We can teach you how to sell anything. Even if…, Episode 248

We can teach you how to sell anything. Even if…, Episode 248

by | Dec 31, 2024 | Podcast

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Get Signed up for Brand Video Bootcamp!

Click here to sign up!

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you’re looking to get sales traction.

When you listen, try to identify the one thing that was the catalyst for the success you’ll hear about in this episode.

Really listen and see if you can pick it up. I’ll jump in at the end, and share the one thing — because this is the thing that will put you on the path to success.

Here’s the back story for this episode:

Last year, we created a new training that was a game changer for hundreds of our Members. I think it is the number 1 strategy people like us can use to grow sales this year.

It’s so important, we’re offering it to non-members for only $15. In Brand Video Bootcamp we’ll show you how to execute this strategy – work with you for 5 days, you get to keep the lessons.

Here’s a link to register or get on the waitlist: https://classroom.thesocialsalesgirls.com/brand-video-bootcamp

It’s important to you because this is the training that got Rachel selling out her collections of very niched, one of a kind jewelry – with an average order value of more than $100.

And what you need to know is that all the things you may have been telling yourself about why you aren’t getting the sales you want are just not true.

I can teach you how to sell anything online, even if you have multiple barriers to getting sales.

I want you to listen to this interview that our Traffic Coach Cathy Hayhurst did with Rachel about how she transformed her business and how she feels about the future.

Hang on till the end, because I’ll be back to share the catalyst — and give you your next step.

 

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

10x’ing Jane’s Sales, Episode 251

10x’ing Jane’s Sales, Episode 251

Jan 21, 2025

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsHow to Increase Sales and Build a Stronger Business: Jane Harbison’s Journey...

Incredible Focus Leads To $40K Months, Episode 247

Incredible Focus Leads To $40K Months, Episode 247

by | Dec 24, 2024 | Podcast

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How Glory Built a $40K/Month Business While Working Full Time

If you’ve ever wondered what it takes to turn a simple idea into a thriving business—and eventually sell it for a profit—then Glory’s story is going to inspire you. What started as a creative way to make a unique vegan gift for her cousin turned into a booming eCommerce business with monthly sales hitting $40,000. Here’s how Glory did it, the lessons she learned along the way, and how you can apply her strategies to your own business.

How a Vegan Gift Challenge Sparked a Thriving Business

Glory’s business didn’t start with a master plan—it started with a family challenge. Her cousin needed a vegan-friendly gift, and Glory couldn’t find anything she loved in stores. So, she decided to make it herself. Armed with a little creativity and some YouTube tutorials, she learned how to make candles and packaged them into her first handmade gift hamper.

That small act of creativity sparked an idea: why not turn these unique hampers into a business? And just like that, Glory’s gift hamper business was born.

From GoDaddy to Shopify: Lessons from a Rocky Start

Starting a business is never smooth sailing, and Glory’s journey was no different. Her first website was built on GoDaddy, but she quickly realized it wasn’t designed to handle a growing eCommerce store. After making the switch to Shopify, everything changed.

 

“Shopify made everything easier,” Glory shared. “From managing products to setting up email marketing, it gave me the tools I needed to scale.” She also implemented pop-ups and email flows using Klaviyo, turning her website visitors into loyal subscribers.

 

Growing Your Email List: Glory’s Secret to 7X Growth in Four Months

If there’s one thing Glory swears by, it’s email marketing. In just four months, she grew her email list from 1,000 to 7,000 subscribers. Here’s how:

  1. Pop-Ups That Work: Simple, clear pop-ups encouraged visitors to subscribe.
  2. Evergreen Giveaway: A constant incentive kept new subscribers flowing in.
  3. Birthday Flow: Offering a $30 voucher as a birthday gift was a game-changer for engagement.

 

“Your email list is gold,” Glory said. “Once you’ve got it, you can market directly to people who already love what you do.”

 

From One-and-Done to Monthly Subscriptions

Selling hampers was great, but Glory wanted a way to turn one-time customers into repeat buyers. Enter: subscription boxes. She introduced options like self-care hampers and book-and-wine subscriptions, giving her customers a reason to buy every month.

 

“I offered a discount on the first box to get people to sign up,” Glory explained. “Once they experienced the value, they stayed.” Subscriptions didn’t just increase her revenue—they built a loyal community around her brand.

 

The Role of Ads and Expert Coaching in Scaling to $40K Months

As her business grew, Glory realized she needed expert help to optimize her advertising. She worked with coaches to refine her Google and Facebook ads, focusing on data-driven decisions and creating eye-catching ad creatives.

 

“The right ads can make all the difference,” Glory shared. “Once I found what resonated with my audience, I scaled my campaigns and saw immediate results.”

 

Knowing When to Let Go: How Glory Sold Her Business for a Profit

After scaling her business to $40,000 months, Glory made the tough decision to sell. Balancing her corporate job with the demands of a growing eCommerce company wasn’t sustainable, and she wanted to ensure her business could continue thriving.

 

“I got my books in order, found the right buyer, and made sure the transition was seamless,” Glory said. Selling her business was bittersweet, but it allowed her to focus on her next chapter while knowing her hard work would live on.

 

What Glory Wants You to Know About Building a Business

If Glory could share one piece of advice, it’s this: focus on what moves the needle.

  • Grow your email list: It’s your most valuable marketing asset.
  • Invest in the right tools and coaching: Don’t waste time trying to figure everything out on your own.
  • Evolve your business model: Don’t be afraid to try new things, like subscriptions, to increase profitability.

Your Next Step to Business Success

Glory’s journey proves that with creativity, consistency, and the right strategies, you can build a business that grows—and even sells for a profit. Ready to start your own success story? Take Glory’s advice: focus on what matters, stay consistent, and don’t be afraid to ask for help along the way.

If you’re looking for more tips, tools, and support, check out our Inner Circle program. It’s packed with resources to help you scale your eCommerce business, just like Glory did. Let’s make it happen!

 

RELATED LINKS:

Glory’s website: https://www.hampermystyle.com.au/

Learn more about the Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership

Learn more about Reliable Revenue: https://classroom.thesocialsalesgirls.com/reliable-revenue

Make your website a lead generating machine
https://thesocialsalesgirls.com/make-your-website-a-lead-generating-machine-episode-94/

Ready For Results? I Think You Should Hear This

https://thesocialsalesgirls.com/ready-for-results-i-think-you-should-hear-this-episode-243/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

10x’ing Jane’s Sales, Episode 251

10x’ing Jane’s Sales, Episode 251

Jan 21, 2025

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsHow to Increase Sales and Build a Stronger Business: Jane Harbison’s Journey...

5 Things to do every month (Don’t skip this), Episode 246

5 Things to do every month (Don’t skip this), Episode 246

by | Dec 17, 2024 | GROWTH, Podcast

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EP 246: 5 Things To Do Every Moth (Don’t Skip This)


Take Control of Your Business Workflow and Boost Your Sales


Does running your business feel a little chaotic at times? Maybe you’re juggling a million things but still not making the progress you hoped for. I’ve been there, and I know how frustrating it can be. But here’s the thing: building a workflow that keeps you focused and consistent is the secret to getting results without burning out.

The following is a simple system to help you take control of your workflow, focus on what really matters, and start seeing consistent growth in your business.

  1. Your Calendar: The Most Underrated Tool for Success

Your calendar isn’t just for meetings or dentist appointments—it’s your secret weapon for getting stuff done.

 

“Treat your calendar like an appointment with yourself”

 

 Block out recurring times for your most important tasks. Whether it’s creating content, sending emails, or planning your next sales event, putting it on your calendar makes it real.

This step is about reducing overwhelm. When you have dedicated time to work on specific tasks, you’re less likely to get stuck in reactive mode.

2. Stop Multitasking: Pick One Goal and Do It Well

Here’s the truth: trying to do everything at once is a recipe for burnout. Instead, choose one area to focus on at a time.

Decide on your focus, and stick with it. Maybe you’re looking to grow traffic, improve conversions, or build your email list. Whatever it is, commit to it, identify what you need to learn, and take consistent action.

When you focus your energy, you’ll see real, meaningful transformation in that area—and it’s way more satisfying than spreading yourself too thin.

3.Your Weekly Mini-Campaign: Small Effort, Big Impact

If you’re not emailing your list weekly, it’s time to start. A simple email once a week keeps your audience engaged and drives traffic to your site.

 

“A weekly email doesn’t need to be fancy—it just needs a clear hook and a strong call to action.”

 

Highlight one product, share a tip, or remind your audience of an upcoming sale.

Weekly emails might seem small, but they’re incredibly effective at keeping your audience connected and ready to buy.

4. Your Sales Funnel: The Monthly Check-In You Need

Tracking your progress isn’t glamorous, but it’s essential. Every month, take a look at three key metrics:

  1. Audience size: Is your list growing?
  2. Website traffic: Are visitors coming to your site?
  3. Conversion rate: Are you turning visitors into customers?

Set specific, measurable goals for each metric. These numbers don’t just tell you where you are—they help you see what’s working and where to adjust.

5. Don’t Wait for Sales: Create Them with an Event

Want to see a spike in sales? Give your customers a reason to buy! A well-planned sales event can make a huge difference in your monthly revenue.

For example, use scarcity to create urgency: “Get yours before it’s gone!” Or try exclusivity: “This deal is just for our email subscribers.” Whatever angle you choose, the goal is to motivate your audience to take action now.

 

“Don’t just wait for sales to come in—create them with intentional offers.”

 

Your Workflow = Your Success

Success doesn’t come from hustling harder—it comes from working smarter. By building a system that keeps you focused and consistent, you’ll start to see results without feeling overwhelmed.

Here’s your action plan:

  1. Use your calendar to block time for recurring tasks.
  2. Pick one goal and stick to it.
  3. Send a weekly email to keep your audience engaged.
  4. Track your progress every month.
  5. Plan sales events to drive consistent revenue.

Start small, stay consistent, and watch your business grow! Let’s simplify your workflow, focus your energy, and create the growth you’ve been dreaming of.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

10x’ing Jane’s Sales, Episode 251

10x’ing Jane’s Sales, Episode 251

Jan 21, 2025

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsHow to Increase Sales and Build a Stronger Business: Jane Harbison’s Journey...

Add This To Your “Must Do” List For 2025, Episode 245

Add This To Your “Must Do” List For 2025, Episode 245

by | Dec 10, 2024 | Podcast

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No time to listen now? We'll send it to your inbox.

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The Messaging Strategy That Will Make Your Products Stand Out

Let’s face it—most of us have been guilty of this: trying to talk about everything at once. You have so many great products or services, and you’re excited to share them all! But here’s the hard truth: when you talk about everything, your audience hears nothing.

If your social media posts and emails aren’t driving the engagement or sales you’re hoping for, it might be time to simplify your message. In this post, we’ll dive into why focusing on one product at a time is the secret to more sales—and how to make it work for your business.

Why Variety Hurts: The Danger of Too Many Messages

It’s tempting to spotlight all your products in one go. After all, your customers need options, right? But here’s the problem: when your messaging is scattered, it doesn’t stick.

Think about this: only 5–10% of your social media followers will even see your post, and the average email click-through rate is just 3%. If your audience only sees bits and pieces of your message, they’re far less likely to take action.

The solution? Stop trying to say everything and focus on saying one thing really well.

Be Unapologetically Repetitive: Why It Works

You might worry that repeating the same message will annoy your audience. Spoiler alert: it won’t.

Repetition is actually your best friend. People need to see your product multiple times before they’re ready to buy. In marketing, we call this “organic retargeting.” It’s like gently nudging someone toward the checkout, without paying for ads.

So don’t be afraid to share that product again—and again—across your social media and emails. Each time, you’re helping your audience remember what you’re offering.

Focus Your Energy: Spotlight One Product for Maximum Impact

Here’s the game-changing strategy: pick one product and make it the star of the show for an entire week. This approach gives your audience time to connect with the product, understand its benefits, and feel the urgency to buy.

When you focus ONLY on one product, you can create social posts and emails that highlight all of the reasons why it’s special and why they need to add it to cart NOW.  The results will be a  successful campaign that drives sales without confusing your audience.

Seven Days, One Product: A Simple Content Plan

Not sure how to fill a week’s worth of content with just one product? Here’s a simple plan to get you started:

  • Day 1: Share a product photo with a caption highlighting its biggest benefit.
  • Day 2: Post a carousel of images showing the product in use.
  • Day 3: Feature a customer review or testimonial.
  • Day 4: Create a behind-the-scenes video of the product in action.
  • Day 5: Use scarcity to create urgency (“Only 5 left in stock!”).
  • Day 6: Answer common questions about the product in a Q&A post.
  • Day 7: Repost your best-performing content from earlier in the week.

Double Down: Reinforce Your Message with Email

Your social media content is powerful, but pairing it with email can make it unstoppable. During your product-focused week, send 2–3 emails that align with your posts.

  • Email 1: Introduce the product and its benefits.
  • Email 2: Share a customer review or testimonial.
  • Email 3: Create urgency with a time-sensitive offer or limited stock alert.

When your emails and social media work together, your message becomes impossible to miss.

Work Smarter, Not Harder: Why Focused Messaging Saves Time

This strategy isn’t just effective—it’s efficient. By focusing on one product, you cut down on the time spent brainstorming and creating content. Plus, you can easily reuse and tweak the content later for another campaign.

And here’s the best part: once you’ve got this down, you’ll have a repeatable system that saves time and drives results. It’s a win-win.

Your Next Step: Focus Your Messaging and Watch Sales Grow

Ready to give it a try? Pick one product to spotlight, create a week of content, and track the results. This simple shift can transform the way you market your business—making your messages clearer, your audience more engaged, and your sales stronger.

Give it a go, and let us know how it works for you. You might just find that less really is more when it comes to driving sales.

 

RELATED POSTS:

How to get 1M eyeballs on your products every month

https://thesocialsalesgirls.com/how-to-get-1m-eyeballs-on-your-products-every-month-episode-244/

Do this One Thing and get sales in December

https://thesocialsalesgirls.com/do-this-one-thing-and-get-sales-in-december/

Build a Massive Audience with a Brand Video

https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/

A genius Brand Content strategy

https://thesocialsalesgirls.com/a-genius-brand-content-strategy-episode-115/

 

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

10x’ing Jane’s Sales, Episode 251

10x’ing Jane’s Sales, Episode 251

Jan 21, 2025

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsHow to Increase Sales and Build a Stronger Business: Jane Harbison’s Journey...

How to get 1M eyeballs on your products every month, Episode 244

How to get 1M eyeballs on your products every month, Episode 244

by | Dec 3, 2024 | Podcast, TRAFFIC

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No time to listen now? We'll send it to your inbox.

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Boost Your Sales with Social Media Reach: What Every Store Owner Needs to Know

If you’ve been focusing on likes and followers as your go-to social media metrics, it’s time for a reality check. While they might feel good, they don’t directly lead to more traffic or sales. Instead, the metric you should be tracking is reach. Why? Because reach tells you how many people are actually seeing your content—and it’s the first step to driving more visitors to your website.

Let’s dive into why reach matters, how to use it to your advantage, and how one store owner turned her reach into a massive boost in sales.

Why Likes Won’t Pay the Bills

It’s easy to get caught up in the numbers game—watching your follower count climb feels great! But here’s the truth: likes and followers don’t equal sales. Social platforms only show your content to a fraction of your followers, unless you’re paying to boost it.

Think of it this way: someone might love your post enough to double-tap it, but that doesn’t mean they’re clicking through to your website or buying anything.

 

If your goal is sales, “likes” aren’t going to get you there.

 

Reach Is the Key to More Traffic (and Sales)

So, what should you be tracking? Reach. This metric tells you how many unique people saw your content—whether it’s a post, a reel, or a story.

Here’s why reach matters: roughly 1–2% of the people you reach each month will click through to your website. That might not sound like much, but when you scale up your reach, those clicks add up fast.

How Reach Turns Into Dollars

Let’s break it down with some simple math:

  • Say your monthly reach is 1 million people.
  • If 1–2% of those people click your link, that’s 10,000–20,000 website visitors.
  • With a 2% conversion rate, that’s 200–400 sales.
  • If your average order value is $50, you’re looking at $10,000–$20,000 in sales per month.

Not bad, right? And the best part is, growing your reach doesn’t have to cost a fortune.

Stop the Scroll: How Brand Videos Attract the Right Audience

So, how do you grow your reach? One word: videos. Specifically, brand videos. These are simple, clear videos that show what you sell, why it’s awesome, and who it’s for—all in a way that grabs attention and stops the scroll.

 

Think of your brand video as a magnet for your perfect customer. It should instantly answer the question, “Is this for me?” and make it easy for someone to click through to your site.

 

From 100K to 600K Reach: One Member’s Success Story

Let me tell you about one Mastermind Accelerator member who put this strategy into action. A year ago, she was sitting at our retreat and hearing how some other members were driving thousands more web visitors every single month without spending a fortune on ads.

She knew she would grow her sales if she grew her traffic, but she also didn’t want to spend a ton on ads.

The way you do this is by using a Brand Video – a video you create – not professional quality – but a video that gets your product and your message in front of the right people. When they watch, they know 2 things.

1) What you are selling
2) If it’s for them or not – and if it is, many of them will click through to your site.

So, within a few months, she grew her monthly Social Media Reach from 100,000/ month to more than 600,000/ month. And her website Traffic doubled for a tiny ad spend, getting her Brand Video out in front of hundreds of thousands of the right people.

It was a simple way for her to get her products to stand out and get noticed in a noisy, busy world – People saw what she was selling clearly, and she attracted her perfect people.

She blew past her sales goal for the year and kept her ad budget low.

This year, her goal is to have a Social Media Reach of 1M every single month.
She knows how to do it, and she knows that doing this will get her to her sales and her profit goal.

She doesn’t care about Page Likes and Followers. She stays focused on Reach.

The Simple Metric That Connects Social Media to Sales

Here’s the bottom line: reach is the bridge between your social media efforts and your sales. It’s not about vanity metrics like likes or followers—it’s about getting in front of as many people as possible and driving them to your website.

When you track your reach and focus on growing it, you’re putting your energy into something that actually moves the needle for your business.

Ready to See Results? Start Growing Your Reach Today

If you’re ready to turn social media into a real sales driver, here’s your action plan:

  1. Track your monthly reach to see how many people are seeing your content.
  2. Create simple, engaging brand videos that showcase your product and messaging.
  3. Focus on growing your reach month over month to increase website traffic and sales.

 

RELATED LINKS:

Get on the waitlist for our next Brand Video Bootcamp – it’s coming up soon. It’s only $15, and we’ll show you exactly how to make a Brand Video that will make your product and message stand out and get noticed. CLICK HERE TO GET ON THE WAITLIST!

Want to see examples of brand videos that work? Check out some successful videos our members have made:

MamaSuds:
 https://www.facebook.com/MamaSuds/videos/608797384435542

Bonny and Blithe:
https://www.facebook.com/BonnyandBlitheVintage/videos/464767912291246

Birdmoss:
https://www.facebook.com/BirdmossBox/videos/919504675917728

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

10x’ing Jane’s Sales, Episode 251

10x’ing Jane’s Sales, Episode 251

Jan 21, 2025

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsHow to Increase Sales and Build a Stronger Business: Jane Harbison’s Journey...

Ready For Results? I Think You Should Hear This, Episode 243

Ready For Results? I Think You Should Hear This, Episode 243

by | Nov 26, 2024 | CONVERSION, Podcast

No time to listen now? We'll send it to your inbox.

No time to listen now? We'll send it to your inbox.

or scroll down to get the highlights

Double Your Sales Without Spending More on Ads

Ever wish you could boost your sales without spending another dime on ads? Of course you do. So here’s the secret: 

 

The visitors who come back to your site are way more likely to buy than those who only visit once. In fact, returning visitors are 2–6 times more likely to make a purchase.

 

And the best part? You can control how often people come back with a few simple strategies. Let’s dive into how you can turn one-time visitors into loyal customers—and watch your sales soar.

 

Why Getting Visitors Back Quickly Is the Key to Conversions

Here’s the deal: visitors who return to your site within 30 days—or even sooner—are twice as likely to convert. One example from a recent coaching call: only 11% of visitors to the site were returning, yet they made up 33% of the total sales. Imagine what happens when you increase that number!

 

The takeaway: Focus on bringing visitors back as quickly as possible, and you’ll see your conversion rates improve dramatically.

 

What Your Google Analytics Data Says About Your Sales Potential

To start, let’s look at your numbers. Open Google Analytics 4 and check out your “retention report”. This will show you how many of your visitors are coming back versus how many are new.

Set a goal: aim for at least 30% returning visitors. That’s the sweet spot where consistent traffic meets dependable sales. It’s also a great way to benchmark your progress as you implement these strategies.

Here’s an example from a real store that sells jewelry

Why Your Email List Is Your Best Traffic Source

If you’re not already building your email list, start today. Email traffic converts anywhere from 2–7%, far outpacing other channels. Plus, it’s an owned asset—no algorithms or ad spend needed.

Here’s how to grow your list:

  • Pop-ups that work: Aim for a 5% conversion rate by making your pop-ups clear and valuable.
  • Collaborations and giveaways: Partner with complementary brands to attract high-quality subscribers.
  • Gated content: Offer exclusive content or discounts in exchange for an email address.

Let Automation Do the Work: Emails That Bring People Back

Email automations are like having a personal assistant who never takes a day off. Here are the must-have automations for bringing visitors back:

  • Welcome Flow: Send 7 emails over 7 days to make a strong first impression.
  • Browse Abandonment and Cart Recovery: Gently remind shoppers about what they left behind.
  • Post-Purchase Flow: Keep the conversation going with review requests and second-order campaigns.

These automations run in the background, keeping your audience engaged and ready to buy.

Why Sending One Email a Week Can Make All the Difference

Consistency is everything. Sending at least one email a week to your engaged subscribers keeps your brand top of mind and drives regular traffic back to your site.

 

Don’t overthink it—share what’s new, highlight a product, or offer a helpful tip. The key is to stay visible.

 

Need ideas? Check out our “Ecommerce Email Marketing Made Easy” guide for inspiration. Grab it HERE: https://learn.thesocialsalesgirls.com/ecommerce-email-marketing-made-easy/

 

Don’t Worry About Unsubscribes: Why More Emails = More Sales

Here’s the truth: some people will unsubscribe, and that’s okay. What matters is keeping your engaged audience active. Sending more emails reduces list fatigue and improves deliverability, making your campaigns even more effective.

So, stop overthinking it. More emails equal more opportunities to connect, engage, and sell.

Measure Your Success: Tracking Returning Visitors Made Easy

Tracking your progress is simple. Use GA4’s retention report to see how many visitors are returning and how that impacts your sales. Take a snapshot of your baseline, then monitor your improvement as you implement these strategies.

Go to GA4, filter for a month, click on Reports → Acquisition → Retention. Note how many New Users you have vs how many Returning Users you have

Most people only have about 1/10th returning
Your goal is to have ⅓ returning

When you start seeing those returning visitor numbers climb, you’ll know you’re on the right track.

Ready to See Results? Start Bringing Visitors Back Today

Building a system to drive returning visitors takes time, but the payoff is huge. Here’s your plan:

  1. Check your returning visitor rate in Google Analytics.
  2. Grow your email list with pop-ups, collaborations, and gated content.
  3. Set up automations to engage your audience and keep them coming back.
  4. Send consistent campaigns—at least one email a week.

 

You can refer to these podcast episodes for help:

25% of my sales from this one strategy – Episode 4

Are you leaving $ on the table? Here’s what you MUST know about Popups. Episode 27

Organic results that will shock you. Episode 120

If you’re an Inner Circle member, here are the Lessons you should work on:

  1. Show you to get more sales from email ( Get Sales Now unit)
  2. How to grow your list ( Let Leads Now unit )
  3. How to set up automations ( Get Set Up For Success )
  4. How to create and send effective weekly Mini Campaigns  ( Get Set Up For Success )

Focus on what you can control, and you’ll see your sales grow without spending a penny more on ads!

 

RELATED LINKS:

Check out our “Ecommerce Email Marketing Made Easy” guide for inspiration. Grab it HERE: https://learn.thesocialsalesgirls.com/ecommerce-email-marketing-made-easy/

25% of my sales from this one strategy – Episode 4

Are you leaving $ on the table? Here’s what you MUST know about Popups. Episode 27

Organic results that will shock you. Episode 120

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New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

10x’ing Jane’s Sales, Episode 251

10x’ing Jane’s Sales, Episode 251

Jan 21, 2025

No time to listen now? We'll send it to your inbox. No time to listen now? We'll send it to your inbox. or scroll down to get the highlightsHow to Increase Sales and Build a Stronger Business: Jane Harbison’s Journey...