or scroll down to get the highlights

How Raquel Generated 900 Leads a Week—And What She Discovered When She Finally Tracked Them

When email works, list-building becomes the strategy. But what if your cheapest leads never buy?

Raquel Rose didn’t set out to build a 7-figure brand. What started as handmade Catholic toys to keep her toddler busy in church quickly evolved into The Little Rose Shop, a thriving online business with modern Catholic gifts for moms, babies, and families.

After realizing just how well email marketing was converting her audience into buyers, Raquel made it her mission to grow her list with purpose. She went all in on lead generation—spending up to $70/day on Meta ads that offered free seasonal downloads. And it worked. At one point, she was pulling in 900 new leads a week.

But when she started digging into her data, the results were not what she expected.

Her Email Marketing Was Working—So She Focused on Filling the Funnel

Raquel had already done what so many ecommerce store owners struggle with—she made email work. Her flows were built, her campaigns were going out consistently, and her Klaviyo dashboard showed that 30–40% of her revenue was coming from email. It was proof that when she showed up in people’s inboxes, they bought.

“I really trust my email strategy… Because I have the structure in place, I have the campaigns going, I have the flows going. Now I just need to put people into that system.”

So instead of scrambling to create more product drops or launch new sales, Raquel decided to lean in. If email was working this well, the logical next step was to get more qualified people into her funnel.

She focused on three core strategies:

• Running Meta lead generation ads that offered free, seasonal downloads like coloring pages and printable calendars
  
• Promoting a gated “Freebie Vault” on her site, packed with high-value, on-brand printables
  
• Featuring pop-ups tied to seasonal interest (like Lent or Advent) with new freebies as the hook

Each tactic served a clear purpose: grow the list with people who matched her target customer, then let her welcome flow and campaign calendar turn them into buyers.

This was Raquel’s scaling plan—and by all appearances, it was working. Until she dug deeper.

The Data Deep Dive That Changed Everything

With thousands of leads coming in each month, Raquel assumed she was on track. But after a conversation at a mastermind retreat, she realized she had no way to track which sources were actually bringing in new customers.

So she rebuilt her welcome flow to tag subscribers based on how they joined the list. She also created a custom report to isolate new buyers only—those who had never purchased from her before.

What she discovered surprised her.

• Her Freebie Vault collected 657 emails and converted 4.4% into new customers.
• Her Seasonal Pop-Up collected 344 emails and converted 9.6%.
• But her Lead Gen Ads? Despite bringing in 2,536 leads… only 9 of them became customers, a 0.03% conversion rate.

Not All Leads Are Created Equal

The low conversion rate from paid leads was disappointing—but not entirely surprising. While her ads were effective at getting people to sign up, those new subscribers didn’t always stick around to buy. They might have been interested in a freebie, but not committed to the brand.

In contrast, the leads that came from her own website—especially those who saw her purchase conversion ads first—converted 10–20x higher.

That’s when Raquel realized: lead quality is everything.

“I found out that some of my lead gen actually wasn’t converting… And it was a bummer, but I’m grateful because now…I’m going to problem-solve it and figure out what’s the better lead gen to get the new customers that are eventually going to buy from me.”

Now She’s Problem-Solving (Not Quitting)

Instead of shutting down her lead ads, Raquel is refining them. She’s:

• Testing new audiences (like lookalikes based on purchasers instead of leads)
• Updating her thank-you pages to include clear offers and product bundles
• Considering UTM tracking and adjusting attribution to better measure delayed conversions

She’s also keeping a close eye on her cost to acquire a customer—which, for paid leads, was hovering around $194. Ouch.

By contrast, organic traffic and purchase-intent traffic brought in much higher-quality leads—and those customers didn’t need as many touchpoints to convert.

“I do wanna explore how I can just build up my purchase conversion ads more. And just getting that high-intent traffic and then capturing ’em with my freebie vault gated page and my popups.”

What You Can Learn From Raquel

If your email list is growing but your sales aren’t, this episode is a must-listen. Raquel’s story is a great example of what happens when a founder takes the time to build the backend and track what’s actually working.

Here’s the takeaway:
Getting 900 new leads a week sounds impressive. But if they don’t buy, it’s just a vanity metric.

Better data = better decisions. And Raquel is building a smarter, more profitable funnel because of it.

RELATED LINKS:

The Little Rose Shop

Learn with Raquel Rose

Do This If You Aren’t Reaching Your Goals:

https://thesocialsalesgirls.com/do-this-if-you-arent-reaching-your-goals-episode-260/

Do you even know what it costs to get a new customer?
https://thesocialsalesgirls.com/do-you-even-know-what-it-costs-to-get-a-new-customer-episode-187/

The strategy that will generate the sales you want:

https://thesocialsalesgirls.com/the-strategy-that-will-generate-the-sales-you-want-episode-250/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

2 Simple Steps to a Better Conversion Rate—And the Fatal Mistake Most Store Owners Miss

Before you spend another cent (or second) driving traffic,  fix this first.

Most ecommerce store owners suspect their conversion rate could be better.

They know they’re getting traffic. People are visiting. Some are even adding to cart. But the sales just aren’t where they should be—and no one can quite figure out why.

If that sounds familiar, this post is for you.

Today, I’m sharing two super simple steps you can take right now to improve your conversion rate—without touching your product catalog or running a single ad.

But I’m also going to share something far more important:

The one fatal mistake we see on almost every store homepage we review—even for six- and seven-figure businesses.

Fixing that one thing? It changes everything.

Let’s start with two quick wins.

Tip 1: Add a Pop-Up That Gives People a Reason to Buy Now—Then Make It Easy to Find Again

You probably already have a pop-up on your site. That’s great. But the real question is—what happens after your visitor closes it?

Most people close the pop-up and keep browsing. Maybe they weren’t ready to buy. Maybe they didn’t love the timing. But then they click around, fall in love with your product, and realize—“Wait… wasn’t there a discount or something?”

They can’t find it again. So they don’t buy.

Here’s how to fix it:

• Make sure your pop-up includes a real incentive (10% off, free gift, $10 to spend)
• Add a Teaser—a little clickable tab that stays visible while they browse

“Most stores are missing an opportunity to double or triple their pop-up submission rate—just because they’re not using a teaser.”

Adding a teaser is low-effort, high-reward. When your offer is always accessible, more visitors take action—and more buyers convert.

Inner Circle members who use teasers often see 4–9% submission rates, compared to the typical 2–3%.

Tip 2: Use an Exit Intent Pop-Up in the Cart

Adding to cart is a strong buying signal. But for a lot of store owners, that’s where things fall apart.

People abandon carts all the time. It’s normal. But here’s the good news: it’s also preventable.

Use an exit intent pop-up that appears when someone is about to leave the cart page. Offer the same discount or incentive they saw earlier. Catch them at the hottest moment—just before they bounce.

“Cart exit pop-ups convert 5% better than pop-ups shown elsewhere on your site.”

Even if they don’t buy right away, that pop-up can get them to start checkout—and once they do, you can capture their email and trigger your abandoned cart flow (which converts at 3–4%, by the way).

This is one of the easiest ways to recover sales you were already close to getting.

What If Your Homepage Is The Problem?

Pop-ups help. Exit intents help. But the biggest conversion killer we see on ecommerce sites?

It’s the homepage.

Time and time again—whether it’s a brand-new store or one doing $500K a year—we land on the homepage and… nothing’s clear.

• We can’t tell what you sell
• We don’t know who it’s for
• We have no idea why we should shop with you

You’ve got maybe five seconds to make a first impression. If your homepage doesn’t communicate the basics, people bounce. Fast.

“You spend time and money getting people to your site—you owe it to yourself to help them stick around.”

Here’s the stat: ecommerce bounce rates can hit 45%. That means almost half of your visitors are seeing one page and leaving.

That’s not a traffic problem.
That’s a conversion problem.

And the homepage is the most common—and most damaging—place where things break down.

The Good News: You Can Fix This Fast

If you’re nodding along right now and thinking, “Okay… I definitely need to work on my homepage,” we’ve got something for you.

It’s called Browsers to Buyers Bootcamp—a week-long workshop designed to help you fix your homepage and optimize your site for conversions.

Inside the bootcamp, you’ll:

• Learn what a high-converting homepage actually needs
• Get live feedback from our coaches
• Watch short, focused lessons you can keep forever
• Ask your questions in a private FB group
• See examples of real store improvements that drove real results

The bootcamp is just $15, and you’ll walk away with a homepage that turns those casual lookie-loos into happy customers.

Don’t Let This Mistake Cost You Another Sale

If your store is getting traffic, but not sales, don’t assume you need to hustle harder or discount more.

You might just need to fix your homepage.

Start with your pop-up.
Add the cart exit intent.
And then join us for Bootcamp so you can fix the real problem—the one almost every store has but no one talks about.

👉 Join the Bootcamp now for $15

 Let’s turn your browsers into buyers—for real this time.

RELATED LINKS:

Join Browsers To Buyers Bootcamp now for $15, CLICK HERE!

4 Steps To High-Converting Product Pages

https://thesocialsalesgirls.com/4-steps-to-high-converting-product-pages-episode-232/

The Thing Everyone Forgets About Conversion

https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/

One sneaky little mistake can be a conversion killer

https://thesocialsalesgirls.com/one-sneaky-little-mistake-can-be-a-conversion-killer-episode-171

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

I still remember how I felt when I was growing my first Ecommerce business, Wee Squeak.

For a long time, I was frustrated because I just couldn’t figure out what I was missing — what it was that was stopping me from getting the sales I wanted.

I just wrapped up some live sessions with new students on zoom. And listening to them describe their situation brings me right back to when I felt that I was missing something.

Find the piece of the puzzle you have been missing in Conversion School, my free, 4 part video series, that you can watch Netflix Style. Spend an hour with me, and walk away confident that you know how to reach your sales goals.

Grab Conversion School Here

Two Crucial Things You Need to Know About Growing Your Sales

Today, I want to share two things about growing your sales that are absolutely essential to remember. They’re simple but game-changing if you truly understand and apply them. Plus, I’ve got a little gift for you, so be sure and read to the end.

You Already Have a Saleable Product—Here’s What to Do Next

First things first, let’s talk about proof of concept. If you’ve had even one person (who isn’t your mom, sister, or best friend) pay you for your product, guess what? You have a salable product. That means someone out there, probably a stranger, saw what you were offering and said, “Yes, I’ll buy that!” That’s proof of concept right there.

So many business owners second-guess themselves once sales slow down.

You start thinking, “Maybe it’s my product. Maybe the price is wrong. Maybe people just don’t want it.” Stop. If you’ve already made sales, you know people want your product. Now it’s about getting it in front of more of the right people.

Here’s what I want you to remember: You have a saleable product if you can get it in front of the right people. Write it down. Stick it on your computer. Don’t let those voices in your head tell you otherwise.

Stop Blaming Your Website: Why Finding Your Audience Matters More

I hear this a lot: “It must be my website. If I just had a fancier site or better photos, the sales would roll in.” Listen, I’m not saying your website doesn’t matter. But here’s the truth: it’s probably not the reason your sales aren’t where you want them to be.

Some of the ugliest websites I’ve ever seen make millions of dollars in sales. Why? Because they get their products in front of the right audience. Think about a craft fair. You’ve probably seen booths with terrible displays, but they’re still selling because they’re in the right place with the right customers.

Here’s what’s really happening:

We tend to default to the work we enjoy the most—like tweaking our website or obsessing over photos. But that’s not the work that will move the needle in your business. The real work, the hard work, is marketing. It’s getting your product in front of new eyeballs and building an audience that actually wants what you’re selling.

Do the Math: The Simple Formula That Drives Sales

Now, let’s talk about the sales formula. It’s not rocket science, but it’s something a lot of us forget to actually apply. Here it is:

Traffic x Conversion Rate x Average Order Value = Sales

Pretty simple, right? But here’s the kicker: most of us don’t do the math. We set big sales goals without figuring out how much traffic or how many conversions we need to make that goal happen.

For example, if you did $3,000 in sales last Black Friday and this year you’re aiming for $5,000, you need to ask yourself: How much traffic will I need to hit that goal? Let’s say your conversion rate is 1% and your average order value is $50. To hit $5,000 in sales, you’ll need 10,000 sessions on your website during Black Friday weekend.

That’s why it’s so important to sit down and do the math before you set your sales goal. Otherwise, you’re setting yourself up for frustration, even if you’re working super hard.

Set Yourself Up for Success: How to Create Achievable Sales Goals

Here’s where most of us slip up. We set sales goals based on feelings rather than math. It’s easy to say, “I want to do $5,000 this Black Friday!” But if you’re not taking the time to figure out how much traffic and conversions you need, you’re shooting in the dark.

This is where things can get tricky because setting a realistic goal requires planning and focus. You have to actively work on boosting traffic, improving your conversion rate, or increasing your average order value if you want to see growth.

The good news is, once you know how much traffic you need, you can create a plan to drive those visitors to your site. Maybe it’s running ads, sending out more emails, or working on your SEO. Whatever it is, you can’t just hope for more traffic—you need to plan for it.

Want to Hit Your Sales Goals? Here’s a Free Tool to Help You

Alright, I’ve got something that’s going to make this whole process a lot easier: a free calculator to help you set your sales goals. You just plug in your goal, your conversion rate, and your average order value, and it’ll spit out exactly how much traffic you need.

This tool is super helpful whether you’re setting monthly sales goals, preparing for Black Friday, or launching a new product. It takes the guesswork out of the process and helps you plan based on real numbers.

You can grab the calculator by signing up here:

SIGN UP HERE

Take Control of Your Sales Today with These Simple Strategies

So, let’s recap:

1. You already have a saleable product—your job is to get it in front of more people.
2. Stop blaming your website and start focusing on finding the right audience.
3. Do the math. Traffic, conversion rate, and average order value drive your sales.
4. Use the calculator to set realistic goals and create a plan to reach them.

It’s all about being intentional with your time and effort. Stop wasting energy on things that won’t move the needle, and start focusing on the strategies that will.

Ready to take control of your sales? Grab the free calculator to help set your goals and make sure you’re on track. And if you want to dive even deeper, check out the free workshop I’ve linked below. It’ll help you get clear on what’s really going to move the needle in your business.

RELATED POSTS:

The Powerful lWork That Will Get You To Your Goals
https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

The Thing Everyone Forgets About Converion
https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/

How To Create Profit Goals
https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

The Forumula For Sales Every Day
https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/

Proof Of Concept Event At Sock Doggo
https://thesocialsalesgirls.com/proof-of-concept-event-sock-doggo/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Double Your Sales Without Spending More on Ads

Ever wish you could boost your sales without spending another dime on ads? Of course you do. So here’s the secret: 

The visitors who come back to your site are way more likely to buy than those who only visit once. In fact, returning visitors are 2–6 times more likely to make a purchase.

And the best part? You can control how often people come back with a few simple strategies. Let’s dive into how you can turn one-time visitors into loyal customers—and watch your sales soar.

Why Getting Visitors Back Quickly Is the Key to Conversions

Here’s the deal: visitors who return to your site within 30 days—or even sooner—are twice as likely to convert. One example from a recent coaching call: only 11% of visitors to the site were returning, yet they made up 33% of the total sales. Imagine what happens when you increase that number!

The takeaway: Focus on bringing visitors back as quickly as possible, and you’ll see your conversion rates improve dramatically.

What Your Google Analytics Data Says About Your Sales Potential

To start, let’s look at your numbers. Open Google Analytics 4 and check out your “retention report”. This will show you how many of your visitors are coming back versus how many are new.

Set a goal: aim for at least 30% returning visitors. That’s the sweet spot where consistent traffic meets dependable sales. It’s also a great way to benchmark your progress as you implement these strategies.

Here’s an example from a real store that sells jewelry

Why Your Email List Is Your Best Traffic Source

If you’re not already building your email list, start today. Email traffic converts anywhere from 2–7%, far outpacing other channels. Plus, it’s an owned asset—no algorithms or ad spend needed.

Here’s how to grow your list:

• Pop-ups that work: Aim for a 5% conversion rate by making your pop-ups clear and valuable.
• Collaborations and giveaways: Partner with complementary brands to attract high-quality subscribers.
• Gated content: Offer exclusive content or discounts in exchange for an email address.

Let Automation Do the Work: Emails That Bring People Back

Email automations are like having a personal assistant who never takes a day off. Here are the must-have automations for bringing visitors back:

• Welcome Flow: Send 7 emails over 7 days to make a strong first impression.
• Browse Abandonment and Cart Recovery: Gently remind shoppers about what they left behind.
• Post-Purchase Flow: Keep the conversation going with review requests and second-order campaigns.

These automations run in the background, keeping your audience engaged and ready to buy.

Why Sending One Email a Week Can Make All the Difference

Consistency is everything. Sending at least one email a week to your engaged subscribers keeps your brand top of mind and drives regular traffic back to your site.

Don’t overthink it—share what’s new, highlight a product, or offer a helpful tip. The key is to stay visible.

Need ideas? Check out our “Ecommerce Email Marketing Made Easy” guide for inspiration. Grab it HERE: https://learn.thesocialsalesgirls.com/ecommerce-email-marketing-made-easy/

Don’t Worry About Unsubscribes: Why More Emails = More Sales

Here’s the truth: some people will unsubscribe, and that’s okay. What matters is keeping your engaged audience active. Sending more emails reduces list fatigue and improves deliverability, making your campaigns even more effective.

So, stop overthinking it. More emails equal more opportunities to connect, engage, and sell.

Measure Your Success: Tracking Returning Visitors Made Easy

Tracking your progress is simple. Use GA4’s retention report to see how many visitors are returning and how that impacts your sales. Take a snapshot of your baseline, then monitor your improvement as you implement these strategies.

Go to GA4, filter for a month, click on Reports → Acquisition → Retention. Note how many New Users you have vs how many Returning Users you have

Most people only have about 1/10th returning
Your goal is to have ⅓ returning

When you start seeing those returning visitor numbers climb, you’ll know you’re on the right track.

Ready to See Results? Start Bringing Visitors Back Today

Building a system to drive returning visitors takes time, but the payoff is huge. Here’s your plan:

1. Check your returning visitor rate in Google Analytics.
2. Grow your email list with pop-ups, collaborations, and gated content.
3. Set up automations to engage your audience and keep them coming back.
4. Send consistent campaigns—at least one email a week.

You can refer to these podcast episodes for help:

25% of my sales from this one strategy – Episode 4

Are you leaving $ on the table? Here’s what you MUST know about Popups. Episode 27

Organic results that will shock you. Episode 120

If you’re an Inner Circle member, here are the Lessons you should work on:

1. Show you to get more sales from email ( Get Sales Now unit)
2. How to grow your list ( Let Leads Now unit )
3. How to set up automations ( Get Set Up For Success )
4. How to create and send effective weekly Mini Campaigns  ( Get Set Up For Success )

Focus on what you can control, and you’ll see your sales grow without spending a penny more on ads!

RELATED LINKS:

Check out our “Ecommerce Email Marketing Made Easy” guide for inspiration. Grab it HERE: https://learn.thesocialsalesgirls.com/ecommerce-email-marketing-made-easy/

25% of my sales from this one strategy – Episode 4

Are you leaving $ on the table? Here’s what you MUST know about Popups. Episode 27

Organic results that will shock you. Episode 120

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Unlock the Power of Email: How to Boost Your Deliverability and Sales

If you’re an eCommerce store owner, you’ve probably heard this before: email marketing is one of the best ways to drive sales. Why? Because email traffic is up to seven times more likely to convert than cold traffic from social media. And here’s the best part—email marketing doesn’t need a huge budget to get results.

But there’s one thing that could derail your efforts: email deliverability. If your emails are landing in spam folders, all that hard work building your list and crafting campaigns is going to waste. Let’s fix that. Here’s how to optimize your email deliverability and turn your list into a sales-generating machine.

Avoid the Spam Folder: Why Email Deliverability Is Everything

Imagine spending hours on an email campaign, hitting send, and… crickets. That’s what happens when your emails get flagged as spam. Even a solid list and a killer subject line won’t help if your emails aren’t landing in inboxes.

Deliverability is step one. Before you dive into advanced strategies, let’s make sure your emails are showing up where they need to be: front and center in your subscribers’ inboxes.

Keep Your Emails Safe: The DNS Authentication Must-Do

First things first: DNS authentication. I know it sounds technical, but stick with me—it’s important. 

Google and Yahoo have tightened their rules for bulk email senders, and if your DNS settings aren’t authenticated, your emails might not even make it to your audience.

Think of DNS authentication as a seal of approval for your emails. It tells inbox providers, “Hey, this is a legit email. Don’t block it.” Don’t worry, it’s not as scary as it sounds. 

We’ve created free training for Ecommerce store owners who need step-by-step help to get this done. You can get your free copy of the lessons HERE 

Segment Smarter: How to Target Engaged Subscribers

Let’s talk about your list. Not all subscribers are created equal. Some are opening and clicking every week, while others… haven’t engaged in months. This is where segmentation comes in.

Create two segments:

1. Engaged (60 Days): These are the rockstars who’ve opened or clicked an email in the past 60 days.
2. Not Engaged (60 Days): These folks haven’t opened or clicked in two months.

Here’s the trick: email your engaged segment every week. These subscribers are already warm, and keeping them engaged is key to driving sales and maintaining good deliverability.

Win Back Cold Subscribers with Re-Engagement Emails

Now, let’s talk about the “Not Engaged” group. Don’t ignore them! Send your best-performing emails to this segment once a month. This isn’t about spamming—it’s about reintroducing your brand and reminding them why they subscribed in the first place.

Every time you bring someone back into your engaged segment, your overall deliverability improves. And who knows? That re-engaged subscriber might just become your next big customer.

Don’t Blast Your List: Protect Your Deliverability Score

One of the biggest mistakes you can make is sending emails to your entire list indiscriminately. It’s tempting, I know, but it can tank your deliverability score.

Here’s a success story: an Inner Circle member was struggling with poor deliverability on Klaviyo. After following these steps—DNS authentication, segmentation, and re-engagement—their score jumped to perfect. The result? More of their emails reached inboxes, leading to higher engagement and sales.

Better Deliverability = More Sales: The Proof Is in the Numbers

When your deliverability improves, everything else gets better too—open rates, click-through rates, and, of course, sales. 

A healthy email list isn’t just about quantity; it’s about quality. 

And by following these steps, you’re building a list that works for you.

Start Today: Build an Email List That Sells

Here’s your action plan:

1. Authenticate your DNS settings.
2. Segment your list into engaged and not engaged.
3. Re-engage your cold subscribers with your best content.

Don’t overthink it—just get started. 

And if you want more support, join the Inner Circle for advanced email strategies and personalized coaching. Let’s make email your store’s secret weapon!

RELATED LINKS:

Get Our FREE Step-By-Step DNS Authentication Instructions & Checklist

https://thesocialsalesgirls.com/avoid-the-spam-folder-do-this-today-episode-200/

Become a Marketing First store owner.

https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/

What happens when you put Marketing First.

https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/

Double sales without spending more?

https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

7 Essential Steps to Make Your E-Commerce Site Conversion Ready

We’ve all been there. When sales slow down, our first instinct is to tweak our website, hoping to fix whatever’s stopping customers from hitting that “Buy” button. But often, we’re just tinkering in the wrong places.

The truth? A few foundational steps can make your e-commerce site much more effective at converting visitors into buyers. Whether you’re new to e-commerce or have been at it for years, these steps will help you feel confident that your site is ready to perform.

Let’s dive in.

1. Think Mobile First – Because Your Customers Already Do

Here’s a fact that might surprise you: 80% of your traffic probably comes from a mobile device. Sometimes, it’s even more—90% or 95% when I’m looking at a client’s GA4.

If your site isn’t optimized for mobile, you’re missing out on most of your potential sales. Think about how your homepage, product pages, landing pages, and checkout look and function on a phone. Is the layout clean and user-friendly? Are call-to-action buttons easy to find and tap?

Don’t just check the design—test it as part of your workflow. Before you publish any new content, make it a step to check it on mobile. This applies to emails too—ensure that CTAs in your emails are visible without scrolling.

2. Pop-Ups: Your Secret Weapon for Collecting Leads

Yes, pop-ups. Love them or hate them, they’re the #1 tool for collecting email leads that convert. Why? Traffic that comes to your site from an email is 2-7x more likely to make a purchase than cold traffic.

The key is to do pop-ups the right way:

• Set them to appear after 12 seconds on-site (not immediately).
• Make it easy to close the pop-up with a visible “X” or a “No, thanks” button.
• Offer something enticing, like a discount, free gift, or entry into a giveaway.

Remember, most people need to see a pop-up three times before they’ll sign up. Add a little tab at the bottom of your site so visitors can pull up the pop-up again later.

3. Is Your Homepage Doing Its Job in 5 Seconds?

When someone lands on your homepage, they should immediately know what you sell and whether it’s for them. “There’s no room for guessing in our world. Clarity is everything.”

Ask yourself:

• Can visitors identify what your store offers at a glance?
• Is your messaging straightforward and easy to read, especially on mobile?

Pro Tip: Test your homepage clarity by showing a screenshot to someone unfamiliar with your business—bonus points if they’re 12 years old. If they can’t tell what you sell or what to do next, it’s time for a refresh.

4. Guide Customers with Clear Call-to-Actions

Your homepage isn’t just about showing visitors what you sell—it’s also about telling them what to do next. A clear, specific call-to-action (CTA) makes all the difference.

Think about the one thing you want visitors to do first. Do you want them to shop your bestsellers? Explore new arrivals? Learn more about your products? Highlight this action with a prominent, well-placed button.

“What is the one thing you want people to do when they hit your site? Make it super clear.” CTAs reduce decision fatigue and help customers navigate your site with ease.

5. Turn Your Product Pages Into Sales Machines

Your product pages are your ultimate sales tool. They need to work hard to answer every possible question a customer might have.

Here’s what to include:

• Large, clear images from multiple angles (at least four per product).
• Details that address common customer questions (e.g., “Does it have pockets?” or size charts for clothing).
• Contextual images to show scale (like a quarter beside a piece of jewelry).

“Think about the questions customers would have before hitting ‘Add to Cart,’ and make sure your photos answer them.”

6. Shipping Costs Should Never Be a Mystery

One of the biggest reasons for abandoned carts? Hidden shipping fees. Customers shouldn’t have to add items to their cart just to find out how much shipping will cost.

Be upfront about your policies with a sticky bar at the top of your site. For example:

• Flat-rate shipping (e.g., “$9 shipping on all U.S. orders”).
• Free shipping thresholds (e.g., “Free shipping on orders over $75”).
• Clear notes for oversized or international shipping charges.

It doesn’t have to be free—it just has to be clear.

7. Trust is Everything: The Power of Reviews

Think about the last time you made a purchase online. Did you check the reviews first? Your customers do the same thing.

If you don’t have reviews, start collecting them ASAP. Automate this process by sending an email to customers after they purchase. You can even incentivize reviews for new businesses with a small offer, like a discount code or gift card.

“If somebody sees 100 five-star reviews, that’s way more powerful than if they only see one.” 

Display your reviews prominently on product pages to reassure hesitant buyers.

Keep It Simple and Consistent

These steps might seem basic, but they’re foundational to a high-converting e-commerce site. And remember, conversion optimization is an ongoing process. Over time, we make changes to our websites and don’t always go back to check how they look.

Make it a habit to review your site regularly, especially on mobile. Once you’ve nailed these basics, you’ll be in a much stronger position to turn your visitors into buyers—and boost your bottom line.

And remember, the most common reason store owners don’t hit their sales goals—whether it’s $1,000 a month or $1,000 a day—is simply not having enough traffic. The sales formula is straightforward:

Traffic x Conversion Rate = Number of Orders
Number of Orders x Average Order Value (AOV) = Sales

If you’re an Inner Circle member, take this a step further. Head to the “Get Set Up for Success” unit and work through these lessons:

• Website Essentials
• Brand and Homepage Audit
• Build a Product Page that Converts
• Simple SEO

With the right traffic, a conversion-ready site, and these tools, you’ll be well on your way to achieving your sales goals!

RELATED LINKS

How Kelly increased her conversion rate.
https://thesocialsalesgirls.com/how-kelly-increased-her-conversion-rate-episode-64/

Two Things You Must Remember
https://thesocialsalesgirls.com/two-things-you-must-remember-episode-234/

4 Steps To High-Converting Product Pages
https://thesocialsalesgirls.com/4-steps-to-high-converting-product-pages-episode-232/

The Thing Everyone Forgets About Conversion
https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/

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GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
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Works for Ecommerce stores at all stages.

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