A few months ago, Edwin and I recorded an episode of 15 minute feedback.

Edwin and his brother Joel, recently pivoted from selling coffee-themed apparel to actually selling their own branded coffee.

2019 has a been a wild ride, and when I asked Edwin how I could help, he said he would love to know how to get more consistent sales results.

The best way to get consistent results is to take consistent action on a few things that will result in sales.

Watch as we take a deep dive into Edwin’s numbers and come up with a three-step plan for him.

The one thing Edwin needs to do to get consistent sales is to keep on top of his important metrics.

I made him a Monday Metrics spreadsheet. You can get a copy here:

Download Monday Metrics

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Edwin’s secret to getting consistent sales

When Edwin launched his coffee business a few years ago, in his words, he was “showing up and hoping for sales”. And all the showing up got him about one sale a month. Pretty soon, what had started as a fun hobby, was not very fun, and he started looking for a way to...