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How Lindzee Added $5K/Month to Her Store With One Digital Product

A simple, automated funnel that brings in sales without inventory, shipping, or stress.

What if your next bestselling product didn’t require you to design something new, buy inventory, or ship a single box?

That’s exactly what Lindzee Barrera has done with her brand Birdie Girl Golf. In just a few months, she built a fully automated funnel around a $39 digital product that now brings in over $5,000 a month—and it’s running quietly in the background while she focuses on growing her business.

It’s not a course. It’s not a mastermind. It’s a simple, helpful PDF that solves a real problem for her ideal customer. In this post, we’ll show you how Lindzee did it—step by step.

She Used the Audience She Already Had

Lindzee didn’t launch something wildly different. She stayed in her lane. Her brand, Birdie Girl Golf, is focused on making the sport more approachable for women—and the digital product fits perfectly into that mission.

Rather than try to expand into a new niche or invent something that felt off-brand, she doubled down on her current audience and created a digital resource designed specifically for beginner and intermediate women golfers.

The offer? A 6-week bootcamp that helps new players feel confident, build their skills, and enjoy the game more. The content is approachable, practical, and aligned with what her audience already comes to her for: fun, friendly golf products that meet them where they are.

“My mission is to get more women to golf. And so it fits with my mission.”

She Built a Waitlist With the Right Freebie

To get this funnel off the ground, Lindzee started with a freebie that would attract the right people: a download called “Five Days of Drills”. It’s a short, practical PDF filled with beginner-friendly exercises that can be done at the driving range or at home—exactly the kind of content her target audience would be interested in.

She promoted the freebie using Meta lead ads and a simple landing page with a form. The result? Over 1,100 new subscribers added to her email list in a short period of time. No expensive tech stack. No elaborate lead magnet. Just a helpful download that spoke directly to the women she’s already selling to.

She keeps the ad running daily and continues to pull in new leads at a steady pace.

The Email Funnel That Sells on Autopilot

After someone downloads the freebie, they enter a short automated email sequence. This funnel introduces her $39 bootcamp eBook and explains how it builds on the free drills they’ve already received.

She keeps the messaging simple and consistent—reinforcing the value, removing the pressure, and helping her audience feel like this is something they can actually follow through on. There’s no launch schedule, no urgency countdown. It just runs.

And it WORKS.

Her email sequence consistently converts about 3% of new leads into buyers. 

While that may sound modest, when paired with low ad costs and zero fulfillment expenses, it adds up quickly—over $5,000 in sales in just one month.

It’s Pure Margin—and Totally Hands-Off

One of the best parts of this product is that Lindzee never has to touch it.

She uses Filemonk, a Shopify app that automatically delivers the digital file and protects it from unauthorized sharing. Orders are fulfilled instantly, with no manual involvement. That means no 3PL fees, no packaging costs, and no late-night email responses about lost shipments.

Since launching the funnel, she hasn’t updated the product or needed to change her process. The system just works. Every new subscriber enters the same sequence, and the content continues to perform month after month.

It’s not just profitable—it’s sustainable.

She’s Already Planning What’s Next

The success of this digital product has opened the door to more ideas. Lindzee is now planning to turn the eBook into a full video-based course. It’s the same content, just delivered in a more interactive format with added depth and value.

She’s also thinking critically about how to structure future offers without overcomplicating her business. Instead of chasing every new product idea or trend, she’s staying focused on what works—and making sure each new offer continues to serve the same audience.

By creating something once and letting it run, she’s gained not only revenue, but freedom.

Her Advice: Use What You Know

For store owners curious about digital products but unsure where to start, Lindzee’s advice is simple: don’t overthink it. Use what you know

 Look at the questions your customers ask, and create something that answers them.

She wrote her bootcamp based on her own experience learning golf. Then she hired someone on Fiverr to format it and used tools like ChatGPT to organize her thoughts. She didn’t wait until it was perfect—she launched and improved it over time.

“You have the content in your head… and ChatGPT can help formulate it cohesively.”

You don’t need to be a professional educator to create a digital product. You just need to know a little more than the person you’re helping—and be willing to package that knowledge in a way that’s easy to access and easy to buy.

Why This Simple Funnel Is Worth Replicating

This isn’t a story about overnight success or viral content. It’s about a store owner who took what she knew, packaged it with purpose, and built a funnel that supports her goals—without adding stress.

Lindzee’s digital product isn’t just making sales. It’s serving her audience, aligning with her mission, and giving her time back to keep growing her business.

And if you’re sitting on knowledge your customers would pay for—it might be time to follow her lead.

Want to see what Lindzee built?

👉 Birdie Girl Golf
👉 Filemonk App

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How Elizabeth Wade Made $14K in 10 Days—Without Touching a Single Product

The smart, seasonal promotion that turned cozy artwork into cash (no inventory required)

How do you run a $14K product launch… with no inventory, no shipping, and no upfront costs?

If you’re artist and entrepreneur Elizabeth Wade, the answer is simple: you turn your artwork into something cozy, call it a “Pop-Up Shop”, and let your audience do the rest.

In just 10 days, Elizabeth sold 367 print-on-demand blankets through her online store. She didn’t discount. She didn’t spend on ads. And she didn’t touch a single product.

Here’s how she did it—plus what you can borrow from her strategy to create your own low-effort, high-impact promotion.

From Artwork to Product—Without Holding Inventory

Elizabeth runs Elizabeth Wade Studio, where she sells illustrated prints, tea towels, and thoughtful gifts inspired by beloved books and universities.

She’s also a painter, a mom, and a business owner who understands that scaling a handmade brand doesn’t always mean making more—sometimes, it means making things smarter.

In the lead-up to the holidays, she had an idea: take her existing art and apply it to print-on-demand blankets using Printful. The setup was quick—just four hours to upload the art and create the listings—and she didn’t need to order a single product in advance.

“I had nothing to lose because I don’t have to purchase these blankets up front. I can just load up my artwork that I already had.”

She launched with about 40 blanket SKUs, each one featuring different pieces of her existing artwork. There was no shipping, no fulfillment stress, and no cash tied up in inventory. Just cozy, giftable art—ready to go.

She Didn’t Launch a Sale. She Launched a Pop-Up Shop.

Rather than discounting or running a generic Black Friday promo, Elizabeth gave her audience something new and exciting.

She called it a Pop-Up Shop.

“I think the word ‘pop-up’ was key, because people knew immediately there’s urgency here.”

She made it clear that the pop-up would only be open for 10 days, with a firm close date to guarantee Christmas delivery. That scarcity added urgency. And by using the term “Pop-Up,” she made the offer feel exclusive and special—without adding pressure or complexity.

She launched one week before Thanksgiving—before the rush of Black Friday sales—and it instantly stood out.

The Waitlist That Powered the Launch

Instead of just dropping the product and hoping for sales, Elizabeth built buzz ahead of time.

She teased the promotion on social media and via email, using a simple animated Canva graphic that hinted at something new (and cozy!) coming soon. She drove people to sign up for her waitlist—and made it clear they’d get early access before the shop opened to the public.

In just a few weeks, her waitlist grew to 500 people. No paid ads. Just consistent, on-brand promotion across her existing channels.

And when launch day came? Those 500 people showed up.

“I had about 500 on my waitlist… and I sold 150 blankets the first day.”

By the time the promo closed, she had sold 367 blankets and brought in $14,000 in revenue.

Why This Worked So Well (And Why It Cost Her Nothing)

Let’s break it down.

✅ It was risk-free.
She didn’t pay for inventory or shipping. If the idea flopped, her only investment was time.

✅ It was perfectly seasonal.
The product—cozy blankets—aligned with holiday gifting and the emotional tone of her brand.

✅ It was easy to execute.
She used art she already had. She didn’t design anything new, just applied her existing catalog to a new format.

✅ It was aligned with her brand.
The blankets weren’t random. They fit her story-loving, nostalgic aesthetic. Customers saw them as an extension of the art they already loved.

✅ It was clearly messaged.
No one was confused. This was a pop-up. It was limited. And it was a one-time chance to buy.

She Did It Again for Valentine’s Day—and You Can Too

Elizabeth reopened the Pop-Up briefly for Valentine’s Day and had another successful mini launch. She plans to run it again next fall with new artwork and more built-in anticipation.

If you want to try something similar, here’s what she recommends:

• Choose a product that feels like a fit. Think about what aligns with your brand and your customer’s lifestyle.
  
• Set a firm open + close date. Scarcity matters—but only if it’s real.
  
• Build a waitlist. This one step turned 500 subscribers into $7,000 in sales on day one.
  
• Keep it fun. Elizabeth used Canva animations and a warm, personal tone to build excitement and stay on-brand.
  
• Trust the model. With print-on-demand, you don’t need to overthink inventory. Just test, sell, and ship as you go.

When Your Art Meets Strategy, Big Things Happen

What makes this story so powerful isn’t just the revenue—it’s the simplicity. Elizabeth didn’t need a new product line. She didn’t need a big team or a ton of ad spend.

She needed:

• A product people would love
  
• A message that created urgency
  
• A plan to show up for her audience

Everything else? It took care of itself.

If you’ve ever felt like big promos are only for big businesses—this is your sign. You can start small. You can keep it fun. You can create something meaningful… and make money doing it.

“It felt low pressure. ‘Cause if no one bought, it would be okay. I didn’t lose anything.”

RELATED LINKS:

Elizabeth Wade Studio : https://elizabethwadestudio.com

Printful POD: https://www.printful.com/sell-with-printful

Morgan’s Strategy To Sell Out Her New Collections

https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/

From 0 to multiple 6 figures. The story of a creative success.

https://thesocialsalesgirls.com/from-0-to-multiple-6-figures-the-story-of-a-creative-success-

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GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

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Should You Take on Business Debt? Here’s What You Need to Know First

Money coach Ciara Stockeland shares how to use debt wisely—and what to do if it’s already weighing you down

Let’s talk about something that keeps a lot of store owners up at night: debt. It’s one of the most common questions we hear:

“Should I take out a loan to grow?”
“How do I know if debt is helping—or hurting me?”
“Is it even possible to get out of this hole?”

On the podcast, I sat down with Ciara Stockeland, money and inventory coach for ecommerce store owners, to get real about what debt actually means for small businesses. The truth?

Debt isn’t good or bad—it’s just a tool.

But like any tool, it’s dangerous if you’re using it without a plan. If you’ve ever had debt stress,  keep reading.

Not All Debt Is Created Equal

One of the biggest mistakes store owners make is treating all debt the same. But lumping everything together—credit cards, loans, lines of credit—just makes it harder to make smart decisions.

Ciara broke it down for us. There are five primary types of debt most product-based business owners encounter, and each one comes with different levels of risk, flexibility, and long-term impact.

“Debt has no moral authority. It’s a tool—but you have to understand why you’re using it.”

Here’s how they stack up:

1. Conventional Debt

These are your traditional, bank-issued term loans, Small Business Administration (SBA) loans, or even a home equity line of credit (HELOC). They typically have lower interest rates and predictable payment terms over several years.

When it’s good: You have strong financials, a solid plan, and need capital for long-term investment (like equipment, expansion, or a bulk inventory buy).

Watch out for: Approval can be slow. You’ll likely need a good credit score, and possibly collateral. And if you’re not confident in your repayment timeline, it can become a burden fast.

2. Shark Loans

These are the quick-cash offers from platforms like Shopify Capital, PayPal Working Capital, or Square Loans. They’re fast and easy—usually based on your sales history. But they take a daily percentage of your sales until the loan is repaid.

When it’s good: Rarely. These can be helpful in very short-term, high-margin scenarios if you absolutely know the ROI.

Watch out for: These loans siphon your cash every day—which means your bank balance might never rise even when sales do. Many store owners feel stuck in a cycle they can’t get out of.

3. Credit Cards

We all know them—and most of us have used them. They’re flexible, accessible, and easy to use for emergencies or shortfalls.

When it’s good: If you pay them off monthly and use rewards strategically, they can be helpful for cash flow.

Watch out for: High interest rates, creeping balances, and the temptation to spend money you don’t actually have. They often become a catch-all for “I’ll figure it out later” spending.

4. Owner or Family Loans

These are informal loans from yourself, a spouse, or a supportive relative. They’re often interest-free and come with emotional strings.

When it’s good: If documented and repaid with intention, they can be a great source of startup capital.

Watch out for: Guilt. Resentment. Avoiding repayment because “it’s just family.” These should be formalized with terms so they’re treated like any other loan.

5. Lines of Credit

A line of credit gives you access to funds up to a limit that you can draw from and repay repeatedly—similar to a credit card, but usually with lower interest and more structure.

When it’s good: For managing seasonal swings or buying inventory when you know the sales are coming. Great for businesses with predictable needs and repayment plans.

Watch out for: Treating it like free money or using it to plug holes you haven’t actually fixed. A LOC works best with discipline and a clear cash flow plan.

By understanding the purpose and impact of each type of debt, you can make better decisions—not just about how to borrow, but whether to borrow at all.

Don’t Ask “Which Loan?”—Ask “Why Now?”

Here’s the real game-changer: before you even think about what kind of loan to take, you need to understand why you need the money.

Because sometimes, the problem isn’t a cash shortage—it’s a margin problem. Or a growth problem. Or a pricing problem.

“If you don’t understand why you’re short on cash flow, you’re just going to end up with more problems—plus the debt.”

So before you click “accept” on that Shopify Capital offer, ask yourself:

• Am I borrowing to fuel healthy growth—or cover a hole?
  
• Is my pricing and margin set up to support this expansion?
  
• What’s the plan to repay this?

If you can’t answer those questions confidently, hit pause.

The Quick Math Problem That Tells You If You’re Ready

Before taking on debt, Ciara recommends a quick but powerful exercise:

1. Write down last month’s sales
   
2. Subtract your cost of goods sold and all expenses (including what you pay yourself)
   
3. What’s left over?
   
4. Now look at your projected debt payment. Can you cover it with what’s left?

If the answer is no—or if you’re already using debt to pay debt—that’s your red flag.

When Debt Does Make Sense

Not all debt is bad. In fact, some of Ciara’s most successful clients use debt as a tool—with a very clear plan.

She shared the story of a skincare brand owner who used a line of credit once a year to buy all of her inventory in bulk. The margin was strong. The plan to sell was in place. And the payback strategy was rock solid. After a few years, she transitioned to using her own cash.

“She never has to go to the bank again. And she’s making money on her money.”

That’s the goal—not never borrowing, but building a business that doesn’t rely on borrowing.

Already in Debt? Here’s What to Do

If you’re already juggling multiple loans, credit cards, or lines of credit, Ciara laid out a 5-step strategy to start untangling it:

1. Pay off shark loans first. These hurt your cash flow the most because they take a chunk of your sales every single day.
   
2. Formalize any owner/family loans. Put them on paper. Make them feel real.
   
3. Start building an inventory savings account. Even $50/month helps.
   
4. Consolidate or refinance remaining debt into one manageable term loan, if possible.
   
5. Tackle credit cards last. Why? Because credit cards are usually a symptom—not the root problem.

“Once you change your behavior, the credit card takes care of itself.”

Peace of Mind Starts With a Plan

This conversation wasn’t about fear or shame—it was about clarity.

Debt can feel heavy and confusing. But when you understand the numbers, the options, and the why behind your decisions, you stop reacting—and start leading.

You don’t need to be debt-free tomorrow. You just need to make your next move on purpose.

RELATED LINKS:

Check out Ciara’s Website: https://www.ciarastockeland.com/

How to get control of your $

https://thesocialsalesgirls.com/how-to-get-control-of-your-episode-158/

Frustrated by wasting time and money? A new approach for getting ROI

https://thesocialsalesgirls.com/frustrated-by-wasting-time-and-money-a-new-approach-for-getting-roi-episode-183/

How to Create Profit Goals

https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

From Etsy Side Hustle to Multi-Million Dollar CEO: What Bethany Would Do Differently

Hard-earned lessons on growing fast, leading a team, and making profit-driven decisions

What does it really take to grow a store to multi-seven figures? If you ask Bethany Wysolmerski, founder of Rubi & Lib, she’ll tell you: it’s not just about making sales.

It’s about leading people. Managing pressure. And being willing to make hard decisions—even when it means shutting down a brand that used to feel like the future.

In our conversation on the podcast, Bethany opened up about what she’s learned on her journey from handmade cake toppers on Etsy to managing a 10,000-square-foot commercial space and a team of full-time staff. Her story is packed with insights—especially if you’re in that six-figure range and wondering what it takes to scale.

From Glitter and Glue to 7 Figures

Before she was managing a 10,000-square-foot commercial space and a full-time team, Bethany was running an Etsy shop from her kitchen table—literally. Back in 2011, she started Pink Poppy Cupcakes, a side hustle that sold personalized party decor like cupcake toppers, banners, and first birthday decorations. Every piece was handmade—she cut the paper with a silhouette machine, glued each layer by hand, and sealed it all with a sprinkle of Mod Podge and glitter. It was messy, creative, and something she did in the evenings after her corporate HR job—just for fun.

Like so many of us, she didn’t start with a master plan. She started with something she loved. And over time, that “just for fun” business turned into Rubi & Lib—a multi-brand, multi-seven-figure powerhouse with a team, systems, and serious staying power.

The big shift came when she noticed her wedding cake toppers were consistently in demand. She saw the opportunity and leaned into it—scaling back birthday party decor and focusing fully on weddings. As orders increased, Bethany realized she couldn’t keep doing it all alone.

Her first big leap was hiring a part-time employee—someone to help assemble toppers while she focused on production and shipping. Around that time, she also set up her first website (though most sales still came through Etsy) and began thinking about how to scale beyond the kitchen table. These early moves laid the groundwork for what came next: a full rebrand, a deeper niche, and a business that was ready to grow.

The result? Sales took off. By 2019, they were on the verge of hitting 7 figures—and Bethany had turned a scrappy side hustle into a serious business with serious momentum.

When COVID Cancelled Weddings, She Asked What Her Customers Needed

In 2020, Rubi & Lib had carved out a profitable niche in wedding decor. Then the world stopped—and so did the weddings.

Instead of panicking, Bethany asked a better question: What do our customers need right now?

So she surveyed her email list.

“They came back with—we want gifts. Right? We’re in COVID, they want to connect with their loved ones. They can’t get out to the stores.”

That response turned into Barn Street Designs, a second brand selling giftable products. They launched it just two weeks before Black Friday—and it worked. In fact, for the first time ever, their website outperformed Etsy.

Takeaway: When the path forward feels unclear, listen to your customers. They’ll show you where to go next.

Hiring Made Growth Possible—And Challenging

As sales took off, so did the complexity of Bethany’s business. She started hiring—not just helpers, but team members with serious skillsets: a purchaser, an office manager, a designer, and more.

The payoff? More ideas, more capacity, and faster growth. But also… more pressure.

“We’re not a speedboat anymore. We’re a cruise ship. If we want to adjust a little bit, it takes time to get everybody on board and start moving the ship.”

Bethany learned to lead, to manage roles, and to reassign people based on their strengths. And she learned the difference between being a seller—and being a CEO.

When Sales Were High But Profit Was Gone

Fast forward to 2023. Bethany’s top-line revenue was strong. Her business had grown quickly, and from the outside, everything looked successful. But behind the scenes, something wasn’t adding up. Despite solid sales across multiple brands, she was losing money—and the stress of covering payroll, credit cards, and rising overhead was keeping her up at night.

“I’m watching my sales year after year increase. And I’m watching my profit at the bottom line dwindle further and further down to zero.”

So she blocked out time, shut the door to her office, and manually broke down the numbers. Brand by brand. Line by line. When she finally separated her financials and assigned labor, product costs, and overhead correctly, the problem became crystal clear: Barn Street Designs, the second brand she had launched during COVID, was draining resources faster than it was generating profit.

“I looked at that number for maybe 30 seconds… and immediately messaged Susan and said, ‘I’m shutting it down.’”

It wasn’t an easy decision. Barn Street had been a pandemic pivot that helped save her business, and she’d invested a lot of time and emotion into growing it. But once she saw the data, she didn’t hesitate. She shut it down in January. Within three months, two of those months were profitable—something that hadn’t happened that early in the year for a long time.

What She’d Do Differently (If She Were Starting Today)

Bethany has no regrets—but she does have wisdom. Here are five things she wishes she’d done sooner:

1. Get a P&L every month—and understand it.

If you don’t get your financials on time, speak up. If you don’t understand them, ask for help.

“I left [a retreat] going, why am I afraid of my accountant? I pay them. I need something. Why am I so afraid to say that?”

2. Test and try new things while you’re small.

Early on, it’s easier to pivot. Don’t be afraid to experiment with ads, product lines, or bundles when it’s just you. It’s harder to shift a cruise ship than a speedboat.

3. Listen to your customers.

Your next winning product (or pivot) might be waiting in your inbox. Survey your list. Read reviews. Success leaves clues.

4. Make hard decisions based on facts, not feelings.

Bethany loved Barn Street. But when she saw it was draining the business, she shut it down fast—and moved on.

“Once I made the decision, it was this just freeing moment… I was breathing again.”

5. Ask for help. Sooner than you think.

You’re not meant to figure it all out alone. The sooner you ask for support, the sooner you can move forward.

Grow Fast If You Want—But Grow Smart If You Can

Bethany built a multi-seven-figure store from scratch. But her biggest success didn’t come from sales. It came from self-awareness, strategy, and the willingness to make hard calls.

Whether you’re trying to hit your first $100K or holding down a $2M business, her story is proof that profit isn’t a reward for working harder. It’s the result of leading smarter.

RELATED LINKS:

Check out Bethany’s Business here:
rubiandlib.com
Instagram: @rubiandlib
Facebook: Rubi & Lib

The Real Source of Stress For 6 And 7-Figure Store Owners
https://thesocialsalesgirls.com/the-real-source-of-stress-for-6-and-7-figure-store-owners-episode-214/

Do This Now And Be More Profitable
https://thesocialsalesgirls.com/do-this-now-and-be-more-profitable-episode-204/

The $500/Hour Job You Should Be Doing
https://thesocialsalesgirls.com/the-500-hour-job-you-should-be-doing-episode-226/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.