A Genius Marketing Strategy From A Generous Member, Episode 238

A Genius Marketing Strategy From A Generous Member, Episode 238

by | Oct 22, 2024 | Podcast

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How Consistency and Simple Promotions Helped Linda Gurnert Build a $1,000/Week Business Without Ads

I’m excited to introduce you to a total rock star, Linda Gernert, founder of Cropalatte, a DIY scrapbooking and card-making store. She’s been running her online  business for 15 years, and she’s managed to turn it into a $1,000 per week operation—without ads (!!!). I know a lot of you want to figure out how to scale your business consistently, so I think you’re going to love hearing Linda’s story. 

Solving the Problem: Why People Don’t Finish What They Start

One of the things that really set Linda up for success was her ability to recognize her customers’ real problems. It wasn’t just that people wanted to buy scrapbooking supplies—they wanted to complete their projects. We all know how easy it is to start a project, but finishing it? Easier said than done.

Linda tapped into that. She started offering DIY kits that helped people finish their projects quickly and easily. By giving her customers a clear path to success, she was solving a much bigger problem than just selling supplies. 

$5 Fridays: How Linda’s Simple Promotion Created Weekly Income

Here’s where things get interesting. Linda came up with the brilliant idea of “$5 Fridays”. Every Friday, she’d sell kits for just $5. It was a way to clear out inventory, but it turned into a consistent income stream.

And get this—it wasn’t just the $5 kits that were flying off the shelves. People were coming for the $5 deals but adding more products to their carts, which boosted her average order value.

 

That’s the power of a well-timed, simple promotion. It created a sense of urgency and gave her customers something to look forward to every week.

 

Time or Money: The Trade-Off Every Business Owner Faces

One of the most valuable lessons Linda shared is the trade-off between time and money when growing a business. Linda’s success wasn’t built on spending big budgets on ads—it was built on investing time.

 

 “It’s either time or money. If you don’t want to spend the money on ads, you have to put in the time to build relationships and show up consistently.”

 

For Linda, this meant dedicating time each week to create, promote, and track her $5 Friday sales. While others might have chosen to spend money on ads to generate traffic, Linda chose to focus on showing up for her customers every week, offering value, and building trust. That consistency paid off, leading to $1,000 per week in sales—all without paid advertising.

The takeaway? If you’re not ready to spend money on ads, be prepared to invest your time. Consistency, customer engagement, and building long-term relationships are just as powerful as paid traffic. It’s all about deciding where to focus your resources—either way, you can grow your business if you’re willing to make the investment.

 

“The key with $5 Fridays is consistency. If you’re not going to be consistent, it’s not worth doing.”

 

Tracking the Numbers: How Metrics Fueled Linda’s Growth

What really helped Linda scale her $5 Friday promotion was her focus on tracking her results. She didn’t just guess what was working—she tracked every sale, monitored her average order value, and kept an eye on customer behavior. With her son’s help, she discovered that 28.5% of her total sales for the year came from her $5 Friday promotions—adding up to over $31,500!

This is such an important point—knowing your numbers gives you clarity and helps you double down on what works. It’s not just about throwing things at the wall to see what sticks; it’s about refining your strategy based on real data.

Rinse and Repeat: Why a Simple System Is Key to Growth

Linda’s $5 Friday promotions weren’t just a lucky break—they were the result of a repeatable system. She blocked out time each week to plan and prepare her kits, ensuring she was always ready to go. “I batch my work so that I’m not scrambling at the last minute,” she explained.

By creating a system that worked, Linda was able to consistently execute her promotions without feeling overwhelmed. And the best part? It freed up time for her to focus on other areas of the business, knowing that $5 Friday was running like clockwork.

 

“I have a system now, so I don’t have to think about what I’m going to do each week. I block my time, plan ahead, and it just runs.”

 

No Secrets, Just Success: How Linda’s Generosity Led to Community Wins

One of the things I love most about Linda is that she doesn’t keep her wins to herself—she shares them with others. After seeing how successful her $5 Friday strategy was, she told the Inner Circle all about it, and another business owner used it to drive her own success. “It’s not about keeping secrets. If it works, I want to share it,” Linda said.

This mindset of abundance and community over competition is so powerful. By helping others succeed, she’s creating a ripple effect of growth, and that’s something we can all take inspiration from.

Follow Linda’s Lead

The biggest takeaway from Linda’s story is about consistency. Showing up every week with a simple, well-timed promotion can drive serious results. But beyond that, it’s about listening to your customers, solving their problems, and creating a system that works.

Linda didn’t overcomplicate things. She found a strategy that worked, she tracked her progress, and she repeated it. And now? She’s running a thriving business, making $1,000 per week without ads, and sharing her success with others.

Ready to Boost Your Sales? Start Your Own Weekly Promotion

Try launching your own version of $5 Friday. Create a simple promotion, track your results, and be consistent. If you’re ready to scale your business, start with a system that works.

Want some help getting started? Download our free weekly sales tracker and join the Inner Circle to access exclusive training and templates to help you create your own scalable promotion. Let’s grow together!

 

RELATED LINKS:

Find Crop-A-Latte HERE: https://cropalatte.com/

Or on social media:

https://www.facebook.com/CropALatte

www.instagram.com/cropalattetogo

Episode 62: Massive Growth Organically? Yes You Can

https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/

Episode 145: How To Get Reliable Sales Every Day

https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/

Episode 146: Double Sales Without Spending More

https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

The Secret To Building a 6 Figure & Jewerly Brand, Episode 237

The Secret To Building a 6 Figure & Jewerly Brand, Episode 237

by | Oct 16, 2024 | GROWTH, Podcast

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How Lisa Stice Grew Cherokee Copper to Multi-Six Figures Without Ads

If you’ve ever wondered how to build and scale your business without relying on paid traffic, Lisa’s journey is one you don’t want to miss. Lisa Stice is the co-founder of Cherokee Copper, a family jewelry business that she grew into a multi-six-figure success—all without using ads.

Lisa and her husband, Greg, started Cherokee Copper out of necessity. Greg was making authentic, modern Native American jewelry, and Lisa decided to invest her last paycheck into equipment and an Etsy store. When she had to leave her job due to health issues, they realized they could turn their hobby into a full-time business. “Sometimes, you have to take a leap of faith,” Lisa shares. That leap turned into something much bigger than they ever imagined.

 

Scaling a Jewelry Business in Uncertain Times—How Lisa Made It Work

When the pandemic hit, gone were the in-person art shows and craft fairs they had relied on. Lisa’s business model needed to change—fast. So they pivoted to online sales, setting up a Shopify store and leveraging email marketing. “I knew we had to get creative,” she says. So, she started hosting virtual art shows to keep sales moving.

Despite the uncertainty, these virtual events kept their business afloat.

No Ads, No Problem—How Consistency Fueled Lisa’s Growth

Lisa’s strategy is simple but powerful: consistency. After joining The Inner Circle in 2021, she tripled her sales without spending a dime on ads. Her secret? Email marketing and regular online events. “Instead of chasing shiny objects, I decided to implement one training at a time and focus on consistency,” she explains.

It wasn’t about doing everything; it was about doing the right things, repeatedly. This approach allowed her to grow sustainably without the pressure of constant ad spend.

 

“The key to our success wasn’t ads—it was building a connection with our audience and engaging them through email marketing.”

 

Tracking Your Way to Success: Why Numbers Matter

If there’s one thing Lisa emphasizes, it’s the power of tracking. She keeps a close eye on her sales metrics, average order value, and other key numbers. “Looking at your numbers helps you spot growth opportunities and stay motivated,” she says.

By tracking long-term trends rather than daily fluctuations, she was able to make informed decisions that fueled her growth. This approach allowed her to see what was working and double down on those strategies.

Breaking the Six-Figure Barrier: What Changed for Cherokee Copper

In 2022, Lisa’s hard work paid off—Cherokee Copper hit $126,000 in sales. She refined her marketing efforts, improved her event strategies, and focused on consistent growth. “When we finally broke into six figures, I realized it was just the beginning,” Lisa shares.

In 2023, Lisa doubled down on what was working and set a goal to grow her email list to 10,000 subscribers. She tested different lead generation methods and focused heavily on customer acquisition. “We realized the importance of building a solid customer base, and that’s where we put our energy,” she explains.

By tracking her cost per customer and investing in strategies that brought in new leads, Lisa managed to double her sales again, reaching the $200K mark.

Cherokee’s Timeline from 0-240k+

2020

$20K | Sold on Etsy, online store, and online “shows”

 

2021

$60K |  3x’d sales after joining The Inner Circle, and focused on doing 1 virtual even per month from our “Get Sales Now” unit

 

2022 

$126K | Attended the in-person Reliable Revenue Retreat, joined Reliable Revenue, and focused on email marketing and monthly events

 

2023

$ 200K | Joined the Mastermind and  grew her list to 10K

 

 2024

$ 240K | Focused on acquiring customers, learning ad strategies, and stepping into a more strategic role

 

From Family Business to Legacy—Lisa’s Vision for Cherokee Copper

As Cherokee Copper grew, Lisa’s son joined the team as the operations manager. This allowed Lisa to focus on marketing and growth while freeing up her time. Her vision is to turn Cherokee Copper into a long-lasting, sustainable business that could eventually be passed down within her family.

 

“Our goal is to create something sustainable—a business that can grow beyond just us and last for generations.”

 

Consistency is Key: Lisa’s Advice for Aspiring Entrepreneurs

Lisa’s journey is proof that consistency and focus are the keys to success. Her advice? “Stay focused on what works, track your progress, and avoid distractions that don’t align with your goals.” She believes that steady, consistent action will always lead to results. 

It’s all about building momentum, one step at a time, and not getting sidetracked by shiny new strategies.

 

Ready to Scale Your Business? Start Tracking and Scaling Today

Lisa’s story shows that building a six-figure (or even multi-six-figure) business is possible, even without ads. It’s about focusing on what works, tracking your success, and building consistency. If you want to grow your business, start by tracking your key metrics, setting achievable goals, and implementing one strategy at a time.

If you’re inspired by Lisa’s journey and ready to take your business to the next level, it’s easy to follow in her footsteps.

Step 1: Join The Inner Circle

Step 2: Enroll in Reliable Revenue

Step 3: Join the Mastermind

Regardless of your stage of business, it’s time to take the next step—start tracking, stay consistent, and watch your business grow!

 

RELATED LINKS:

Lisa’s Business Cherokee Copper: https://www.cherokeecopper.com/

Mastermind Accelerator: https://thesocialsalesgirls.com/mastermind-accelerator/

Reliable Revenue: https://classroom.thesocialsalesgirls.com/reliable-revenue

The Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership

Episode 231, The Formula for Sales Every Day: https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/

Episode 230, Focus on THIS Right Now: https://thesocialsalesgirls.com/focus-on-this-right-now-episode-230/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

Your Business IS valuable, here’s what you need to know, Episode 236

Your Business IS valuable, here’s what you need to know, Episode 236

by | Oct 8, 2024 | GROWTH, Podcast

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Your Business Is Worth More Than You Think

I’m excited to share an inspiring story from Carrie Kerpen— who built a successful social media agency, The Whisper Group, and eventually sold it for a great profit. If you’ve ever dreamed of building a business that’s not only successful but also sellable, you’re in the right place. Carrie’s journey is full of lessons that any entrepreneur can apply. 

From a Wedding Stunt to Social Media Success: Carrie’s Unlikely Start

Carrie’s story is anything but typical. She and her husband, Dave, didn’t set out to build a social media empire. It all started with a sponsored wedding. Yep, you read that right—a wedding funded entirely by sponsors. The stunt was a massive hit and got them a ton of publicity, leading them to realize they had a knack for marketing.

They channeled that creativity into their first business, which eventually evolved into The Whisper Group. As Carrie puts it, “Sometimes, the best opportunities come when you least expect them.” They didn’t plan on becoming social media marketers, but by leaning into what worked, they found their niche.

Built to Sell: How Carrie Prepared Her Business for the Perfect Exit

Carrie didn’t just build a business; she built one that was designed to sell. She was inspired by the book Built to Sell by John Warrillow, which emphasizes creating a business model that isn’t dependent on the owner. Carrie took this to heart and started building processes and systems that would make her agency run smoothly without her constant involvement.

 

“Think of your business as a sellable asset from day one—building with an exit in mind makes it healthier and more profitable.”

 

She set up her business with profitability and scalability in mind. Carrie made sure her income streams were diverse and built a strong team, which made the business attractive to potential buyers.

Valuation 101: Understanding What Your Business Is Really Worth

One of the most important things Carrie did was understand her business’s valuation. She focused on EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) to get a clear picture of her agency’s worth. This allowed her to set realistic goals and make decisions that increased her company’s value over time.

“Knowing your numbers is crucial,” Carrie advises. “The more profitable and efficient your business is, the higher the multiple you can negotiate when you decide to sell.” By focusing on profitability and streamlining her operations, she positioned her business for a higher valuation when she was ready to exit.

Exit Ready: Carrie’s Tips for a Stress-Free Business Sale

Carrie didn’t just stumble upon a buyer; she prepared her business to be exit-ready long before she decided to sell. She made sure her income stream was reliable, implemented standard operating procedures (SOPs), and diversified her client base to minimize risk.

 

“If you want to sell your business someday, you need to start thinking about that now—even if it’s years away.”

 

By building her business with an exit strategy in mind, she ensured that when the right opportunity came along, she was ready.

3 Things You Can Do NOW That Will Make Your Business Easier to Sell

If you want to build a business that’s not just profitable but also sellable, it’s essential to focus on these three factors. These steps will not only increase the value of your business but also make it more appealing to potential buyers:

  1. Make it Transferable
    Buyers need to feel confident that they can take over and run your business successfully without you being there. This means documenting your processes and creating SOPs (Standard Operating Procedures) that clearly outline how every part of your business operates. When your business is set up to function smoothly without you, it becomes a valuable, transferable asset.
  2. Make it Profitable
    Profitability is a major selling point. Ensure that your business is generating consistent profits, and aim to maximize those profits by understanding your unit economics—know how much profit you make from every dollar you sell. A profitable business signals stability and growth potential to buyers, making it a more attractive investment.
  3. Show Consistent Growth
    Buyers want to see a track record of steady, predictable growth. It shows that the business isn’t just a one-hit wonder but has long-term potential. Focus on building a reliable growth plan and track your progress over time. Demonstrating consistent sales and customer acquisition growth will make your business more appealing and valuable.

By focusing on these three areas, you set your business up for a smoother, more profitable exit when you’re ready to sell.

Roar Like a Boss: How Carrie Mastered Negotiation as a Female Founder

Carrie is all about the “roar factor”—her term for approaching negotiations with confidence. As a female founder in a male-dominated industry, she had to fight to be heard and taken seriously. “You need to know your worth and be prepared to stand your ground,” she explains.

For Carrie, this meant being clear on her non-negotiables and not settling for less than what she knew her business was worth. Her advice for female entrepreneurs?

 

“Prepare, know your value, and walk into every room knowing you deserve to be there.”

 

 

Empowering Women to Build and Sell Successful Businesses

After selling her agency, Carrie launched The Whisper Group to help other women-owned businesses become exit-ready. She connects female founders with mentors who’ve been through the process themselves, offering guidance tailored to each industry. Her mission is to empower more women to build businesses that not only succeed but are also positioned to sell when the time is right.

 

“Women business owners are capturing less than 1% of the money spent on acquiring businesses today—it’s tragic, but it doesn’t have to stay that way.”

 

Carrie wants more women to have the tools they need to start and sell businesses, so that they can create options and build something that lasts.

Want to Build a Business That Lasts? Start Planning Today

Carrie’s journey is packed with lessons for entrepreneurs. Whether you’re just starting out or already running a business, the key is to build with an exit in mind, know your numbers, and prepare for negotiations. It’s about having a vision for the future and making decisions today that will pay off down the line.

If you’re inspired by Carrie’s story, think about what you can start implementing now to set your business up for long-term success.

 

RELATED LINKS:

Carrie’s website:https://www.carriekerpen.com/

Take the quiz:https://thewhispergroup.outgrow.us/thewhispergroup-3

Built to Sell book by John Warrillow

https://builttosell.com/the-books/

Episode 201: Make your business run without you. Here’s how.

https://thesocialsalesgirls.com/201-make-your-business-run-without-you-heres-how/

Episode 189: Make your business more valuable. You might not know these 5 money makers

https://thesocialsalesgirls.com/189-make-your-business-more-valuable-you-might-not-know-these-5-money-makers/

Episode 214: The Real Source of Stress For 6 And 7-Figure Store Owners

https://thesocialsalesgirls.com/214-the-real-source-of-stress-for-6-and-7-figure-store-owners/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

How To Get Affordable, Quality Traffic, Episode 235

How To Get Affordable, Quality Traffic, Episode 235

by | Oct 2, 2024 | Podcast, TRAFFIC

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How to Master Meta Ads and Drive High-Quality Traffic to Your Store

If there’s one area of our business that can make us feel like we don’t have control. It’s got to be Meta ads (formerly Facebook ads). That’s why I’m so excited to share this post with you today; if you’ve ever felt overwhelmed by ads, don’t worry— it doesn’t have to be so complicated.  I brought Cathy, our Traffic Coach from the Inner Circle, onto the podcast to break it all down and talk about how to get great results from Meta ads without losing your mind.

So, let’s dive into how you can master Meta ads and start driving affordable, high-quality traffic to your store.

What’s Traffic Bootcamp? Your Guide to Driving Affordable Traffic

First things first, let’s talk about Traffic Bootcamp. Cathy designed this course to help you get the traffic you need—without spending a fortune. Traffic Bootcamp is all about testing Meta ads in a structured way, so you can learn what works for your business.

The best part? It’s built for any stage of business. Whether you’re just starting out or trying to scale to the next level, Traffic Bootcamp will help you figure out how to send more traffic to your store, affordably.

 

“It’s not just about getting traffic. Anyone can get traffic. The trick is getting the right traffic—the kind of visitors that actually engage with your site and buy your products.”

 

You can send all the traffic you want to your site, but if it’s not the right traffic, it won’t convert into sales. That’s why Traffic Bootcamp doesn’t just focus on getting people to your site—it’s about getting the right people there. Cheap traffic can feel good at first, but if it’s not bringing in conversions, it’s just a waste of money.

Cathy really dives deep in this training, helping you figure out how to drive traffic that’s both affordable and high-quality. It’s not just about throwing ads up and hoping they work—there’s a strategy behind it.

Decode Your Ad Results: The 3 Key Metrics to Track

Okay, let’s get into the numbers. I know, I know—this part might sound boring, but trust me, it’s so important. There are three key metrics you need to track to make sure your Meta ads are doing what they’re supposed to:

  1. CPM (Cost per Thousand Impressions): This tells you how much it costs to show your ad to 1,000 people. This number is mostly influenced by your audience—some audiences are just more expensive to target.
  2. CPC (Cost per Click): This is the cost every time someone clicks on your ad. It’s influenced by your audience and your content. You want to keep this number as low as possible.
  3. CTR (Click-Through Rate): This is the percentage of people who see your ad and actually click through to your site. A click-through rate of 1-2% is normal—so don’t panic if your CTR seems low!

Once you understand these metrics, you can tweak your ads to improve performance and make sure you’re spending your ad dollars wisely.

 

“The numbers tell you the story. If your CPC is high or your CTR is low, those are the signals that something’s off. Once you understand what these metrics mean, you can start making smart decisions.”

 

 

Nailing Your Audience: How to Find and Target the Right People

The biggest thing we focus on in Traffic Bootcamp is finding the right audience. You’ll be testing different audiences—cold interest groups, lookalike audiences, and others—to figure out which one gives you the best results.

And let’s be real—finding the right audience is where the magic happens. When you target the right people, you’ll see higher engagement, more clicks, and better quality traffic coming to your store. It takes some testing, but once you figure out your ideal audience, you’ll be in a much better place.

Static or Video? Testing the Best Ad Format for Your Audience

Another key part of Traffic Bootcamp is testing different types of content—static images vs. video. Both have their pros and cons, and what works best will depend on your audience. Some people respond better to quick, engaging videos, while others might prefer a static image with a clear call-to-action.

By testing both formats, you can figure out what drives the most engagement and best fits your brand’s message. And once you know what works, you can stick with it.

Beyond the Click: What Happens After They Land on Your Site?

Getting someone to click on your ad is great, but what happens after they land on your site? That’s where Google Analytics (GA4) comes in. Meta ads will tell you what’s happening on Meta, but GA4 shows you what people do once they get to your site.

In Traffic Bootcamp, Cathy teaches you how to set up custom reports in GA4 to track key metrics like time spent on site and events (like scrolling, clicking on product images, or adding items to cart). This helps you figure out if the traffic you’re paying for is engaging with your products and if they’re potential buyers.

Refine, Don’t Redesign: How Small Tweaks Can Improve Your Ads

One of the biggest mistakes people make with Meta ads is assuming that if something doesn’t work right away, they need to start over. Wrong! What you really need to do is make small tweaks and see what changes. Traffic Bootcamp is all about testing one thing at a time, whether it’s your audience or your content, so you know exactly what’s working (and what’s not).

This way, you can build on your results over time instead of feeling like you’re starting from scratch every time something goes wrong. It’s about refinement—not constant reinvention.

 

“You don’t need to scrap everything if an ad doesn’t work right away. Make one small tweak—whether it’s your audience or your content—then test it again. It’s all about refining what’s already there.”

 

How Much Should You Spend on Meta Ads? Here’s a Simple Guide

Now for the million-dollar question: how much should you spend on Meta ads? In Traffic Bootcamp, Cathy recommends a budget of $45 for your first test. You’ll run ads for five days at $3 per day for each test group.

By the end of the bootcamp, you’ll know exactly how much you need to spend to hit your traffic goals, based on real numbers—no more guessing. Plus, Cathy provides a handy calculator to help you figure out how much ad spend you’ll need to increase traffic and scale your business.

Evergreen Ads: Set Them Up Once and Let Them Work for You

Here’s a little secret: once you find an ad that works, you can let it run for months (sometimes even years) without changing it! Cathy’s been running the same traffic ad for two years, and it’s still bringing in great results. That’s the beauty of creating evergreen content—it works for the long haul, and you don’t have to constantly create new ads.

Of course, this doesn’t work for every business, especially if your products are seasonal, but if you can create evergreen ads, it’s a huge time-saver.

Ready to Drive High-Quality Traffic? Here’s How to Get Started

If you’re ready to take control of your Meta ads and start driving traffic that actually converts, I highly recommend jumping into Traffic Bootcamp. And don’t forget to grab that free ad spend calculator to help you set realistic traffic goals and make sure you’re getting the best bang for your buck!

Check out the Inner Circle for access to all the tools you need to make your ads work smarter, not harder.

 

RELATED LINKS:

Traffic Bootcamp
https://classroom.thesocialsalesgirls.com/offers/9X52gpCy/checkout

Join The Inner Circle
https://classroom.thesocialsalesgirls.com/inner-circle-membership

Here’s How To Find Your Future Buyers
https://thesocialsalesgirls.com/heres-how-to-find-your-future-buyers-episode-206/

Build A Massive Audience With A Brand Video
https://thesocialsalesgirls.com/build-a-massive-audience-with-a-brand-video-episode-162/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

Two Things You Must Remember, Episode 234

by | Sep 25, 2024 | CONVERSION, Podcast

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Two Crucial Things You Need to Know About Growing Your Sales

Today, I want to share two things about growing your sales that are absolutely essential to remember. They’re simple but game-changing if you truly understand and apply them. Plus, I’ve got a little gift for you, so be sure and read to the end.

You Already Have a Saleable Product—Here’s What to Do Next

First things first, let’s talk about proof of concept. If you’ve had even one person (who isn’t your mom, sister, or best friend) pay you for your product, guess what? You have a saleable product. That means someone out there, probably a stranger, saw what you were offering and said, “Yes, I’ll buy that!” That’s proof of concept right there.

So many business owners second-guess themselves once sales slow down.

 

You start thinking, “Maybe it’s my product. Maybe the price is wrong. Maybe people just don’t want it.” Stop. If you’ve already made sales, you know people want your product. Now it’s about getting it in front of more of the right people.

 

Here’s what I want you to remember: You have a saleable product if you can get it in front of the right people. Write it down. Stick it on your computer. Don’t let those voices in your head tell you otherwise.

Stop Blaming Your Website: Why Finding Your Audience Matters More

I hear this a lot: “It must be my website. If I just had a fancier site or better photos, the sales would roll in.” Listen, I’m not saying your website doesn’t matter. But here’s the truth: it’s probably not the reason your sales aren’t where you want them to be.

Some of the ugliest websites I’ve ever seen make millions of dollars in sales. Why? Because they get their products in front of the right audience. Think about a craft fair. You’ve probably seen booths with terrible displays, but they’re still selling because they’re in the right place with the right customers.

Here’s what’s really happening:

 

We tend to default to the work we enjoy the most—like tweaking our website or obsessing over photos. But that’s not the work that will move the needle in your business. The real work, the hard work, is marketing. It’s getting your product in front of new eyeballs and building an audience that actually wants what you’re selling.

 

Do the Math: The Simple Formula That Drives Sales

Now, let’s talk about the sales formula. It’s not rocket science, but it’s something a lot of us forget to actually apply. Here it is:

Traffic x Conversion Rate x Average Order Value = Sales

Pretty simple, right? But here’s the kicker: most of us don’t do the math. We set big sales goals without figuring out how much traffic or how many conversions we need to make that goal happen.

For example, if you did $3,000 in sales last Black Friday and this year you’re aiming for $5,000, you need to ask yourself: How much traffic will I need to hit that goal? Let’s say your conversion rate is 1% and your average order value is $50. To hit $5,000 in sales, you’ll need 10,000 sessions on your website during Black Friday weekend.

That’s why it’s so important to sit down and do the math before you set your sales goal. Otherwise, you’re setting yourself up for frustration, even if you’re working super hard.

Set Yourself Up for Success: How to Create Achievable Sales Goals

Here’s where most of us slip up. We set sales goals based on feelings rather than math. It’s easy to say, “I want to do $5,000 this Black Friday!” But if you’re not taking the time to figure out how much traffic and conversions you need, you’re shooting in the dark.

This is where things can get tricky because setting a realistic goal requires planning and focus. You have to actively work on boosting traffic, improving your conversion rate, or increasing your average order value if you want to see growth.

The good news is, once you know how much traffic you need, you can create a plan to drive those visitors to your site. Maybe it’s running ads, sending out more emails, or working on your SEO. Whatever it is, you can’t just hope for more traffic—you need to plan for it.

Want to Hit Your Sales Goals? Here’s a Free Tool to Help You

Alright, I’ve got something that’s going to make this whole process a lot easier: a free calculator to help you set your sales goals. You just plug in your goal, your conversion rate, and your average order value, and it’ll spit out exactly how much traffic you need.

This tool is super helpful whether you’re setting monthly sales goals, preparing for Black Friday, or launching a new product. It takes the guesswork out of the process and helps you plan based on real numbers.

You can grab the calculator by signing up here:

SIGN UP HERE

Take Control of Your Sales Today with These Simple Strategies

So, let’s recap:

  1. You already have a saleable product—your job is to get it in front of more people.
  2. Stop blaming your website and start focusing on finding the right audience.
  3. Do the math. Traffic, conversion rate, and average order value drive your sales.
  4. Use the calculator to set realistic goals and create a plan to reach them.

It’s all about being intentional with your time and effort. Stop wasting energy on things that won’t move the needle, and start focusing on the strategies that will.

Ready to take control of your sales? Grab the free calculator to help set your goals and make sure you’re on track. And if you want to dive even deeper, check out the free workshop I’ve linked below. It’ll help you get clear on what’s really going to move the needle in your business.

 

RELATED POSTS:

The Powerful lWork That Will Get You To Your Goals
https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

The Thing Everyone Forgets About Converion
https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/

How To Create Profit Goals
https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/

The Forumula For Sales Every Day
https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/

Proof Of Concept Event At Sock Doggo
https://thesocialsalesgirls.com/proof-of-concept-event-sock-doggo/

 

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

This Will Get You Unstuck, Episode 233

This Will Get You Unstuck, Episode 233

by | Sep 17, 2024 | GROWTH, Podcast

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Feeling Stuck? Here’s What’s Really Holding You Back

A few weeks ago, I was chatting with Lisa Hood, a member of my mastermind group and an amazing maker with a booming business. We were talking about her goals for 2024, and something she said really stuck with me. It was such a good example of why so many of us stay stuck in our businesses, and I wanted to share it with you because it’s something we can all relate to.

Lisa’s story highlights something we all do:

 

We default to the work we enjoy or that gives us quick wins, but we don’t always focus on the work that will lead to the big changes we really want. So, let’s break it down and see how prioritizing your time and energy can truly unlock your business potential.

 

 

The Quick Win Illusion: Why Chasing Success Keeps You Stuck

Lisa, like many of us, loves the creative side of her business. She’s a maker who thrives on formulating new products and launching them to her loyal audience. And why wouldn’t she? Every time she releases something new, her customers snap it up. That kind of instant validation feels great, right? You create something, put it out there, and boom—sales come in.

But here’s the thing. While these launches bring in sales and feel good, they were actually keeping Lisa stuck. We all tend to default to the work we enjoy the most, and in Lisa’s case, that meant constantly coming up with new products. But launching new products over and over again wasn’t moving her business forward in the way she wanted. And honestly, this is something a lot of us do. It’s easy to stick with what feels good, but it doesn’t always align with the big picture.

When Saying No Means Saying Yes to Growth

During our conversation, Lisa made a game-changing decision. She decided to limit herself to just one new product release for the rest of the year. Yep, just one. Now, this was a big deal because Lisa could easily have launched multiple products—she had the ideas, the audience, and the confidence that they would sell. But she made a conscious choice to scale back, and the reason behind it was eye-opening.

Lisa told me, “I realized what happens in the fourth quarter of my business is a lot more important than what happens in August.” And she’s absolutely right. The time and energy we spend on any given project is not unlimited, and when we focus on something small (like a single product launch), it takes away from the bigger projects that could create massive growth down the road. By saying “no” to a bunch of launches, Lisa was freeing up time to focus on the long-term goals that really mattered for her business.

Most of us underestimate the time and energy our projects will require. Launching a new product sounds simple, but think about everything that goes into it: messaging, pricing, listing, production, marketing… it’s a lot! And when you’re busy juggling all of that, it leaves little room for the big-picture projects that could take your business to the next level.

Lisa recognized that launching new products, while fun and profitable in the short term, wasn’t going to get her where she wanted to be long-term. 

Stop Managing and Start Leading Your Business

Lisa is working toward something a lot of us aspire to—becoming the leader of her business instead of being stuck in the day-to-day grind. She’s at a point where she doesn’t want to be the one making all the products, managing every sale, and handling every detail. She wants to scale, maximize profit, and have more time and flexibility.

For Lisa, that means stepping back from the constant cycle of product launches and focusing on acquiring new customers and streamlining her business. She’s making the hard decisions now, and it’s going to pay off in the long run.

 

This applies to you too. If you’re always chasing the next quick win, you’ll never have the time or energy to focus on what will really move your business forward.

 

 

What’s the One Thing That Could Change Everything?

Here’s where I want you to stop and reflect. Ask yourself: If I woke up one year from today and one thing had changed in my business, what would that be? What’s the one thing that, if it happened, would make the biggest impact on your business?

Now, once you’ve identified that, think about what it will take to make that happen. What are the projects or changes that you need to prioritize? And here’s the tough part—where are you spending time on things that feel productive but aren’t really moving the needle?

Time to Leap: Don’t Sabotage Your Own Growth

The biggest takeaway from Lisa’s story is that growth doesn’t come from staying comfortable. It comes from doing the hard work, the work you might be avoiding because it’s unfamiliar or it feels overwhelming. But here’s the good news: you don’t have to do it all at once.

Start by blocking off time in your calendar for those big projects. Create space for the work that will move your business forward. Don’t try to add one more thing to an already full plate. Instead, consciously choose what matters most and say no to the rest.

If you’re an Inner Circle member and feeling stuck or unsure of where to start, book a one-on-one call with one of our coaches. They’ll help you drill down on your goals and break them into actionable steps. It’s time to stop defaulting to what’s comfortable and start focusing on what will really make a difference in your business.

So, what’s the one thing you’ll change in the next year? Go for a walk, think about it, and make a plan. Your future self will thank you for it.

 

RELATED LINKS:

The Fear That Will Keep You Stuck

https://thesocialsalesgirls.com/the-fear-that-will-keep-you-stuck-episode-100/

Stop Avoiding This And Get Control Of You Sales

https://thesocialsalesgirls.com/stop-avoiding-this-and-get-control-of-your-sales-episode-229/

Ditch Your Decision Fatigue

https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/

6 Steps You Should Take To Get Results Faster

https://thesocialsalesgirls.com/6-steps-you-should-take-to-get-the-results-you-want-faster-episode-184/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.