Last week, one of our “newish” Inner Circle Members posted this, and it made me smile:

“Just had a lady in another FB group tell me that giveaways would never work. I told her I was planning to do one as we speak. She said, ‘Don’t be scared to post your failed results.’ CHALLENGE ACCEPTED!   She doesn’t know Susan Bradley’s training“

It made me smile because this Member has already found success, even though he’s kind of new. He’s confident that he is on the right track.

And the reason he’s confident is that our members learn how to use their data to track and measure their results.

So they don’t assume a marketing strategy works or doesn’t work.

They actually know.

And that’s the best tool we can give them. Because once they know what works, it’s easy for them to grow by doing more of what really works.

And ultimately, that’s the difference between the people who struggle to get traction, and the people who consistently make progress.

The ones who consistently make progress know they’re on the right track. So they stop trying all the things.

Want to see how we use data to see the long term effects of using Giveaways to generate leads?

The bottom line is that in 2021 the most important thing is to generate leads – more than ever, you want to make it a priority to own your data.

Because you can track and measure it, and then use it to control your sales.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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At the Social Sales Girls, we’re working hard to make sure everyone in our Community has the information they need to continue to get results from ads.

Here’s what you need to do:

1. Connect the new Facebook app to Shopify.
2. Verify your domain in Facebook Business Settings.
3. Setup your aggregate events in the order of priority.

You will not see immediate changes to everything, as things will happen over time as folks begin to opt-out of tracking. You can expect that:

• Your custom audiences will get smaller so retargeting previous visitors will become harder.

• Excluding purchasers and web, visitors will not be possible if they opted out of tracking.

• Reporting into ads manager can be 24-48 hours behind giving less visibility into your campaigns.

• Costs per conversion (any conversion) are likely to rise as well as optimizing for events.

• Decay of lookalikes will occur where they will not perform as expected.

• Interests will decay as more people will not allow you to track them. (most people think interests mean people like/follow a page but it actually means they like, follow, share a page or post, visit that website or app etc.)

Is the world of Facebook advertising over? No!

But, you will need to rely on data even more than before and that is not the data in the ads manager. Your testing needs to be longer or you may turn off your ads before the data has populated into Facebook Ads manager.

Make sure to watch me and our ads coach Leona Griffin because we answered a ton of questions!

We generally only create this kind of training for our Inner Circle Members.

But this is too important for you to miss.

I want to make sure you have the support you need to be successful.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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The Perfect Giveaway is my favorite way to generate a lot of leads and begin the process of warming them up to become buyers.

I like to run this even before prime buying times.

This time, I’m running the event before Mother’s day and Father’s Day so that I can have a new group of people that will receive my emails and ready to buy when they need a gift.

This time, I decided to test two types of ads on Facebook and Instagram.

I’m testing:

1. Lead Ads using a Lead Form I created in Publishing Tools

2. Conversion Ads using a landing page on my site and a custom pixel conversion event

All my leads will go onto one list, and will receive an auto response via email as soon as they enter.

Watch below, as I walk you through the set up!

In the next few weeks, I’ll gather my results and share them with you!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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I know you need to hear this today, because I see you showing up and working hard.

You really can grow the business of your dreams, and it doesn’t have to take forever.

So how do you get the business of your dreams on the fast track?

It starts with accepting the reality that there’s no guru, magic solution, or one thing you’ve been missing, that’s going to propel you to success.

When you realize that you have the power to “make rain” in your business, you’ll stop looking for outside experts to fix it for you. Instead, you’ll put your head down, and get to work.

All you really need is a plan that you can work consistently.

Because when you do this, you’ll start getting some results. Some good, and some not so good.

And that’s ok, because once you have results, you have data. And when you have data, you can use it to make good decisions.

Do it consistently, and before you even realize it, you will become the expert in your own business. You’ll stop guessing, because you’ll have proof, and confidence that you are on the right track.

I’m sharing this with you because I’ve seen it happen many times over with my Reliable Revenue students.

They join me and our Coaches for an 8 week experience. We implement a proven plan, one week at time, and we get results.

This month we’re getting ready to host the 2021 Reliable Revenue experience. We only do it once a year.

Join the waitlist here, and we’ll send you an invitation.

If you join us, you’ll come to us committed to follow the plan. We’ll walk through it with you.

When you’re done, you’ll no longer be wondering what to do to get sales. Your plan will be set up, and you’ll know exactly what you have to do each week.

No more guessing. No more searching for solutions. You’ll already be on your way to becoming the Expert in your business.

Wondering if it will really work for you?

Meet Sabine and Eric. In February 2016 they joined my first ever Reliable Revenue experience.

They had zero online sales, no social media following, no web traffic, no email list.

They worked the Reliable Revenue program and never stopped.

And not even 3 full years later, Sabine sent me this message:

It’s the best story. You can get all the details here:

I want you to ask yourself if you’re ready to stop searching for the magic bullet and finally get a plan that will put you in charge of your results.

Join the Reliable Revenue waitlist here!

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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I’m sharing my 2020 results at Sock Doggo, but what’s more important, I’ll tell you what I did to get them.

It’s interesting, because when I break it down, it boils down to 4 things, and I’ll give you the details, so you can take away what might apply to your business.

Sales as of December 31st are $25,661.

Here’s how it breaks down:

1) Email 32% of sales  

19% of my sales were from weekly campaigns. In full disclosure, I was not consistent, and did not send emails every week. I know this is an activity that I need to make a part of my routine every single week. 

13% of my sales were from automated flows. I have a New Lead and Welcome flow, a Browse Abandonment flow, a Back in Stock flow, and an Abandoned Cart flow. I actually did not have my flows turned on all year, and I believe there is an opportunity to grow these sales.

The Gold:

My New Lead and Welcome flow contributed 8.5% of my sales. This is important because it’s automated, so you set it up, and it works in the background.

So if you only do one thing, set up your New Lead and Welcome flow.

Inner Circle Members, find full instructions in Conversion School

2) People on my list from Giveaways placed 18% of all orders.

I’ve collected a total of 9000 names, and approximately 7000 are still active profiles.

6,963 of these names came from Giveaways.

1.1% is the conversion rate of this list. 112 orders have come from people who entered a Giveaway, and the leads are affordable.

Check out this podcast, to see how Sacha used the Perfect Giveaway to get 691 leads for $68.

The Gold:

When I took a closer look, the real winner was my Giveaway website popup. We ran this for about 6 weeks in Jan/Feb of 2020 and got 173 names. Over the year, 19 of these people actually placed an order. That’s a 10.9% conversion rate.

So, if you sell a higher priced product, or you’re struggling to get leads, try a giveaway popup connected to your welcome funnel.

3) Wholesale sales from Collaborations: 28% of total sales

The big benefit to collaborating with other businesses is that I was able to get  my products in front of the perfect audience without spending cash.

So, if this sounds like a plan, start building relationships with other shop owners, and consider doing a Partnered Giveaway.
Members: find the training to execute this perfectly in the Inner Circle Classroom.

4) Sales of $8K are attributed to ads over 2 gift buying campaigns. 

I’ve done a lot of advertising for traffic and I like to think about it like rent. It’s the cost of getting people to visit my shop, but it doesn’t get me a lot of sales

And my feeling is that there are 2 times you should advertise for sales:

→  When you’ve done all the things and you already have traffic sales, and an audience, or;
→  If there’s a season for you products when demand is much higher than throughout the rest of the year.

My product is proving to be a gift. So, I advertised for a sale on Facebook, Instagram, and Google Shopping

I spent $4,676 from October through December 2020. It’s important to realize that the sales that are attributed to the ads may also have been as a result of other activity, like email. While I think that these results are “ok”, I think it’s the strategy that is least likely to scale, and the risk of losing money is high.

The Gold:

By far my best result was Google Shopping in the month of December. I spent $483 and had sales of $1,252.

Watch here to get all the details and see the one ad image and copy that performed best. It’s a shocker.

If you have questions, comment below and ask me!

So, here’s what I need you to do next.

First, sign up to get updates in your inbox:

Then, be sure to Like and Follow my page on Facebook. I’ll be posting regular updates there!

That’s it! It will be a fun adventure, all the way from 0 to $50K on Shopify!

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