or scroll down to get the highlights

Today I’m talking with my good friend Ciara Stockeland about how store owners like us can get control of our cash, understand our financials, and finally stop sweating about our cash flow.

I am a big fan of Ciara’s because she’s a long time Retailer turned Profit First Expert.

That’s important, because she understands inventory based businesses, and how common it is for us to struggle with cash flow because we are continually buying inventory or raw materials.

We’ve both seen too many smart store owners be stressed to max from continually juggling their cash. Even though it might feel like you’re failing, or “not good” at the money part, the truth is that managing your cash flow and profit is just a problem to solve.

And it is solve-able.

Listen in as Ciara and I talk about the strategies she teaches in her new book, Inventory Genius.

It might be the most valuable 20 minutes you spend this month.

Get your copy of Inventory Genius here: https://www.ciarastockeland.com/a/2147532113/2cz2f3cA

Get the Inventory Genius course here: https://www.ciarastockeland.com/a/2147521502/2cz2f3cA

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

When I work with a client 1:1, there’s one question that’s almost always on my client’s list of problems to solve.

“Can you help me figure out  what I need to focus on?”

As business owners, we’ve all felt the stress of having enough time to get everything done.
We can’t make more time, and so every one of us is hyper aware of the fact that we need to spend our time on the right work. Work that moves the needle.
Most of us are so buried in the work of our business, it’s hard to “see” the big picture.
It’s even harder to figure out what you can focus on that will get you results.

Last year, our Coaching team had a breakthrough, and we found a way to make it easy for everyone to figure this out,  no matter what size their business is.

Listen in and hear how you can use your store’s data to get a snapshot of what your business needs you to focus on right now. 

PS: If you’re tired of going it alone, and you’re ready to get the training you need, along with the support you need, join us in the Inner Circle.

Get Started Today

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Meet Ann Chikahisa: Chikahisa Studio
Ann is such a great example of what’s possible when you get focused and become a “Marketing First” store owner. She is a jewelry designer and sells her high end pieces to customers all over the country. When we met, Ann’s sales came exclusively from wholesale and in person shows. A few years later, Ann has grown high volume sales on her website, and created a community of collectors that anxiously await her new designs. Listen in and learn how she has scaled her sales and built this loyal following.
https://chikahisastudio.com/

Meet Christy Ross: Planted Places
Christy has lots of proof of concept for her high ticket, super niched product. Now she’s growing a monthly Membership to educate and support the people in her niche. Listen to her best advice as she looks back at what she has accomplished and executes her strategy to scale her membership.
https://www.plantedplaces.com/

Meet Katie Boteler: Miss Monogram
I often get asked if Makers can really achieve high volume sales. The answer is absolutely. Listen in as Katie shares her secret for scaling her sales even though she is the Maker in her business. Even though her advice is for Makers, every one of us could benefit by following her advice.
https://missmonogramkids.com/

Meet Jen Schlinder: Acorns and Twigs
Jen runs a super busy, high volume website for crafters. She’s focused on increasing her revenue without adding in more products. You’ll be inspired by how she’s doing just that!
Make some notes and get your wheels turning.
https://www.acornsandtwigs.com/

Meet Lisa Stice: Cherokee Copper
Lisa has grown her family’s jewelry business by leaps and bounds in the last 2 years. When I asked her how she’s grown her sales by so much in such a short period, she shared advice on how she decided to manage herself and later, her team. When I heard her advice, I agreed 100%. Grab a sticky note, write it down, and put it where you can see it every day!
https://www.cherokeecopper.com/

Meet Natalie Santini: Sew Hungry Hippie
Natalie’s business is growing so fast it’s hard to keep up. She sees tons of opportunities to grow her sales even more, but she simply does not have the time to implement.
Here’s what I love about her – even though it would be fun to give some new ideas a try, she sticks to spending her time on the things that she knows grow her sales every month.
Listen in to her rock solid growth strategy.
https://sewhungryhippie.com/

Meet Sam Gilhooley: Magnetix Therapy
Sam has one of the business minds I know. I’m convinced that it’s been the key to her long term success. In fact, this strategy saved her business a few years ago. I love the way she positioned her advice – for newbies and veterans alike.
Hear the story of how Sam was able to pay herself even though she couldn’t work for 15 months.
https://thesocialsalesgirls.com/do-this-and-disaster-proof-your-business-with-sam-gilhooley-episode-99/
https://www.magnetixtherapy.com/

Meet Lisa Hood: Kheyleve
Lisa is our Unicorn! She’s grown her high volume skincare business without using any paid traffic. That’s a story for another day, because what I really want you to hear is how she has set a system to get lots of customers to refer their friends. She’s using her rewards program, but I want you to listen to the strategy, because you could implement something similar without using rewards.
Here’s why this is important to you: Lisa has the highest conversion rate I have ever seen Ever!
https://kheyleve.com/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Last week I had the luxury of escaping winter and going on a 3 day retreat with some incredibly talented, successful store owners. They’re all members of my Mastermind Accelerator program.
It’s a very small group of 6 and 7 figure store owners. These women are already successful – There are 15 store owners in the Group, and the combined annual revenue of the members is close to $10Million.
Even though they have learned what it takes to find their audience and get conversions, , different stages of business have different challenges – and we spend our time together working on strategy – to get clear on what each member wants to accomplish this year, and step by step plan to get there.
Being in a room with these bright, thoughtful, generous, store owners was like having a panel of experts take a look at your business, and give you feedback and suggestions based on their real life experiences.

It was so good.

Every one of us agreed that we wouldn’t be where we are today without the support of other successful store owners who have shared with us over the years.
When I was thinking about how we could pay it forward, I thought it would be amazing if you could hear from the women in the room – in their own voices

Meet Shannon Cates: Birdmoss
A little less than 2 years ago, Shannon decided to do a hard pivot and close the business that was not scalable and completely drained her energy. She gave herself permission to turn an interest into a passion, and the birdmoss subscription box was born.
In less than 2 years, Shannon has 800 monthly subscribers who get a glimpse of a magical world when they receive their box each month.
I believe that one of the reasons Shannon has grown her box steadily is how she has removed the biggest barrier to getting a sale – the waiting. Listen and discover Shannon’s genius!
https://birdmoss.com/products/birdmoss-box-monthly-subscription

Meet Amanda Sheets: High Cotton Ties
Amanda Sheets bought her business, High Cotton Ties a few years ago.
Last year, she made big progress, and came close to doubling her sales.
Hear her best advice for all store owners, no matter what stage you’re at!
https://www.highcottonties.com

Meet Bethany Wyslomerski: Rubi and Lib
I’ve known Bethany for years. She’s incredibly successful – and humble. But the Truth is, she’s running 2 online businesses, and managing a team, and she makes it look easy.
Her tip is all about free money. I love it, because this is a strategy that scales as you grow
Grab a pen and listen in:
https://rubiandlib.com/
https://apps.shopify.com/navidium-shipping-protection

Meet Michelle Smith: Mama Suds
She’s so smart! Michelle shared a game changing strategy with us at our retreat, and I love her tip – because it’s such solid long term advice that keep you on track and focused.
https://www.mamasuds.com/

Meet Pam Rodgers: Stella Chroma
Pam runs a six figure company, she’s a Maker, and she’s a full time Nurse Practitioner
Listen to hear her strategy for getting it all done, while growing a six figure revenue stream.
https://www.stellachroma.com/

Meet Sylvie Roy: Eclair Lips
Sylvie’s sales have skyrocketed in the past 12 months. A year ago, she was up to her elbows making lip balm. Now she’s free to focus on marketing.
Today, she’s got a team. Lear how she fast tracked the training, and is setting her team up for success as they grow.
https://eclairlips.com/

Meet Renee Hill Wood: The Comfort Company
Renee has a high volume store, with a long history of success. She has more organic traffic than anyone I know, and a solid conversion rate.
She’s a former Social worker, and I love her advice about success.
https://www.thecomfortcompany.com/

Meet Tina Bar On is a Coach in the Inner Circle
Tina leads our members success team, and, like you, she’s an ecommerce store owner.
She’s on about 50 coaching calls every month, so she has a front row seat to see what’s working for store owners now. Grab a pen – you’ll want to take some notes.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Today I sat down with long time Inner Circle Member Crystal Lovelle.
Crystal is the Founder of https://www.littleblackboxbakedgoods.com/

Besides having an amazing website, Crystal is super smart and a strategic thinker, so when she posts in our group, I listen.

A few weeks ago, I asked our Members to share their wins, and Crystal reported that her online sales are up 82% this year.
Given that it’s been a tough year for some, I wanted to know more – and Crystal gave us all a breakdown of what she had done to get those sales. I thought it would be great to share on the podcast.
But when we started chatting I realized Crystal had even more to share.

In 2022, Crystal decided to prioritize applying for Grants, both for cash and education.
And the outcome was amazing. In total she got 4 Grants. It was a game changer for her.

Listen in and hear:

• Crystal’s process for finding Grants
• The strategy she used to apply for grants quick and easy
• How she turned a $5200 grant into a lasting increase in sales.

You don’t want to miss this episode – it’s pure gold.

Here’s the post that started our convo

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Come behind the scenes with me as I share my most recent “aha” moment.

It’s a simple concept, but it’s an incredibly powerful way for us to:

• Visually see the status of our marketing and monitor it every month
• Know at a glance what we need to focus on
• Understand how we can set ourselves up to sell more every month.

Here’s the Sales Funnel Graphic I promised you




I have to give our  Ads Made Easy Coach, Cathay Hayhurst credit for sparking this idea, and a big thanks to Tina Bar-On, our Member Success Coach, and Kelly Barth for creating this training for our Members.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.