or scroll down to get the highlights

How Lisa Stice Grew Cherokee Copper to Multi-Six Figures Without Ads

If you’ve ever wondered how to build and scale your business without relying on paid traffic, Lisa’s journey is one you don’t want to miss. Lisa Stice is the co-founder of Cherokee Copper, a family jewelry business that she grew into a multi-six-figure success—all without using ads.

Lisa and her husband, Greg, started Cherokee Copper out of necessity. Greg was making authentic, modern Native American jewelry, and Lisa decided to invest her last paycheck into equipment and an Etsy store. When she had to leave her job due to health issues, they realized they could turn their hobby into a full-time business. “Sometimes, you have to take a leap of faith,” Lisa shares. That leap turned into something much bigger than they ever imagined.

Scaling a Jewelry Business in Uncertain Times—How Lisa Made It Work

When the pandemic hit, gone were the in-person art shows and craft fairs they had relied on. Lisa’s business model needed to change—fast. So they pivoted to online sales, setting up a Shopify store and leveraging email marketing. “I knew we had to get creative,” she says. So, she started hosting virtual art shows to keep sales moving.

Despite the uncertainty, these virtual events kept their business afloat.

No Ads, No Problem—How Consistency Fueled Lisa’s Growth

Lisa’s strategy is simple but powerful: consistency. After joining The Inner Circle in 2021, she tripled her sales without spending a dime on ads. Her secret? Email marketing and regular online events. “Instead of chasing shiny objects, I decided to implement one training at a time and focus on consistency,” she explains.

It wasn’t about doing everything; it was about doing the right things, repeatedly. This approach allowed her to grow sustainably without the pressure of constant ad spend.

“The key to our success wasn’t ads—it was building a connection with our audience and engaging them through email marketing.”

Tracking Your Way to Success: Why Numbers Matter

If there’s one thing Lisa emphasizes, it’s the power of tracking. She keeps a close eye on her sales metrics, average order value, and other key numbers. “Looking at your numbers helps you spot growth opportunities and stay motivated,” she says.

By tracking long-term trends rather than daily fluctuations, she was able to make informed decisions that fueled her growth. This approach allowed her to see what was working and double down on those strategies.

Breaking the Six-Figure Barrier: What Changed for Cherokee Copper

In 2022, Lisa’s hard work paid off—Cherokee Copper hit $126,000 in sales. She refined her marketing efforts, improved her event strategies, and focused on consistent growth. “When we finally broke into six figures, I realized it was just the beginning,” Lisa shares.

In 2023, Lisa doubled down on what was working and set a goal to grow her email list to 10,000 subscribers. She tested different lead generation methods and focused heavily on customer acquisition. “We realized the importance of building a solid customer base, and that’s where we put our energy,” she explains.

By tracking her cost per customer and investing in strategies that brought in new leads, Lisa managed to double her sales again, reaching the $200K mark.

Cherokee’s Timeline from 0-240k+

2020

$20K | Sold on Etsy, online store, and online “shows”

2021

$60K |  3x’d sales after joining The Inner Circle, and focused on doing 1 virtual even per month from our “Get Sales Now” unit

2022 

$126K | Attended the in-person Reliable Revenue Retreat, joined Reliable Revenue, and focused on email marketing and monthly events

2023

$ 200K | Joined the Mastermind and  grew her list to 10K

 2024

$ 240K | Focused on acquiring customers, learning ad strategies, and stepping into a more strategic role

From Family Business to Legacy—Lisa’s Vision for Cherokee Copper

As Cherokee Copper grew, Lisa’s son joined the team as the operations manager. This allowed Lisa to focus on marketing and growth while freeing up her time. Her vision is to turn Cherokee Copper into a long-lasting, sustainable business that could eventually be passed down within her family.

“Our goal is to create something sustainable—a business that can grow beyond just us and last for generations.”

Consistency is Key: Lisa’s Advice for Aspiring Entrepreneurs

Lisa’s journey is proof that consistency and focus are the keys to success. Her advice? “Stay focused on what works, track your progress, and avoid distractions that don’t align with your goals.” She believes that steady, consistent action will always lead to results. 

It’s all about building momentum, one step at a time, and not getting sidetracked by shiny new strategies.

Ready to Scale Your Business? Start Tracking and Scaling Today

Lisa’s story shows that building a six-figure (or even multi-six-figure) business is possible, even without ads. It’s about focusing on what works, tracking your success, and building consistency. If you want to grow your business, start by tracking your key metrics, setting achievable goals, and implementing one strategy at a time.

If you’re inspired by Lisa’s journey and ready to take your business to the next level, it’s easy to follow in her footsteps.

Step 1: Join The Inner Circle

Step 2: Enroll in Reliable Revenue

Step 3: Join the Mastermind

Regardless of your stage of business, it’s time to take the next step—start tracking, stay consistent, and watch your business grow!

RELATED LINKS:

Lisa’s Business Cherokee Copper: https://www.cherokeecopper.com/

Mastermind Accelerator: https://thesocialsalesgirls.com/mastermind-accelerator/

Reliable Revenue: https://classroom.thesocialsalesgirls.com/reliable-revenue

The Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership

Episode 231, The Formula for Sales Every Day: https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/

Episode 230, Focus on THIS Right Now: https://thesocialsalesgirls.com/focus-on-this-right-now-episode-230/

New FREE Course

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Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

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New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Your Business Is Worth More Than You Think

I’m excited to share an inspiring story from Carrie Kerpen— who built a successful social media agency, The Whisper Group, and eventually sold it for a great profit. If you’ve ever dreamed of building a business that’s not only successful but also sellable, you’re in the right place. Carrie’s journey is full of lessons that any entrepreneur can apply. 

From a Wedding Stunt to Social Media Success: Carrie’s Unlikely Start

Carrie’s story is anything but typical. She and her husband, Dave, didn’t set out to build a social media empire. It all started with a sponsored wedding. Yep, you read that right—a wedding funded entirely by sponsors. The stunt was a massive hit and got them a ton of publicity, leading them to realize they had a knack for marketing.

They channeled that creativity into their first business, which eventually evolved into The Whisper Group. As Carrie puts it, “Sometimes, the best opportunities come when you least expect them.” They didn’t plan on becoming social media marketers, but by leaning into what worked, they found their niche.

Built to Sell: How Carrie Prepared Her Business for the Perfect Exit

Carrie didn’t just build a business; she built one that was designed to sell. She was inspired by the book Built to Sell by John Warrillow, which emphasizes creating a business model that isn’t dependent on the owner. Carrie took this to heart and started building processes and systems that would make her agency run smoothly without her constant involvement.

“Think of your business as a sellable asset from day one—building with an exit in mind makes it healthier and more profitable.”

She set up her business with profitability and scalability in mind. Carrie made sure her income streams were diverse and built a strong team, which made the business attractive to potential buyers.

Valuation 101: Understanding What Your Business Is Really Worth

One of the most important things Carrie did was understand her business’s valuation. She focused on EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) to get a clear picture of her agency’s worth. This allowed her to set realistic goals and make decisions that increased her company’s value over time.

“Knowing your numbers is crucial,” Carrie advises. “The more profitable and efficient your business is, the higher the multiple you can negotiate when you decide to sell.” By focusing on profitability and streamlining her operations, she positioned her business for a higher valuation when she was ready to exit.

Exit Ready: Carrie’s Tips for a Stress-Free Business Sale

Carrie didn’t just stumble upon a buyer; she prepared her business to be exit-ready long before she decided to sell. She made sure her income stream was reliable, implemented standard operating procedures (SOPs), and diversified her client base to minimize risk.

“If you want to sell your business someday, you need to start thinking about that now—even if it’s years away.”

By building her business with an exit strategy in mind, she ensured that when the right opportunity came along, she was ready.

3 Things You Can Do NOW That Will Make Your Business Easier to Sell

If you want to build a business that’s not just profitable but also sellable, it’s essential to focus on these three factors. These steps will not only increase the value of your business but also make it more appealing to potential buyers:

1. Make it Transferable
   Buyers need to feel confident that they can take over and run your business successfully without you being there. This means documenting your processes and creating SOPs (Standard Operating Procedures) that clearly outline how every part of your business operates. When your business is set up to function smoothly without you, it becomes a valuable, transferable asset.
2. Make it Profitable
   Profitability is a major selling point. Ensure that your business is generating consistent profits, and aim to maximize those profits by understanding your unit economics—know how much profit you make from every dollar you sell. A profitable business signals stability and growth potential to buyers, making it a more attractive investment.
3. Show Consistent Growth
   Buyers want to see a track record of steady, predictable growth. It shows that the business isn’t just a one-hit wonder but has long-term potential. Focus on building a reliable growth plan and track your progress over time. Demonstrating consistent sales and customer acquisition growth will make your business more appealing and valuable.

By focusing on these three areas, you set your business up for a smoother, more profitable exit when you’re ready to sell.

Roar Like a Boss: How Carrie Mastered Negotiation as a Female Founder

Carrie is all about the “roar factor”—her term for approaching negotiations with confidence. As a female founder in a male-dominated industry, she had to fight to be heard and taken seriously. “You need to know your worth and be prepared to stand your ground,” she explains.

For Carrie, this meant being clear on her non-negotiables and not settling for less than what she knew her business was worth. Her advice for female entrepreneurs?

“Prepare, know your value, and walk into every room knowing you deserve to be there.”

Empowering Women to Build and Sell Successful Businesses

After selling her agency, Carrie launched The Whisper Group to help other women-owned businesses become exit-ready. She connects female founders with mentors who’ve been through the process themselves, offering guidance tailored to each industry. Her mission is to empower more women to build businesses that not only succeed but are also positioned to sell when the time is right.

“Women business owners are capturing less than 1% of the money spent on acquiring businesses today—it’s tragic, but it doesn’t have to stay that way.”

Carrie wants more women to have the tools they need to start and sell businesses, so that they can create options and build something that lasts.

Want to Build a Business That Lasts? Start Planning Today

Carrie’s journey is packed with lessons for entrepreneurs. Whether you’re just starting out or already running a business, the key is to build with an exit in mind, know your numbers, and prepare for negotiations. It’s about having a vision for the future and making decisions today that will pay off down the line.

If you’re inspired by Carrie’s story, think about what you can start implementing now to set your business up for long-term success.

RELATED LINKS:

Carrie’s website:https://www.carriekerpen.com/

Take the quiz:https://thewhispergroup.outgrow.us/thewhispergroup-3

Built to Sell book by John Warrillow

https://builttosell.com/the-books/

Episode 201: Make your business run without you. Here’s how.

https://thesocialsalesgirls.com/201-make-your-business-run-without-you-heres-how/

Episode 189: Make your business more valuable. You might not know these 5 money makers

https://thesocialsalesgirls.com/189-make-your-business-more-valuable-you-might-not-know-these-5-money-makers/

Episode 214: The Real Source of Stress For 6 And 7-Figure Store Owners

https://thesocialsalesgirls.com/214-the-real-source-of-stress-for-6-and-7-figure-store-owners/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

Feeling Stuck? Here’s What’s Really Holding You Back

A few weeks ago, I was chatting with Lisa Hood, a member of my mastermind group and an amazing maker with a booming business. We were talking about her goals for 2024, and something she said really stuck with me. It was such a good example of why so many of us stay stuck in our businesses, and I wanted to share it with you because it’s something we can all relate to.

Lisa’s story highlights something we all do:

We default to the work we enjoy or that gives us quick wins, but we don’t always focus on the work that will lead to the big changes we really want. So, let’s break it down and see how prioritizing your time and energy can truly unlock your business potential.

The Quick Win Illusion: Why Chasing Success Keeps You Stuck

Lisa, like many of us, loves the creative side of her business. She’s a maker who thrives on formulating new products and launching them to her loyal audience. And why wouldn’t she? Every time she releases something new, her customers snap it up. That kind of instant validation feels great, right? You create something, put it out there, and boom—sales come in.

But here’s the thing. While these launches bring in sales and feel good, they were actually keeping Lisa stuck. We all tend to default to the work we enjoy the most, and in Lisa’s case, that meant constantly coming up with new products. But launching new products over and over again wasn’t moving her business forward in the way she wanted. And honestly, this is something a lot of us do. It’s easy to stick with what feels good, but it doesn’t always align with the big picture.

When Saying No Means Saying Yes to Growth

During our conversation, Lisa made a game-changing decision. She decided to limit herself to just one new product release for the rest of the year. Yep, just one. Now, this was a big deal because Lisa could easily have launched multiple products—she had the ideas, the audience, and the confidence that they would sell. But she made a conscious choice to scale back, and the reason behind it was eye-opening.

Lisa told me, “I realized what happens in the fourth quarter of my business is a lot more important than what happens in August.” And she’s absolutely right. The time and energy we spend on any given project is not unlimited, and when we focus on something small (like a single product launch), it takes away from the bigger projects that could create massive growth down the road. By saying “no” to a bunch of launches, Lisa was freeing up time to focus on the long-term goals that really mattered for her business.

Most of us underestimate the time and energy our projects will require. Launching a new product sounds simple, but think about everything that goes into it: messaging, pricing, listing, production, marketing… it’s a lot! And when you’re busy juggling all of that, it leaves little room for the big-picture projects that could take your business to the next level.

Lisa recognized that launching new products, while fun and profitable in the short term, wasn’t going to get her where she wanted to be long-term. 

Stop Managing and Start Leading Your Business

Lisa is working toward something a lot of us aspire to—becoming the leader of her business instead of being stuck in the day-to-day grind. She’s at a point where she doesn’t want to be the one making all the products, managing every sale, and handling every detail. She wants to scale, maximize profit, and have more time and flexibility.

For Lisa, that means stepping back from the constant cycle of product launches and focusing on acquiring new customers and streamlining her business. She’s making the hard decisions now, and it’s going to pay off in the long run.

This applies to you too. If you’re always chasing the next quick win, you’ll never have the time or energy to focus on what will really move your business forward.

What’s the One Thing That Could Change Everything?

Here’s where I want you to stop and reflect. Ask yourself: If I woke up one year from today and one thing had changed in my business, what would that be? What’s the one thing that, if it happened, would make the biggest impact on your business?

Now, once you’ve identified that, think about what it will take to make that happen. What are the projects or changes that you need to prioritize? And here’s the tough part—where are you spending time on things that feel productive but aren’t really moving the needle?

Time to Leap: Don’t Sabotage Your Own Growth

The biggest takeaway from Lisa’s story is that growth doesn’t come from staying comfortable. It comes from doing the hard work, the work you might be avoiding because it’s unfamiliar or it feels overwhelming. But here’s the good news: you don’t have to do it all at once.

Start by blocking off time in your calendar for those big projects. Create space for the work that will move your business forward. Don’t try to add one more thing to an already full plate. Instead, consciously choose what matters most and say no to the rest.

If you’re an Inner Circle member and feeling stuck or unsure of where to start, book a one-on-one call with one of our coaches. They’ll help you drill down on your goals and break them into actionable steps. It’s time to stop defaulting to what’s comfortable and start focusing on what will really make a difference in your business.

So, what’s the one thing you’ll change in the next year? Go for a walk, think about it, and make a plan. Your future self will thank you for it.

RELATED LINKS:

The Fear That Will Keep You Stuck

https://thesocialsalesgirls.com/the-fear-that-will-keep-you-stuck-episode-100/

Stop Avoiding This And Get Control Of You Sales

https://thesocialsalesgirls.com/stop-avoiding-this-and-get-control-of-your-sales-episode-229/

Ditch Your Decision Fatigue

https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/

6 Steps You Should Take To Get Results Faster

https://thesocialsalesgirls.com/6-steps-you-should-take-to-get-the-results-you-want-faster-episode-184/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

How Michelle Smith Went from Managing, to Leading Her Business

Today I’m talking to one of my favorite long-term Inner Circle and Mastermind Accelerator members, Michelle Smith. Michelle has transformed her role from simply managing to truly leading her business, and her journey is so inspirational. 

First, let me tell you a bit about Michelle and her amazing business, Mama Suds. Michelle founded Mama Suds with a mission to help label-reading moms create a safe and clean home for their families. They make non-toxic household cleaning products and real soap. Over the past 12.5 years, Mama Suds has grown significantly, but it hasn’t been without its challenges.

Wearing All The Hats

When I first met Michelle, she was juggling multiple roles and struggling with production issues. She was wearing all the hats – from managing production to handling shipping and everything in between. It was overwhelming, to say the least. At that time, Mama Suds was operating out of a 2,000 square foot space, and Michelle was feeling the pressure.

The Turning Point

Michelle joined our Mastermind group because she needed accountability and support from others who were at a similar stage in their business. She had outgrown other mentoring groups and was looking for guidance on scaling and implementing systems.

One of the most significant moments in Michelle’s journey was realizing the true cost of her time and the impact of each task she was handling. We worked together to identify what I like to call the $500 an hour job – the tasks that have the highest impact on your business. For Michelle, this meant getting super clear on her goals, creating strategic plans, and delegating lower-value tasks.

Act Like A CEO

Michelle began to focus on high-impact tasks like SEO, building her affiliate program, and creating systems and processes for her business. This shift allowed her to step away from the day-to-day operations and focus on the bigger picture. She went from being the main person making products to having a team of 10 part-time employees.

As Michelle implemented these changes, she noticed a significant difference. She was no longer just managing her business; she was leading it. She had more time to focus on strategic planning, which led to better decision-making and growth. Her cost to acquire a customer decreased, and she started seeing the fruits of her labor.

This work provided benefits beyond Mama Suds, though. Not only can the business support her financially, but Michelle can now confidently step away from her business and know that things will hum along perfectly without her. 

Mastermind Accelerator Program

Michelle’s success story really is a testament to the power of support and accountability. Our Mastermind Accelerator Program was designed to provide exactly that – a small group of dedicated store owners working together to achieve their goals. The program focuses on creating and implementing strategic plans, ensuring that each member has the support they need to succeed.

If you’re feeling overwhelmed and stuck in the day-to-day operations of your business, take a page out of Michelle’s book. Focus on the $500 an hour work – the tasks that will have the biggest impact on your results. Invest time in creating systems and strategic plans, and don’t be afraid to delegate the lower-value tasks.

Michelle’s journey from managing to leading her business really proves that with the right support and a focus on high-impact tasks, you can transform your business and achieve your goals. I hope her story encourages you to take the next step in your business journey.

RELATED LINKS:

Check out Michelle’s website here:

https://www.mamasuds.com/

Get more information on our Mastermind Accelerator program here (link to sales Page)

Stop The Overwhelm And Get Back On Track

https://thesocialsalesgirls.com/do-you-have-the-right-goals-episode-109/

How Erica Supersized Her Profit And Wiped Out Her Stress

https://thesocialsalesgirls.com/how-erica-supersized-her-profit-and-wiped-out-her-stress-episode-223/

The Real Source of Stress For 6 And 7-Figure Business Owners

https://thesocialsalesgirls.com/the-real-source-of-stress-for-6-and-7-figure-store-owners-episode-214/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

The $500 an Hour Job You’re Probably Not Doing

Here’s an easy question – would you rather get paid $15 per hour or $500? Exactly. So today I want to talk about the $500/hr job that you’re probably not doing, and what could change for your business if you did.

First things first, not all tasks in your business have the same impact on your results. Even though you’re working hard, maybe even putting in way more hours than you’d like, the truth is that some tasks are way more valuable than others. Just knowing this can help you make better decisions going forward.

We often resist delegating tasks because we think we’re the only ones who can do them right. But here’s the thing – you need to recognize the true cost of your time and the impact of each task. There are $15 an hour jobs, $50 an hour jobs, and then there’s the $500 an hour job.

So, what is this $500 an hour job? It’s simple but powerful – getting super clear on what you want to happen in your business. It’s all about assessing where you are right now and deciding what work needs to be done to get you where you want to go. This clarity is crucial for your success.

Now, once you have a plan, you need to qualify it. This is a step that many people skip. It’s not enough to just throw out a number and hope for the best. You need to ask yourself if your goals are realistic and achievable based on where you are right now.

For example, one of the members of my VIP group wanted to add $60,000 to her annual sales. She had a high-ticket item with a high average order value, but she didn’t know how to get those extra sales. We broke it down together, figuring out the exact number of orders needed per month and how to achieve that.

Steps to Achieve the $500 an Hour Work

Creating a plan is essential, but you also need to break it down into actionable steps. What’s it going to take to transition from where you are today to where you want to be? This is the $500 an hour work that has the biggest impact on your results.

Strategic planning is more than just checking off tasks. It’s about taking control of your business direction. When you have a clear plan and know your goals, you can focus on what truly matters and make confident decisions.

Mastermind Accelerator Program

Over the years, I’ve done many strategy calls with business owners. These calls are great, but I’ve realized that people need ongoing support and accountability to reach their goals. That’s why I’ve decided to change my approach.

I’m excited to announce a six-month mastermind accelerator program starting in September. This program is for six and seven-figure store owners, focusing on creating and implementing strategic plans. We’ll work together to ensure your plans are realistic and aligned with your goals.

If you’re just starting out or not at the six-figure mark yet, I encourage you to go back and listen to Episode 109. Invest a couple of hours in this $500 an hour work. It will give you big clarity on where you are and where you need to be, reduce decision overwhelm, and boost your confidence.

We often get stuck working through task lists, which keeps us where we are. Planning and strategic thinking are crucial to moving forward. I hope this helps you take the next step in your business journey.

RELATED LINKS:

Stop Overwhelm And Get On The Right Track

https://thesocialsalesgirls.com/do-you-have-the-right-goals-episode-109/

The REAL Source of Stress For 6 and 7-Figure Businesses

https://thesocialsalesgirls.com/the-real-source-of-stress-for-6-and-7-figure-store-owners-episode-214/

How To Do Less And Get Better Results

https://thesocialsalesgirls.com/how-to-do-less-and-get-better-results-episode-210/

Do You Have These 7 Habits That Predict Success?
https://thesocialsalesgirls.com/do-you-have-these-7-habits-that-predict-success-episode-205/

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.

or scroll down to get the highlights

How to Set the Right Goals and Achieve Clarity in Your Business

Recently, something happened in one of my small group sessions with clients that made me stop in my tracks. It was such a light bulb moment, and I knew I had to share it with all of you.

It’s about setting the right goals.

We often get this wrong, and it keeps us stuck. But in this post I’ll introduce you to a  process to help make sure you’re on the right track.

Setting the Stage

Right now, in my business, we’re all about our Reliable Revenue Program. It’s a program we sell once a year to help you get (you guessed it) reliable revenue that you can count on year long. We support this program with everything we’ve got – a dedicated Facebook group, mentors, coaches, office hours, and calls for your questions.

Within this program, there’s a VIP group. This is an exclusive bunch who get an extra call with me each week just for strategy. We focus on strategic plans, and let me tell you, it’s transformative.

The Goal-Setting Process

Years ago, I found a document online, and we’ve adapted it over time for product-based businesses. It’s super cool and laid out vertically. On the left, you write your current status, and on the right, your vision for 12 months from now. This allows you to see where you are and where you want to be, helping you figure out the steps to bridge that gap.

Now, here’s the kicker – this is way harder than it looks. I’ve been doing this for so long, I forgot how it felt before I started. But sitting with my VIP group, I realized many of us struggle with this clarity. We get overwhelmed, feel like we’re not doing enough, and end up mentally exhausted. Sound familiar?

What’s On Your Laundry List?

During one of our sessions, I asked each person to describe the current status of their business. One by one, they gave me a laundry list of what they were doing – selling on multiple platforms, managing social media, running events. And when I asked about their vision for the next 12 months, it was more of the same – just more things to do.

This is why we get overwhelmed – we confuse more tasks with progress.

So, how do we fix this? Here’s a process that will give you amazing clarity:

Assess Your Current Status:

• What was your revenue in the last 12 months? (No guessing, get the exact number.)
• How much did you pay yourself? (Again, exact figures, not estimates.)
• What’s working well in your business?
• What’s not working well?
• How many hours or days a week are you working?
• Is your business profitable?

Write down these answers. This is your current status, not a list of tasks.

Create Your Vision for the Next 12 Months:

• What will your annual revenue be?
• How much will you pay yourself?
• How many hours or days will you work?
• What will your profit be?
• What problems will be solved?
• What will you be focused on?

These answers form your vision. There’s no to-do list here, just the desired status of your business.

Practical Implementation

Now, take a look at your to-do list and ask yourself if the tasks on it will help you achieve your goals. If they do, great! If they don’t, give yourself permission to remove them. You need to align your tasks with your goals to make progress.

When an opportunity comes along, assess it against your goals. Does it help you get where you want to be in 12 months? If yes, go for it. If not, it’s a polite decline. This clarity will make decision-making so much easier.

I hope this process helps you as much as it has helped me. After listening to this, take an hour to try this exercise and see what happens. Write down your current status and your vision. You’ll immediately know what your goals are and have the clarity to move forward.

RELATED LINKS:

How To Reach Your BIG Goals This Year

https://thesocialsalesgirls.com/2024-how-to-reach-your-big-goals-this-year-episode-197/

The Powerful Work That Will Get You To Your Goals

https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/

Try This Clever Way To Stay Motivated And On Track

https://thesocialsalesgirls.com/try-this-clever-way-to-stay-motivated-and-on-track-episode-213/

Ditch Your Decision Fatigue. I’m Giving You My Framework

https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/

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