or scroll down to get the highlights

This week I’m sharing a little tip that will help you see what you have to do at a glance.

There’s some confusion for many store owners around these two metrics.

We were talking about how to make a solid plan to grow your business, and I’ve realized that I need to clear it up.

This is helpful for every store owner – if you’re just starting, or if you’ve been growing your business for a while.

Here’s why this is important to you:
These are important metrics for you to know because ONE will show you where you can put your focus and get more sales without spending more money

THE other is like a thermometer for your business – it helps you evaluate the health of your business, and when you understand this, you’ll use it to determine what your business needs

How to find your Returning Visitor % in Universal Analytics
Go to:
→Audience
→ Behavior
→ New vs returning
→ Set dates for last month – see where you land

Next week – we’ll talk about Returning Customers – and how you can use your metric as a thermometer to take the temperature of your business.

New FREE Course coming September 22nd

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales, without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

You’ll want to listen to today’s episode because it could have a big impact on your sales – so come join me and find out if you’re doing this thing that I think is the kiss of death.

I’m talking about asking people to make decisions and email marketing, and how you can get more people clicking through your emails and actually landing on your site.

For the last few weeks, I’ve been knee deep in calls. Office Hours with my Mastermind Group, and Strategic Planning Workshops with a second small group.

Here’s what I’ve noticed, and why it’s important to you:
We have multiple products that we want to share with our audiences. Sometimes they have multiple variations, like colors, or they’re bundled, or they come in different sizes.

And we want to make sure that our audience is aware that they have choices.
We want to increase the likelihood that they will make a purchase.

But here’s what we don’t realize – it takes only seconds for someone to be overwhelmed, and not be clear on what they might want.

They’re probably busy, on their phone, and they decide they’ll figure out what they want later – or they decide they’re not interested enough to invest the time to get clarity.

So they leave – and as you know, most don’t come back.

Grab a pen, and take some notes. You’ll want to test this strategy for getting more clicks on every email you send!

New FREE Course coming September 22nd

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales, without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

I want you to meet Claudia Howard. Claudia is a Shopify and a Klaviyo Expert, and her 1:1 Coaching calls in the Inner Circle are in high demand.

Last month Claudia joined us at my Mastermind Retreat in Mexico. She was there to support our Mastermind members, and she taught us a few tricks to make even more money with our emails.

When she shared this money making tip, I knew that we had to do a whole episode of the Podcast on her hot tip that will make you $$$.
Claudia’s favorite app for increasing store revenue is Reconvert.

What is Reconvert?
It’s a Shopify post purchase upsell app that shows an offer AFTER the customer has completed their purchase and BEFORE the thank you page.

Who is it for?
It’s for Shopify store owners that want to increase their revenue and average order value. It’s perfect for both new and established stores.

How it works
After installing the app there is a mega offer template with multiple offers. I recommend deleting multiple offers and using one offer.
Make it an irresistible offer. A no-brainer. For example, if your average order value is $75 then adding an item worth $25 for only $15 is a no-brainer.
Set Free Shipping for the offer as you’ll be adding it to their existing order to ship together.
Offers can be customized by cart value, customer tags, and products in the cart – and even exclude showing offers to customer groups.

Listen in to learn the 3 big reasons this is important to all store owners, and hear examples of how some of Claudia’s clients have used their post purchase upsell to grow their sales.

Install it yourself (find it in the App store) or you can hire Claudia to get it up and running for you!

Reconvert App Set Up $249
https://www.storetasker.com/experts/claudia-howard
The package includes:

• Zoom consultation on creating the best offer 
  
• Set up app
• Set up exclusion for VIP Club members (if applicable – the app doesn’t apply VIP Club discounts so we just exclude them from seeing an offer)
• Set up 1 Offer
• Integrate the app with Klaviyo and set up a signup form on the custom thank you page, eg Birthday Club signup form.

New FREE Course coming September 22nd

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales, without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Wouldn’t it be amazing to double your sales without having to go out and spend a bunch of money on ads?

Meet Michelle Smith, the founder of https://www.mamasuds.com/

Michelle has grown her business like many of us do. She started at home, and step by step she’s built a solid online business with multi six figure sales, employees, and a great income for her family.
She’s done a lot of things well. But until last year, she’d never implemented Reliable Revenue in her business.
Even though she’s been an Inner Circle member for years, the time wasn’t right.

She was so busy working “in” her business, that she hired some help to look after emailing her list.

In March of 2022, Michelle committed to Reliable Revenue, and started implementing right away. Even though she was worried about sending more emails, she followed the instructions and just “did it”.

And something amazing happened. Within 2 weeks, her sales from the emails she sent paid for her Reliable revenue program fee.

In fact, in March off 2022 Michelle doubled her email sends, and increased her sales from email by 8X.

In April, as we were finishing the course, Michelle doubled her email sends again, and doubled her sales from emails again.

Michelle was incredibly consistent all year, and by November, she had more than doubled her email sends again, and once again doubled her sales from email.

Here’s what else happened:
Even though she’s sending more emails than ever before, Michelle’s open rate and click rates are higher than they were before Reliable Revenue.

Michelle realized that she’s really good at email. In fact she’s really good at marketing her business. So good in fact, that late in 2022, she hired enough help that she’s no longer working “in” her business. Instead, she works “on” her business. And that means she’s finally able to take time away without falling behind in production and shipping.

In a year many business struggled, Mamasuds had it’s best year ever in 2022.

Listen to the episode to hear:

• The Reliable Revenue send strategy that can double your sales from email.
• How to keep more of your subscribers engaged.
• How you can get better open and click rates.

Don’t miss your chance to learn how you can create more sales without spending more money.
Join Susan for our Reliable Revenue Workshop.
You’ll use your data to build your Reliable Revenue marketing plan.
For only $15 you leave with a list of work you can do next month to get on track to have your best year yet.

Link for workshop: thesocialsalesgirls.com/rrw

New FREE Course coming September 22nd

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales, without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

We all want predictable, Reliable Revenue, right?

When I ask clients what they’d like to change in their business, the answer I hear most often is that they want reliable sales – or sales they can count on every day

I get it. When you don’t have reliable revenue, it’s hard to plan. You’re afraid to spend your cash, because you’re not confident that you’ll earn it back quickly

So you put off investing in inventory, hiring help, and even in your own education because you’re “waiting” to crack the code and finally be able to count on your sales.

When you do have “sales you can count on”, that’s when you have Reliable Revenue.

And suddenly, you have breathing room.

• You can step back and decide how you’ll grow your business
• You can invest in Inventory, team, education, salary, even a vacation
• You get some headspace back – because you’re not doing backflips every month to get sales

The biggest benefit of all is confidence

Confident that you’re on the right track

Confident in your ability to grow your business

Confident that you’re not one bad month away from disaster

When you’re confident – you’re a better manager, and you’ll build your business strategically instead of chasing tactics to get sales.

This is how I like to define Reliable Revenue: It’s when you start getting sales that aren’t a result of any big activity. You don’t always know where each sale came from, and you don’t often recognize the name of the customer, so you go looking to see where the sale came from.

And what you realize is that these sales are the result of the systems you have put in place, and the work you do consistently.

At first, reliable sales start coming in monthly, then weekly, and later it’s daily.

And that’s when everything changes

Even though it might seem hard to set yourself up for RR, I want you to know it’s completely possible. And in fact, you can set yourself up to get RR even when you’re new, and you don’t have it all figured out

So, how do you set it up?
Listen in, I’m going to break it down for you.

Ready to make your Reliable Revenue Plan?

Here’s how you can start:
This month, we’re running an interactive Reliable Revenue Workshop.
Our monthly Workshops are usually for Inner Circle members only, but because this work is so important we are inviting everyone in our audience to work on this with our help.

You can attend a session live and get the self study video for only $15

Register for your Workshop here: https://classroom.thesocialsalesgirls.com/reliable-revenue-workshop

Here’s what you’ll do in the Workshop:

• You’ll start by figuring out where you are now. We’ll show you what sales you can expect based on your current data.
• You’ll set up your sales funnel – and we’ll show you how to monitor it each month
• You’ll learn how to Implement Reliable Revenue Strategies
• You’ll walk away with clarity on how to get predictable, reliable sales,  and you’ll be ready to work on strategies to fill your sales funnel.

Don’t miss your chance to start the year with a plan – you don’t have to reinvent the wheel. You’ll work your plan consistently, and build your sales month over month.

New FREE Course coming September 22nd

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales, without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

When I was thinking about what I could share with you that would set you up to start the year strong, I knew that this one exercise is what changed everything for me in my business life.

As you glide into the Holidays and prepare for a new year, I know that taking the time to do this is the best gift you can give your business.

It will set you up to eliminate overwhelm and get clarity on your focus.

Listen to the episode, and then come do the work below!

Here are the questions you need to ask yourself:

Current status of my business:

• What is my exact revenue for the past 12 months?
• What exactly have I paid myself in the last 12 months?
• What is working in my business now?
• What is not working in my business now?
• How many days/hours am I working each week?
• Is my business profitable?

12 month vision of the status of my business:

• What exactly will annual revenue be?
• What exactly will I pay myself?
• What exact problems will be solved?
• What exactly will my focus be?
• How many days/hours will I work each week?
• What will my profit be?

Next Steps: The $500/hr job you’re not doing

New FREE Course coming September 22nd

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales, without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.