Get Better Email Deliverability With These 3 Steps, Episode 242

Get Better Email Deliverability With These 3 Steps, Episode 242

by | Nov 19, 2024 | CONVERSION, Podcast

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Unlock the Power of Email: How to Boost Your Deliverability and Sales

If you’re an eCommerce store owner, you’ve probably heard this before: email marketing is one of the best ways to drive sales. Why? Because email traffic is up to seven times more likely to convert than cold traffic from social media. And here’s the best part—email marketing doesn’t need a huge budget to get results.

But there’s one thing that could derail your efforts: email deliverability. If your emails are landing in spam folders, all that hard work building your list and crafting campaigns is going to waste. Let’s fix that. Here’s how to optimize your email deliverability and turn your list into a sales-generating machine.

Avoid the Spam Folder: Why Email Deliverability Is Everything

Imagine spending hours on an email campaign, hitting send, and… crickets. That’s what happens when your emails get flagged as spam. Even a solid list and a killer subject line won’t help if your emails aren’t landing in inboxes.

Deliverability is step one. Before you dive into advanced strategies, let’s make sure your emails are showing up where they need to be: front and center in your subscribers’ inboxes.

Keep Your Emails Safe: The DNS Authentication Must-Do

First things first: DNS authentication. I know it sounds technical, but stick with me—it’s important. 

 

Google and Yahoo have tightened their rules for bulk email senders, and if your DNS settings aren’t authenticated, your emails might not even make it to your audience.

 

Think of DNS authentication as a seal of approval for your emails. It tells inbox providers, “Hey, this is a legit email. Don’t block it.” Don’t worry, it’s not as scary as it sounds. 

We’ve created free training for Ecommerce store owners who need step-by-step help to get this done. You can get your free copy of the lessons HERE 

Segment Smarter: How to Target Engaged Subscribers

Let’s talk about your list. Not all subscribers are created equal. Some are opening and clicking every week, while others… haven’t engaged in months. This is where segmentation comes in.

Create two segments:

  1. Engaged (60 Days): These are the rockstars who’ve opened or clicked an email in the past 60 days.
  2. Not Engaged (60 Days): These folks haven’t opened or clicked in two months.

Here’s the trick: email your engaged segment every week. These subscribers are already warm, and keeping them engaged is key to driving sales and maintaining good deliverability.

Win Back Cold Subscribers with Re-Engagement Emails

Now, let’s talk about the “Not Engaged” group. Don’t ignore them! Send your best-performing emails to this segment once a month. This isn’t about spamming—it’s about reintroducing your brand and reminding them why they subscribed in the first place.

Every time you bring someone back into your engaged segment, your overall deliverability improves. And who knows? That re-engaged subscriber might just become your next big customer.

Don’t Blast Your List: Protect Your Deliverability Score

One of the biggest mistakes you can make is sending emails to your entire list indiscriminately. It’s tempting, I know, but it can tank your deliverability score.

Here’s a success story: an Inner Circle member was struggling with poor deliverability on Klaviyo. After following these steps—DNS authentication, segmentation, and re-engagement—their score jumped to perfect. The result? More of their emails reached inboxes, leading to higher engagement and sales.

Better Deliverability = More Sales: The Proof Is in the Numbers

When your deliverability improves, everything else gets better too—open rates, click-through rates, and, of course, sales. 

 

A healthy email list isn’t just about quantity; it’s about quality. 

 

And by following these steps, you’re building a list that works for you.

Start Today: Build an Email List That Sells

Here’s your action plan:

  1. Authenticate your DNS settings.
  2. Segment your list into engaged and not engaged.
  3. Re-engage your cold subscribers with your best content.

Don’t overthink it—just get started. 

And if you want more support, join the Inner Circle for advanced email strategies and personalized coaching. Let’s make email your store’s secret weapon!

 

RELATED LINKS:

Get Our FREE Step-By-Step DNS Authentication Instructions & Checklist

https://thesocialsalesgirls.com/avoid-the-spam-folder-do-this-today-episode-200/

Become a Marketing First store owner.

https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/

What happens when you put Marketing First.

https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/

Double sales without spending more?

https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

Is your website set up to convert? 7 steps to follow. Episode 241

Is your website set up to convert? 7 steps to follow. Episode 241

by | Nov 13, 2024 | CONVERSION, Podcast

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7 Essential Steps to Make Your E-Commerce Site Conversion Ready

We’ve all been there. When sales slow down, our first instinct is to tweak our website, hoping to fix whatever’s stopping customers from hitting that “Buy” button. But often, we’re just tinkering in the wrong places.

The truth? A few foundational steps can make your e-commerce site much more effective at converting visitors into buyers. Whether you’re new to e-commerce or have been at it for years, these steps will help you feel confident that your site is ready to perform.

Let’s dive in.

 

1. Think Mobile First – Because Your Customers Already Do

Here’s a fact that might surprise you: 80% of your traffic probably comes from a mobile device. Sometimes, it’s even more—90% or 95% when I’m looking at a client’s GA4.

If your site isn’t optimized for mobile, you’re missing out on most of your potential sales. Think about how your homepage, product pages, landing pages, and checkout look and function on a phone. Is the layout clean and user-friendly? Are call-to-action buttons easy to find and tap?

Don’t just check the design—test it as part of your workflow. Before you publish any new content, make it a step to check it on mobile. This applies to emails too—ensure that CTAs in your emails are visible without scrolling.

 

 

2. Pop-Ups: Your Secret Weapon for Collecting Leads

Yes, pop-ups. Love them or hate them, they’re the #1 tool for collecting email leads that convert. Why? Traffic that comes to your site from an email is 2-7x more likely to make a purchase than cold traffic.

The key is to do pop-ups the right way:

  • Set them to appear after 12 seconds on-site (not immediately).
  • Make it easy to close the pop-up with a visible “X” or a “No, thanks” button.
  • Offer something enticing, like a discount, free gift, or entry into a giveaway.

Remember, most people need to see a pop-up three times before they’ll sign up. Add a little tab at the bottom of your site so visitors can pull up the pop-up again later.

 

3. Is Your Homepage Doing Its Job in 5 Seconds?

When someone lands on your homepage, they should immediately know what you sell and whether it’s for them. “There’s no room for guessing in our world. Clarity is everything.”

Ask yourself:

  • Can visitors identify what your store offers at a glance?
  • Is your messaging straightforward and easy to read, especially on mobile?

Pro Tip: Test your homepage clarity by showing a screenshot to someone unfamiliar with your business—bonus points if they’re 12 years old. If they can’t tell what you sell or what to do next, it’s time for a refresh.

 

 

4. Guide Customers with Clear Call-to-Actions

Your homepage isn’t just about showing visitors what you sell—it’s also about telling them what to do next. A clear, specific call-to-action (CTA) makes all the difference.

Think about the one thing you want visitors to do first. Do you want them to shop your bestsellers? Explore new arrivals? Learn more about your products? Highlight this action with a prominent, well-placed button.

“What is the one thing you want people to do when they hit your site? Make it super clear.” CTAs reduce decision fatigue and help customers navigate your site with ease.

 

 

5. Turn Your Product Pages Into Sales Machines

Your product pages are your ultimate sales tool. They need to work hard to answer every possible question a customer might have.

Here’s what to include:

  • Large, clear images from multiple angles (at least four per product).
  • Details that address common customer questions (e.g., “Does it have pockets?” or size charts for clothing).
  • Contextual images to show scale (like a quarter beside a piece of jewelry).

“Think about the questions customers would have before hitting ‘Add to Cart,’ and make sure your photos answer them.”

 

6. Shipping Costs Should Never Be a Mystery

One of the biggest reasons for abandoned carts? Hidden shipping fees. Customers shouldn’t have to add items to their cart just to find out how much shipping will cost.

Be upfront about your policies with a sticky bar at the top of your site. For example:

  • Flat-rate shipping (e.g., “$9 shipping on all U.S. orders”).
  • Free shipping thresholds (e.g., “Free shipping on orders over $75”).
  • Clear notes for oversized or international shipping charges.

It doesn’t have to be free—it just has to be clear.

 

7. Trust is Everything: The Power of Reviews

Think about the last time you made a purchase online. Did you check the reviews first? Your customers do the same thing.

If you don’t have reviews, start collecting them ASAP. Automate this process by sending an email to customers after they purchase. You can even incentivize reviews for new businesses with a small offer, like a discount code or gift card.

“If somebody sees 100 five-star reviews, that’s way more powerful than if they only see one.” 

Display your reviews prominently on product pages to reassure hesitant buyers.

 

Keep It Simple and Consistent

These steps might seem basic, but they’re foundational to a high-converting e-commerce site. And remember, conversion optimization is an ongoing process. Over time, we make changes to our websites and don’t always go back to check how they look.

Make it a habit to review your site regularly, especially on mobile. Once you’ve nailed these basics, you’ll be in a much stronger position to turn your visitors into buyers—and boost your bottom line.

And remember, the most common reason store owners don’t hit their sales goals—whether it’s $1,000 a month or $1,000 a day—is simply not having enough traffic. The sales formula is straightforward:

Traffic x Conversion Rate = Number of Orders
Number of Orders x Average Order Value (AOV) = Sales

If you’re an Inner Circle member, take this a step further. Head to the “Get Set Up for Success” unit and work through these lessons:

  • Website Essentials
  • Brand and Homepage Audit
  • Build a Product Page that Converts
  • Simple SEO

With the right traffic, a conversion-ready site, and these tools, you’ll be well on your way to achieving your sales goals!

 

RELATED LINKS

How Kelly increased her conversion rate.
https://thesocialsalesgirls.com/how-kelly-increased-her-conversion-rate-episode-64/

Two Things You Must Remember
https://thesocialsalesgirls.com/two-things-you-must-remember-episode-234/

4 Steps To High-Converting Product Pages
https://thesocialsalesgirls.com/4-steps-to-high-converting-product-pages-episode-232/

The Thing Everyone Forgets About Conversion
https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/

 

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

$100K Sales In One Year, By Focusing On One Thing, Episode 240

$100K Sales In One Year, By Focusing On One Thing, Episode 240

by | Nov 5, 2024 | Podcast

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How to Build a High-Growth, Low-Stress E-commerce Business: Lessons from Mia Craig

I’m excited to introduce you to Mia Craig, founder of Top Paddock, a thriving e-commerce business built on some incredible principles that keep stress low and growth high. Mia’s journey from consulting in the equine industry to building her own successful brand has given her a unique perspective on creating a business that doesn’t just make money—it makes sense.

Let’s dive into Mia’s journey and her strategies that can help you grow your business without losing your mind.

It’s Not About You: Getting to Know Your Ideal Customer

Mia’s first game-changing insight was understanding her ideal customer. She quickly realized that assumptions can get you in trouble. Mia didn’t let her own preferences guide her product offerings. Instead, she dug into customer feedback, paying close attention to what worked and what didn’t.

“Sometimes, you think you know what your customers want, but testing that can give you a whole different perspective,” Mia explained. Her focus on customer needs over her own preferences helped her create products that actually sell.

Why Testing is Your Secret Weapon for Growth

Mia is a big believer in the power of A/B testing to refine her marketing strategies. She experiments with different subject lines, product images, and promotional messages in her emails, tracking each test closely to see what performs best. By regularly testing her emails and website elements, Mia fine-tunes her approach to boost engagement and drive more sales. 

“I love testing because the numbers don’t lie. It gives you a clear answer on what’s working and what’s not,” she shared. This approach has allowed her to refine her strategies, improving engagement and driving up sales without just guessing. If you’re not testing, Mia would say you’re missing out on one of the most powerful growth tools out there.

Why Fearless Email Marketing Drives 40% of Mia’s Sales

Mia’s not shy when it comes to email marketing. In fact, her approach might surprise some people: she sends about 24 to 30 emails each month, ensuring her audience is frequently engaged with both automated flows and specific product campaigns. This approach allowed her to build strong relationships with her subscribers, as she explained:

 

“I don’t look at unsubscribes; I focus on delivering what my audience wants and staying consistent. 40% of my sales come from email, so I make sure each email provides value”​

 

In her first year of business, Mia grew her email list to 10,000 subscribers primarily through regular giveaways. Each month, she would offer a different product to attract new subscribers and see which products generated the most interest. Over time, she identified that specific items, like her popular riding helmets, were especially effective in driving sign-ups. Mia also leveraged partnerships with suppliers to sometimes provide these giveaway items, allowing her to minimize costs. This consistent strategy not only boosted her subscriber count but helped her understand her audience’s preferences better, setting a foundation for future targeted marketing​

How Consistency and Automation Are Fueling Mia’s Growth

Mia’s key to staying consistent? Scheduling and automation. She maps out her content calendar months in advance and automates as much as she can, from social media posts to email sequences. By doing this, she’s always engaging her customers without being glued to her computer.

“Consistency builds trust,” Mia explains. “When people know they can rely on you to show up regularly, they’re more likely to stick around.” Plus, automation means she can free up her time for other parts of the business (or life) while her content keeps doing the heavy lifting.

Why Reusing Evergreen Content Saves Time and Boosts Engagement

Let’s face it: constantly creating new content can be exhausting. Mia’s solution? Recycle. She’s all about using evergreen content, like foundational social media posts, that she reuses every few months.

“You’d be surprised how well it works,” she says. “New followers see it for the first time, and returning customers get a nice reminder.” This approach allows Mia to maintain her brand presence and keep her audience engaged without having to come up with fresh content every day.

Mia’s Advice for Avoiding Shiny Object Syndrome

One of the most valuable lessons from Mia’s story is her ability to stay focused. It’s tempting to jump on every new trend, but Mia has developed a knack for saying “no” to things that don’t align with her goals. Instead, she sticks to what’s working—like email marketing and consistent product launches—without veering off course.

 

“You have to resist the urge to try everything. If something’s already bringing you results, double down on it instead of chasing the next shiny object.” 

 

Ready to Build Your Own Low-Stress, High-Growth Business?

You really  don’t need to run yourself ragged to build a successful business. Mia’s focus on understanding her customers, testing everything, staying consistent, and avoiding distractions has allowed her to grow Top Paddock while keeping her workload manageable.

If you’re inspired by Mia’s approach, start by identifying what’s already working in your business, set up repeatable systems, and don’t be afraid to test new ideas. With a clear focus and a bit of discipline, you can create a high-growth, low-stress business that fits your life.

 

RELATED LINKS

Be the first to know when Reliable Revenue is available:

https://classroom.thesocialsalesgirls.com/reliable-revenue

Check out Mia’s website: https://toppaddock.co/

The Perfect Giveaway To Generate Leads:

 https://thesocialsalesgirls.com/have-you-tried-this-to-generate-leads/

2x Your leads from the traffic you have:

https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/

The Secret To Building a 6 Figure & Jewelry Brand
https://thesocialsalesgirls.com/the-secret-to-building-a-6-figure-jewerly-brand-episode-237/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

Coaching Call: Planning Laurie-Anne’s Launch, Episode 239

Coaching Call: Planning Laurie-Anne’s Launch, Episode 239

by | Oct 29, 2024 | Podcast

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Artists and Creators: Here’s How to Turn Your Creative Process into a Scalable, Repeatable Sales System

I want to bring you behind the scenes of a coaching call I had with Laurie Anne, a talented and successful artist who’s gearing up for a big launch. If you’ve ever wondered how to keep your audience engaged, make consistent sales, and reduce overwhelm—both for your customers and yourself—then this journey is going to resonate with you.

Laurie Anne has built a thriving business centered around her original “Tiny Landscape” paintings. Her typical process involved creating buzz and excitement on Instagram, where she’d post each new tiny landscape and sell the original right on the platform. Once the original sold, Laurie Anne would offer prints in a range of sizes, using social media to drive these sales. Her approach was successful but incredibly demanding—requiring her to show up on social media consistently, often live, to engage her audience.

 

“I used to be so good at [social media] and I loved it back in the day. And I just, I don’t love it anymore. I am not a content creator.”

 

Now, she’s looking for a new strategy that allows her to keep the sales momentum without needing to be constantly online. Laurie Anne wants to streamline her process, and to create a system that builds excitement and urgency around her offerings, while helping her identify which prints perform best.

The strategy needs to do three main things: keep her audience buying, avoid overwhelming them with too many choices, and reduce the time she spends on social media. Let’s dive into the plan we worked through together to build a scalable, repeatable system that any creative can apply.

 

Why Limited Time Beats Limited Editions: Building Excitement and Scarcity

Laurie Anne’s Tiny Landscape Tuesday was a hit with her audience, but because she was selling just one original painting  week after week, then offering prints of it on her website, she was ending up with lots and lots of pieces with no real incentive for her buyers to add to cart. When customers are overwhelmed with options, they end up not making any decisions at all. It’s the classic case of decision fatigue.

 

“I have customers who’ve been saying, ‘I’ve been wanting to order a print for years and I just can’t decide’. I’m like, well, that’s not good. You should have ordered years ago.”

 

One of the strategies we discussed was how to create urgency. Rather than offering limited editions, Laurie Anne decided to focus on a limited time offer model. This way, she could rotate her products, creating anticipation and excitement, while also ensuring that her customers didn’t feel pressured by too many choices.

 

Having a time limit makes people act fast. It’s a proven tactic: scarcity drives action. If your audience knows they have only a short window to grab something special, they’re more likely to hit that buy button.

 

Why Email Subscribers Get First Dibs: Building Loyalty with Exclusivity

One of the most effective strategies we discussed was giving Laurie Anne’s email subscribers exclusive early access to her products. This not only builds loyalty but also creates a sense of urgency among her broader audience.

When your email list gets first dibs, it makes them feel special. Laurie Anne loved this idea because it allows her to prioritize her most engaged audience and reward them for their loyalty, while also encouraging others to subscribe so they don’t miss out next time.

Finding Your Best Sellers: Why Data-Driven Decisions Lead to Success

A key part of building a scalable system is knowing what works. Laurie Anne and I talked about how she could use her weekly promotions to track which products sell out the fastest, and which ones might need to be cut.

By tracking her results, Laurie Anne can make informed decisions about what to keep offering and what to retire. Simplifying her offerings could actually lead to more sales; by focusing on her best-selling paintings and presenting fewer options, Laurie Anne could help her customers make quicker, easier decisions. It’s a win-win: less stress for her audience, and more conversions for her business. This kind of data-driven approach ensures that she’s focusing on the products her audience really wants, which makes her business more efficient and profitable.

Scaling Back to Move Forward: How a System Can Give You Your Time Back

Laurie Anne’s ultimate goal was to create a system that freed up more of her time—especially the time she spent on social media. We discussed how implementing a repeatable system, like a weekly event or limited-time offers, would allow her to step back from constantly having to be “on.”

By simplifying her offerings and creating a consistent marketing routine, Laurie will be able to spend more time creating and less time managing her business. That’s the dream, right?

Social Media on Your Terms: How to Show Up Without Burning Out

Social media is a double-edged sword for many of us. It’s a great way to connect with your audience, but it can also be exhausting. Laurie Anne wanted to cut down on the time she spent scrolling and posting without losing engagement.

The solution? Show up only when it feels right. By focusing on email marketing and building a solid system for her launches, Laurie can choose when to engage on social media rather than feeling like she’s constantly on-call. 

 

“Social media should work for you, not the other way around. You can engage without feeling like you have to be online all the time.”

 

Ready to Scale Your Business? Start by Streamlining Your Process

Laurie Anne’s journey is all about taking control of your creative process and turning it into something repeatable, scalable, and profitable. The lessons she learned—offering fewer choices, building scarcity, staying consistent, and making data-driven decisions—are ones you can apply to your own business.

If you’re looking to free up your time, reduce overwhelm, and create a system that drives sales week after week, start by simplifying your process and staying consistent. Before you plan a promotion take the time to get clear on the outcome you want. Ask yourself:

  • What would success look like?
  • What would be a perfect result?

Doing this will force you to create a plan that leads to your desired outcome.
That’s where the magic happens.

 

RELATED LINKS:

See Laurie Anne’s website here: https://www.laurieanneart.com/

Or find her on Instagram: https://www.instagram.com/laurieanneart

From 0 To Multiple 6 Figures: The Story Of A Creative Success

https://thesocialsalesgirls.com/from-0-to-multiple-6-figures-the-story-of-a-creative-success-episode-224/

Morgan’s Strategy To Sell Out Her New Collections

https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/

A Genius Marketing Strategy From A Generous Member

https://thesocialsalesgirls.com/a-genius-marketing-strategy-from-a-generous-member-episode-238/

Nicholas’s Strategy To Fund His Launch With Preorders Will Make You Watch Twice

https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

A Genius Marketing Strategy From A Generous Member, Episode 238

A Genius Marketing Strategy From A Generous Member, Episode 238

by | Oct 22, 2024 | Podcast

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No time to listen now? We'll send it to your inbox.

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How Consistency and Simple Promotions Helped Linda Gurnert Build a $1,000/Week Business Without Ads

I’m excited to introduce you to a total rock star, Linda Gernert, founder of Cropalatte, a DIY scrapbooking and card-making store. She’s been running her online  business for 15 years, and she’s managed to turn it into a $1,000 per week operation—without ads (!!!). I know a lot of you want to figure out how to scale your business consistently, so I think you’re going to love hearing Linda’s story. 

Solving the Problem: Why People Don’t Finish What They Start

One of the things that really set Linda up for success was her ability to recognize her customers’ real problems. It wasn’t just that people wanted to buy scrapbooking supplies—they wanted to complete their projects. We all know how easy it is to start a project, but finishing it? Easier said than done.

Linda tapped into that. She started offering DIY kits that helped people finish their projects quickly and easily. By giving her customers a clear path to success, she was solving a much bigger problem than just selling supplies. 

$5 Fridays: How Linda’s Simple Promotion Created Weekly Income

Here’s where things get interesting. Linda came up with the brilliant idea of “$5 Fridays”. Every Friday, she’d sell kits for just $5. It was a way to clear out inventory, but it turned into a consistent income stream.

And get this—it wasn’t just the $5 kits that were flying off the shelves. People were coming for the $5 deals but adding more products to their carts, which boosted her average order value.

 

That’s the power of a well-timed, simple promotion. It created a sense of urgency and gave her customers something to look forward to every week.

 

Time or Money: The Trade-Off Every Business Owner Faces

One of the most valuable lessons Linda shared is the trade-off between time and money when growing a business. Linda’s success wasn’t built on spending big budgets on ads—it was built on investing time.

 

 “It’s either time or money. If you don’t want to spend the money on ads, you have to put in the time to build relationships and show up consistently.”

 

For Linda, this meant dedicating time each week to create, promote, and track her $5 Friday sales. While others might have chosen to spend money on ads to generate traffic, Linda chose to focus on showing up for her customers every week, offering value, and building trust. That consistency paid off, leading to $1,000 per week in sales—all without paid advertising.

The takeaway? If you’re not ready to spend money on ads, be prepared to invest your time. Consistency, customer engagement, and building long-term relationships are just as powerful as paid traffic. It’s all about deciding where to focus your resources—either way, you can grow your business if you’re willing to make the investment.

 

“The key with $5 Fridays is consistency. If you’re not going to be consistent, it’s not worth doing.”

 

Tracking the Numbers: How Metrics Fueled Linda’s Growth

What really helped Linda scale her $5 Friday promotion was her focus on tracking her results. She didn’t just guess what was working—she tracked every sale, monitored her average order value, and kept an eye on customer behavior. With her son’s help, she discovered that 28.5% of her total sales for the year came from her $5 Friday promotions—adding up to over $31,500!

This is such an important point—knowing your numbers gives you clarity and helps you double down on what works. It’s not just about throwing things at the wall to see what sticks; it’s about refining your strategy based on real data.

Rinse and Repeat: Why a Simple System Is Key to Growth

Linda’s $5 Friday promotions weren’t just a lucky break—they were the result of a repeatable system. She blocked out time each week to plan and prepare her kits, ensuring she was always ready to go. “I batch my work so that I’m not scrambling at the last minute,” she explained.

By creating a system that worked, Linda was able to consistently execute her promotions without feeling overwhelmed. And the best part? It freed up time for her to focus on other areas of the business, knowing that $5 Friday was running like clockwork.

 

“I have a system now, so I don’t have to think about what I’m going to do each week. I block my time, plan ahead, and it just runs.”

 

No Secrets, Just Success: How Linda’s Generosity Led to Community Wins

One of the things I love most about Linda is that she doesn’t keep her wins to herself—she shares them with others. After seeing how successful her $5 Friday strategy was, she told the Inner Circle all about it, and another business owner used it to drive her own success. “It’s not about keeping secrets. If it works, I want to share it,” Linda said.

This mindset of abundance and community over competition is so powerful. By helping others succeed, she’s creating a ripple effect of growth, and that’s something we can all take inspiration from.

Follow Linda’s Lead

The biggest takeaway from Linda’s story is about consistency. Showing up every week with a simple, well-timed promotion can drive serious results. But beyond that, it’s about listening to your customers, solving their problems, and creating a system that works.

Linda didn’t overcomplicate things. She found a strategy that worked, she tracked her progress, and she repeated it. And now? She’s running a thriving business, making $1,000 per week without ads, and sharing her success with others.

Ready to Boost Your Sales? Start Your Own Weekly Promotion

Try launching your own version of $5 Friday. Create a simple promotion, track your results, and be consistent. If you’re ready to scale your business, start with a system that works.

Want some help getting started? Download our free weekly sales tracker and join the Inner Circle to access exclusive training and templates to help you create your own scalable promotion. Let’s grow together!

 

RELATED LINKS:

Find Crop-A-Latte HERE: https://cropalatte.com/

Or on social media:

https://www.facebook.com/CropALatte

www.instagram.com/cropalattetogo

Episode 62: Massive Growth Organically? Yes You Can

https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/

Episode 145: How To Get Reliable Sales Every Day

https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/

Episode 146: Double Sales Without Spending More

https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

The Secret To Building a 6 Figure & Jewerly Brand, Episode 237

The Secret To Building a 6 Figure & Jewerly Brand, Episode 237

by | Oct 16, 2024 | GROWTH, Podcast

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How Lisa Stice Grew Cherokee Copper to Multi-Six Figures Without Ads

If you’ve ever wondered how to build and scale your business without relying on paid traffic, Lisa’s journey is one you don’t want to miss. Lisa Stice is the co-founder of Cherokee Copper, a family jewelry business that she grew into a multi-six-figure success—all without using ads.

Lisa and her husband, Greg, started Cherokee Copper out of necessity. Greg was making authentic, modern Native American jewelry, and Lisa decided to invest her last paycheck into equipment and an Etsy store. When she had to leave her job due to health issues, they realized they could turn their hobby into a full-time business. “Sometimes, you have to take a leap of faith,” Lisa shares. That leap turned into something much bigger than they ever imagined.

 

Scaling a Jewelry Business in Uncertain Times—How Lisa Made It Work

When the pandemic hit, gone were the in-person art shows and craft fairs they had relied on. Lisa’s business model needed to change—fast. So they pivoted to online sales, setting up a Shopify store and leveraging email marketing. “I knew we had to get creative,” she says. So, she started hosting virtual art shows to keep sales moving.

Despite the uncertainty, these virtual events kept their business afloat.

No Ads, No Problem—How Consistency Fueled Lisa’s Growth

Lisa’s strategy is simple but powerful: consistency. After joining The Inner Circle in 2021, she tripled her sales without spending a dime on ads. Her secret? Email marketing and regular online events. “Instead of chasing shiny objects, I decided to implement one training at a time and focus on consistency,” she explains.

It wasn’t about doing everything; it was about doing the right things, repeatedly. This approach allowed her to grow sustainably without the pressure of constant ad spend.

 

“The key to our success wasn’t ads—it was building a connection with our audience and engaging them through email marketing.”

 

Tracking Your Way to Success: Why Numbers Matter

If there’s one thing Lisa emphasizes, it’s the power of tracking. She keeps a close eye on her sales metrics, average order value, and other key numbers. “Looking at your numbers helps you spot growth opportunities and stay motivated,” she says.

By tracking long-term trends rather than daily fluctuations, she was able to make informed decisions that fueled her growth. This approach allowed her to see what was working and double down on those strategies.

Breaking the Six-Figure Barrier: What Changed for Cherokee Copper

In 2022, Lisa’s hard work paid off—Cherokee Copper hit $126,000 in sales. She refined her marketing efforts, improved her event strategies, and focused on consistent growth. “When we finally broke into six figures, I realized it was just the beginning,” Lisa shares.

In 2023, Lisa doubled down on what was working and set a goal to grow her email list to 10,000 subscribers. She tested different lead generation methods and focused heavily on customer acquisition. “We realized the importance of building a solid customer base, and that’s where we put our energy,” she explains.

By tracking her cost per customer and investing in strategies that brought in new leads, Lisa managed to double her sales again, reaching the $200K mark.

Cherokee’s Timeline from 0-240k+

2020

$20K | Sold on Etsy, online store, and online “shows”

 

2021

$60K |  3x’d sales after joining The Inner Circle, and focused on doing 1 virtual even per month from our “Get Sales Now” unit

 

2022 

$126K | Attended the in-person Reliable Revenue Retreat, joined Reliable Revenue, and focused on email marketing and monthly events

 

2023

$ 200K | Joined the Mastermind and  grew her list to 10K

 

 2024

$ 240K | Focused on acquiring customers, learning ad strategies, and stepping into a more strategic role

 

From Family Business to Legacy—Lisa’s Vision for Cherokee Copper

As Cherokee Copper grew, Lisa’s son joined the team as the operations manager. This allowed Lisa to focus on marketing and growth while freeing up her time. Her vision is to turn Cherokee Copper into a long-lasting, sustainable business that could eventually be passed down within her family.

 

“Our goal is to create something sustainable—a business that can grow beyond just us and last for generations.”

 

Consistency is Key: Lisa’s Advice for Aspiring Entrepreneurs

Lisa’s journey is proof that consistency and focus are the keys to success. Her advice? “Stay focused on what works, track your progress, and avoid distractions that don’t align with your goals.” She believes that steady, consistent action will always lead to results. 

It’s all about building momentum, one step at a time, and not getting sidetracked by shiny new strategies.

 

Ready to Scale Your Business? Start Tracking and Scaling Today

Lisa’s story shows that building a six-figure (or even multi-six-figure) business is possible, even without ads. It’s about focusing on what works, tracking your success, and building consistency. If you want to grow your business, start by tracking your key metrics, setting achievable goals, and implementing one strategy at a time.

If you’re inspired by Lisa’s journey and ready to take your business to the next level, it’s easy to follow in her footsteps.

Step 1: Join The Inner Circle

Step 2: Enroll in Reliable Revenue

Step 3: Join the Mastermind

Regardless of your stage of business, it’s time to take the next step—start tracking, stay consistent, and watch your business grow!

 

RELATED LINKS:

Lisa’s Business Cherokee Copper: https://www.cherokeecopper.com/

Mastermind Accelerator: https://thesocialsalesgirls.com/mastermind-accelerator/

Reliable Revenue: https://classroom.thesocialsalesgirls.com/reliable-revenue

The Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership

Episode 231, The Formula for Sales Every Day: https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/

Episode 230, Focus on THIS Right Now: https://thesocialsalesgirls.com/focus-on-this-right-now-episode-230/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.