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Unlock the Power of Email: How to Boost Your Deliverability and Sales

If you’re an eCommerce store owner, you’ve probably heard this before: email marketing is one of the best ways to drive sales. Why? Because email traffic is up to seven times more likely to convert than cold traffic from social media. And here’s the best part—email marketing doesn’t need a huge budget to get results.

But there’s one thing that could derail your efforts: email deliverability. If your emails are landing in spam folders, all that hard work building your list and crafting campaigns is going to waste. Let’s fix that. Here’s how to optimize your email deliverability and turn your list into a sales-generating machine.

Avoid the Spam Folder: Why Email Deliverability Is Everything

Imagine spending hours on an email campaign, hitting send, and… crickets. That’s what happens when your emails get flagged as spam. Even a solid list and a killer subject line won’t help if your emails aren’t landing in inboxes.

Deliverability is step one. Before you dive into advanced strategies, let’s make sure your emails are showing up where they need to be: front and center in your subscribers’ inboxes.

Keep Your Emails Safe: The DNS Authentication Must-Do

First things first: DNS authentication. I know it sounds technical, but stick with me—it’s important. 

Google and Yahoo have tightened their rules for bulk email senders, and if your DNS settings aren’t authenticated, your emails might not even make it to your audience.

Think of DNS authentication as a seal of approval for your emails. It tells inbox providers, “Hey, this is a legit email. Don’t block it.” Don’t worry, it’s not as scary as it sounds. 

We’ve created free training for Ecommerce store owners who need step-by-step help to get this done. You can get your free copy of the lessons HERE 

Segment Smarter: How to Target Engaged Subscribers

Let’s talk about your list. Not all subscribers are created equal. Some are opening and clicking every week, while others… haven’t engaged in months. This is where segmentation comes in.

Create two segments:

1. Engaged (60 Days): These are the rockstars who’ve opened or clicked an email in the past 60 days.
2. Not Engaged (60 Days): These folks haven’t opened or clicked in two months.

Here’s the trick: email your engaged segment every week. These subscribers are already warm, and keeping them engaged is key to driving sales and maintaining good deliverability.

Win Back Cold Subscribers with Re-Engagement Emails

Now, let’s talk about the “Not Engaged” group. Don’t ignore them! Send your best-performing emails to this segment once a month. This isn’t about spamming—it’s about reintroducing your brand and reminding them why they subscribed in the first place.

Every time you bring someone back into your engaged segment, your overall deliverability improves. And who knows? That re-engaged subscriber might just become your next big customer.

Don’t Blast Your List: Protect Your Deliverability Score

One of the biggest mistakes you can make is sending emails to your entire list indiscriminately. It’s tempting, I know, but it can tank your deliverability score.

Here’s a success story: an Inner Circle member was struggling with poor deliverability on Klaviyo. After following these steps—DNS authentication, segmentation, and re-engagement—their score jumped to perfect. The result? More of their emails reached inboxes, leading to higher engagement and sales.

Better Deliverability = More Sales: The Proof Is in the Numbers

When your deliverability improves, everything else gets better too—open rates, click-through rates, and, of course, sales. 

A healthy email list isn’t just about quantity; it’s about quality. 

And by following these steps, you’re building a list that works for you.

Start Today: Build an Email List That Sells

Here’s your action plan:

1. Authenticate your DNS settings.
2. Segment your list into engaged and not engaged.
3. Re-engage your cold subscribers with your best content.

Don’t overthink it—just get started. 

And if you want more support, join the Inner Circle for advanced email strategies and personalized coaching. Let’s make email your store’s secret weapon!

RELATED LINKS:

Get Our FREE Step-By-Step DNS Authentication Instructions & Checklist

https://thesocialsalesgirls.com/avoid-the-spam-folder-do-this-today-episode-200/

Become a Marketing First store owner.

https://thesocialsalesgirls.com/become-a-marketing-first-store-owner-episode-160/

What happens when you put Marketing First.

https://thesocialsalesgirls.com/what-happens-when-you-put-marketing-first-episode-198/

Double sales without spending more?

https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/

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New FREE Course

GROW YOUR SALES

(without breaking the bank)

Conversion School is a step by step process to grow your sales,
without spending a fortune on risky ad strategies, or discounting your products.

Works for Ecommerce stores at all stages.

Start getting consistent sales, and see significant sales growth every month.