In this episode of 15 Minute Feedback, I’m chatting with our Inner Circle member Julie Drake.

Julie owns www.mimigowns.com
Here’s how she describes her business:

“I sell fancy, comfy nightgowns to millennial women. We launched in June 2019 with 3 nightgown styles (all designed and manufactured by me). We also offer some robes/cardigans to go over the nightgowns that I purchased wholesale and resell on my website.”

Julie is feeling a little stuck even though she’s ready to take her business to the next level.

“Things have been going ok, but I need help figuring out what to do next. I feel like it’s time to start developing nightgown styles for the next collection, but we don’t yet have the cash to fund production of a new collection. Would love to discuss this with Susan and get some feedback!“

Once I got some more information, we found out that there are three big clues about Julie’s next steps. That’s the good news.

The bigger issue is that she needs to bring in more new product and she doesn’t have the cashflow to do it. It’s a common problem for us store owners, so we talked about:

1. How she can raise some quick cash to get her started
2. The event she can create next month to keep sales coming
3. Two options for a long term growth strategy, so she can stop worrying about cash flow and spend more time on marketing her business

Watch below to get all the details:

Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.

Interested in learning more about the Inner Circle? Click here.

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A few months ago, Edwin and I recorded an episode of 15 minute feedback.

Edwin and his brother Joel, recently pivoted from selling coffee-themed apparel to actually selling their own branded coffee.

2019 has a been a wild ride, and when I asked Edwin how I could help, he said he would love to know how to get more consistent sales results.

The best way to get consistent results is to take consistent action on a few things that will result in sales.

Watch as we take a deep dive into Edwin’s numbers and come up with a three-step plan for him.

The one thing Edwin needs to do to get consistent sales is to keep on top of his important metrics.

I made him a Monday Metrics spreadsheet. You can get a copy here:

Download Monday Metrics

Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.

Interested in learning more about the Inner Circle? Click here.

Related Posts

Our Inner Circle Member Jenn was frustrated because:

• She’s struggling to get engagement in a popular niche (she makes dog carriers)
• She’s posting 2 times a day and feels lucky if she gets a couple of “likes” on the post.
• And, she’s been trying to build her custom audience of people who have “viewed content” for 2 months, and progress is slow…

Sound familiar?

But here’s the thing:

There are clues all over Jenn’s Page. Clues that show her what she should do next to get more engagement. More clicks, and build that audience.

And, Jenn’s not so far away from her goal.

Watch and see:

• How she can get more engagement starting today.
• And what she can do right now to get going with her custom audience.

Not in the Inner Circle? Get on the list to be the first to know when we open the doors again! Click here.

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Our Inner Circle member Camilla was concerned about her conversion rate of only 0.79%.

She’s a smart cookie – and she knew she should look at her Conversion Funnel.

• Add to cart
• Reached checkout
• Sessions converted

Camilla had a serious drop off in her funnel.

That’s the bad news. The good news is that her situation can be fixed quickly and without spending a dime!

Watch and see:

• Her Conversion Funnel
• The cause of the drop-off
• The one thing she can do to fix it fast

Not in the Inner Circle? Get on the list to be the first to know when we open the doors again! Click here.

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When I started to chat with Alison about her business, she told me that she’d love to be able to take a much bigger paycheck.

Maybe you can relate?

I think it’s important for all of us to feel like we’re well compensated for all our risk and hard work.

With that one goal in mind, we talked about a strategy that will get her that super-sized paycheck.

Alison is doing lots of things well, but there are a few key things she could do that would change everything for her quickly, and set her up for long term success.

Watch this 30 minute session and learn:

1. How to “mine” a report Google Analytics for clues about what you should double down on.
2. The change in strategy that will get Alison her bigger paycheck fast, and will set her up for long term growth.
3. A simple lead generation and follow up email plan that will bring in reliable revenue. Alison can set it up once, and monitor it. (Inner Circle Members: Instructions to set this up can be found in Conversion School.)
4. A long term strategy to build her business into a high volume profit centre. Very sale-able!

Members of the Inner Circle have the opportunity to have Susan review their website and provide them with three actionable steps to get more website traffic.

Interested in learning more about the Inner Circle? Click here.

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