Growth Strategies from my Mastermind (Part 1). Episode 151

Growth Strategies from my Mastermind (Part 1). Episode 151

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Last week I had the luxury of escaping winter and going on a 3 day retreat with some incredibly talented, successful store owners. They’re all members of my Mastermind Accelerator program.
It’s a very small group of 6 and 7 figure store owners. These women are already successful – There are 15 store owners in the Group, and the combined annual revenue of the members is close to $10Million.
Even though they have learned what it takes to find their audience and get conversions, , different stages of business have different challenges – and we spend our time together working on strategy – to get clear on what each member wants to accomplish this year, and step by step plan to get there.
Being in a room with these bright, thoughtful, generous, store owners was like having a panel of experts take a look at your business, and give you feedback and suggestions based on their real life experiences.

It was so good.

Every one of us agreed that we wouldn’t be where we are today without the support of other successful store owners who have shared with us over the years.
When I was thinking about how we could pay it forward, I thought it would be amazing if you could hear from the women in the room – in their own voices

Meet Shannon Cates: Birdmoss
A little less than 2 years ago, Shannon decided to do a hard pivot and close the business that was not scalable and completely drained her energy. She gave herself permission to turn an interest into a passion, and the birdmoss subscription box was born.
In less than 2 years, Shannon has 800 monthly subscribers who get a glimpse of a magical world when they receive their box each month.
I believe that one of the reasons Shannon has grown her box steadily is how she has removed the biggest barrier to getting a sale – the waiting. Listen and discover Shannon’s genius!
https://birdmoss.com/products/birdmoss-box-monthly-subscription

Meet Amanda Sheets: High Cotton Ties
Amanda Sheets bought her business, High Cotton Ties a few years ago.
Last year, she made big progress, and came close to doubling her sales.
Hear her best advice for all store owners, no matter what stage you’re at!
https://www.highcottonties.com

Meet Bethany Wyslomerski: Rubi and Lib
I’ve known Bethany for years. She’s incredibly successful – and humble. But the Truth is, she’s running 2 online businesses, and managing a team, and she makes it look easy.
Her tip is all about free money. I love it, because this is a strategy that scales as you grow
Grab a pen and listen in:
https://rubiandlib.com/
https://apps.shopify.com/navidium-shipping-protection

Meet Michelle Smith: Mama Suds
She’s so smart! Michelle shared a game changing strategy with us at our retreat, and I love her tip – because it’s such solid long term advice that keep you on track and focused.
https://www.mamasuds.com/

Meet Pam Rodgers: Stella Chroma
Pam runs a six figure company, she’s a Maker, and she’s a full time Nurse Practitioner
Listen to hear her strategy for getting it all done, while growing a six figure revenue stream.
https://www.stellachroma.com/

Meet Sylvie Roy: Eclair Lips
Sylvie’s sales have skyrocketed in the past 12 months. A year ago, she was up to her elbows making lip balm. Now she’s free to focus on marketing.
Today, she’s got a team. Lear how she fast tracked the training, and is setting her team up for success as they grow.
https://eclairlips.com/

Meet Renee Hill Wood: The Comfort Company
Renee has a high volume store, with a long history of success. She has more organic traffic than anyone I know, and a solid conversion rate.
She’s a former Social worker, and I love her advice about success.
https://www.thecomfortcompany.com/

Meet Tina Bar On is a Coach in the Inner Circle
Tina leads our members success team, and, like you, she’s an ecommerce store owner.
She’s on about 50 coaching calls every month, so she has a front row seat to see what’s working for store owners now. Grab a pen – you’ll want to take some notes.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

2024: How To Reach Your Big Goals This Year. Episode 197

2024: How To Reach Your Big Goals This Year. Episode 197

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsThere’s nothing like a new year to revisit our goals, is there? If you're like...

Here’s what to do differently next year. Episode 195

Here’s what to do differently next year. Episode 195

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsOUR FAVORITE STRATEGIES FOR SUCCESS IN 2024 The ecommerce landscape is evolving,...

Grants can Grow your Business [Insider Secret]. Episode 150

Grants can Grow your Business [Insider Secret]. Episode 150

No time to listen now? We'll send it to your inbox.

No time to listen now? We'll send it to your inbox.

or scroll down to get the highlights

Today I sat down with long time Inner Circle Member Crystal Lovelle.
Crystal is the Founder of https://www.littleblackboxbakedgoods.com/

Besides having an amazing website, Crystal is super smart and a strategic thinker, so when she posts in our group, I listen.

A few weeks ago, I asked our Members to share their wins, and Crystal reported that her online sales are up 82% this year.
Given that it’s been a tough year for some, I wanted to know more – and Crystal gave us all a breakdown of what she had done to get those sales. I thought it would be great to share on the podcast.
But when we started chatting I realized Crystal had even more to share.

In 2022, Crystal decided to prioritize applying for Grants, both for cash and education.
And the outcome was amazing. In total she got 4 Grants. It was a game changer for her.

Listen in and hear:

  • Crystal’s process for finding Grants
  • The strategy she used to apply for grants quick and easy
  • How she turned a $5200 grant into a lasting increase in sales.

You don’t want to miss this episode – it’s pure gold.

Here’s the post that started our convo

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

2024: How To Reach Your Big Goals This Year. Episode 197

2024: How To Reach Your Big Goals This Year. Episode 197

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsThere’s nothing like a new year to revisit our goals, is there? If you're like...

Here’s what to do differently next year. Episode 195

Here’s what to do differently next year. Episode 195

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsOUR FAVORITE STRATEGIES FOR SUCCESS IN 2024 The ecommerce landscape is evolving,...

How to become Memorable. Episode 149

How to become Memorable. Episode 149

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No time to listen now? We'll send it to your inbox.

or scroll down to get the highlights

My friend Bonnie is a well known Artist and Educator. She’s a (famous) Surface Pattern Designer.

I can spot her work a mile away. She’s memorable.

I teach people how to grow their online sales, so when I realized that Bonnie and I have several clients in common, I was a little surprised.

Why are product business owners learning Surface Pattern Design?

And then I had a lightbulb moment. I’m so inspired by what it makes possible for us.

When you listen to this conversation I had with Bonnie about surface pattern design, you might hear my head exploding with ideas for people like us.

We could create products with a higher perceived value.

We could create a product that is exclusive to us, wildly profitable, and scalable.

Our businesses, and our products could become memorable, and that’s more valuable than any ad you’ll ever run.

PS Want to know more?

Bonnie is hosting her free Workshop, Secrets to Success in Surface Pattern Design

The workshop starts on February 13th, and it’s available to you until March 1st.

Register here, it’s Free!
Here’s a link: https://www.bonniechristine.com/a/2147528551/R4s7AdDz

The “aha” moment that took me 5 years to share. Episode 147

The “aha” moment that took me 5 years to share. Episode 147

No time to listen now? We'll send it to your inbox.

No time to listen now? We'll send it to your inbox.

or scroll down to get the highlights

Come behind the scenes with me as I share my most recent “aha” moment.

It’s a simple concept, but it’s an incredibly powerful way for us to:

  • Visually see the status of our marketing and monitor it every month
  • Know at a glance what we need to focus on
  • Understand how we can set ourselves up to sell more every month.

Here’s the Sales Funnel Graphic I promised you




I have to give our  Ads Made Easy Coach, Cathay Hayhurst credit for sparking this idea, and a big thanks to Tina Bar-On, our Member Success Coach, and Kelly Barth for creating this training for our Members.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

2024: How To Reach Your Big Goals This Year. Episode 197

2024: How To Reach Your Big Goals This Year. Episode 197

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsThere’s nothing like a new year to revisit our goals, is there? If you're like...

Here’s what to do differently next year. Episode 195

Here’s what to do differently next year. Episode 195

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsOUR FAVORITE STRATEGIES FOR SUCCESS IN 2024 The ecommerce landscape is evolving,...

Double sales without spending more? Episode 146

Double sales without spending more? Episode 146

No time to listen now? We'll send it to your inbox.

No time to listen now? We'll send it to your inbox.

or scroll down to get the highlights

Wouldn’t it be amazing to double your sales without having to go out and spend a bunch of money on ads?

Meet Michelle Smith, the founder of https://www.mamasuds.com/

Michelle has grown her business like many of us do. She started at home, and step by step she’s built a solid online business with multi six figure sales, employees, and a great income for her family.
She’s done a lot of things well. But until last year, she’d never implemented Reliable Revenue in her business.
Even though she’s been an Inner Circle member for years, the time wasn’t right.

She was so busy working “in” her business, that she hired some help to look after emailing her list.

In March of 2022, Michelle committed to Reliable Revenue, and started implementing right away. Even though she was worried about sending more emails, she followed the instructions and just “did it”.

And something amazing happened. Within 2 weeks, her sales from the emails she sent paid for her Reliable revenue program fee.

In fact, in March off 2022 Michelle doubled her email sends, and increased her sales from email by 8X.

In April, as we were finishing the course, Michelle doubled her email sends again, and doubled her sales from emails again.

Michelle was incredibly consistent all year, and by November, she had more than doubled her email sends again, and once again doubled her sales from email.

Here’s what else happened:
Even though she’s sending more emails than ever before, Michelle’s open rate and click rates are higher than they were before Reliable Revenue.

Michelle realized that she’s really good at email. In fact she’s really good at marketing her business. So good in fact, that late in 2022, she hired enough help that she’s no longer working “in” her business. Instead, she works “on” her business. And that means she’s finally able to take time away without falling behind in production and shipping.

In a year many business struggled, Mamasuds had it’s best year ever in 2022.

Listen to the episode to hear:

  • The Reliable Revenue send strategy that can double your sales from email.
  • How to keep more of your subscribers engaged.
  • How you can get better open and click rates.

Don’t miss your chance to learn how you can create more sales without spending more money.
Join Susan for our Reliable Revenue Workshop.
You’ll use your data to build your Reliable Revenue marketing plan.
For only $15 you leave with a list of work you can do next month to get on track to have your best year yet.

Link for workshop: thesocialsalesgirls.com/rrw

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

2024: How To Reach Your Big Goals This Year. Episode 197

2024: How To Reach Your Big Goals This Year. Episode 197

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsThere’s nothing like a new year to revisit our goals, is there? If you're like...

Here’s what to do differently next year. Episode 195

Here’s what to do differently next year. Episode 195

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsOUR FAVORITE STRATEGIES FOR SUCCESS IN 2024 The ecommerce landscape is evolving,...

How to get Reliable Sales every day. Episode 145

How to get Reliable Sales every day. Episode 145

No time to listen now? We'll send it to your inbox.

No time to listen now? We'll send it to your inbox.

or scroll down to get the highlights

We all want predictable, Reliable Revenue, right?

When I ask clients what they’d like to change in their business, the answer I hear most often is that they want reliable sales – or sales they can count on every day

I get it. When you don’t have reliable revenue, it’s hard to plan. You’re afraid to spend your cash, because you’re not confident that you’ll earn it back quickly

So you put off investing in inventory, hiring help, and even in your own education because you’re “waiting” to crack the code and finally be able to count on your sales.

When you do have “sales you can count on”, that’s when you have Reliable Revenue.

And suddenly, you have breathing room.

  • You can step back and decide how you’ll grow your business
  • You can invest in Inventory, team, education, salary, even a vacation
  • You get some headspace back – because you’re not doing backflips every month to get sales

The biggest benefit of all is confidence

Confident that you’re on the right track

Confident in your ability to grow your business

Confident that you’re not one bad month away from disaster

When you’re confident – you’re a better manager, and you’ll build your business strategically instead of chasing tactics to get sales.

This is how I like to define Reliable Revenue: It’s when you start getting sales that aren’t a result of any big activity. You don’t always know where each sale came from, and you don’t often recognize the name of the customer, so you go looking to see where the sale came from.

And what you realize is that these sales are the result of the systems you have put in place, and the work you do consistently.

At first, reliable sales start coming in monthly, then weekly, and later it’s daily.

And that’s when everything changes

Even though it might seem hard to set yourself up for RR, I want you to know it’s completely possible. And in fact, you can set yourself up to get RR even when you’re new, and you don’t have it all figured out

So, how do you set it up?
Listen in, I’m going to break it down for you.

Ready to make your Reliable Revenue Plan?

Here’s how you can start:
This month, we’re running an interactive Reliable Revenue Workshop.
Our monthly Workshops are usually for Inner Circle members only, but because this work is so important we are inviting everyone in our audience to work on this with our help.

You can attend a session live and get the self study video for only $15

Register for your Workshop here: https://classroom.thesocialsalesgirls.com/reliable-revenue-workshop

Here’s what you’ll do in the Workshop:

  • You’ll start by figuring out where you are now. We’ll show you what sales you can expect based on your current data.
  • You’ll set up your sales funnel – and we’ll show you how to monitor it each month
  • You’ll learn how to Implement Reliable Revenue Strategies
  • You’ll walk away with clarity on how to get predictable, reliable sales,  and you’ll be ready to work on strategies to fill your sales funnel.

Don’t miss your chance to start the year with a plan – you don’t have to reinvent the wheel. You’ll work your plan consistently, and build your sales month over month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

2024: How To Reach Your Big Goals This Year. Episode 197

2024: How To Reach Your Big Goals This Year. Episode 197

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsThere’s nothing like a new year to revisit our goals, is there? If you're like...

Here’s what to do differently next year. Episode 195

Here’s what to do differently next year. Episode 195

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsOUR FAVORITE STRATEGIES FOR SUCCESS IN 2024 The ecommerce landscape is evolving,...