Sometimes as shop owners, we get too close to our product and forget what we’re selling.
We get lost in the weeds and start highlighting product features that are obvious or insignificant to the consumer. It usually becomes something that doesn’t stand out or fails to grab their attention.
This is where many people struggle in their ad copy and it needs to be simplified. We need to remember that what we’re selling is not a product, but we’re actually selling a message, a benefit, and a result!
In the video below, watch as we take a look at one of our Inner Circle member’s ad copy, and how we helped her significantly reduce her cost per clicks and drive more effective traffic to her site with visible results in under a week!
Are you interested in getting weekly traffic and sales tips in your inbox?
Related Posts
Feel like engagement is dead? Jenn did too.
Our Inner Circle Member Jenn was frustrated because: She’s struggling to get engagement in a popular niche (she makes dog carriers) She’s posting 2 times a day and feels lucky if she gets a couple of “likes” on the post. And, she’s been trying to build her custom...
Fix your Conversion funnel in 10 minutes
Our Inner Circle member Camilla was concerned about her conversion rate of only 0.79%. She’s a smart cookie - and she knew she should look at her Conversion Funnel. Add to cart Reached checkout Sessions converted Camilla had a serious drop off in her funnel. That’s...
A strategy for Alison to double her paycheck.
When I started to chat with Alison about her business, she told me that she’d love to be able to take a much bigger paycheck. Maybe you can relate? I think it’s important for all of us to feel like we’re well compensated for all our risk and hard work. With that one...