or scroll down to get the highlights

This episode is full of “aha” moments.

One of the most powerful things you can do for your business is to become what I call a “Marketing First” Store Owner.

It sounds fancy, but really it means that you prioritize marketing over all the other “things” that take up your work hours.

Today we’re talking about what a Marketing First store owner does – and how to stay on track

I invited one of my favorite Inner Circle Members, Melissa Davies, to join me today. When I think of a Marketing First store owner, a picture of Melissa pops into my head.

Melissa has generously offered to share her Sales Funnel with us, so you’ll get to see her actual numbers.

We’re going to talk about her funnel – and why she does this work, even though she has a successful store, and she’s really good at marketing

Melissa shared her Sales Funnel numbers for the last 30 days, and when I saw what she was doing, my jaw dropped.

We talked about what she did to grow her audience and traffic massively since she’s been using the Sales Funnel, and then we talked about what her strategy should be to maintain these numbers.

We wrapped up with 1-3 action steps that Melissa can take right now!

The Sales Funnel framework works beautifully for store owners at all stages of business

I love it because it makes it easy to develop an effective action plan for each month.

You know exactly what your business needs NOW, and once you know, it’s easy to become a Marketing First store owner.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Did you know that your Returning Customer rate is like a thermometer for your business?
It helps you evaluate the health of your business, and when you understand this, you’ll use it to determine what your business needs right now.

Last week, I shared how I’ve noticed that store owners often are unclear about two metrics that kind of sound like the same thing, but they’re not

 Returning Visitors vs Returning Customers

On last week’s episode of the podcast, I shared that by focusing on your Returning Visitor metric, you can significantly increase your conversion rate. If you haven’t listened – you’ll want to go back and listen to episode 156.

This week, I’m sharing how you can use your Returning Customer rate to understand what you need to focus on in order to grow your sales in a significant way.

You can get the ideal benchmarks for Returning Customers, and some work to do.

To help you understand why your Returning Customer rate is a big deal, I’ve boiled it down to these 3 points:

1. Attrition. Eventually, even the best customers stop buying, and your pool of buyers will shrink.
2. New customer acquisition. Are you bringing enough new customers into your business to [at minimum] replace the customers you lose each month?
3. Are you bringing in enough new customers to create significant growth?

Go listen to the episode – it’s super short, and you’ll walk away with knowledge that will give you the power to get unstuck and grow your sales

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

This week I’m sharing a little tip that will help you see what you have to do at a glance.

There’s some confusion for many store owners around these two metrics.

We were talking about how to make a solid plan to grow your business, and I’ve realized that I need to clear it up.

This is helpful for every store owner – if you’re just starting, or if you’ve been growing your business for a while.

Here’s why this is important to you:
These are important metrics for you to know because ONE will show you where you can put your focus and get more sales without spending more money

THE other is like a thermometer for your business – it helps you evaluate the health of your business, and when you understand this, you’ll use it to determine what your business needs

How to find your Returning Visitor % in Universal Analytics
Go to:
→Audience
→ Behavior
→ New vs returning
→ Set dates for last month – see where you land

Next week – we’ll talk about Returning Customers – and how you can use your metric as a thermometer to take the temperature of your business.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

You’ll want to listen to today’s episode because it could have a big impact on your sales – so come join me and find out if you’re doing this thing that I think is the kiss of death.

I’m talking about asking people to make decisions and email marketing, and how you can get more people clicking through your emails and actually landing on your site.

For the last few weeks, I’ve been knee deep in calls. Office Hours with my Mastermind Group, and Strategic Planning Workshops with a second small group.

Here’s what I’ve noticed, and why it’s important to you:
We have multiple products that we want to share with our audiences. Sometimes they have multiple variations, like colors, or they’re bundled, or they come in different sizes.

And we want to make sure that our audience is aware that they have choices.
We want to increase the likelihood that they will make a purchase.

But here’s what we don’t realize – it takes only seconds for someone to be overwhelmed, and not be clear on what they might want.

They’re probably busy, on their phone, and they decide they’ll figure out what they want later – or they decide they’re not interested enough to invest the time to get clarity.

So they leave – and as you know, most don’t come back.

Grab a pen, and take some notes. You’ll want to test this strategy for getting more clicks on every email you send!

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

I want you to meet Claudia Howard. Claudia is a Shopify and a Klaviyo Expert, and her 1:1 Coaching calls in the Inner Circle are in high demand.

Last month Claudia joined us at my Mastermind Retreat in Mexico. She was there to support our Mastermind members, and she taught us a few tricks to make even more money with our emails.

When she shared this money making tip, I knew that we had to do a whole episode of the Podcast on her hot tip that will make you $$$.
Claudia’s favorite app for increasing store revenue is Reconvert.

What is Reconvert?
It’s a Shopify post purchase upsell app that shows an offer AFTER the customer has completed their purchase and BEFORE the thank you page.

Who is it for?
It’s for Shopify store owners that want to increase their revenue and average order value. It’s perfect for both new and established stores.

How it works
After installing the app there is a mega offer template with multiple offers. I recommend deleting multiple offers and using one offer.
Make it an irresistible offer. A no-brainer. For example, if your average order value is $75 then adding an item worth $25 for only $15 is a no-brainer.
Set Free Shipping for the offer as you’ll be adding it to their existing order to ship together.
Offers can be customized by cart value, customer tags, and products in the cart – and even exclude showing offers to customer groups.

Listen in to learn the 3 big reasons this is important to all store owners, and hear examples of how some of Claudia’s clients have used their post purchase upsell to grow their sales.

Install it yourself (find it in the App store) or you can hire Claudia to get it up and running for you!

Reconvert App Set Up $249
https://www.storetasker.com/experts/claudia-howard
The package includes:

• Zoom consultation on creating the best offer 
  
• Set up app
• Set up exclusion for VIP Club members (if applicable – the app doesn’t apply VIP Club discounts so we just exclude them from seeing an offer)
• Set up 1 Offer
• Integrate the app with Klaviyo and set up a signup form on the custom thank you page, eg Birthday Club signup form.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Wouldn’t it be amazing to double your sales without having to go out and spend a bunch of money on ads?

Meet Michelle Smith, the founder of https://www.mamasuds.com/

Michelle has grown her business like many of us do. She started at home, and step by step she’s built a solid online business with multi six figure sales, employees, and a great income for her family.
She’s done a lot of things well. But until last year, she’d never implemented Reliable Revenue in her business.
Even though she’s been an Inner Circle member for years, the time wasn’t right.

She was so busy working “in” her business, that she hired some help to look after emailing her list.

In March of 2022, Michelle committed to Reliable Revenue, and started implementing right away. Even though she was worried about sending more emails, she followed the instructions and just “did it”.

And something amazing happened. Within 2 weeks, her sales from the emails she sent paid for her Reliable revenue program fee.

In fact, in March off 2022 Michelle doubled her email sends, and increased her sales from email by 8X.

In April, as we were finishing the course, Michelle doubled her email sends again, and doubled her sales from emails again.

Michelle was incredibly consistent all year, and by November, she had more than doubled her email sends again, and once again doubled her sales from email.

Here’s what else happened:
Even though she’s sending more emails than ever before, Michelle’s open rate and click rates are higher than they were before Reliable Revenue.

Michelle realized that she’s really good at email. In fact she’s really good at marketing her business. So good in fact, that late in 2022, she hired enough help that she’s no longer working “in” her business. Instead, she works “on” her business. And that means she’s finally able to take time away without falling behind in production and shipping.

In a year many business struggled, Mamasuds had it’s best year ever in 2022.

Listen to the episode to hear:

• The Reliable Revenue send strategy that can double your sales from email.
• How to keep more of your subscribers engaged.
• How you can get better open and click rates.

Don’t miss your chance to learn how you can create more sales without spending more money.
Join Susan for our Reliable Revenue Workshop.
You’ll use your data to build your Reliable Revenue marketing plan.
For only $15 you leave with a list of work you can do next month to get on track to have your best year yet.

Link for workshop: thesocialsalesgirls.com/rrw

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.