Since Rhonda discovered that she needed to build her top of funnel audience, her next step was the Facebook Ads training. Through a methodical process of testing creative and copy, she was able to start running an ad that was getting a lot of eyeballs on her products without spending much money. And now that ad is steadily humming along in the background, continually making potential customers aware of ToyCycle.

“When you understand that an action that you’re taking is not necessarily the thing that…generates the sale right then and there, but the thing that builds your audience, you understand how the whole flow works. Then it’s very fulfilling and exciting to have created that engagement ad.”

Funnel Mastery For The Win

Once her winning ad was in place, Rhonda knew from her big picture/funnel that she needed to get those people one step closer to purchase. Using several other types of social media ads, she brought those people down the funnel to visit her website and sign up for her mailing list.

And now she’s in the middle of our Reliable Revenue course in which she’s setting up email automations that are doing the work of capturing web visitors’ email addresses and turning them into buyers. Which frees Rhonda up to continue building her audience.

Compared to a year ago, Rhonda has so much clarity and a more positive mindset. Instead of running herself ragged pursuing every strategy and reinventing the wheel each month, she tracks her numbers and follows the program while her numbers continue to climb. She believes in what she’s doing, and she trusts that she’s on the right track.

Rhonda’s Success Strategy

When asked what advice she would give to another business owner struggling with traffic and sales, Rhonda doesn’t hesitate – don’t try to do all the things. Look at your numbers, figure out what your priorities are, and put your head down and do the work. She doesn’t get discouraged, she sees each new challenge as just another problem to be solved.

“I love to tackle problems. I mean, I don’t know what would happen if my business suddenly just, like, worked perfectly and there were no problems. I might get bored.”

And she especially loves having the Inner Circle community to validate her struggles. Seeing that other ecommerce store owners face the same challenges she does makes the journey much less isolating. Plus she can always call on one of our expert coaches for one-on-one help when she gets stuck or needs clarity.

What’s Next For ToyCycle

Rhonda is really excited about getting her email automations set up, because once that reliable marketing system is in place she is ready to step on the gas driving traffic to her site. She’s also committed to collaborating with other Inner Circle members to share her best customers with them, and vice versa. It’s one of our favorite ways of growing your audience without spending much time or money.

I expect great things from this tenacious business owner, who leaves us with these words of wisdom – “If you just do the work, that’s the missing piece.”

You can check out Rhonda’s website at ToyCycle.co and don’t forget to tell your friends and family about her super cool (and eco-friendly) business!

RELATED LINKS:

Rhonda’s website:

www.toycycle.co

Don’t risk making this mistake. Behind the scenes of a 6 figure Sales Funnel:

https://thesocialsalesgirls.com/dont-risk-making-this-mistake-behind-the-scenes-of-a-6-figure-sales-funnel-episode-176/

How To Get Reliable Sales Every Day:

https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/

Here’s How To Find Your Future Buyers:

https://thesocialsalesgirls.com/heres-how-to-find-your-future-buyers-episode-206/

or scroll down to get the highlights

I want to introduce you to Sarah Stenzhorn, who is one of the most steady, humble, and helpful members of our Reliable Revenue program, and now an Inner Circle ecommerce coach. When Sarah speaks, I listen because she really is wise and consistent, and her business success story is nothing short of extraordinary.

In just three years, Sarah has built the kind of ecommerce business that most of us only dream of. And today she’s letting us in on the key strategies that really powered her success.

Get ready for some eye-opening insights – it’s not what you’d typically expect. Click HERE to learn from Sarah’s journey on our podcast, or read on for more.

Riches In The Niches: How Sarah Landed On Pet Cremation Jewelry

Sarah considers herself an entrepreneur first, but she’s also a pet lover. When she happened upon cremation jewelry (tiny, wearable containers for a loved one’s ashes) after a beloved dog died, she had a hunch she was on to something. So rather than purchasing just one, she bought 200 of them and listed them on eBay.

After they sold out within a week, Sarah was convinced that she’d stumbled upon a highly marketable product. Cremation jewelry can be used for any type of ashes, but Sarah knew that if she could serve an audience of fellow pet-lovers, she could corner the market.

Go Big Or Go Home: Investing In Accountability

Sarah was still working a full-time job when she started her business, but when her website sales surpassed her salary, she knew it was time to get serious. She decided that if she made a big investment in her business, it would keep her accountable, so she made the leap to join our Reliable Revenue program.

“If I’m going to spend this money, then I know darn well, I’m going to show up every single week. I’m going to do whatever that assignment is for that week.”

Sarah’s goal that year was to double her revenue–and she BEAT it–taking her sales from $160k to $360k in a matter of months.

Sarah’s Secret Weapon(s)

One of the most valuable parts of the Reliable Revenue program is “the playbook”, a month-by-month spreadsheet that students fill out with their key metrics. Sarah says this data tracking had a huge impact on her sales. The playbook gave her clear insight both into what was working, and how far she’d come. Whereas in the past Sarah might have beat herself up thinking that she was off track or missing her goals, she was able to see a clear line of progress.

The other game-changing part of the program for Sarah was implementing a welcome automation and sending weekly mini-campaigns. She says that showing up consistently for her subscribers has been invaluable. In fact, a whopping 38% of her revenue comes from her new lead and welcome flow.

How?

She tested, tested, and tested some more until she had found the winning combination. She didn’t rely on her feelings, she trusted the numbers. Once she knew what worked, she was confident that she could spend more on ads to drive more traffic to her site, and was actually able to predict her revenue based on that.

Consistency = Confidence

By putting her head down, doing the work, and tracking her Reliable Revenue numbers, Sarah found the confidence to really get behind her business and put the gas on driving traffic. She stopped worrying about what everyone else was doing, and focused on her own store. After that things really started to snowball.

Sarah’s Advice To Her Younger Self

Sarah has been able to build the business she has always dreamed of, but she’s worked incredibly hard along the way. She says if she could go back in time, she would remember her “why” – that she started her business so that she could captain her own ship. And that none of it is worth it if she works to the point of burnout. So these days Sarah makes sure to take breaks, unplug completely, and let her Reliable Revenue automations do the heavy lifting.

So what’s Next?

Now that Sarah’s business is humming along, she’s been able to hire out her social media content creation, and next she’ll outsource customer service. And her big goal? A commercial space so she can get out of her house!

Sarah’s story is a testament to the impact of the Reliable Revenue program. And her success really exemplifies how commitment and consistency drive real growth.

Ready to start your own journey of transformation? The Reliable Revenue course will get started again this March. Whether you’re newly launched or are looking to scale your existing ecommerce store, this program offers the tools, insights, and community support you need. Remember, like Sarah, you have the potential to turn your business dreams into tangible achievements.

Let’s make your business the next big success story. Click HERE to learn more about the course and start your journey to reliable revenue.

RELATED LINKS:

See Sarah’s website here: www.sarahandessie.com

We’re Getting Consistent Revenue Now

https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/

Make Your Business Run Without You

https://thesocialsalesgirls.com/make-your-business-run-without-you-heres-how-episode-201/

How To Reach Your Big Goals in 2024

https://thesocialsalesgirls.com/how-to-reach-your-big-goals-in-2024-episode-194/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Consistent Revenue Now

Last summer I spoke with Danielle Beauregard, owner of Fusion By Design Collars, about how she transformed her business last year. During the conversation she said “We’re getting consistent revenue now,” and the confidence in her voice made me smile.

Danielle had participated in my Reliable Revenue program in January. It is an eight week course combined with coaching, designed to get store owners bringing in predictable, reliable revenue that they can count on every month.

We only run the program once a year, and every year more store owners walk away with consistent sales and a clear plan of how they’ll grow their sales in a way that feels like they’re in control.

We’re about to start Reliable Revenue for 2024. I know this program works, and I believe every store owner should get these strategies in place so they can get set up for reliable sales every day. I thought you might like to hear what happens in the 8 weeks we work together from a member’s perspective.

Keep reading or CLICK HERE to listen

Dog Collars. But Make Them Fabulous.

Danielle makes and sells dog collars and leashes in Ottawa, Ontario. But not just any collars. Her gem-encrusted, leather works of art fetch between $300 and $700 EACH. And customers love her products. So much, in fact, that she and her staff were recently able to move out of her home and into their own workshop.

As a member of the Inner Circle, Danielle knew that building an email list was important, but she had let that fall to the bottom of her neverending to-do list. As her business crept steadily past six figures, she had a sneaking suspicion that she was leaving money on the table by not sending emails. And that nagging feeling that all e-commerce store owners have that the rug could be yanked out from underneath us at any moment. If Facebook went down, if our accounts got hacked, how would we reach our customers? Would we even have a business anymore?

“You don’t own your website, you don’t own your e-commerce platform, you certainly don’t own your assets that are on Facebook or Instagram. And I was relying heavily, heavily on social media at the time to get the bulk of our revenue.”

So last January Danielle made the eight-week commitment to join Reliable Revenue and put the systems in place that would allow her to quit working so hard for each and every sale.

A year later she was a true believer in the power of consistent email marketing.

Reliable Revenue: A Transformational Marketing Strategy

Straight out of the gate, Danielle says the course helped her confidence because she gained insights into her metrics. Numbers that she had once thought meant she was failing, she learned were indicators of her strength as a product seller at her price point and niche.

But what she found most valuable was the accountability the community and coaches provided.

“…had it been a self-study type course where you just bought the course and were left to your own devices, it would probably still be sitting there unopened in all honesty.”

With the help of her class cohort and group mentors, Danielle was able to get the work down in a matter of hours each week. She would dedicate an hour each day, or a Monday morning, to putting the pieces in place. And when she got stuck, she was able to hire group coaches to quickly tackle anything that fell outside of her skill set.

I Wish I Had Done It Three Years Ago

Danielle’s hard work and consistency paid off. Big time. Results were incremental, but over time she has come to realize that the rumors are true – email converts better than any other source of website traffic. Seven times better, as a matter of fact. And now she’s sending regular email campaigns and enjoying the revenue that she knows she’ll generate with each and every one.

What surprised her most was that she doesn’t have to “hard sell” in those campaigns, either. By sending a mix of helpful, educational content, special offers, and regular events, Danielle knows that she’s providing value to her subscribers. And they reward her with purchases, in turn.

“So I now have my playbook, I know what events work, I know where most of my sales are coming from. We’re fairly consistent in our monthly revenue now.”

Danielle acknowledges that while her business was doing well, she was missing some critical infrastructure that would have made scaling her sales very difficult. In fact, she says that the systems she put in place during Reliable Revenue have completely changed her ad strategy. Rather than chasing after sales, Danielle now focuses on building her email list. Because she knows that once she pays for a customer to visit her site and subscribe, she can spend time educating and warming them up to an eventual purchase. It’s a kind of confidence that allows her to focus on what’s next, knowing that her marketing system is working behind the scenes, 24-7, to bring in sales she can count on.

Is Reliable Revenue Right For Your Business?

I’m sharing Danielle’s story with you because I know what it feels like when you’re working really hard, and getting inconsistent results. I remember feeling like I couldn’t really count on my income. Like I could only pay myself if my business was doing really, really well. And often I worried that was never going to happen.

What I know now is that the strategies I used when I was developing the Reliable Revenue system gave me the confidence to set up my pay on auto deposit. I stopped waiting till Friday to see if it was “safe” for me to pay myself.

And I really want that for you, too.

This year, before we start the Reliable Revenue 2024 course, I’ve decided to create a free mini course that will show you how Reliable Revenue works. The course is four short videos that will give you an idea of what the program is like, and what you will learn.

I want you to see what’s possible for you, and this mini course will show what you’ll need to do, not only to protect what you’ve built, but also how to grow your sales and be more profitable without spending a fortune on ads.

I encourage you to get these free lessons today. I promise you, you’ll learn strategies that will get you more sales, and make you a confident business owner.

“The Secret to Generating Reliable Revenue” is free for you

RELATED LINKS:

Learn more about Reliable Revenue: https://thesocialsalesgirls.com/reliable-revenue/

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Conversion School is a step by step process to grow your sales,
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New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.