We all know that November brings our best opportunity to really maximize our sales.

If you’re like me, it’s easy to get lost thinking about all the things you could do to make it your best month yet.

This year, I’ve decided to keep it simple. I want to get sales AND simplify the process, so I’m not stressed or overwhelmed by an involved plan with a lot of moving parts.

If this sounds good to you, read on. It’s a plan anyone can use.

I’m focusing on 3 things this month, and that’s it.

This simple, stress free plan is not only easy to implement, it will also save you time.

Check it out below:

To keep it simple, the plan is centered around one message. 

More than half of our sales at Sock Doggo are to gift buyers. I know this from a survey we did earlier this year, but also by watching the sales pour in for Father’s Day.

So, this year, all my messaging is going to be around gifting socks. Socks are the perfect gift. They always fit, and it’s a gift people use all year round.

I’ll create copy that I can use for social media, and in emails, as well as images that will present the products as gifts.

Here’s my 3 step plan:

1. Traffic: 

I’ve got a “new” traffic goal. I’m going to use my budget differently, based on what I know works for my business.

My new traffic goal is 5000 web visitors for November. I’ll do this by adding in a Google Shopping Campaign and using Facebook and Instagram ads to supplement our traffic.

My New Visitor Conversion rate is .62% and returning Visitor Conversion rate is 1.34%

I need to add in more returning Visitors to my traffic mix, so 40% of my ad budget will be spent on retargeting.

See my Google Analytics report here:

2. Email:

We’ll be sending one Campaign each week. Each email will be a listicle of gifts for dog lovers and our product will be featured along with others on each list.

This is where we will be strategic, and select products from businesses that we might want to collaborate with in the future. We’ll reach out to the businesses that we feature and hopefully they will promote the list too.

We’ll use our proven sending strategy, featured on my Podcast Episode 9 – A 10 Minute Email Strategy. You can listen to it here on Apple Podcast or here on Spotify.

3. Black Friday:

Our promotion will start on November 23rd and run through November 30th. We’re still fine tuning the details and I can’t wait to share it with you in a future post.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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I’ve been open for business at Sock Doggo for 11 months! And in that time, I’ve learned a thing or two about what actually gets me sales.

When I break it down, there are 2 big rocks that I can connect to more than 64% of my total sales.

That’s huge.

It means I need to re-evaluate how I spend my time and money in order to double down on the things that are working. It also means that I can dump a few activities and not feel stressed about NOT doing them.

These 11 months have not been perfect, in fact, some of it has even been ugly. When I am feeling overwhelmed, the negative voices start creeping into my head. 

You might know those voices. They’re the ones that are saying “You’re doing it wrong”, “You should be better at this”, “Everybody else is getting it, why not me?”  The ones that make you feel like it’s too hard to build a business that pays you well, and you should just quit.

Those voices can be hard to ignore. But here’s the good news. I’ve been through this before and I know how to change that mindset fast. Trust me, you can’t let negative feelings impact your decisions, because there are good things to come. Promise.

Here are the details on Sock Doggo’s big rocks:

When I look at my sales for 11 months of business, here’s what I know:

• 22% of all sales are wholesale and resulted from a collaboration with another Shop. You can read about it here. The collab was very successful when we launched it in November of 2019, but it keeps paying off in wholesale sales from the Shop I worked with, and that’s been amazing. It tells me that I need to double down, and create more opportunities for Sock Doggo to collaborate with other Shops.

And the other big rock:

• 43% of all my online sales have been as a result of an email. Even though it often feels like I’m talking to the wall, and I think my results should be better. It’s working better than any other activity. Plain and simple. So, do I need a beautiful Instagram Profile, or do I need to spend that energy creating better emails, finding more subscribers, and working my lists?

Discovering your big rocks and doubling down on those activities will pay off in spades. Not only will it save you money and time, it will also save you from thinking you have to do ALL OF THE THINGS!

Are Podcasts more your style? You can get all the details here on Apple Podcast or here on Spotify.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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At Sock Doggo we have been hyper focused on Leads. I even made it my ‘big’ goal for the month.

My goal was to generate 2000 leads in September.

We’ve been selling the same box of socks for 10 months, and we’re finally receiving socks for 4 new dog breeds.

I decided the best way to build an audience of potential buyers was to build a big, fat list.

Here’s why:

1. I know that 36% of my sales have come from email.

2. I know that 25% of my overall sales have come from 1st touch on a Giveaway.

3. I want to build a quality list by dog breed I can use over the 4th quarter.

Watch here to see:

• How I set up a version of our Perfect Giveaway Training
• How many leads we collected
• What it cost me
• My next steps

Here is a closer look at what we did:

1. Set up a post for each dog breed.

2. Tested Creative (not target). We will test targets next month using the lessons from the Inner Circle Traffic Bootcamp program. The image above got the most leads for my budget.

3. Set up Conversion ads for Lead Generation.

*** When someone clicked on my ad, they went to this Landing Page 

And we sent them this Auto Responder by email   

Now that you know what we did, here are our RESULTS!

We generated 1790 leads:

• 1675 were paid
• 115 were organic

Our Auto Responder resulted in a:

• 53% open rate
• 15.9% click rate; and
• 351 web visits 

We generated insights into the dog breeds people are interested in by tracking link clicks:

• Here is the link activity  

What did it cost?

Our cost was very high at .95/lead and $1584 over 17 days.

Contrast this with our Dachshund breed, which we’ve been consistently working on for a year at .30/lead.

We’ve had two sales so far valued at $65.


What are our next steps?

Now we work the list. We’ve built up a solid pool of potential customers and we now need to sell, sell, sell, and track the results. 

We’ve sent one good news/bad news email so far with a sales offer that can be used until the end of the month. We plan to send at least three more emails this month. 

Then it will be time to clean the list up.

I am working on building my marketing plan for October in order to capitalize on our leads to maximize sales. Stay tuned. 

Want to get more details on this event?

Listen in on the Blog

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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