How many “eyeballs” see your products. get past this Roadblock to success. Episode 175

How many “eyeballs” see your products. get past this Roadblock to success. Episode 175

by | Aug 8, 2023 | GROWTH, Podcast

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When I started our Podcast, the Ecommerce Roadmap, three years ago. I had no idea what I was doing, or if anyone would listen. At the time, I was listening to podcasts myself, and I loved the episodes that left me with something that I could take action on. Even if it was one small thing.

I started out knowing that I don’t have all the answers, but as a long time, and somewhat successful store owner, I could share what I was working on, and let everyone see what real results look like.

My goal was to leave listeners with something they could take action on every time they tune in.

Three years later, I still don’t have all the answers, and I still want to leave you with real strategies that you can implement.

I’m sharing this today because I want you to be clear on the one strategy that has had a huge impact on our Members’ success this year. I think it’s crucial for every store owner.

If you prefer to listen, you can hear about it here if not, read on.

 

A year ago, as a Team, we were preparing for a cookie-less internet by investing a little money on increasing our visibility and focusing on audience building. We created training that walked our members through the process and they learned how easy and affordable it is to build a huge audience of people who have seen their products and have awareness of their business.

Our members are actually able to see how many people have “eyeballs” on their products each month. They can measure and track their total audience size using their total monthly reach.

The training we created is called Ads Made Easy. It’s available for all Inner Circle Members, and if you’re not a member you can purchase it here for only $39.99.

It’s crucial for all store owners to have a big audience because it’s a pool of people you can retarget on Social Media easily, and with only a tiny ad spend.

When you do that, and you give this audience a call to action, here’s what happens:

  • Your audience is 2x more likely (than a cold audience) to click a link and visit your website
  • Your audience is 2x more likely (than a cold audience) to enter your giveaway
  • Your audience is 2x more likely (than a cold audience) to watch your videos
  • Your audience is 2x more likely (than a cold audience) to become a buyer

…and, it will cost you 20% – 50% less per click.

 

The results we get when we retarget our audience are consistently good, and taking the time to build an audience has had a great ROI.

If you haven’t built your audience yet, I would encourage you to not skip this step.

 

This year, we’ve created a tool that our Members use to get even more control over their results. Our Members build out a unique Sales Funnel for their stores. Their Sales Funnel is a visual representation of their customer’s journey from the awareness (eyeballs) stage all the way down to the bottom of their funnel to the “purchase” stage.

Our members can see how many people are in each stage of their Sales Funnel.
This allows them to see the big picture for their business at a glance.

When they implement this strategy, they understand why they’re not reaching sales goals, and they know how to course correct by filling up the weak spots in their Sales Funnel.

They can even make a plan for steady, sustainable sales growth, by adding more people to the top of their Sales Funnel, and nurturing them down the funnel until they become buyers.

A year later, our Members are getting results that have transformed how they approach growing their sales.

See a sample Sales Funnel graphic and learn more about building a sales funnel for your store when you listen to Epiosde #147.

Next week – come behind the scenes with me, and see what’s possible when you do this work every month. I’m talking with a long term member – Renee Harris, you’ll get a peek at insider info that most people never share.

Here’s what happened when Renee started using her Sales Funnel. You won’t want to miss this.

“At the end of Feb, our YTD was only up by 3% over the same period last year. Today YTD we’re at 28% over last year YTD and I expect Q4 to be amazing. I’m working to get that set up and ready. What’s crazy is that June and July of last year were HORRIBLE. I had to lay off VAs, stop my FB ads and quit expensive paid coaching outside TSSG. This June/July compared to last year’s June/July: up 83% (“J” months don’t HAVE to be bad!)”

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

How to Create Profit Goals. Episode 209

How to Create Profit Goals. Episode 209

Apr 2, 2024

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsGet the details on this week's episode: The magic of transforming debt into...

That Time I Did Something Desperate. Episode 207

That Time I Did Something Desperate. Episode 207

Mar 19, 2024

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsThat Time I Did Something Desperate The road to ecommerce success is lonely. I...

The one thing even smart Business owners continue to get wrong. Episode 174

The one thing even smart Business owners continue to get wrong. Episode 174

by | Aug 1, 2023 | GROWTH, Podcast

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The one thing even smart business owners continue to get wrong

A few weeks ago, I was in one of the small groups of clients I’m working with right now, and something happened that stopped me in my tracks. When it happened, I knew I had to share it, because it’s something that we all get wrong. And if nobody points it out, we do it over and over. It keeps us stuck. 

Hear it on the Podcast

First, here’s what happened:

And as part of the support for our Reliable Revenue program, I work on strategy with a small group of Reliable Revenue students. We work together for 6 weeks, and at the end, the students in this small group have created a Strategic Plan for their store. 

When we’re creating our plans, we use the same process and a Strategic Planning document that I’ve been using for years. It’s how I create my own strategic plan.
I’ve been creating my Strategic Plans this way for many years. It’s transformed the way I operate as a business owner, and as a result, my business has grown by leaps and bounds.

 I’ve developed good focus, and referring back to my Strategic Planning document is the reason for my focus and consistency. It keeps me on track, and I accomplish more.

The Strategic Planning process is effective because it requires you to focus on outcomes, and the document is the tool I use to stay on track.

This work is important for all store owners, but it’s even more critical for 6 and 7 figure store owners. I use this Strategic Planning process with the members of my Mastermind Accelerator group to make sure that they stay on track to reach their goals every year. If you’ve been looking for a place to learn and collaborate with others that are in a similar stage of business, you might want to join us. We accept new members twice a year. Get more information here: https://thesocialsalesgirls.com/mastermind-accelerator/

When I was working with this small group of motivated, and smart business owners, one at a time, I asked them to tell me about the “current status” of their business. 

One after another, they gave me a laundry list of all the things they’re doing. Things like; they have a brick and mortar shop, but they also sell on Etsy, and they also have an online store, and they sell on Amazon, and they do some in-person events.

And that led them to “who” is doing “what” and, who’s doing the social media and all the things they have to give the social media person, and it went on and on. Everyone was doing so many things.

One by one, these smart and motivated store owners used a laundry list of all the things they were doing to tell me the “current status” of their business. 

And then I asked this simple question:
What is your vision for the next 12 months? 

Guess what? It was more the same, a laundry list of all the things they wanted to do. 

Someone was adding a new product line. Somebody else wanted to rebrand, another wanted to start a second subscription, somebody wanted to start a festival in their town.

I forgot how that used to be. Sitting there listening to these people spill out all the things that they were doing and all the things that they wanted to do, a lightbulb went off, and I thought, oh my gosh, I remember doing this. 

Everything in their “future vision” was a list of more things to do. 

And that right there is exactly why we’re all exhausted and overwhelmed.

We set goals that are “more things to do” as our goals, thinking it’s going to get us somewhere.

We all do this, and it’s what keeps us stuck.

Because we’re not actually even clear on where we want to go. 

You can’t be strategic if you don’t have clarity. You have to have clarity first.

Start here to get clarity on the current status of your business
Answer these questions: 

  1. What was your revenue for the past 12 months?
  2. What did you pay yourself in the last 12 months? 
  3. How many days and hours are you working each week?
  4. Are your books up to date?
  5. Is your business profitable?
  6. What’s working well in your business? (make a list)
  7. What’s not working well in your business? (make a list)

Write out your answers to each question. This is how you get clear on where you are right now.

When you have the answers to these questions, that’s the current status of your business. 

Start here to get clarity on your future vision

Evaluate  each of your answers to the current status questions, and ask yourself this question:
“If I woke up a year from today,  how would my answer to this question have changed? 

Write out your answers. This is your “future vision”.

Notice that your answers are not more things to do, they’re the outcomes you want most.

Create your Strategic Plan

Once you’re clear on your current status and your future vision, your next steps are:

  • Prioritize your “future visions” in order of most important to least important.
  • Assess the “gap” that exists between each “current status” and “future vision”.
  • Make a list of projects that will “close the gap” between your current status and your future vision.

Your clarity on what you really want will make you go back, and look at that to-do list. 

You’ll assess it from a different perspective.

Look at your to-do list and ask yourself if the work you’re planning is going to get you to your “future vision”?  Is that work even aligned with your future vision?

If it is, that’s great, but if it’s not, then it’s a no. 

Give yourself permission to take it off your list and feel confident that you have a good reason.

If the work you’re doing is not aligned with your goals, why on earth are you doing it? 

When you have clarity, decision making becomes easier. You’ll experience less overwhelm and feel more confident that you are doing the work that will actually lead you to your goals.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

How to Create Profit Goals. Episode 209

How to Create Profit Goals. Episode 209

Apr 2, 2024

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsGet the details on this week's episode: The magic of transforming debt into...

That Time I Did Something Desperate. Episode 207

That Time I Did Something Desperate. Episode 207

Mar 19, 2024

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsThat Time I Did Something Desperate The road to ecommerce success is lonely. I...

Use this framework and kiss social media stress goodbye forever. Episode 173

Use this framework and kiss social media stress goodbye forever. Episode 173

by | Jul 25, 2023 | Podcast, TRAFFIC

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No time to listen now? We'll send it to your inbox.

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Is keeping up with Social Media a constant source of stress for you?
Do you feel like you should have a plan, but don’t know what that even looks like?

Are you wondering if all your effort on Social Media is worth it? 

The truth is that most store owners can’t afford to ignore Social Media.

 

Here’s why you can’t afford to ignore Social Media:
The number one reason that most people aren’t getting sales is that they don’t have enough eyeballs on their products. Even though organic reach has declined, Social Media is still the very best place to find ‘your’ people and get your products in front of them. You can find thousands of your people on Social Media – and you can do it for very little money.

You might not know this important fact:
You can use Social Media platforms to build a huge audience of several hundred thousand people. These are people who have indicated their interest by watching one of your videos, or engaging with a post, and you can capture them in an audience, and then show them more of the content they’re interested in. 

About 2% of those people will click through to your site, and some will become customers.

I don’t think Social Media is optional for most of us. It’s how we get eyeballs. 

We use Social Media to fill  our Sales Funnel and start the customer Journey.

The goal is to systemize your content – so it’s easy to create posts that attract your perfect people.  Do this and you won’t be stuck doing your own Social Media forever.

 

What if you had a plan that allowed you to have one meeting a month. If you’re working solo, you’d have a meeting with yourself, but if your goal is to outsource Social Media, you could meet with your Social Media assistant.

In the meeting you’ll decide what products or events you’re featuring each week, and once you do that, you’ll walk away with 4 weeks worth of posts and videos that are aligned with the content and promotions you’ll use for your email campaigns.

It might sound too good to be true, but this is the system that we’ve been using to make Social Media easy. 

It’s allowed me to feel confident that my Social Media content is relevant, engaging, and is attracting more of my target audience. 

Since we’ve been using it, my Social Media Manager, Katy, has all the content she needs to do her job well, without having to ask me for content all the time. That’s a huge burden off my shoulders. 

 

Most store owners struggle to outsource their Social Media

I’ve seen so many people outsource their Social Media, only to bring it back in house a few months later.

When I ask why, the number one reason I hear is that the content wasn’t right. The store owner was having to edit all the posts, and it was too much work.

Many store owners give up because the assistant they hired needed too much from them, and the store owner was left feeling like hiring help actually created more work.

I knew that there had to be a better way. Early this year, I started working with my Social Media manager Katy, to come up with a system that would eliminate most of the pain points that we all experience with Social Media.

The outcome I wanted was for store owners to have a simple, repeatable, system that they could use to create great, relevant, quality content that builds their audience. It had to be do-able in a couple of hours a month. Lastly, it needed to be clear and simple so store owners could hand it off, and be confident that their content would have an impact on sales.

We came up with a system – and Katy spent several months testing it with some of her clients and using it on her own ecommerce store. We know it works, and we know it will help other store owners finally get Social Media off their plate. So we created a new course.

Last month our new course, Social Media Made Easy, was available to Inner Circle members only, and now we’re making it available to everyone who is ready to finally have a system for their Social Media.
I think every store owner can benefit from the strategy and process we teach in the course.


Grab a pen, and get the framework here on the podcast

Or, keep reading for a look at the strategy and process we’re using

 

The Strategy

Many store owners are frustrated with Social Media because they often can’t see if it’s working. This creates an internal struggle when you’re setting your priorities and deciding how much time to dedicate to Social Media. dedicating our time to it.

We’ve become very clear on the outcome we’re looking for, and how we are measuring our results.

I think you might find this helpful too, because this simple system of measuring shows me the impact of the work we’re doing.

My one clear outcome from Social Media is to build my audience. I track the size of my audience every month by measuring my 30 day reach across all platforms. This gives me a clear picture of the size of my audience.

It’s a metric that the entire team understands. Because we set “audience size” goals, and measure our results every month, I know that our Social Media plan has an impact on our results.

We post Consistent messaging across all platforms every week. 

Communication is the hardest thing, and it took me a long time to learn that people have to hear the same message several times before it really sinks in. 

Over the years, I’ve seen evidence that this is a fact.

I see it in our Inner Circle Members every month. Even though we have the same live calls every month, and members receive multiple emails and notifications, one of the most commonly asked questions is “where’s the link”?

I see it in my own behavior. I find myself asking again and again for information that’s been shared with me before.

People are busy. Our attention is scattered, and Social Media is noisy.

Clarity leads to results. Our strategy is to create clarity for your audience by consistent messaging across Social Media and Email Marketing about one product, or one Event a week.
It might feel repetitive, but it works.

Clarity comes from seeing one message multiple times.

Confusion comes from seeing multiple messages once.

Listen to this episode of the podcast to see how to apply this strategy for more effective emails

 

The Process

We plan our “weekly” content once a month. Because each week is all about only one product or one event, it’s relatively fast and easy to block out the weeks and decide what we’ll be posting about.

We use our Content Matrix to identify and record the talking points we will use to create a full week’s worth of content for our posts.

Watch here as Katy and I create a week’s worth of content in less than 10 minutes.

Use the Matrix content for Social Media posts, but we also use it for our emails, so we’re creating a consistent message everywhere, and we don’t have to stress about coming up with more ideas.

We’re set up to recycle our content. Sadly, nobody is watching what you do closely enough to call you out on reusing content that has worked well for you. It’s smart to recycle your content every few months.

We have a process that others can learn. When you have a strategy and systemize your Social Media, you can train others to use this repeatable process. You’ll cut your workload down to one meeting a month, and be confident that your social media is getting better results than before.

Click Here to Start Using Social Media Made Easy

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

How to Create Profit Goals. Episode 209

How to Create Profit Goals. Episode 209

Apr 2, 2024

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsGet the details on this week's episode: The magic of transforming debt into...

That Time I Did Something Desperate. Episode 207

That Time I Did Something Desperate. Episode 207

Mar 19, 2024

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsThat Time I Did Something Desperate The road to ecommerce success is lonely. I...

Abandoned Carts: 3 steps to make more money on autopilot Episode 172

Abandoned Carts: 3 steps to make more money on autopilot Episode 172

by | Jul 18, 2023 | CONVERSION, Podcast

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No time to listen now? We'll send it to your inbox.

or scroll down to get the highlights

Are you leaving money on the table?

Most store owners know that they should have an abandoned cart email. In fact, it’s so important that Shopify has made it easy by creating an automated email that gets sent out when someone doesn’t complete their purchase. Many store owners enable the automation through Shopify and leave it at that. Some might take it a step further, and create a branded, more personal abandoned cart email that’s sent from their email service provider.

These solutions are “okay”, but the truth is, you can do much better.

It might surprise you to know that a robust Abandoned Cart flow is one of the revenue generating email flows. It’s an opportunity for you to make more sales and be more profitable.

Last week I sat down with our Inner Circle ecommerce Coach and email marketing expert, Claudia Howard to get her best strategies for making more money using an abandoned cart flow.

Claudia works with hundreds of Inner Circle Members in Coaching calls. She’s also the lead Coach for our Reliable Revenue Coaching Group, so she’s able to see what’s working now, and where the opportunities are for store owners to sell more and make more money.

You can listen to Claudia’s strategies here on the podcast, or keep reading for a recap.

 

Tip #1 Start with the basics

When Claudia’s working with a member, she’ll by checking the framework of the flow to make sure the flow is set up properly.

  • Information is synced from Shopify to Klaviyo
  • Triggers and Filters are set up correctly
  • Shopify automated abandoned cart email is turned off

Her next step is to check that the email template is “user friendly”

  • Focused on a Call to Action that gets users to click back to their cart
  • Personalized email, using the customer’s name
  • Short, focused copy
  • Easy links to address objections ( size charts, return policy, shipping costs)
  • Easy payment terms if the store offers a “buy now pay later” option
  • Headshot of the store owner for a more authentic experience
  • Include a testimonial on each email

Use dynamic content to further personalize the template by using the visitors First Name, the product images from the cart, and a link back to their checkout page.

Don’t miss this important step:
Where needed, hide products from showing in the email – like Package Protection, Rush Order, etc.

Tip #2 Your Abandoned Cart Flow should have at least 2 – 3 emails

Don’t leave money behind!
Capture sales from your store’s visitors who start but don’t complete checkout.

Consider these scenarios where your visitors…

  • Were interrupted
  • Decided to switch devices to complete checkout
  • Waffled about the price, shipping, or delivery timeline

In these situations, an Abandoned Cart Series kicks in to:

  • Remind the customer to complete checkout
  • Handle objections
  • Sweeten the deal with a discount code for new customers

Try this send schedule:
Email #1 → send one hour after cart is abandoned ( no discount offered )
Email #2 → send one day after cart is abandoned
Email #3 → send 2 – 3 days after cart is abandoned

 

Tip #3 Be more profitable. Use a Split Condition for new vs repeat customers

It’s important to create different messaging for visitors that have never purchased vs acknowledging repeat customers.

This is a great opportunity to make more money automatically.

Remember, subscribers could go through this flow multiple times a season or year.

It’s a great idea to offer a discount to visitors that have never purchased. It gives them an incentive to buy, and you acquire a first time customer

It’s best practice to not offer a discount to returning customers, so they aren’t trained to abandon their cart.

Tip #4 Check your flow analytics today. You might be leaving money on the table.

Check your flow analytics using a 90 -180 day time period. Find the conversion rate of the last email in your abandoned cart flow. If the last email in your flow has a conversion rate of 1% or more, you can add ONE MORE email to this flow and feel confident that you will make more sales.

 

Tip #5 Avoid unsubscribes by adding this one very Important filter

I frequently see this filter missing on Abandoned Cart Flows

“Has not been in flow in the last XX Days”

Without this filter the abandoned cart flow could be triggered multiple times during the same session.
This is super annoying for customers not to mention causing spam complaints or unsubscribes.

Claudia recommends you set this filter at least 7 up to 14 days

 

Tip #6 The mistake you might be making

Turn off dynamic checkout buttons – these are conversion killers.

There’s a link created in abandoned carts that take people back to checkout. That cart link isn’t created when dynamic checkout buttons are used. Instead of going to the cart, your emails will contain a link to the homepage.

Learn more about this sneaky little conversion killer here

You can hire Claudia Howard to Supersize your abandoned cat flow here: https://www.storetasker.com/experts/claudia-howard

Inner Circle Members can book a Coaching call with Claudia to review your flow and get her expert advice on how you can make more money using email.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

How to Create Profit Goals. Episode 209

How to Create Profit Goals. Episode 209

Apr 2, 2024

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsGet the details on this week's episode: The magic of transforming debt into...

That Time I Did Something Desperate. Episode 207

That Time I Did Something Desperate. Episode 207

Mar 19, 2024

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsThat Time I Did Something Desperate The road to ecommerce success is lonely. I...

One sneaky little mistake can be a conversion killer. Episode 171

One sneaky little mistake can be a conversion killer. Episode 171

by | Jul 11, 2023 | CONVERSION, Podcast

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No time to listen now? We'll send it to your inbox.

or scroll down to get the highlights

If you’re a store owner, using Shopify, this is for you.
Recently I was talking with our Inner Circle Ecommerce Coach and Email Marketing Expert, Claudia Howard who was sharing some abandoned cart strategies to make more money, and during our conversation she said something that stopped me in my tracks.

Claudia had just completed a demonstration for our Reliable Revenue Coaching Members. In the demonstration, she was working on a member’s Abandoned Cart flow. I had watched the demonstration, and we were recording a podcast episode to share some of the strategies with our audience.

Even though I had watched the demonstration, it wasn’t until we were recording the podcast that I realized the true impact of one small mistake in the settings of your Shopify store.

It’s totally a conversion killer, and many store owners don’t know about it.

Listen in or keep reading to hear about this sneaky little conversion killer, and then go check your shop’s settings.

The reason I’m sharing this here is that the store that Claudia was using to demonstrate the strategies had the setting turned on. And the thing is, this is not a new store. It’s an experienced store owner with solid sales.

This setting is so sneaky, that it’s possible that you might not know it’s enabled.

The mistake you might be making:

Turn off dynamic checkout buttons.

Here’s why Dynamic Checkouts are conversion killers:

  • They can have a negative impact on your conversion rate.
  • They take customers directly to checkout even if they haven’t completed shopping.
  • It’s difficult for customers to get back to shop, add items, or review their items.
  • Potential for even more abandoned carts.
  • No cart link is generated for your abandoned cart emails.

 

The biggest problem with Dynamic Checkout:

Abandoned cart emails create a Cart Link that takes the customer back to checkout.
When the dynamic checkout buttons are used, there is no cart link for the email, so instead the link goes to the homepage, leaving the customer without a cart to check out.

Why you might have missed this setting:

This setting is a “sneaky” little conversion killer for two reasons.
Despite the fact that dynamic checkout buttons are only recommended for “one Product” stores.

  1. This setting is automatically turned on, so you have to go into your theme and turn it off.
  2. The location of the setting is theme specific, so it might not be immediately visible

 

Your next steps:

  1. Find the dynamic checkout setting in your store, and make sure it is turned “off”.
  2. Listen to next week’s Podcast episode, and you’ll be all set to make more money!

 

Listen to this podcast with another “money making” tip from Claudia
Get it done for you by an Expert: https://www.storetasker.com/experts/claudia-howard

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

How to Create Profit Goals. Episode 209

How to Create Profit Goals. Episode 209

Apr 2, 2024

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsGet the details on this week's episode: The magic of transforming debt into...

That Time I Did Something Desperate. Episode 207

That Time I Did Something Desperate. Episode 207

Mar 19, 2024

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsThat Time I Did Something Desperate The road to ecommerce success is lonely. I...

GA4: 5 knowledge bombs that will calm your nerves as you make the transition. Episode 170

GA4: 5 knowledge bombs that will calm your nerves as you make the transition. Episode 170

by | Jul 4, 2023 | Podcast, TRAFFIC

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GA4: 5 knowledge bombs to calm your nerves as you make the transition

Big changes have arrived at Google, and they impact every business owner who uses Google Analytics. As of July 2023, Google has retired Universal Analytics. You’ll still be able to collect your data in the new version of Google Analytics, GA4.

How will this change impact your Business?

Change is hard, and especially if it’s a change that involves technology.

It’s important to remember that this change doesn’t affect your site’s user experience or change the user behavior in your store. It’s very much different from the change we experienced when the iOS14 update was released.

When iOS14 was released, users had the ability to opt out of tracking. Many store owners felt the effect of this change because when users “opted out”, our ability to retarget web visitors was significantly reduced.

GA4 is Google’s solution to gathering data online, in a “cookie-less” world.

Google Analytics is a free tool that collects data that I can use to make informed decisions.
The GA4 update changes the way my data is displayed

Here’s what you need to do today

It’s going to take several months for the industry to find the best way to find the opportunities and understand the limitations of GA4.

Our best first steps are to learn what’s changed, understand what the “new” metrics mean, and develop solid benchmarks for the metrics that store owners should be tracking.

Leona Griffin is our Inner Circle Ecommerce Coach, specializing in Google products.

A few days ago, I sat down with Leona for a discussion about the most important changes our Inner Circle Members need to know when they start using GA4.

  1. Expect to see a significant decrease in traffic. You might be used to tracking the number of “sessions” which includes multiple visits from all users. GA4 is reporting the number of unique “users” that visit your site.
  2. Bounce Rates are “out” and Engagement is “in”. Most of us are accustomed to checking our Bounce Rate to determine the quality of the traffic we send to our sites, or the user experience on a page. When you use GA4, you’ll use Engagement to make the same assessments. I think this is a good change, because Google counts an “engagement” when a user lands on your site and clicks on something or spends 10 seconds or more on your site. An “engaged session” is more likely to be a quality session than a visitor that didn’t bounce, but spent just a few seconds on your site.
  3. Estimations are the new normal. Google Analytics G4 will apply estimations on the number of sessions which may cause your number of sessions to look higher or lower than what you were seeing in UA. Going forward, we’ll recommend target “ranges” as benchmarks for the metrics that we track and measure.
  4. Multiple Conversion Events. When you’re using GA4, expect to see multiple conversion events in one session. Each event in a session is counted in GA4, versus UA which counted an event only one time per session. A perfect example of this is an “Add to cart” event. If a user adds 8 items to their cart, it will display as 8 add to carts.
  5. Fewer Reports. It’s significantly harder to get the data that you’ve been used to seeing in the UA version of Google Analytics. Looker Studio is a free tool offered by Google that you can use to create dashboards that are customized for your store.
  6. Shipping and Tax Revenue is not reported in your sales. You might get a shock when you log into GA4 and see that your sales are suddenly lower than you expect. Don’t panic, it’s just a change in reporting. In the past, Universal Analytics tracked the revenue you generate from shipping and taxes. Going forward, GA4 does not include that revenue in your sales.

What are your next steps?

If you haven’t installed and configured your store’s GA4 product, you should do it now.

Every member of the Inner Circle has the complete GA4 training in their classroom.
Inner Circle Members, can access their training here.

We know you might need some support. The Mentors can answer your questions in the member’s group. If you need 1:1 help, you can book a session with our Inner Circle Ecommerce Coaches Leona and Sarah.

If you want to skip the set up, and get it done for you, you can book a done for you package with Leona Griffin here.

The Last Word

Google Analytics is an important tool that helps store owners like us understand more about the behavior of our website traffic, troubleshoot problems, and identify opportunities.

Our team is committed to finding a way to simplify the data collected by GA4 and present our members and followers with an effective method of viewing and analyzing their data.

While it’s a great tool, Google Analytics does not provide the insight that every store owner can by building a sales funnel for your store. When you build your Sales Funnel, you’ll be able to predict your sales by tracking the number of people in each stage of your funnel. You’ll understand where you need to focus your attention in order to grow your sales, and you’ll be able to see your progress every month.

I encourage everyone to do this work.

Inner Circle Members, the training is here in your classroom.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

How to Create Profit Goals. Episode 209

How to Create Profit Goals. Episode 209

Apr 2, 2024

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsGet the details on this week's episode: The magic of transforming debt into...

That Time I Did Something Desperate. Episode 207

That Time I Did Something Desperate. Episode 207

Mar 19, 2024

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsThat Time I Did Something Desperate The road to ecommerce success is lonely. I...