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Many Ecommerce store owners are surprised when they learn that they need a massive audience to keep growing and reach their long term sales goals. 

It’s not uncommon for higher volume stores to reach millions of people every month. 
They’re highly visible.

Even when you’re a new-ish Ecommerce store owner, you’ll need to make yourself visible to 100,000 – 200,000 people every month in order to create awareness for your products.

It might seem daunting, but the truth is it’s not that hard, or expensive.

Brand Videos are one of the fastest ways to build your product awareness, get more traffic to your site, and make your business visible and memorable.

You might be thinking that Brand Videos are only for “big” businesses, and that you need a high production value, big budget video, but I know that’s not the case.

Every Ecommerce store owner should have a Brand Video. When you have a Brand Video, you’ll be able to use it to:
→Attract the right people, by giving them a  taste of what they’ll find on your site
→Build a massive audience – for a tiny spend 

Listen in as our Inner Circle Traffic Coach, Cathy Hayhurst shares a simple way to create your Brand Video then use it to build a massive audience. 

Grab a pen, take some notes, and before you know it, your store will be visible, and your audience will be full of people who have a genuine interest in your products.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Have you heard of an SEO Funnel?

Most of us understand the sales funnel where we’ve got our cold, warm, and hot audiences filtering down the funnel to the purchase goal.

You can apply that same method of thinking to SEO.

An SEO Funnel will bring consistent, high quality traffic to your site, and it doesn’t cost a dime.

Investing time into SEO can be beneficial for any ecommerce business, and you can use a content-based funnel strategy to grow traffic and sales without advertising.

What is a SEO Funnel?
It’s an SEO focused content strategy designed to warm up your audiences and bring them down a funnel, until they make a purchase. Your SEO Funnel has 3 audiences.
Top of funnel audience, middle of funnel audience, and bottom of funnel audience.

Specific SEO focused content is created to attract a top of funnel, middle of funnel, and bottom of funnel audience.

What kinds of Ecommerce stores should use an SEO Funnel?
Every product based Ecommerce business can benefit from this strategy.

Why is this Important to me now?
The SEO Funnel is a slow growing evergreen strategy. You can track and measure your results, so you can see that it’s working and your time is well spent. You can implement it by creating content consistently over time. This isn’t a paid strategy. Your investment is in time, not money.

Traffic that comes to your store from an organic search will often have higher than average conversion rates.

How to get started:
Start by optimizing your Collection and Product pages.

We recommend you do some keyword research, to determine the best keyword phrases to use for each of those pages.
Find the best keyword phrases by using a tool like ubersuggest.
It’s a cost effective way to do keyword research quickly.
You can also use a free tool like the Google Ads keyword planner.
Look for phrases that actually get searched by real people, so you can be confident that the keywords you are using are actually getting some traffic.

Look for keyword phrases that have 1,000 – 10,000 searches a month for products.

Once you’ve done that, make a plan to optimize your homepage, your collections, and your product pages. At a minimum, include your chosen keyword phrase in your title description and image alt text at a minimum.

In the Inner Circle, we have great training  that explains how to do this, step by step.
Learn how to keyword optimize your site. Get the free guide, Simple SEO for Store Owners.

TOP OF FUNNEL: Audience is in the awareness stage. They may not even know that they need your product. They’re asking general questions and considering multiple options. Create broad content that answers questions like What is X? is perfect at this stage.
MIDDLE OF FUNNEL: Audience knows they need your product and are still deciding on which option is best. They may be looking at your products and competitor’s products. Content that is more product specific helps them decide which product will best fill their need. Product comparisons or reviews are two examples of content to create for this stage.
BOTTOM OF FUNNEL: This audience has already made the decision to purchase and they are considering a purchase from you. Your job is to assure them that they are making the right decision by buying from you. Content like lots of reviews, “how to” guides, and in depth product descriptions with specifications can help them make the decision to purchase.

Key points to remember:
1. All store owners should work on an SEO strategy, even if they use paid ads. This content will help buyers feel confident in purchasing from you.
2. SEO is a long term strategy. While sometimes we see quick wins in ranking and traffic, the reality is that bigger wins take months (and sometimes) years to attain.
3. If you use Google ads, working on your SEO will directly and indirectly help those ads. Google P-Max normally uses SEO product titles & descriptions, and optimizing your listings will help you be found more often.

Your next steps:
1. Perform a content audit of your site using the SEO Funnel as a guide.
2.Find the gaps and make a plan to start, or improve, your own funnel. 

For 1:1 help, Inner Circle members can book a call with our SEO Coach, Sarah and get personalized recommendations for your product.

Not a member of the Inner Circle? Use this link to get the details.
https://thesocialsalesgirls.com/inner-circle/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

What can I work on that will really move the needle in my business.

What’s the work that will get me closer to my goals, keep me on track, and lead to long term success?

This is the question that swirls around in almost every store owner’s head – all the time.

For years we’ve been giving our Inner Circle Members the exact work they must do in order to get sales.

More often than not, their progress comes in baby steps, and sometimes that’s really hard to see. That’s when many people start to wonder if all their effort is having any impact on their results. And they shift gears or stop altogether.

It’s a problem

This year, we developed new training that solves that problem.

We’re teaching our Members how to build a Sales Funnel for their shops.

When you build your sales funnel, you actually get to see:

• How many potential customers are in your Sales Funnel
• Where they are on their customer journey
• The work you need to do to convert more people into buyers
• What your business needs you to focus on this month.

You are actually able to see what your business needs each month. You’ll do the work, and you’ll be able to physically see the impact of your work when you build your Sales Funnel next month.

Building their own Sales Funnel, and being able to see the big picture has had a massive impact for our Members. They’re focused. And they’re making more progress than ever before.

This training is so important that I knew we must share it with you.

Join us next month for a live, hands-on workshop. We’ll guide you through the process as you build your Sales Funnel.

You’ll leave knowing the big picture for your store, and the work you’ll focus on that will get you closer to your big goals.

You can register here. The cost is $10. Join us live, and come ready to work.

A replay will be delivered to all registrants.

https://classroom.thesocialsalesgirls.com/build-your-sales-funnel-workshop

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.