or scroll down to get the highlights

How to Increase Sales and Build a Stronger Business: Jane Harbison’s Journey

Jane Harbison, a talented fashion designer specializing in digital sewing patterns, has a big goal for this year: to 10x her sales. With a clear vision for her business, Jane is determined to grow her revenue in a way that’s both achievable and profitable.

In this coaching session, we dive into Jane’s current situation to assess what’s working, what’s not, and what needs to change. We cover everything from understanding the costs of reaching big sales goals to optimizing her conversion path and focusing on profit over sheer revenue.

If you’re looking to grow your business but don’t know where to start, Jane’s story is full of actionable insights to help you create a roadmap for sustainable success. Let’s explore her journey, her challenges, and the strategies that are setting her up for exponential growth.

From Struggling to Find Gifts to Inspiring a Movement

Jane’s business started with a simple yet powerful idea: creating thoughtful, handmade gifts for boys and men. “I couldn’t find anything out there that felt meaningful,” she explained. Drawing from her childhood experiences of sewing with her mother, Jane decided to design her own patterns, transforming a personal challenge into a business opportunity.

Her products don’t just fill a gap in the market—they inspire her customers to create memorable, handmade gifts that leave a lasting impact.

A Business on the Rise: The Numbers That Matter

Jane’s business is growing steadily, with her sales up 50% from last year. “Year-to-date, I’ve made $6,000,” she shared, highlighting her progress. A big part of her success comes from leveraging SEO to drive traffic. By targeting keywords like “men’s shirt sewing patterns,” Jane has increased her visibility and attracted a steady stream of visitors to her site.

But, like many small business owners, Jane faces challenges. Her conversion rates are low, and the majority of her customers (82%) are first-time buyers.

The result? It’s difficult to scale sustainably without more returning customers.

Breaking the Cycle of One-Time Buyers

One of Jane’s biggest hurdles is turning one-time buyers into repeat customers. With a low average order value and a high percentage of new customers, she’s focused on strategies that will encourage loyalty and increase revenue.

“My lead generation is okay, but I need to test new ideas to grow my list faster,” she explained during her strategy call. Jane also recognizes the need to optimize her email campaigns, saying, “My flows work, but my campaigns need more attention to really convert.”

What’s Next? Creating a Path to Sustainable Growth

Jane is taking actionable steps to tackle her challenges:

1. Optimizing Email Marketing: Jane’s email flows are already effective, but she’s looking to improve her campaigns. One focus is testing messaging and pricing for her newest product, the “Fabric Formula,” which helps customers select colors and patterns.
2. Boosting Lead Generation: To grow her email list, Jane plans to switch her opt-in offer to a free sewing pattern, a move designed to attract her ideal audience. She’s also doubling down on high-value content, like tutorials for popular searches such as “How to sew a pocket square.”
3. Expanding Her Product Line: To appeal to a broader audience, Jane is adding versatile home decor sewing patterns. She’s also exploring giftable, quick-sew projects that align with her customer’s needs.

Lessons From Jane’s Journey

Jane’s story is full of actionable takeaways for any business owner:

• Track Your Metrics: Knowing your numbers is crucial for identifying what’s working and where to improve.
• Test and Adjust: Whether it’s opt-ins, pricing, or product ideas, experimenting and adapting quickly is key to growth.
  
• Expand Strategically: Don’t be afraid to think beyond your niche and offer products that solve more of your customer’s problems.
  
• Focus on Progress: Small, consistent changes add up to big results over time.

Your Next Steps Toward Growth

Jane’s journey proves that building a successful business is all about staying focused on what matters most. Whether you’re looking to grow your email list, boost your sales, or expand your product line, her strategies are a great place to start.

If you’re ready to take the next step, check out our Reliable Revenue program to master email marketing and lead generation. Let Jane’s story inspire you to build a business that’s not only profitable but also aligned with your passion.

RELATED LINKS:

Check out Jane’s website here: https://janeharbison.com.au/

Learn more about the Reliable Revenue Course:
https://classroom.thesocialsalesgirls.com/reliable-revenue

Coaching Call: Planning Laurie-Anne’s Launch

https://thesocialsalesgirls.com/coaching-call-planning-laurie-annes-launch-episode-239/

Coaching Call: what to do when you’re struggling with sales

https://thesocialsalesgirls.com/coaching-call-what-to-do-when-youre-struggling-with-sales-episode-228/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

How to Build a Profitable, Authentic Business: Birgit’s Story

If you’ve ever wondered how to turn a passion project into a thriving business, Birgit Tolman’s story is exactly what you need to hear. As the owner of The Wishing Thorn, a cross-stitch pattern store, Birgit has built a multi-six-figure business by staying authentic, connecting with her audience, and mastering the art of email marketing.

Let’s dive into her journey—from starting with a small audience to creating a business that drives consistent revenue and gives her the freedom to plan for the future.

Finding Your People: The Secret to Reaching the Right Customers

Every successful business starts with knowing your audience. For Birgit, that meant authentically engaging with her community on social media and discovering their shared interests beyond cross-stitch patterns.

“I did a post on Instagram about watching reruns of a mystery show, and the comments poured in—‘I love that show too!’” Birgit shared. That post sparked an “aha” moment: her audience loved mysteries, antiques, gardening, and quilting, not just stitching​​.

By leaning into those passions, she built a stronger connection with her followers. Birgit began sharing more about these themes through her content and products, incorporating Victorian designs and farmhouse styles that resonated deeply. This genuine engagement turned casual followers into a loyal community excited to support her work.

The Vault That Filled the Funnel: Growing an Email List

Birgit knew that growing her email list was crucial to building a successful business, so she created a gated sales page to make it happen. This was a dedicated page on her website where visitors could access a selection of free cross-stitch patterns—but only after signing up for her email list.

“I have a pop-up on my site, and if they want access to the free pattern vault, they have to get onto the list,” Birgit explained​. This simple yet powerful approach attracted engaged subscribers who valued her designs and were excited to stay connected.

The gated page wasn’t just about adding names to her list—it helped her build a community of people genuinely interested in her work. By nurturing these leads with regular email campaigns, Birgit turned her list into a consistent driver of revenue.

Turn On the Tap: How Email Drives 70% of Sales

Birgit’s email marketing strategy is the cornerstone of her business. With a mix of weekly campaigns and automated flows, her emails now drive up to 70% of her sales​.

“When I email consistently, sales go up. When I don’t, they slow down.”

Her strategy includes:

• Weekly campaigns: Day one to announce new products, day four to follow up with a hot segment.
• Automated flows: Welcome emails, abandoned cart reminders, and post-purchase follow-ups.

Why You Don’t Have to Do It All Alone

One of Birgit’s smartest moves was recognizing that she didn’t need to figure everything out on her own. Early on, she invested in private coaching calls with Inner Circle coaches to fast-track her learning and make confident decisions for her business.

“These coaching calls were game-changers,” Birgit shared. “Instead of spending hours second-guessing or trying to piece together a strategy, I got clear, actionable advice tailored to my business.”

The coaches helped her refine key strategies like email marketing, audience engagement, and setting up effective sales funnels. For instance, during one session, a coach suggested small tweaks to her automated email flows that immediately improved her open and click-through rates. Another session helped her optimize her gated sales page to drive even more subscribers.

Beyond the advice, these calls gave Birgit accountability and confidence. “Having someone to check in with and guide me through challenges kept me focused and on track,” she explained.

By leveraging coaching, Birgit freed up her time and mental energy to focus on what she loves—creating and connecting with her audience—while growing her business faster than she could have on her own. It’s proof that asking for help isn’t a weakness—it’s a strength that leads to results.

The Ad That Keeps on Giving: Let What Works Run

During Traffic Bootcamp, Birgit created an ad that performed exceptionally well—and instead of constantly tweaking it, she let it run.

“Don’t mess with something that’s working—just let it run,” she explained​. This approach consistently drove traffic and sales without unnecessary complications.

Show Up Authentically: Build a Community Around Your Brand

Birgit connects with her audience by showcasing completed projects and engaging with them on topics they love.

“I encourage my customers to send me pictures of what they finished, and then I post them on social media,” she shared. “They love that. Suddenly, there’s 200 people who love what they did, and they feel proud”​.

Beyond celebrating her customers, Birgit’s authenticity extends to how she shares her own story—the wins, challenges, and lessons learned. This transparency builds trust and loyalty, making her customers feel like they’re part of something bigger.

Your Business, Your Way: Build a Life You Love

Birgit’s journey shows that building a profitable, authentic business is possible with the right strategies and mindset. Here are her top takeaways:

• Know your audience: Lean into what they love.
• Grow your email list: It’s your most powerful tool.
• Invest in help: Fast-track your growth with the right support.
• Stay authentic: Build connections that go beyond transactions.

Ready to take the next step? Check out our Reliable Revenue program launching this February—it’s packed with strategies to help you build consistent, predictable income, just like Birgit.

Let Birgit’s story inspire you to create a business that’s not just profitable, but also brings you joy.

RELATED LINKS:

See Birgit’s Website here: https://thewishingthorn.com/

Learn more about the Reliable Revenue Course:

https://classroom.thesocialsalesgirls.com/reliable-revenue

Stabbing in the dark is gone. I know how to create income

https://thesocialsalesgirls.com/stabbing-in-the-dark-is-gone-i-know-how-to-create-income-episode-249/

We’re Getting Consistent Revenue Now

https://thesocialsalesgirls.com/were-getting-consistent-revenue-now-episode-202/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you’re looking to get sales traction.

When you listen, try to identify the one thing that was the catalyst for the success you’ll hear about in this episode.

Really listen and see if you can pick it up. I’ll jump in at the end, and share the one thing — because this is the thing that will put you on the path to success.

Here’s the back story for this episode:

Last year, we created a new training that was a game changer for hundreds of our Members. I think it is the number 1 strategy people like us can use to grow sales this year.

It’s so important, we’re offering it to non-members for only $15. In Brand Video Bootcamp we’ll show you how to execute this strategy – work with you for 5 days, you get to keep the lessons.

Here’s a link to register or get on the waitlist: https://classroom.thesocialsalesgirls.com/brand-video-bootcamp

It’s important to you because this is the training that got Rachel selling out her collections of very niched, one of a kind jewelry – with an average order value of more than $100.

And what you need to know is that all the things you may have been telling yourself about why you aren’t getting the sales you want are just not true.

I can teach you how to sell anything online, even if you have multiple barriers to getting sales.

I want you to listen to this interview that our Traffic Coach Cathy Hayhurst did with Rachel about how she transformed her business and how she feels about the future.

Hang on till the end, because I’ll be back to share the catalyst — and give you your next step.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

How Glory Built a $40K/Month Business While Working Full Time

If you’ve ever wondered what it takes to turn a simple idea into a thriving business—and eventually sell it for a profit—then Glory’s story is going to inspire you. What started as a creative way to make a unique vegan gift for her cousin turned into a booming eCommerce business with monthly sales hitting $40,000. Here’s how Glory did it, the lessons she learned along the way, and how you can apply her strategies to your own business.

How a Vegan Gift Challenge Sparked a Thriving Business

Glory’s business didn’t start with a master plan—it started with a family challenge. Her cousin needed a vegan-friendly gift, and Glory couldn’t find anything she loved in stores. So, she decided to make it herself. Armed with a little creativity and some YouTube tutorials, she learned how to make candles and packaged them into her first handmade gift hamper.

That small act of creativity sparked an idea: why not turn these unique hampers into a business? And just like that, Glory’s gift hamper business was born.

From GoDaddy to Shopify: Lessons from a Rocky Start

Starting a business is never smooth sailing, and Glory’s journey was no different. Her first website was built on GoDaddy, but she quickly realized it wasn’t designed to handle a growing eCommerce store. After making the switch to Shopify, everything changed.

“Shopify made everything easier,” Glory shared. “From managing products to setting up email marketing, it gave me the tools I needed to scale.” She also implemented pop-ups and email flows using Klaviyo, turning her website visitors into loyal subscribers.

Growing Your Email List: Glory’s Secret to 7X Growth in Four Months

If there’s one thing Glory swears by, it’s email marketing. In just four months, she grew her email list from 1,000 to 7,000 subscribers. Here’s how:

1. Pop-Ups That Work: Simple, clear pop-ups encouraged visitors to subscribe.
2. Evergreen Giveaway: A constant incentive kept new subscribers flowing in.
3. Birthday Flow: Offering a $30 voucher as a birthday gift was a game-changer for engagement.

“Your email list is gold,” Glory said. “Once you’ve got it, you can market directly to people who already love what you do.”

From One-and-Done to Monthly Subscriptions

Selling hampers was great, but Glory wanted a way to turn one-time customers into repeat buyers. Enter: subscription boxes. She introduced options like self-care hampers and book-and-wine subscriptions, giving her customers a reason to buy every month.

“I offered a discount on the first box to get people to sign up,” Glory explained. “Once they experienced the value, they stayed.” Subscriptions didn’t just increase her revenue—they built a loyal community around her brand.

The Role of Ads and Expert Coaching in Scaling to $40K Months

As her business grew, Glory realized she needed expert help to optimize her advertising. She worked with coaches to refine her Google and Facebook ads, focusing on data-driven decisions and creating eye-catching ad creatives.

“The right ads can make all the difference,” Glory shared. “Once I found what resonated with my audience, I scaled my campaigns and saw immediate results.”

Knowing When to Let Go: How Glory Sold Her Business for a Profit

After scaling her business to $40,000 months, Glory made the tough decision to sell. Balancing her corporate job with the demands of a growing eCommerce company wasn’t sustainable, and she wanted to ensure her business could continue thriving.

“I got my books in order, found the right buyer, and made sure the transition was seamless,” Glory said. Selling her business was bittersweet, but it allowed her to focus on her next chapter while knowing her hard work would live on.

What Glory Wants You to Know About Building a Business

If Glory could share one piece of advice, it’s this: focus on what moves the needle.

• Grow your email list: It’s your most valuable marketing asset.
• Invest in the right tools and coaching: Don’t waste time trying to figure everything out on your own.
• Evolve your business model: Don’t be afraid to try new things, like subscriptions, to increase profitability.

Your Next Step to Business Success

Glory’s journey proves that with creativity, consistency, and the right strategies, you can build a business that grows—and even sells for a profit. Ready to start your own success story? Take Glory’s advice: focus on what matters, stay consistent, and don’t be afraid to ask for help along the way.

If you’re looking for more tips, tools, and support, check out our Inner Circle program. It’s packed with resources to help you scale your eCommerce business, just like Glory did. Let’s make it happen!

RELATED LINKS:

Glory’s website: https://www.hampermystyle.com.au/

Learn more about the Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership

Learn more about Reliable Revenue: https://classroom.thesocialsalesgirls.com/reliable-revenue

Make your website a lead generating machine
https://thesocialsalesgirls.com/make-your-website-a-lead-generating-machine-episode-94/

Ready For Results? I Think You Should Hear This

https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.